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"Don't panic! Come up with a sound strategy and don't switch your tactics at the first sign of problems."
Study, Block and Tackle!
" Study, but don’t necessarily copy your competitor’s moves. Visit
their businesses, watch their ads, figure out their strategies, and
find their Achilles heels! Always watch them like a hawk! "
Strategies for Competing with Giants
" A very powerful strategy, especially in larger market areas, is to
focus your entire business on one specific niche. For example, let’s
say you own a local lumberyard and a national lumberyard chain
moves into your sales region. You may be better off focusing your
attention on serving local contractors. "
- Featured Book
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Streetwise Managing people
People are the heart and soul of any business. In order for your business to truly succeed, it's vital that you manage them effectively.
"Managing People" will show you just how easy this process can be! Whether you're looking for ways to deal with problem employees or strategies to keep the whole team happy;
"Managing People" is the key. Everything you need to know is here!
- Web Resources
- Lexmark International
Includes 10 basic tips for competing with larger companies.
The Business Journal
A short article about finding a niche in the world of giant competitors.
The Guerrilla Group
A good overview of how to compete with, the ever increasing threat of super-stores.
Small Business Monthly
Article about how to create a large company image on a small company budget, in order to compete with the giants.
Arizona Society of CPAs
Interesting article illustrating aggressive techniques to employ when dealing with large competitors.
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