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Sample Business Plan: Bob’s Rent-A-Bike

Creating a Business Plan Is Essential to Your Business

Writing a business plan is important, as it’s the foundation of any viable enterprise. Your business plan should be a living and breathing document that contains your goals and your plan for reaching them.

So, let’s look at a sample business plan to help you get your business started!

Business Plan Sample

BOB’S RENT-A-BIKE, LLC
(DATE)
CONTACT:

Bob Adams, Founder
1000 Main Street
617-385-9000

This business plan is confidential.

Related: Getting Started on Your Business Plan

SUMMARY

Business Concept

We will be part of the large and growing bicycle rental industry. Our target market is summer visitors to Cape Cod, particularly central Cape Cod. We will be differentiated from competitors in that we will deliver rental bicycles directly to our customers at their motels, campsites, or summer rental residences.

Current Situation

We are a start-up business founded as a Limited Liability Company (LLC). At this point we have assembled a detailed operating plan, including promotional plans. We have arranged access to a station wagon to deliver bicycles and a garage to store them in. We have started to carefully buy used bicycles in excellent quality at very reasonable prices.

We have available capital of $2,500 from the founder’s personal savings and we seek an additional $7,500 investment from outside investors in order to be able to complete the purchase of our rental fleet.

Key Success Factors

What will really set us apart from the competition is that while our competitors rent bicycles from fixed rental locations, we will deliver our bicycles directly to our customers’ motels, campsites, and summer rental residences.

Sample Business Plan
Inserting images into your business plan can help you convey your message.

Another important differential is that our cost base is dramatically lower than that of our competitors. For one, we are going to buy used bicycles in a very disciplined way to build our rental fleet, whereas our competitors buy new bicycles. We estimate that we can buy quality used bicycles for approximately half the cost our competitors spend for new bicycles.

We will also have very little labor cost. Bob will draw a salary of just $10 per hour. There are other employees. Bob has ridden bicycles for many years, is handy with tools, and believes he can do most basic bicycle repairs himself.

Bob is young, energetic, and willing to work 24/7 to make this business a success!

We will also have very low overhead costs. We will store bicycles in an old garage (previously converted from an outhouse) on our family property. Bob will use the family station wagon, only paying for gas, to service the business.

Bob also has a good neighbor and friend, Harold Perethian, who runs a large bicycle wholesale business, who lends additional advice and provides wholesale prices for accessories and parts.

Related: Creating a Business Plan for a New or Existing Business

Financial Needs

The business will require a total of $10,000 in financing. The founder, Bob Adams, is contributing his personal savings of $2,500 and he is seeking an additional investment of $7,500. Of the total $10,000 in financing, approximately 75 percent will be invested in building a rental fleet of high-quality, carefully selected and negotiated used bicycles.

We expect the business to be highly profitable and for investors to potentially earn back their investment very quickly.

VISION

Vision Statement

Over the next few summers, we expect Bob’s Rent-A-Bike to become one of the leading players in the highly profitable and growing market for bicycle rentals on Cape Cod. By reinvesting part of our profits from our initial summers, we plan to expand our fleet and increase our advertising, eventually expanding our promotional activity throughout the entire area.

Milestones

  1. Complete operating plan developed. Done.
  2. Initiate purchase of used bicycles. Done.
  3. Complete purchase of bicycle fleet. June 15th.
  4. Complete delivery of flyers by bicycle to motels and campsites. June 20th.
  5. Initiate rental operations. June 21st.
  6. End of season sale of bicycles being disposed of. August 20th.
  7. Last day of rental operations for season. September 1st.

MARKET ANALYSIS

The Overall Market

The overall sale of bicycles and related items in the U.S. in 2015 was estimated to be $6 billion, according the National Bicycle Dealers Association. However, with the average bicycle dealer deriving just 0.8 percent of their revenue from rentals, the market for bicycle rentals would be about $48 million.

Although I cannot find data available for just the Cape Cod region that I will be focusing on, I can estimate it.

I start with my estimated number of bicycles available for rental of about 1,300.

The majority of rentals are single-day rentals. For simplicity, I will assume all rentals are single-day rentals.

business plan sample graph
A good graph will always be better than a thousand words.

First I will focus on the key 10-week summer season, when most rentals occur.

I estimate from anecdotal information and limited personal observation that, including off-weather days, rental bicycles average a 40 percent utilization rate during the summer season, or in other words, are rented for an average of 28 days.

Therefore, the total rental days during the summer season are 28 days per bicycle x 1,300 rental bicycles = 36,400 rental days.

