4 Steps for Success with Your Mobile App Startup Business - BusinessTown

4 Steps for Success with Your Mobile App Startup Business

Mobile app development has taken huge leaps. Today mobile applications are not just apps anymore – they are solutions to business problems. From a simple weather app to a critical business app, mobile applications have indeed evolved as the capable tools that efficiently support business marketing strategies. However, in order to use the potential of a variety of mobile app development frameworks, it is imperative to comprehend the business growth from mobility with a holistic approach.

Establishing a business is thrilling. Unfortunately, the “build-it-and-they-will-come” concept does not work for every business. Simply put, marketing a new business is a massive challenge due to limited resources, money and time. Thus, irrespective of your business idea and how well planned it is, you have to be sure of every effort you put into developing marketing strategies for your startup.

Ever wondered what happens when you have an idea and plan on getting a mobile application developed rapidly? You have a ready-to-be-used testable wireframe prototype and instantly get your idea converted into a dynamic mobile app, and you are all set to be launched. Right? Wrong!

Creating a robust and functional mobile app is not an easy task! After all, Rome wasn’t built in a day. There’s much more to it than just having a unique and brilliant idea. If you are a new, up-and-coming entrepreneur who is looking to establish a successful mobile app business startup, there are certain things you need to know before joining the league of mobile app developers fighting to market successful apps.

1. Nail Your Design

Design plays a crucial role in the success of your app. Take Apple, for example; its culture and business revolve around design excellence. You probably have noticed that the applications Apple stores showcase are always well designed. Just having a rock-solid idea isn’t going to get you anywhere unless you have an eye-catching mobile app. Remember, people covet beautiful things, and mobile apps are no exception.

Apps are easily disposable just like websites. If a user unable to understand what an app does, he or she won’t
think twice before deleting it. However, unlike websites, apps require little space to integrate everything you want in your app. Instead of smacking your user with tons of features one after the other, it is better to keep it simple. Like a well-created tap, your app interface itself must completely explain its usability and value.

2. Use the Right Marketing Tactics

The number of mobile apps on the app stores seems to be limitless. This naturally increases your competition and reduces your chances of getting to the top. However, if you build an app that is both presentational and functional, and follows the right marketing strategy to promote it, you can easily cut through the competition.

It is always a bright idea to share screenshots of your app on the app store and make sure the first three screenshots appropriately highlight the best instances of your app. This makes your app presentational and significantly increases your visibility.

There is a reason why certain apps are on top, be it their SEO, app design, functionality or merely the idea behind the app. Take a look at top apps and try to imitate some of their marketing strategies. Study their descriptions, keywords and titles, and create something very similar to that. Remember you just have to get an idea; you don’t have to copy it all.

Include a professional sales letter rather than adding a cold description to your app. Gather ideas from other apps and make one out of it for your app. You can also highlight your product by adding a useful video of how it works, how it was built or behind-the-scenes footage.

3. Make Tiny Details Your Magic Wand

The satisfying enlarged menu items at the bottom of the screen in Shutterfly, the scrolling conversation-like exchange details in Adrian Zumbrunnen, the hilarious copy in Everyday—along with offering utmost utility, these small details evoke a strong emotional response. You either love them or hate them, but you can’t ignore them and thus they are much more likely to be shared by users.

Usability is significant, and so is enjoyment. While making your apps highly usable, make them enjoyable, too, by adding tiny details here and there.

4. Build Brand Awareness

Social media is booming at a rapid pace. It works like a charm provided you use it properly. Notify your users of your newly launched app. In other words, spread awareness about your brand. You can also create hype on major social platforms even before launching your app. It excites your users and makes them curious about your brand.

A Final Word

Business success can be measured in a variety of ways. Sometimes just building a huge user base through a beautiful app is all that your business requires. If money isn’t your priority, build something that drags users towards it and entices them to use it. Or you can build your business idea completely around an app. A mobile app business would be an ideal business to start part time, and then expand it over time.

Of course, monetary needs come in the way of building and maintaining an app that does nothing for your pocket. But earning money gets easier as you go. When you consistently build quality apps, users start recognizing your brand, and once you have a fan base you can always convert your idea into a money-making machine.

Start Streaming the Courses on BusinessTown

Learn how to start and run your business by watching the many courses on BusinessTown including Start-a-Business 101, How to Create a Business Plan and The Complete Guide to Digital Marketing. You can try BusinessTown for free.

Elvin Roy is an experienced WordPress developer and writer by hobby. Currently, she is associated with Wordsuccor Ltd., a custom WordPress theme development company, offering quality WordPress plugin customization and HTML to WordPress theme conversion services. If you are looking for reliable WordPress development services, you can count on Wordsuccor Ltd.


We make starting a business simple…

We make starting a business simple….

Learn step-by-step with our video courses

Learn step-by-step with our video courses

 7 day free trial. Then $19.95/mo. Cancel anytime.

 7 day free trial. Then $19.95/month. Cancel anytime.

Our courses will show you exactly how to start and run a business

You won’t have to guess. We’ll show you what to do at every step of the way. You’ll have unlimited access to our short and easy-to-follow video courses.

