A company’s Website showcases the business to the public accessing it, and the visual impression that it creates can be very impactful. Before undertaking a Web design project, you need to categorially focus on the user-friendly interface and functionality of the Website in order to minimize your bounce rate.
The various dimensions that the online business and digital marketing strategies operate in have transformed the way target customers interact with your Website. Gone are the days when the company Website was only accessed to gain basic information about the company, as it now serves as a virtual marketplace. The way a company Website is designed is the decisive factor for the visitor to explore further or switch to a competitor’s Website. The first few seconds of the visit should be convincing enough to keep visitors glued to what they are seeing, which inevitably implies that the features and functionality should be impeccable and smooth.
When developing an effective Website, often some of the very crucial factors are overlooked: Which segment of the population do you wish to serve? What is the main purpose behind the re-design? Proper project planning and thorough research and analysis from various angles is highly important before actually launching the site. The essential elements–functionality, URL and domain name, updates with relevant content, social media, and security–all have to fall in place to put form a Website that serves its purpose.
Is the Brand Trustworthy?
The foremost priority of every Web designer is that the brand comes out as genuine and not some fake brand just using stock photography. Try to personalize the feel of the Website and also use impactful fonts because these visual cues are what is going to drive Web traffic. Furthermore, the designer should keep in mind what the brand intends to deliver to its target market and what it hopes to achieve through this Website and then build around that base.
The Way Information Is Organized and Presented
Visitors who may be converted to a loyal customers go through several marketing materials and campaigns aimed at convincing them to give their loyalty to that company. What differentiates your Website from the rest? For this very purpose, the information that your Website provides should be organized in a manner that is coherently arranged and connected with the agenda. The most important piece of information should be highlighted. Introduction paragraphs should have precise and meaningful headings that will help visitors find the information they are most interested in. Make sure that the pages are not cluttered with content and a professional image is put forward.
The Navigation Process
Once the visitor is on your site, the first few seconds are critical. Site navigation is a key factor in Web design and should be specially taken care of. Complicated Web designs that makes the customer feel lost and confused as to where to go next often end up in losing a potential customer. This is why the pages should be designed in a way that the navigation bar stands out and drop-down menus are easily visible. Professional designer services guide you in building the perfect navigation system of your Website to increase the conversion rate.
Let the Content Speak for Itself
A Website layout will not alone create the impression that you intend to make, but content is what will breathe life into it. Content needs to be strategically modified in a way that it appeals to your target market and is keyword embedded to rank higher in search engines. The bottom line is that your content should be relevant to what your audience wants to see. Striking the perfect balance between quality and original content along with following SEO strategic guidelines puts you on the right path to driving traffic to your Website. Your content can be supported with interactive videos and podcasts to increase customer engagement. Your Website will be indexed on this basis, and the more readers you have, the higher you will be ranked in the search engine.
Your customers should not feel that they are interacting with a robot, and even the slightest interaction should be personalized. You need to build your brand identity, and for that you need to practice business intelligently. A very simple example lies in the fact that you give your incoming visitors priority and respond to their orders and queries promptly. Have a customer service receiver to receive your customer as they open your Website and ask them how you can help. Keep a check on customer feedback and try to make changes accordingly. The more satisfied your customers are, the more viral your business will become through word-of-mouth and gain recognition. Reputation building takes time, but it can be tarnished in no time. Bugs and errors are inevitable, but you need to deal with them in a responsible manner.
The branding of your business is unique to its existence, and you need to maintain consistency across all platforms, whether it is the company Website, a brochure or flier, or any other business collateral. Every brand decides upon a set of colors that it will use to represent itself. Do not overlook this aspect and dedicate considerable time to deciding the color scheming of your company to avoid duplication or confusion in the future. Corporate colors have a certain decency and professionalism about them and should hence be used accordingly. Keep in mind, however, to keep it simple and not to make it too colorful or gaudy.
Embedding a Call-to-Action
The customers of today interact with your product, service and the brand as whole in various capacities and angles. This is the basic reason why you need to spread out your roots in all possible directions to get a stronghold. Having a Website alone will not suffice to build a loyal customer base; you will need to leverage the power of several other social media platforms to leave an everlasting impression. Integrate your Website design plan with your social media marketing strategy and see for yourself the level of interaction that results. Include links to your company’s social media accounts on your Website, and strike intellectual and relevant conversations related to your brand to increase customer engagement and retention.
Conclusively, you need to keep updating your Website to prevent it from getting obsolete and losing its charm for potential customers, as the dynamic business landscape poses a serious threat to your online presence and effectiveness at all times. Hence, by adopting a professional attitude, you should build your Website centered around SEO tactics to remain trendy and in demand.
Vibhu Satpaul is Cofounder and Chief Operations Officer at Curve Jumps. A graduate in Information Systems and Softwares from LSE (London), he loves sharing his technical acumen with the world and implementing KPI based systems. Vibhu coordinates major company operations in Technology and Digital Marketing, and presently his focus is towards creating products for Internet Marketing, Project Management and Human Resource domains. He has also been responsible for creating different systems within Saffron Tech and defining a long term vision of the company. He likes to tweet as @VSatpaul.