Marketing - Direct Mail

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- Ask Bob About Direct Mail - Streetwise Tips on Direct Mail
"Direct mail marketing is effective for many small and large businesses, but it can be hard to find the direct mail package that works best for you."

The Lowdown on Direct Mail
" Direct mail allows you to target a specific market better than any other advertising medium. You decide who gets your message, when they get it, and where they get it. "

Harnessing Direct Mail
" Direct mail packages vary from simple postcards to fat envelopes stuffed with full-color flyers and, typically, consist of the following: "

Sample Direct Mail Letter
" Dear Ms. Doe:
How would you like to save 20 percent on your computer purchases?
The Springfield Bank/Starlight Computer credit card saves you money ... "

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Streetwise Small Business Start-Up
When you start a small business you soon discover that things just don't happen in the real world the way they tell you in business textbooks: Invoices don't get paid by their due dates, ads don't consistently bring in customers, sales don't continually rise, and profits aren't always there. In this book, small business maverick Bob Adams shows you how things really get done, and acts as your mentor by providing instant access to streetwise advice on every small business topic.
 Regular price: $17.95
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