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"No matter how good you are on each call, you're not going to sell to everyone. How many calls you make will make a big difference in your success."
The Lowdown on Telemarketing
Telemarketing gives small business owners a quick and cost-effective method of identifying and contacting, via phone, a specific large market of consumers for the purpose of selling a product or service.
The Telemarketing Call
" Costs ... Making the call ... Opening ... Positive response ... Qualifying and getting information ... "
Sample Dialogue
Walker Oil Company offers maintenance service for oil heating
units and home or business delivery of oil. They have chosen to
broaden their customer base by implementing
- Featured Book
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 Streetwise Customer-Focused Selling
In today's marketplace, traditional selling techniques don't always work.
Buyers don't want to hear about all the fancy features of your product or service.
They want to know how it will help their business.
"Customer-Focused Selling" shifts you away from the traditional selling techniques of manipulation, tactics, and scripting to help you truly connect with your customers.
Sales will go up not because you are pushing your "stuff," but because you are closely working with your customer to solve their problems and deliver results.
Regular price: $17.95
- Web Resources
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Andrew Wetzer & Associates
Telemarketing consultants offering information, script critiques and consultation services.
ETI Sales Support
Telemarketing service article highlighting how outsourcing telemarketing to them can save you money.
Federal Trade Commission
Provides regulations governing the use of telemarketing for sales.
Herlihy Marketing Group
Agency offering complete telemarketing services to promote your product or service.
Target Response Systems
Article highlighting the advantages of telemarketing practices over face to face selling.
VoiceLog
VoiceLog provider of third party verification services to
the telecommunications, utility and telemarketing industries. Check here
for often for important regulatory updates.
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