What Should Happen When Visitors Arrive
Within seconds of visiting your Web site, visitors should be able to learn a lot about you, your business, and the products or services you offer. Your success depends on your ability to immediately engage your Web site visitor in a meaningful dialog while introducing your products and services. It’s important to emphasize the importance of speed. Click for more...

Why Visitors Leave
Visitors to your Web site will make a decision to leave or stay within a few seconds. It is up to you to design a Web site and—in particular—a home page that encourages visitors to stick around so you both may get to know each other better. Here is a summary of why most Web sites fail to attract and keep visitors at the introduction stage. Click for more...

Communicating Your Competitive Advantage
Your goal at the comparison stage is to show how your firm or product can better satisfy the prospect’s needs than your competition’s. Click for more...

Converting Prospects To Customers
Turning a prospect into a customer—making the sale—is what the relationship marketing process is designed to do. And on your Web site, this is done by providing open and premium content for customers at each stage, content that builds on the strengths you are demonstrating and the personal attention you are providing and that makes the buying decision simple and the transaction pleasurable and painless. Click for more..

Creating Customers For Life
Future transactions and referrals have to be fought for almost as hard as the initial transaction. What transpires during the reinforcement stage determines, to a great degree, whether you will be enjoying a one-time relationship with your customer or whether the customer will become a repeat customer and—even more important—recommend your firm to their friends and associates. Click for more...

Getting Your Customers To Do Your Marketing
The advocacy or community stage of Web marketing is important from two perspectives. One is that this stage offers you an opportunity to create a feeling of community among past customers and Web site visitors. Click for more...

Featured Book

Net Success
by Christina Ford Haylock and Len Muscarella
24 leaders in web commerce show you how to put the internet to work for your business. Foreword by Steve Case, Chairman and CEO of AmericaOneline  "An excellent primer for those attempting to do a business on the Internet. The first book to look at all of the vectors that determine 'net success'." -Lisa S-C Simpson President, Sony Online Entertainment

Web Resources

9 Ways To Promote Your Site
This short tutorial will show you how you can promote your site without paying a cent to anybody. There are hundreds of ways how to get traffic, and if you know how, your site will increase hits in a few days.

How to Market Your business Online
With the intent to sell advertising space, is not talked about as much because it doesn't generate instant cash and requires an investment of time and money of at least six months. Once these sites are successful however, they pay off big and the time commitment and maintenance from that point on is minimal.

Turn Your Traffic into Profit
Many websites continue to have hard time to keep site visitors coming back and make sales. Turning your site visitors into customers has become the biggest challenge for e-commerce websites that by small business owners. Several areas should be re-examined before implementing major promotions. It is crucial to understand following guidelines that work for most small business websites.

Web Site Promotion
Web site promotion is a never ending job. The creative part of developing your initial site is over...now you have to draw attention to yourself. Simply building a site and putting it on the web is not enough. You must now learn the art of promotion.