6 Ways to Ensure Your Small Business Thrives - Business Town

6 Ways to Ensure Your Small Business Thrives

Today, success in business requires a combination of qualities: flexibility, organizational skills and good planning. These are just some of the ways to ensure your small business thrives.

Growing your business is crucial for your business’s survival and your economic well-being. But like other small-business owners, you may not have the perfect blueprint that can keep the bumps and bruises to a minimum.

If you have established a startup and survived, you may be curious about the next steps to grow your small business beyond its present status.

Picking the right strategy will depend on your available resources, the type of business you run, and how much time/money/sweat you are willing to invest. If you want your small business to thrive, here are some possibilities:

Provide Excellent Customer Service

You service models should pay attention to the client. These are the people behind the creation of your business, and you need to prioritize and serve them to the best of your ability.

You need to realize that your customers have the power to decide whether your business survives or not. So, ensure that you give them the attention they require and respond to their needs accordingly.

If you provide better service, your customers will be more inclined to come to you – instead of your competition – whenever they need something. Keep in mind that 9 out of 10 customers will resort to purchasing from your competitor if you do not treat them well.

Plan and Allocate Resources Effectively

To meet the set objectives, use a business plan to allocate resources throughout your business. Review your progress and identify your strategy for growth.

If a given section of your business needs to meet a target, use the business plan to allocate sufficient resources to achieve your goal. The resources may already be available or may be generated in the future.

Practically, resource allocation could mean spending more cash on marketing, buying more equipment or supplies or recruiting more staff. Before beginning this process, some accurate budgeting is recommended.

Doing so will enable you to run your business like a CEO.

Be Present on the Web

A useful Website has become an integral part of any business. Having a Web presence can increase your traffic and sales.

While designing and programming a Website is crucial, your content will play a bigger role in drawing visitors and retaining those visitors. Your content needs to meet your guests’ demands, and in doing so, you need to develop a content strategy based on user behavior.

Having an online presence will also present you with the option of selling your products or services on the Web. Doing so has its advantages:

a) It reduces costs
b) Helps in improving efficiency and productivity
c) Facilitates faster and better communication between your suppliers and customers
d) You can easily extend your market reach

A quality Website will give you a competitive edge over others that lack a solid Web presence. Use it to your benefit.

Be Consistent and Authentic

Customers love to engage with businesses that are reliable and trustworthy. Therefore, in fostering this sense of trust, you need to be transparent, authentic and consistent at all times.

Authenticity and consistency mean sticking to the values and message of your brand. Be sure to deliver on customer promises and remain true to your message. From every service or product, you provide, every piece of content you create, or every aspect of your business, ensure that you remain true.

Get Extra Funding

You will always need to invest more to grow your business. Some of the easiest ways to get additional funding are through:

a) Selling shares to investors
b) Taking a loan

a) Selling shares
If you are looking to add investors, determine how much their input will increase your sales. Concentrate on how your business will increase in value as a result of the selling.

b) Taking out a loan
Before taking a loan, you need to be sure that your business will pay back the debt. Once you are certain you will be able to make a repayment, proceed and weigh your loan options.

Train your staff

Training yourself and your staff can help in improving the skills required for your business. Offering training opportunities to your team will also increase their loyalty and productivity, which will be reflected in profits.

Time to Thrive

There you go: 6 ways to ensure your small business thrives. Pick one or two ideas that fit your business and circumstances and work towards growing your business.

While growth may not be evident immediately, keep at it, and you will see progress eventually.

David Wither is a contributor to BusinessTown.com

We make starting a business simple.

We make starting a business simple.

Our courses will show you exactly how to start and run a business

Our courses will show you exactly how to start and run a business

Learn everything you need to know to plan, start and grow a business

We’ll show you what to do right from the very beginning. You’ll learn how to find your idea, write your business plan, attract customers and all the other steps to building a successful business.

Our courses are taught by real entrepreneurs

You will learn from BusinessTown’s highly experienced experts and entrepreneurs. They will share their experience, wisdom and skills with you. And they will guide you through every aspect of planning, starting, and growing your business. 