Our courses will show you exactly how to start and run a business

Start a business you love, earn more money and live the life you want

Start a business you love, earn more money and live the life you want

With our easy-to-follow courses you will quickly learn how to start a business. Even if you’re a beginner, you’ll soon have the knowledge and skills that you need to succeed.

You’ll find a course that’s perfect for you

On BusinessTown you’ll get access to 130+ courses. Business ideas, business plans, marketing, how to get started… No matter where you are in your business journey, there is a course just for you.

You’ll find a course that’s perfect for you

Our courses are taught by real entrepreneurs

Our courses are taught by real entrepreneurs

They’ll share their experience, wisdom and skills with you. And they’ll guide you through every aspect of building your business.

Learn at your own pace and on any device

Take all the courses you want. Anytime. Anywhere. Any device. Watch one video a day (average 7 minutes) or binge watch the whole thing. It’s up to you!

Take all the courses you want. Anytime. Anywhere. Any device. Watch one video a day (average 7 minutes) or binge watch the whole thing. It’s up to you!

You’ll get all the tools you need to succeed

Fill-in-the-blank templates and 50+ other tools will show you exactly what to do at any given step. They will save you time, keep you organized and help you get your business up and running as rapidly as possible. 

Our most popular tools include:

  • 300 Best Business Ideas, 111 pages
  • Business Idea Evaluation Worksheet
  • Ultimate Startup Checklist, 18 pages
  • Business Plan Template, 29 pages
  • Sample Business Plan, 35 pages
  • Marketing Plan Under $2k, 12 pages
  • Financial Statement Templates

Try BusinessTown free for 7 days

 7 day free trial. Then $19.95/mo. Cancel anytime.

 7 day free trial. Then $19.95/month. Cancel anytime.

Explore our 3 leading courses…

This course will teach you all the basics of starting a business.

You will be guided step by step through the entire process of starting a business and becoming an entrepreneur. Our #1 most popular course. 12 lessons. 10 ½ hours.

This course will teach you all the basics of starting a business. You will be guided step by step through the entire process of starting a business and becoming an entrepreneur. Our #1 most popular course. 12 lessons. 10 ½ hours.

Learn how to find a great business idea with this course. 

Discover how to generate awesome business ideas, how to evaluate them, and how to choose the very best one for you. 10 lessons. 2 ½ hours.

Learn how to find a great business idea with this course. Discover how to generate awesome business ideas, how to evaluate them, and how to choose the very best one for you. 10 lessons. 2 ½ hours.

This course will show you exactly how to create an excellent business plan. 

Learn how to build your business plan from scratch! This course walks you through every step and includes a fill-in-the-blanks template and a complete sample plan. 9 lessons. 2 hours.

This course will show you exactly how to create an excellent business plan. Learn how to build your business plan from scratch! This course walks you through every step and includes a fill-in-the-blanks template and a complete sample plan. 9 lessons. 2 hours.

Hi there, I’m Bob Adams, BusinessTown founder, serial entrepreneur and Harvard MBA.

I have started 17 businesses. Most of my businesses I started with less than $2,000 – including one business that I sold for $40 million dollars.

But I was once in your shoes, not sure what to do or how to get started. I had to learn what works and what doesn’t work, sometimes the hard way.

I’ve got great news for you! You’re not going to go through years of trial and error. Because the recipe for business success is waiting for you on BusinessTown.

On Businesstown you’ll get short video courses that will show you exactly what to do at every step of starting your business. From finding your idea to writing your plan and making your first sale, we will guide you through the entire process.

So if you are thinking about starting your own business, take advantage of our 7 day free trial and see what BusinessTown can do for you.

BusinessTown founder Bob Adams’s courses and books have been featured in:

Try BusinessTown free for 7 days

 7 day free trial. Then $19.95/mo. Cancel anytime.

 7 day free trial. Then $19.95/month. Cancel anytime.

How BusinessTown is helping people start their own business:

How BusinessTown is helping people start their own business:

Watch this video and get ready to start a business you’ll love

Play

Watch this video and find out how you can start your own business.

Learn how to start a business with our video courses

130+ courses

Unlimited access

50+ tools

Templates & more

Discussion board

Get expert answers

 7 day free trial. Then $19.95/mo. Cancel anytime.

 7 day free trial. Then $19.95/month. Cancel anytime.

Frequently asked questions:

BusinessTown is an e-learning platform built for people interested in starting and running a business. 

On BusinessTown, you get unlimited access to 130+ business courses taught by real successful entrepreneurs and highly skilled experts. You also gain access to 50+ business tools and to our discussion board, where you can get expert answers to your business questions.

No matter what you want to learn or where you are on your business journey, there is a course for you. 

Marketing, ideas, financing, planning, naming, how to get started… BusinessTown covers everything you need to start and run your business right. 

The courses are available anywhere, anytime, on any device, and you can take them at your own pace. 

Create your BusinessTown account to get started and try BusinessTown free for 7 days. 

BusinessTown includes unlimited access to 130+ business courses taught by real successful entrepreneurs and highly skilled experts.