Then I adjust for off-season rentals. I estimate that 85 percent of the rentals occur during the summer season, so the total rental days including the off-season would be 36,400/0.85 = 42,800.

Then I estimate the average daily rate to be $25. Multiplied by 42,800 rental days, I therefore estimate the total current market for bicycle rentals on Cape Cod to be $25 x 42,800 = $1,070,000.

Also, I believe the total possible market is larger, particularly because many rentals are an impulse decision. So every time a new rental stand is set up, I believe the market incrementally expands. Furthermore, with my introduction of bicycle rentals delivered to motels, campsites, and summer residences, the market may expand further.

Changes in the Market

I believe the market for bicycle rentals on Cape Cod is continuing to grow and is fueled by a number of favorable factors.

The rail trails, old railroad lines converted into bicycle trails, are becoming increasingly well known and popular and especially important to the segment of the population that will only take on the expense of a rental bicycle if they can ride it on a dedicated bicycle trail.

People are generally pursuing more healthy lifestyles, especially on vacations, and are increasingly more likely to want to bicycle on vacation.

Many people are becoming increasingly discerning about the quality and type of bicycle that they wish to rent.

Market Segments

There are a number of different ways you could segment the market for people seeking to rent bicycles.

By Quality and Price

First you could segment it by quality and price. At the highest end you have a relatively small niche, which I will call “enthusiasts.” I estimate this segment to be less than 15 percent of potential Cape Cod renters; they are seeking to rent a high-end premium bicycle designed for a bicycle enthusiast, not a casual rider, and are willing to pay a significant premium if necessary to do so. The rental market for this rider is particularly small because this kind of rider is most likely to bring his or her own bicycle on vacation on a rack on the back of the car.

Next you have what I will call “the big middle.” I estimate this segment to be 60 percent of the market. The most common bicycle renter is typically above average income, is not too price conscious if he or she considers the price to be more or less reasonable, and expects a good-quality bicycle but not the high-end bicycle that the enthusiast would.

Finally, you have what I call the “price shoppers.” These are usually families or at least couples looking to rent bicycles for more than one person and are willing to spend at least some effort shopping around to save a little money. I estimate this segment to be roughly 25 percent of the market.

By Rental Time

I estimate the following average rental durations on Cape Cod:

  • Less than one day, usually on an hourly basis: 20 percent of rentals.
  • One day exactly: 60 percent of rentals.
  • More than one day: 20 percent of rentals.

By Mobile Delivery

Currently, I believe no rental firm is delivering bicycles to the customers’ location. I believe there is absolutely a demand for this because people who don’t bring their bicycle on vacation also do not bring their bicycle rack and cannot easily transport bicycles in their car, and people generally don’t even consider renting a bicycle rack.

Related: Complete Business Plan Outline

Target Market and Customers

Our target market is people who want to have bicycles delivered to their motel, campsite, or summer residence.

Because there will be some expense in making this delivery, we will primarily focus on customers interested in renting bicycles for more than one day. Even though in my analysis of the market I estimated that only about 20 percent of rentals are for more than one day, the revenue from such rentals is significantly higher. In fact, with the price for two days usually being exactly double one day, and a week being substantially higher than two days, for example, the market for rentals of more than one day may be over 40 percent of the market in dollar terms.

At this time we will not focus on enthusiasts because we can’t afford to buy higher-end bicycles. We will, however, try to capture some of the price-shopping market, especially because people who rent bicycles for longer periods of time may tend to be more price conscious.

Customer Characteristics

With our customers looking to have bicycle rentals delivered to them, and generally renting for periods longer than a day, these people will be quite a bit different than the person who might rent a bicycle for an hour from a roadside stand.

People renting bicycles for an hour from a roadside stand are generally young—often in their twenties—and frequently single but usually in the company of one or more friends.

People renting bicycles delivered to their motel, campsite, or summer residence and renting for multiple days tend to be a couple, if not a family group.

Customer Needs

Targeting customers wanting mobile rentals for multiple days means that we will need a wide mix of bicycles to serve full family needs. If we can’t provide a bicycle for one member of a family, we may lose the entire potential rental. So we need bicycles of all sizes and we need plenty of baby seats!

The mobile rental customer is not as much of an impulse customer as someone renting from a roadside stand is. So having the shiniest and newest bicycles is not really going to help us get rentals. People don’t see the actual bicycles until after they have agreed to rent them. But the bicycles need to work and work well. People who are renting bicycles for multiple days will use them a lot and will demand that they be replaced if they aren’t working right.

