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"Since you live, eat, and breathe your company every day of the year, you might quickly tire of a good unique selling proposition. But don't drop it."
The Finicky Business of Marketing
" Contrary to popular myth, the world does not beat down the door of
the better mousetrap developer. "
Building an Image
" You can make a small business appear very big to the people who matter to you without spending a whole lot of money. "
Proposition
" A unique selling proposition (USP) is a succinct, memorable message that identifies the unique benefits that are derived from using your product or service as opposed to a competitor’s. A USP should be used as a strong and consistent part of an advertising campaign. "
Choosing Advertising Mediums
" If money were no object, it would be easy to decide which advertising medium to go with. All of them! Unfortunately, the reality is that even with a hefty advertising budget, it is a challenge to create memorable advertising.
Choosing Advertising Frequency
" It is very difficult to get potential customers to notice your ads, let alone respond to them. So, because advertising is so expensive, you should use some strategy to concentrate your advertising impact in the most effective manner for your business. "
Avoid Hiring an Ad Agency
" Even if you have the money to hire an advertising agency, try creating your advertising campaign first. You don’t necessarily need to design your own ads. You can hire a freelancer to assist you in this effort. But do the development work and the copywriting yourself. "
- Featured Book
-
 Streetwise Small Business Start-Up
When you start a small business you soon discover that things just don't happen in the real world the way they tell you in business textbooks: Invoices don't get paid by their due dates,
ads don't consistently bring in customers, sales don't continually rise, and profits aren't always there.
In this book, small business maverick Bob Adams shows you how things really get done, and acts as your mentor by providing instant access to streetwise advice on every small business topic.
Regular price: $17.95
- Web Resources
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Bizine
Short article on the benefits of using cooperative marketing for your business.
CBC Consulting
Includes a good overview on marketing strategy.
Marketing Resources on the Net
Article explaining the steps to developing a marketing strategy.
Practical Marketing Guides
Information on evaluating the market conditions of your business, competition, customers, advertising techniques.
Samuel G. Davidson / Marketing
Marketing consultant providing marketing plan and strategies services.
Small Business Administration
Provides pointers on how to build an image for your small business, from Success Series Volume 6.
Technical Marketing Partners
Consulting firm offering services to develop and implement a successful marketing strategy.
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