Marketing - Marketing Strategy

Building an Image
" You can make a small business appear very big to the people who matter to you without spending a whole lot of money. "

Proposition
" A unique selling proposition (USP) is a succinct, memorable message that identifies the unique benefits that are derived from using your product or service as opposed to a competitor’s. A USP should be used as a strong and consistent part of an advertising campaign. "

Choosing Advertising Mediums
" If money were no object, it would be easy to decide which advertising medium to go with. All of them! Unfortunately, the reality is that even with a hefty advertising budget, it is a challenge to create memorable advertising.

Choosing Advertising Frequency
" It is very difficult to get potential customers to notice your ads, let alone respond to them. So, because advertising is so expensive, you should use some strategy to concentrate your advertising impact in the most effective manner for your business. "

Avoid Hiring an Ad Agency
" Even if you have the money to hire an advertising agency, try creating your advertising campaign first. You don’t necessarily need to design your own ads. You can hire a freelancer to assist you in this effort. But do the development work and the copywriting yourself. "