Start a business you love, earn more money and live the life you want

Our easy-to-follow video courses will quickly teach you how to start and run a business. Our courses can turn your dreams into reality even if you don’t have a business idea or don’t know where to start.

You’ll find a course that’s perfect for you

Get unlimited access to 130+ courses. We cover it all…from finding your idea and creating your plan to making sales and building a successful business. No matter where you are in your business journey, there is a course just for you.

Learn at your own pace and on any device

Take all the courses you want. Anytime. Anywhere. Any device. Watch one video lesson a day (average 7 minutes) or binge watch the whole thing. It’s up to you!

Explore our top 3 courses and start learning now


Start-a-Business 101

This course will teach you all the basics of starting a business. You will be guided step by step through the entire process of starting a business and becoming an entrepreneur.


How to Find a Business Idea

Learn how to find a great business idea with this course. Discover how to generate awesome business ideas, how to evaluate and validate them and how to choose the very best one for you.


How to Create a Business Plan

Learn how to create an excellent business plan from scratch! This course will walk you through every step from start to finish. You will be guided by instructional videos, a sample plan and a fill-in-the-blanks business plan template.

Get unlimited access to all these popular courses

You’ll get all the tools you need to succeed

You’ll get all the tools you need to succeed

Fill-in-the-blank templates and 50+ other tools will show you exactly what to do at any given step. They will save you time, keep you organized and help you get your business up and running as rapidly as possible. 

Our most popular tools include:

  • 300 Best Business Ideas, 111 pages
  • Business Idea Evaluation Worksheet
  • Ultimate Startup Checklist, 18 pages
  • Business Plan Template, 29 pages
  • Sample Business Plan, 35 pages
  • Marketing Plan Under $2k, 12 pages
  • Financial Statement Templates

What they are saying

What they are saying

Watch the video tour and get ready to become your own boss


BusinessTown founder Bob Adams’s courses and books have been featured in:

Learn how to start a business with our video courses

130+ courses

Unlimited access

50+ tools

Templates & more

Discussion board

Get expert answers

Frequently asked questions

BusinessTown is an e-learning platform built for people interested in starting and running a business. 

On BusinessTown, you get unlimited access to 130+ business courses taught by real successful entrepreneurs and highly skilled experts. You also gain access to 50+ business tools and to our discussion board, where you can get expert answers to your business questions.

No matter what you want to learn or where you are on your business journey, there is a course for you. 

Marketing, ideas, financing, planning, naming, how to get started… BusinessTown covers everything you need to start and run your business right. 

The courses are available anywhere, anytime, on any device, and you can take them at your own pace. 

Create your BusinessTown account to get started and try BusinessTown free for 7 days. 

BusinessTown includes unlimited access to 130+ business courses taught by real successful entrepreneurs and highly skilled experts.

You also get full access to 50+ downloadable tools like worksheets, templates, and samples, and to our discussion board where you can get an answer to any business question you have. 

BusinessTown is $19.95 per month. It provides unlimited access to all 130+ courses, all tools, and our discussion board, where you can get expert answers to your business questions.

We offer a free 7-day trial. If you decide that BusinessTown is not for you, then just cancel within 7 days of starting your free trial and you will not be charged at all.

If you wish to cancel your BusinessTown account, you can do so through your account page under the Billing section. 

If you have any questions, email us at bbisson@businesstown.com. We are more than happy to help!

BusinessTown includes 130+ courses on all business topics: Getting started, business ideas, business plans, strategy, marketing, websites, social media, online advertising, finance, accounting, leadership, sales, legal issues, home-based businesses and more!

Looking for a business idea? Why don’t you check out our course How to Find a Business Idea. 

Do you need help creating your business plan? We’ve got you covered. Take a look at our course How to Create a Business Plan.

Do you want to be walked step by step through the entire process of starting a business? Check out our ultimate course, Start-a-Business 101. 

Are you not sure that you are ready to start your own business? Consider our course, What It Takes to Start a Business.