COMPETITIVE ANALYSIS 

Industry Overview

The bicycle rental industry on is dominated by U Pedal It, Inc. Although they have a storefront near the harbor in Hyannis, most of their rentals are from dozens of agent-operated locations all over Cape Cod.

Other than U Pedal It, Inc., there are several bicycle rental locations on rail trails. And there are a handful of bicycle retail shops on Cape Cod that also rent bicycles.

Nature of Competition

The nature of competition is focused on location and displaying bicycles, to apparently appeal to impulse renters—those who did not necessarily plan on renting a bicycle as part of their vacation, but take a look at the shiny outdoor bicycles lined up at rental locations and say, “Wouldn’t that be fun!”

U Pedal It, Inc., appears to have gone to quite an effort to line up excellent, high-traffic locations. In addition, the several rental firms that are located on bicycle trails are basically betting their business on their proximity to a great bike riding location.

There does not appear to be much price competition. Everyone offers about the same price for a standard bicycle. I don’t see price mentioned on signage at rental locations or in advertising.

Changes in the Industry

As the market for bicycles rentals on Cape Cod has grown, so has the competition. The popularity of the rail trails has led to more rental locations near the rail trails. And the increased emergence of bicycle enthusiasts looking for high-end rentals has further splintered the market and created a rental niche for high-end bike dealers.

Primary Competitors

Our primary competitor is U Pedal It, Inc. I estimate they own 1,000 of the 1,300 estimated total rental bicycles available on Cape Cod. They have at least double if not triple the combined locations of the rest of the industry put together.

Their strategy is to dominate Cape Cod by making agreements with agents, such as gas stations, motels, etc., to rent their bicycles in exchange for a percentage of the revenue. They have very carefully selected their rental agents and will negotiate the percentage of revenue, particularly if the location is highly successful.

They rent high-quality Raleigh bicycles. They completely renew their fleet every two years or so.

They are also the leading advertiser for bicycle rentals on Cape Cod.

Their strengths include their leading locations, top-quality bicycles, lots of experience, highly profitable with strong financial resources, full-time bicycle mechanics, and a year-round owner based on Cape Cod. They also have only one type of bicycle, the very recognizable Raleigh brand, which looks great and holds up well during rentals, and because they use a single brand, their bicycles are easier to maintain.

A possible weakness is that U Pedal It, Inc., is successful and so dominant that they will likely not feel the need to respond to a small new competitor, either by trying to match new services or to match lower prices.

Competitive Products/Service

Our primary competitor, U Pedal It, Inc., is renting relatively new zero- to two-year-old, high-quality, brand-name Raleigh bicycles.

While U Pedal It, Inc., does a fair amount of advertising, its most important promotional strategy is the shiny displays of new rental bicycles in front of the busy commercial properties of its many rental agents. These displays appeal not only to impulse renters but also to more contemplative renters, who are constantly reminded about the availability of the U Pedal It, Inc., rental locations.

Opportunities

The clearest need I see in the market is for the delivery of bicycle rentals directly to motels, campsites, and summer residences. Although costs will not make this practical for very short (i.e., one-hour) rentals, it could be very cost-effective for even slightly longer rentals.

Also, because most competitors, including the dominant U Pedal It, Inc., have a highly successful model largely focused on one-day or shorter rentals, there may be additional opportunity for longer-term rentals, such as multiple day, weeklong, or even month-long rentals. Because such longer-term rentals can become rather expensive, potential renters are more likely to shop around for a competitive price. And U Pedal It, Inc., having a highly successful business model, would probably not feel a need to respond to a tiny, new competitor competing for just a small portion of the overall market.

Threats and Risks

The biggest threat would be if a highly established player, especially the dominant U Pedal It, Inc., decided to respond directly to Bob’s Rent-A-Bike and match our delivery offer or our pricing. However, as I have outlined previously, I think this is highly unlikely because their model is highly successful and we are just gearing up for a sliver of the market.

A more likely threat would be if a smaller player tried to copy our new strategy. This is possible, but I think it is unlikely, especially during the first season. Also, for an existing player with an existing location, it is a lot more work to deliver rental bicycles. Not everyone wants to work as hard as Bob Adams.

STRATEGY

Key Competitive Capabilities

Being the “new kid on the block,” I can enter the industry with a whole fresh approach and a whole new business model, serving the unmet needs of some customers and better serving the needs of others.

Unlike my competitors, I don’t have an established way of doing business. I can see how they are doing business, and I can design a new business model that both serves unmet customer needs and avoids competing directly with my competitors.

