A good product idea is not the only factor that determines the success of a business. To ensure the long-term success of any type of business, entrepreneurs can adopt the latest innovative technologies to streamline business functions.

One easy way to simplify various business processes is to build a collaborative platform. Evolving technologies have made this task easier and have streamlined connectivity in the workplace. These technologies enable even small businesses to build a unique ecosystem that helps them achieve high customer satisfaction rates and quickly adapt to market changes.

Collaboration technologies are certainly popular among larger enterprises. According to a June 2016 study from Markets and Markets, this year spending on cloud-based collaboration software tools will reach $23.39 billion. By 2021, analysts expect the market to grow to $42.57 billion, for a compound annual growth rate of 12.7 percent.

Monica Basso, research vice president at Gartner, says that nexus of mobile, social, cloud and data has completed transformed enterprise collaboration, enabling companies to achieve high productivity. Smaller businesses can benefit from adopting and leveraging these technologies as well.

Unified Communications Improves Customer Service

Competition is fierce, and customer service has become a key differentiator for businesses both large and small. With unified communication solutions, companies can easy deliver rich customer service experience via multiple channels. UC solutions offer a business platform for building collaborative environments. WebRTC is one amazing solution that provides businesses click-to-call functionality to set up seamless connectivity.

Without manual dialing, WebRTC enables users to do browser-based calling without installing any plugins. Managing WebRTC services differs from running VoIP services. In order to ensure smooth functioning of WebRTC, businesses must constantly update browsers.

WebRTC offers increased interoperability that allows employees to communicate easily with clients, customers and colleagues spread across different locations. It uses Javascript APIs such as getUserMedia () to capture video and audio, RTCDataChannel to stream data between users and RTCPeerConnection for streaming audio and video between users.

Collaboration Tools Boost Workforce Management

Tremendous growth in the remote workforce has brought a significant shift in business practices. To support this changing work style, business environments need to grow more collaborative so that team members can operate efficiently from various locations. The advent of cloud-based work force management solutions allows employees to maintain constant contact, share information and conduct meetings from anywhere across the globe.

Cloud-SaaS collaboration tools can bring significant improvement in employees’ productivity and work management capabilities. In a matter of seconds, employees can perform real-time communications and make a direct connection with coworkers. Several SaaS-based team collaboration apps, such as Slack, Go to Meeting, Bitrix 24 and Flowdock, enable geographically dispersed employees to easily connect with each other.

Flowdock offers single sign-on capabilities, and by using Bitrix 24, users can enjoy video chatting, instant messaging and PSTN calling. With these cloud-based solutions, employees can explore greater depth of functionalities and connect with each other from any device, such as smartphones or tablets.

Keep up with Customers’ Expectations

Staying in pace with customers’ ever-changing expectations is not an easy task. Businesses need to have a bird’s eye view to achieve higher customer engagements and meet customers’ demands. A customer-service system can help businesses build a 360-degree view of their customers.

Various types of customer service tools exist that help to enhance customer satisfaction and retention rates. Even small businesses can improve sales and productivity by integrating seamless ways to gather customer information. One such tool, a contact center wallboard, helps gather data such as Web and video content in real-time, and filter-out the inappropriate data based upon business specifications. This tool ensures the security and privacy of customer information and sets up a robust preference-based call routing system that greatly improves the process of resolving customer concerns.

Using a contact center wallboard can bring a surprising jump in performance among employees who are frequently on the phone. It helps to manage customer care standards and clearly communicates about updates and changes in key performance indicators (KPIs) to business owners and their employees. Tracking these updates can help optimize phone-based customers service and create a threshold or set basic levels for monitoring employees’ performance.

Final Thoughts

An integrated platform to manage customer data, a customer-friendly and engaging experience and a cohesive platform that manages business operations can help to simplify business functioning and create a more customer-friendly and engaging experience.

Shraddha Tewari is a skilled and accomplished editor who writes for various tech platforms. She is skilled in content marketing and Google analytics. Her strong interest in cloud technology and software development enables her association (TheRealPBX, which offers services such as business toll free numbers) to streamline its operations. She can be followed @tewarishraddha1.