You also get full access to 50+ downloadable tools like worksheets, templates, and samples, and to our discussion board where you can get an answer to any business question you have. 

BusinessTown is $19.95 per month. It provides unlimited access to all 130+ courses, all tools, and our discussion board, where you can get expert answers to your business questions.

We offer a free 7-day trial. If you decide that BusinessTown is not for you, then just cancel within 7 days of starting your free trial and you will not be charged at all.

If you wish to cancel your BusinessTown account, you can do so through your account page under the Billing section. 

If you have any questions, email us at bbisson@businesstown.com. We are more than happy to help!

BusinessTown includes 130+ courses on all business topics: Getting started, business ideas, business plans, strategy, marketing, websites, social media, online advertising, finance, accounting, leadership, sales, legal issues, home-based businesses and more!

Looking for a business idea? Why don’t you check out our course How to Find a Business Idea. 

Do you need help creating your business plan? We’ve got you covered. Take a look at our course How to Create a Business Plan.

Do you want to be walked step by step through the entire process of starting a business? Check out our ultimate course, Start-a-Business 101. 

Are you not sure that you are ready to start your own business? Consider our course, What It Takes to Start a Business.

Are you looking for financing for a new or existing business? We offer 5 courses on financing a small business. We suggest you start with the course, How to Finance Your Business.

Do you want to learn about marketing? Because it’s so important, we offer over 30 courses on sales and marketing. Consider starting with the short course, Developing Your Marketing Message.

Want to learn about marketing online? We offer 5 courses on creating websites, 6 courses on digital marketing and 5 courses on promoting through social media. To get started we recommend the course, The Complete Guide to Digital Marketing.

Looking to get inspired and learn how other entrepreneurs succeeded in starting and growing their businesses? We offer several courses on this including, How to Succeed as a Woman Entrepreneur.

Do you already have a business and are looking to improve it? We have several courses on this topic. Try starting with the course, How to Boost Profits.

No matter where you are on your business journey, there is a course for you.   

On BusinessTown you have access to 50+ downloadable tools like worksheets, samples, and templates to help you start and run a business. 

Our most popular tools include:

The Ultimate Startup Checklist, 18 pages 

The 300 Best Small Business Ideas ebook, 105 pages 

The Complete Business Plan Template, 29 pages

Complete Sample Business Plan, 35 pages 

Sample Marketing Plan Under $2k, 12 pages

One Page Marketing Plan Template

One Page Sample Marketing Plan

50 Guerilla Marketing Tactics Worksheet, 8 pages

Business Idea Evaluation Worksheet 

8 Basic Steps to Making the Sale Template

Sales Presentations that Your Customers Will Love Template

Sales Presentation Sample Dialog

50 Ways to Generate Endless Sales Leads Worksheet 

Cold Calling Script Template and Sample

Emails that Land Sales Template and Sample

Voicemails that Get Callbacks Template and Sample

Income Statement Templates and Samples

Balance Sheet Templates and Samples

Cash Flow Templates and Samples

Calculate Depreciation Template

Key Financial Ratios Sample

How I Started a Successful Business with No Money and No Experience, Case Study

Key Questions to Select the Best Business Idea Worksheet

Validate Your Business Idea Worksheet

Using the 6-Step Approach to Choose a Business Idea Case Study

21 Easy-to-Start Part-Time Business Ideas Guide

42 Home-Based Businesses You Can Start Guide

Why I Repeatedly Changed the Legal Entity of My Business, Case Study

Evaluate Customer Segments and Competitors Worksheet

Differentiate Your Business from Competitors Worksheet

How I Differentiated My First Business in a Crowded Marketplace, Case Study

Creating a Press Release Template and Sample

Marketing Bob’s Rent-A-Bike, Case Study

Planning, Designing and Creating Your Website Worksheet

Search Engine Optimization Worksheet

50 Blog Post Ideas Worksheet

50 Creative Online Marketing Ideas Worksheet

Evaluate Potential Names for Your Business Worksheet

How I Financed Buying a Business Case Study

Cover Letter to Seek Financing Sample

Collection Letter Samples

The Four Quadrant Theory of Time Management Graphic

BusinessTown courses will show you how to start your business right and grow it into a highly successful enterprise. 

You will learn from highly experienced entrepreneurs and experts who have been there and done it. You won’t have to learn by trial and error. You won’t have to guess what to do next. BusinessTown courses will guide you through your entire business journey.

Even if you are a beginner you will quickly learn how to start a business you love. If you already have a business, BusinessTown will show how to grow it and make it better.

By just watching one video lesson a day (about 7 minutes average) you can quickly ramp up your business knowledge. No matter where you are on your business journey, there is a course for you taught by an expert on BusinessTown.

What would you like to learn more about today? Starting a business? How to find a business idea? How to write a business plan? How to do your marketing? How to build an online presence? How to get financing? How to prepare financial statements? BusinessTown has courses that cover all these topics and hundreds more.

So if you want to become a smarter entrepreneur and start and build a successful business, you’ll want to start streaming the courses on BusinessTown today.

Copyright © 2021 BusinessTown LLC. All rights reserved. BusinessTown ® is a registered trademark of BusinessTown LLC.