The Telemarketing Call
Costs
The cost of a telemarketing program depends upon a variety of factors. These include how many phone lines you decide to install, the number of telemarketers you employ, the number of hours they spend calling prospective customers, the number of calls they make per hour, and the number of leads generated per telemarketer.
Making the call
When you are making outbound calls, you must attract the customer's interest in the first ten to fifteen seconds of the phone call. Engage the customer in a friendly conversation so that you can build trust and establish polite inquiry as to the person's state of mind. Open with something casual like "How are you today?" Do not attempt to launch into the sales pitch until you get the customer talking and feeling positive about your intentions.
When the customer first picks up the phone, speak slowly and clearly. Sound upbeat without losing your focus. Remember, too, that the customer's natural tendency, right off the bat, will be to say "no, thanks." You need to get past this response quickly and pique the customer's interest before he or she hangs up. Once you have the attention of a target customer, you can follow the telemarketing script for the product or service you are selling.
Opening
Confirm that you are speaking to the target customer. If the response is "no," ask if the individual is at home. If the individual is not at home, ask for an appropriate time to call back when he or she will be available to speak. If you are speaking to your target customer, begin "reading" your script, which should begin to introduce the product or service you are selling
Positive response
If, during your opening, the prospect indicates that he or she cannot or will not use your product or service, the conversation has ended and you should simply thank the person for their time. If the prospect seems receptive, continue with the script, which should contain questions that will help you determine whether or not this is a candidate for your product or service. Remember that at any juncture during the conversation he or she may object or ask questions such as "Are you trying to sell me something?" or "I'm sorry, we are right in the middle of
dinner." You need to be prepared to handle these objections.
Qualifying and getting information
Before you can fully make your pitch, you need to find out more about the prospect's needs and if he or she is someone who would be a prime candidate for your product or service. As early as possible, you want to smoothly qualify this individual as a prospect without causing him or her to hang up. You must remember that the prospect is thinking "I don't want this" and your job is to reverse this thinking.
* Source Streetwise Small Business Start-Up