I don’t have a lot of money and I don’t plan on raising very much. But I’m resourceful. I know how to get a great value buying used bicycles. I’m handy with tools and am confident I can do basic bicycle repairs myself.

My mother is going to allow me to use the family station wagon for this business, as long as I pay for gas and can work around her schedule. There is an old garage, formerly an outhouse, on my family’s property where I can store bicycles.

So even though I’m probably the smallest competitor, my cost structure has got to be the lowest.

I’m willing to work as many hours as it takes this summer, day or night, weekday or weekend, to make this business succeed!

Key Competitive Weaknesses

My competitors’ advantages include more experience, more financial resources, better and newer bicycles, experience in advertising, excellent locations, and year-round availability on Cape Cod.

Competitive Strategy

My strategy is to deliver rental bicycles to my customers’ doorsteps, to their motel, campsite, or summer residence.

I am going to target customers who are interested in renting bicycles for two days or longer.

I believe much of the longer-term, deliverable bicycle rental market will be families, so I will make an effort to build a rental fleet with bicycles for all ages and also have plenty of baby seats.

I am going to be flexible in pricing for longer periods of time, such as a week or a month, when the rental fee might come close to being as high as my entire purchase price for my average used bicycle.

Because I am not renting bicycles on impulse from highly visible bicycle stands and customers will not see my bicycles until after they have requested a rental delivery, and because I have very limited resources, I will build a rental fleet of used bicycles instead of new ones. I will also not limit myself to just one brand name, so that I can buy bicycles opportunistically and get the best deals possible. Given that large quantities of my bikes will not be displayed to the public at once, it won’t matter that they don’t match and that I have all kinds of different brands and colors.

Finally, especially because I have limited finances, I am going to keep my operating costs rock bottom by using my mother’s station wagon and by using the family’s old garage for bicycle storage. I am going to design my own advertising.

Bumper Sticker Strategy

My bumper sticker strategy is “mobile bike rentals.”

PRODUCTS/SERVICES

Product/Service Description

Our service is renting bicycles. We will rent by the day, by the week, or by the month. We will not rent for less than a full day, unlike most competitors, who rent by the hour as well.

We will rent two types of bikes only, adult bikes and children’s bikes. Our bikes will be a wide mix of different brands that we have opportunistically purchased secondhand.

All adult bikes will be ten speed or more. All adult bikes will have conventional, non-racing handlebars.

Children’s bikes will be one speed. Some will have high-rise handlebars.

All bicycles will have full and working safety equipment as required by law, including reflectors and an operable bell or horn. Brakes will be checked prior to each rental. All bikes will also be equipped with a basket.

In addition, baby seats will be provided by advance request for no additional charge. These seats can be relatively easily installed and removed in order to keep the rental fleet flexible.

Positioning of Products/Services

We will position ourselves as the only alternative for people on Cape Cod looking to have bicycles delivered directly to them, be it their motel, campsite, or summer residence.

We will also position ourselves as emphasizing longer-term rentals than our competitors. Unlike our competitors, we will not rent bicycles for less than one day. We will offer lower rates on extended rentals such as for a week or longer.

We will also position ourselves as family friendly, with a good variety of bicycles for not just adults, but kids of all ages. We will rent kids’ bikes for half the price of adult bikes. We will have a good supply of baby seats that we will provide for no additional charge.

Competitive Evaluation of Products/Services

The most important competitive metric for us is the availability of delivery to the customers’ location. This is how we will stack up:

Delivery available?

U Pedal It, Inc.: No

Bike trail–located rental competitors: No

Bicycle shop rental competitors: No

Bob’s Rent-A-Bike: Yes

Another important competitive metric for us is the competitive pricing of longer-term rentals:

Daily rental rates (comparable adult bicycles)

U Pedal It, Inc.: $25

Bike trail–located rental competitors: $25

Bicycle shop rental competitors: $25

Bob’s Rent-A-Bike: $25

Weekly rental rates

U Pedal It, Inc.: $90

Bike trail–located rental competitors: $85

Bicycle shop rental competitors: $90

Bob’s Rent-A-Bike: $77

This is how the quality of our bikes compares:

Bike quality

U Pedal It, Inc.: New, high quality, one brand (Raleigh)

Bike trail–located rental competitors: Relatively new, good quality, one or two brands

Bicycle shop rental competitors: New, high quality, mixed brands

Bob’s Rent-A-Bike: Good working quality, but slightly used 

Future Products/Services

Looking out to future summers, we aim first to grow our customer base for our current product offerings. At some point in future summers, we may begin to buy new, high-quality bicycles and to standardize our fleet. We may also test demand for higher-end bicycles for the enthusiast.

