by Patrick Panuncillon, CEO of Creative Working Playground.

For marketers, the ever-changing social media landscape in due course renders many forecasts invalid. However, it’s still helpful to contemplate where we are currently as an industry and where we are heading as we move further into 2017.

As we enact our strategies for social media marketing for 2017, it’s good to have an overview of tools for the job so that we can prepare a budget, knowing how much search engine optimization costs.

So, here are some proven record-breaking, top-of-the-line tools we can expect business owners to continue utilizing this year for their social media marketing campaigns.

1. Quuu

This is a third-party scheduling tool for social media contents that boasts of hand-curated material to suit the interests of marketers. The company also runs a program to automatically schedule postings so business owners can focus on other important matters.

Quuu works in three ways:
1. Lets marketers choose categories they find relevant to their niche and their audience;
2. Dispatches manually curated contents from these interest groupings to the account of their customers;
3. And if needed, customers can manually edit Quuu suggestions on Buffer.

Quuu has a free trial package and a premium package you can purchase for $10 per month. That’s a good deal to keep the search engine optimization cost of your campaign in check.

2. Panda 5 Beta

Panda 5 assists in speeding up the process of content curation by permitting you to search various Websites simultaneously. By integrating with another site, it pulls in the RSS feeds of your chosen content. To use Panda 5, you may authorize Twitter to suggest a list of individuals that are following on that platform.

You can search lots of feeds and annex them to your viewer. You can either get a free version of Panda or purchase it for $4.99 per month. That’s another budget-friendly figure to help your campaign’s search engine optimization price from rising any further.

3. Zest

Zest is a new extension that assists you in exploring excellent marketing content. All the content-marketing items in the app underwent curation and were approved manually by its community of marketers. Just add the Chrome extension, and whenever you open a link, Zest will give you the updated marketing articles its staff has curated.

You may also customize feeds by choosing various tags you find appropriate for your campaign. There are 29 existing tags with different functions. They are categorized as: 1) social; 2) content; 3) strategy; 4) SEO; 5) inspiration; 6) paid; 7) CRO; 8) tools; 9) metrics; 10) email.

Besides receiving suggestions for your content, you can also recommend to other members of the community your content or something different that you find good and worth sharing.

The Zest team is currently working on a feature that will permit people to follow LinkedIn, Zest posts, and Twitter. Soon, you will be able to establish an online Zest marketing identity based on social media and contributions in Zest.

4. Yotpo

Yotpo gathers the best user-generated content to make your business easy to manage. Its latest feature is curation that helps you collect and utilize user-generated Instagram pictures.

There are many ways you can use the curation feature of Yotpo.

a) You can customize your feed of Instagram photos by browsing through the posts of influencers and other customers.
b) Permission is granted easily to utilize their images. You can also thank the creators using an automated workflow.
c) After gathering the user-generated photos, you can create a shop-able Instagram feed and a gallery of images allowing customers to direct to your homepage to close the sale freely.

5. Refind

Refind is about relocating files and links you previously stored so you can access them when the need arises. Refind can also crawl up on what your friends have saved.

6. Adobe Spark

Adobe Spark can create a wide array of beautiful visuals like animation and stories on the Web in minutes. Through the browser editor of Adobe Spark, you can create and edit various graphics and videos.

– In graphics, you can reduce or enlarge the graphic for a different platform of social media. And you can also change the palette, color, text, and background.

– When creating a Web story, you can include photos, text, and videos that define your story online

– For videos, it’s either you choose from different picture templates, or you can design from scratch. Also, you can insert icons, music, text, and photos to change the presentation of each slide.

7. Rocketium

This is a social media tool that allows the creation of videos with overlays of text. You can create short videos in a couple of simple ways:

a) Add captions to your video content. You can upload videos and images, or you can select free images or videos with Creative Commons license from the gallery;
b) Don’t forget to use a theme for videos. You can select it from different templates, or you can make one from scratch.

8. Pixabay 2.0

Pixabay has an approximately 790,000 free illustrations, photos, videos, and vectors for your use. The Pixabay Communities come up with 1000 new high-resolution original images and visuals every day.

With Pixabay, you can search for graphics, videos, images, and more to include in your blog posts or social media accounts. Creative Commons CC0 released free copyrights for all resources. And with rising search engine optimization prices, having Pixabay can be advantageous, as you can freely use the tool for any purposes.

9. Gifs

Gifs allow you to take any visuals on different platforms (Twitter, Facebook, Youtube, Instagram, etc.) or use video live clips from various media (Periscope, YouTube Live, Twitch, Facebook Live, etc.) and quickly convert them into a GIF file type by utilizing an application on the Web.

10. CalendarX

CalendarX is all about calendars followed by customers, with page views on a calendar and more.

11. Rebrandly

This tool is a custom URL shortener for shared branded links. You can convert long multiple URLs into shorter ones to improve your brand’s marketing campaigns and to help you cut the cost of search engine optimization.

12. Yala

Yala is a Slackbot that utilizes learning machines to identify the right time to post to Facebook and Twitter.

13. PostReach

PostReach is an automated content-reporting too that everyone can use. It tells you about key traffic statistics, how much your share is, and which factors have significantly influenced content shares.

14. Reveal

Another example of a Slackbot is Reveal. It manages your campaign ads and reports Instagram and Facebook metrics. It is also a warning tool that sends you signals when changes occur in your ads’ Click-Through Rates (CTR) and Cost-Per-Click (CPC) to help you address the changes at the soonest time possible.

15. Ghost Browser

Ghost Browser permits you to log into multiple accounts through one window. It is handy when you are in charge of profiles for numerous social media platforms.


Well, there are still numerous tools out there to use in 2017. You can do a little more research on other features to earn more.

Social media marketing tools are always evolving to help us do our jobs efficiently and effectively. The above tools can help you save time and work smarter.

Patrick Panuncillon is a passionate leader and CEO of Creative Working Playground. He and his team of experts from the Philippines help their business partners across the globe achieve their fullest potentials through cutting edge SEO techniques and Digital Marketing Strategies. Connect with him now on LinkedIn.