Internet - The World Wide Web
Go On-Line IncrementallyThere are a lot of companies spending a lot of money on elaborate World Wide Web sites only to be frustrated with the small amount of revenue their site is generating. Despite the so-called success stories you read about, very few companies are making money on their Web sites.
So if you're considering a Web site for your firm, take an incremental approach. Start with a very simple site and gradually expand it, keeping careful track of your revenue, your costs, and how much your current customers are using the site.
Even a very small service business today should consider a simple Web site--that I would call "an expanded business card." Keep the graphics simple, but have a few paragraphs of text that explain what your business does and why prospects should do business with you instead of your competition.
Even without programming skills you can create a few basic Web pages yourself using off-the-shelf software. Your only ongoing cost will be about $50 a month to a Web access provider.
* Source Streetwise Business Tips
Doing business on the Web
Defining your needs
Building your Web site
Selling your products
Learn from successful sites
Understanding the Internet
Mastering Search Engines
Return to home page