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"Don't be afraid to run different scenarios and get feedback from prospective customers on such issues as price or product features and benefits. "
The Lowdown on Marketing Plans
" While usually referred to as a marketing plan, a thorough marketing plan should be thought of as a product plan. It should cover virtually all aspects of bringing a product to market. "
Developing a Marketing Plan
" The first step in any marketing plan should be evaluating the entire potential market for each product category. "
Sample Marketing Plan
" Internet Tool Company, Inc. (ITC) has been formed to create Internet development tools. The market for Internet tools is ... "
- Featured Book
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 Streetwise Small Business Start-Up
When you start a small business you soon discover that things just don't happen in the real world the way they tell you in business textbooks: Invoices don't get paid by their due dates,
ads don't consistently bring in customers, sales don't continually rise, and profits aren't always there.
In this book, small business maverick Bob Adams shows you how things really get done, and acts as your mentor by providing instant access to streetwise advice on every small business topic.
Regular price: $17.95
- Web Resources
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eDirections
Article explaining how to prepare a marketing plan for your web site business.
Preparing a Marketing Plan
Step-by-step guidelines with supporting articles on developing a marketing plan.
Small Business Network
Article highlighting strategies for developing a marketing plan for your business.
SmartBiz - The Marketing Plan
Article explaining the importance and context of a marketing plan for your business.
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