There are many social media platforms online, but there are only some social media platforms with millions and billions of users. Most people generally spend a lot of time on social media, especially the Facebook. According to the statistics, the Facebook is the largest social media platform with over 1.8 billion users worldwide and now, the Snapchat is storming the social media world.

Social media marketing is the process of gaining traffic or attention via social media platforms. Facebook’s annual report  is proof of how much businesses are actually spending on the social media. You might be discouraged thinking that the smaller businesses with a limited budget cannot start a social media marketing campaign, but you’re wrong. There are many businesses that are getting a good return on investment with a limited budget.

How to start an effective social media marketing campaign with a limited budget?

Just allocating tons of money for the social media marketing cannot guarantee you a high return on investment. You need a great strategy to actually launch an effective campaign. In this section of this article, you will get to know five  social media marketing ideas to get a better return on investment.


  • Post and promote top quality curated contents

There are millions of pages on the Facebook, and there might be hundreds of thousands of pages competing in your niche. Your post won’t be noted by  people if you post some usual stuff that all other pages are posting. It’s important to do something new for people to notice your post. The more engagement you are able to get on your posts on a regular basis, the more your posts will show up in users newsfeeds.

There is a content curation app, such as DrumUp, which can help you find valuable contents to post. You can do a sponsored ad in the social media, but again, you need to come up with a valuable post. You may also try out sponsored blog posts to promote your product.

  • Post a relevant image

The study shows that our brain processes the image 60,000 times more quickly than text. Try our various image types like GIF, infographics, and others. You should put a relevant image that is associated with your post. It’s not a necessity to be an expert graphic designer. You can create a high-quality image quickly using some visual tools like Piktochart, Canva, and others. If you manage to create a high-quality post with a high-quality image, you will definitely reach out to large number  of people.

  •  Share some of your own or your friends’ testimonials

It’s necessary to regularly  post high-quality content on your account. It can be a really difficult task to search for valuable new content every time. Most small business owners try to find an interesting story, but tend to ignore their own or their friend’s story. You or your friend may have been in an interesting situation that’s worth sharing. Just share it. The concept is gaining popularity each day.

It’s not too expensive to ask an influencer to review your product. Search for some influencers and try influencer marketing. The study shows that a successful influencer marketing campaign may bring up to 11 times return.

  • Connect with peers and customers

Social media marketing is not only about sharing posts from your account. You need to connect with some experts, customers, and peers. It will increase your credibility and reach. Sometimes these people may share your posts among their followers. Build relationships with your followers on social media by carrying out some conversation, wishing  a happy birthday, or by doing some other activities.

  • Be active in online communities

There are communities and groups on many social media platforms. Some of the communities may have lots of members that may fall in your target market. It takes some time to build your presence, but it’s worth investing your time. Don’t just ignore the comments, but instead get engaged in the conversation. It will help you reach more people and build your credibility.


By now, you must have realized that you can do a lot with a limited budget. There is no need to be disheartened. If you follow the tips mentioned in this article, you will be able to get some decent return from your social media marketing campaign. There is no end to creativity and ideas. You should keep on searching for more ideas, and you can also try something new now and then, which could end up being a viral post. A viral post will reach millions, and you will have a huge return if your post is carefully constructed.