Marketing - Direct Mail

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- Ask Bob About Direct Mail - Streetwise Tips on Direct Mail
"Direct mail marketing is effective for many small and large businesses, but it can be hard to find the direct mail package that works best for you."

The Lowdown on Direct Mail
" Direct mail allows you to target a specific market better than any other advertising medium. You decide who gets your message, when they get it, and where they get it. "

Harnessing Direct Mail
" Direct mail packages vary from simple postcards to fat envelopes stuffed with full-color flyers and, typically, consist of the following: "

Sample Direct Mail Letter
" Dear Ms. Doe:
How would you like to save 20 percent on your computer purchases?
The Springfield Bank/Starlight Computer credit card saves you money ... "

Featured Book

Streetwise Small Business Start-Up
When you start a small business you soon discover that things just don't happen in the real world the way they tell you in business textbooks: Invoices don't get paid by their due dates, ads don't consistently bring in customers, sales don't continually rise, and profits aren't always there. In this book, small business maverick Bob Adams shows you how things really get done, and acts as your mentor by providing instant access to streetwise advice on every small business topic.
 Regular price: $17.95
Web Resources

Advanced Mailing Services
Mailing house that provides lists, analyses, and planning for your direct mail promotions.

Community Mailers
Offers services from printing to mailing promising reduced direct mail cost to your business.

Conder Direct
Offers tips and techniques for using direct mail to promote your business.

Direct Mail
Information on using direct mail to promote your business with greater success.

Direct Marketing World
Article evaluating three direct mail packages highlighting the good and the bad aspects to these packages.

Eyecom Video Production
Good sites for quick, free advice on Yellow Pages advertising, direct mail campaigns, and publicity.

Experian Direct Tech
Service providing mailing list, direct mail analysis and consulting.

The Horah Group
Sells products and services to help businesses take-on direct mail projects.

Jami Marketing Services, Inc.
A direct marketing service that helps your direct marketing efforts through list management, list brokerage, consulting, and other direct marketing services.

Sales Marketing Network
Useful articles and resource lists for several topics, including direct marketing, trade shows, and more.

Town Shopper
Sells co-op direct mailing coupon packages to geographically targeted areas.

US Institute of Marketing
Provide articles offering tips and techniques for direct mail campaigns.

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