Are you looking for financing for a new or existing business? We offer 5 courses on financing a small business. We suggest you start with the course, How to Finance Your Business.

Do you want to learn about marketing? Because it’s so important, we offer over 30 courses on sales and marketing. Consider starting with the short course, Developing Your Marketing Message.

Want to learn about marketing online? We offer 5 courses on creating websites, 6 courses on digital marketing and 5 courses on promoting through social media. To get started we recommend the course, The Complete Guide to Digital Marketing.

Looking to get inspired and learn how other entrepreneurs succeeded in starting and growing their businesses? We offer several courses on this including, How to Succeed as a Woman Entrepreneur.

Do you already have a business and are looking to improve it? We have several courses on this topic. Try starting with the course, How to Boost Profits.

No matter where you are on your business journey, there is a course for you.   

On BusinessTown you have access to 50+ downloadable tools like worksheets, samples, and templates to help you start and run a business. 

Our most popular tools include:

The Ultimate Startup Checklist, 18 pages 

The 300 Best Small Business Ideas ebook, 105 pages 

The Complete Business Plan Template, 29 pages

Complete Sample Business Plan, 35 pages 

Sample Marketing Plan Under $2k, 12 pages

One Page Marketing Plan Template

One Page Sample Marketing Plan

50 Guerilla Marketing Tactics Worksheet, 8 pages

Business Idea Evaluation Worksheet 

8 Basic Steps to Making the Sale Template

Sales Presentations that Your Customers Will Love Template

Sales Presentation Sample Dialog

50 Ways to Generate Endless Sales Leads Worksheet 

Cold Calling Script Template and Sample

Emails that Land Sales Template and Sample

Voicemails that Get Callbacks Template and Sample

Income Statement Templates and Samples

Balance Sheet Templates and Samples

Cash Flow Templates and Samples

Calculate Depreciation Template

Key Financial Ratios Sample

How I Started a Successful Business with No Money and No Experience, Case Study

Key Questions to Select the Best Business Idea Worksheet

Validate Your Business Idea Worksheet

Using the 6-Step Approach to Choose a Business Idea Case Study

21 Easy-to-Start Part-Time Business Ideas Guide

42 Home-Based Businesses You Can Start Guide

Why I Repeatedly Changed the Legal Entity of My Business, Case Study

Evaluate Customer Segments and Competitors Worksheet

Differentiate Your Business from Competitors Worksheet

How I Differentiated My First Business in a Crowded Marketplace, Case Study

Creating a Press Release Template and Sample

Marketing Bob’s Rent-A-Bike, Case Study

Planning, Designing and Creating Your Website Worksheet

Search Engine Optimization Worksheet

50 Blog Post Ideas Worksheet

50 Creative Online Marketing Ideas Worksheet

Evaluate Potential Names for Your Business Worksheet

How I Financed Buying a Business Case Study

Cover Letter to Seek Financing Sample

Collection Letter Samples

The Four Quadrant Theory of Time Management Graphic

BusinessTown courses will show you how to start your business right and grow it into a highly successful enterprise. 

You will learn from highly experienced entrepreneurs and experts who have been there and done it. You won’t have to learn by trial and error. You won’t have to guess what to do next. BusinessTown courses will guide you through your entire business journey.

Even if you are a beginner you will quickly learn how to start a business you love. If you already have a business, BusinessTown will show how to grow it and make it better.

By just watching one video lesson a day (about 7 minutes average) you can quickly ramp up your business knowledge. No matter where you are on your business journey, there is a course for you taught by an expert on BusinessTown.

What would you like to learn more about today? Starting a business? How to find a business idea? How to write a business plan? How to do your marketing? How to build an online presence? How to get financing? How to prepare financial statements? BusinessTown has courses that cover all these topics and hundreds more.

So if you want to become a smarter entrepreneur and start and build a successful business, you’ll want to start streaming the courses on BusinessTown today.

Copyright © 2021 BusinessTown LLC. All rights reserved. BusinessTown ® is a registered trademark of BusinessTown LLC.