Radio Advertising Advice: Small Business Advertising

Advertising - Radio Advertising

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- Ask Bob About Radio Advertising

- Streetwise Tips on Radio Advertising

"The 'Cinderella medium.' It can be spectacularly successful if everything clicks."

The Lowdown on Radio Advertising
Radio advertising offers you the opportunity to deliver a simple yet powerful message to a targeted group of consumers that may be interested in your product or service. You can write and produce the ad yourself with minimal effort and then identify those stations that best serve your market.

You're Not Buying a Commercial, You're Buying an Audience
Radio stations sell time, and they sell access to markets. The key feature of a radio station is its format--the type of programming it features and the style of the announcers in between.

Writing Radio Copy
When you've decided whether your ad will promote image or ask for a specific response, you can begin to write the script. Make notes as you write, so that your ad stays focused and in tune with your marketing strategy.

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