Mobile app development has taken huge leaps. Today mobile applications are not just apps anymore – they are solutions to business problems. From a simple weather app to a critical business app, mobile applications have indeed evolved as the capable tools that efficiently support business marketing strategies. However, in order to use the potential of a variety of mobile app development frameworks, it is imperative to comprehend the business growth from mobility with a holistic approach.
Establishing a business is thrilling. Unfortunately, the “build-it-and-they-will-come” concept does not work for every business. Simply put, marketing a new business is a massive challenge due to limited resources, money and time. Thus, irrespective of your business idea and how well planned it is, you have to be sure of every effort you put into developing marketing strategies for your startup.
Ever wondered what happens when you have an idea and plan on getting a mobile application developed rapidly? You have a ready-to-be-used testable wireframe prototype and instantly get your idea converted into a dynamic mobile app, and you are all set to be launched. Right? Wrong!
Creating a robust and functional mobile app is not an easy task! After all, Rome wasn’t built in a day. There’s much more to it than just having a unique and brilliant idea. If you are a new, up-and-coming entrepreneur who is looking to establish a successful mobile app business startup, there are certain things you need to know before joining the league of mobile app developers fighting to market successful apps.
1. Nail Your Design
Design plays a crucial role in the success of your app. Take Apple, for example; its culture and business revolve around design excellence. You probably have noticed that the applications Apple stores showcase are always well designed. Just having a rock-solid idea isn’t going to get you anywhere unless you have an eye-catching mobile app. Remember, people covet beautiful things, and mobile apps are no exception.
Apps are easily disposable just like websites. If a user unable to understand what an app does, he or she won’t
think twice before deleting it. However, unlike websites, apps require little space to integrate everything you want in your app. Instead of smacking your user with tons of features one after the other, it is better to keep it simple. Like a well-created tap, your app interface itself must completely explain its usability and value.
2. Use the Right Marketing Tactics
The number of mobile apps on the app stores seems to be limitless. This naturally increases your competition and reduces your chances of getting to the top. However, if you build an app that is both presentational and functional, and follows the right marketing strategy to promote it, you can easily cut through the competition.
It is always a bright idea to share screenshots of your app on the app store and make sure the first three screenshots appropriately highlight the best instances of your app. This makes your app presentational and significantly increases your visibility.
There is a reason why certain apps are on top, be it their SEO, app design, functionality or merely the idea behind the app. Take a look at top apps and try to imitate some of their marketing strategies. Study their descriptions, keywords and titles, and create something very similar to that. Remember you just have to get an idea; you don’t have to copy it all.
Include a professional sales letter rather than adding a cold description to your app. Gather ideas from other apps and make one out of it for your app. You can also highlight your product by adding a useful video of how it works, how it was built or behind-the-scenes footage.
3. Make Tiny Details Your Magic Wand
The satisfying enlarged menu items at the bottom of the screen in Shutterfly, the scrolling conversation-like exchange details in Adrian Zumbrunnen, the hilarious copy in Everyday—along with offering utmost utility, these small details evoke a strong emotional response. You either love them or hate them, but you can’t ignore them and thus they are much more likely to be shared by users.
Usability is significant, and so is enjoyment. While making your apps highly usable, make them enjoyable, too, by adding tiny details here and there.
4. Build Brand Awareness
Social media is booming at a rapid pace. It works like a charm provided you use it properly. Notify your users of your newly launched app. In other words, spread awareness about your brand. You can also create hype on major social platforms even before launching your app. It excites your users and makes them curious about your brand.
A Final Word
Success can be measured in a variety of ways. Sometimes just building a huge user base through a beautiful app is all that your business requires. If money isn’t your priority, build something that drags users towards it and entices them to use it. Or you can build your business idea completely around an app. A mobile app business would be an ideal business to start part time, and then expand it over time.
Of course, monetary needs come in the way of building and maintaining an app that does nothing for your pocket. But earning money gets easier as you go. When you consistently build quality apps, users start recognizing your brand, and once you have a fan base you can always convert your idea into a money-making machine.
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Elvin Roy is an experienced WordPress developer and writer by hobby. Currently, she is associated with Wordsuccor Ltd., a custom WordPress theme development company, offering quality WordPress plugin customization and HTML to WordPress theme conversion services. If you are looking for reliable WordPress development services, you can count on Wordsuccor Ltd.