SALES AND MARKETING 

Marketing Strategy

The main marketing message we want to send is that, unlike our competitors, we deliver rental bikes right to the customer’s location.

There are other ways that differentiate us from our competition, such as lower rates for longer-term rentals and a little more effort to be family friendly. But what makes us stand out much more clearly from our competitors is our delivery of bicycles, so that’s what we are going to overwhelmingly emphasize in our marketing.

We don’t have time or money to invest in building an image. Our marketing is designed to “ring the register” with bicycle rentals today, not for building an image for tomorrow.

Being an all-new business and having only a 10-week summer season, we are going to immediately try and test a whole bunch of marketing alternatives. We just don’t have the time to test one after the next sequentially. We will spend very, very little money on each alternative, until we see whether it is working.

While we are willing to deliver bicycles anywhere on Cape Cod, we will give an extra emphasis to marketing to motels and campsites within a half hour drive of our bicycle storage facility. Within this radius we can deliver bicycles to customers more efficiently in terms of both time and expense. At motels and campsites I believe we will find a concentrated audience with a higher propensity to rent bicycles than the general summer population.

Unique Selling Proposition

Our unique selling proposition is: “Bike rentals, delivered free!”

The fine print indicates a minimum of two bikes being rented for two days each to qualify for free delivery. This means that we are grossing at least $100 on each free delivery, or $25 per bicycle per day.

We are the only bicycle service on Cape Cod offering delivery of bicycles. Offering delivery for free makes it that much more compelling.

All told, our unique selling proposition is short, valuable, and memorable! Great for use in marketing campaigns!

Sales Tactics

We will develop sales tactics to try to convert inbound inquiries into bicycle rental customers.

Inbound Telemarketing

Some of our inbound inquiries will be phone calls. We will use a six-part approach to closing phone inquiries.

  1. We will try to answer the phone immediately night or day. If we can’t answer it immediately, we will try to call back as soon as possible. Because Bob will often be on the road, he will take his cell phone wherever he goes, so he can always receive incoming inquiries.
  2. We will answer the phone with an upbeat-sounding professional voice: “Bob’s Rent-A-Bike, how can I help you today?”
  3. If a prospective customer is not ready to rent at the start of the conversation, we will try to provide three good reasons why they should use Bob’s Rent-A-Bike right now.
  4. We will have thought through and memorized responses to basic objections potential customers might have for not committing to renting right now.
  5. We will try to close the sale with phrases such as, “I’d like to reserve bikes and delivery time for you, so we can be sure to get you in our schedule with some great bikes.”
  6. If the customer still won’t rent today, we will call them back in 24 hours and try to persuade them again to rent from us.

Inbound Email Inquiries

  1. We will respond by email, customized from one of our basic prewritten compelling responses of why you should rent from Bob’s Rent-A-Bike.
  2. We will also link our response to our website.
  3. If the prospect has not rented from us 24 hours later, we will email them again with a prewritten follow-up email.

Website Inquiries

  1. Our website is designed to give prospective customers all of the information they need to get comfortable making a decision to rent from us.
  2. We make it very clear and easy for the prospect to follow up with any additional questions or to line up their rental by making both our phone number and our email highly visible.

Advertising

Selecting an advertising medium is trickier for us than for many new businesses for a several reasons. First, most of our competitors primarily attract customers on the basis of their highly visible commercial locations, including large displays of rental bicycles and signage. Our bicycles are stored in a garage in a residential-zoned district, so we really need to make our advertising work.

Second, we only have a 10-week summer season. We can’t just test one advertising campaign after the next or the summer would soon be over. We need to test several at once.

Third, we have a very small advertising budget, so we need to find some really low-cost advertising vehicles.

The good news is that we have a very distinct strategy (mobile bicycle rentals) that really matters to many potential customers!

The even better news is that we have been able to translate our powerful strategy into a compelling unique selling proposition: “Bike rentals, delivered free.”

So between our strong strategy and our memorable USP, we have a really good chance of getting a decent response, even from low-budget advertising.

Website

Our website is a core component of our advertising. We will prominently display the website address or have a link to it in all of our advertising. We will design the website primarily to “sell” a prospective customer on the idea of renting bicycles from us. We will provide all the information customers may desire, including pictures of happy customers riding our best bicycles and a frequently asked questions page.

We will also provide rates. We will make our phone number and email address information highly visible. The website will be just a few pages long, but it will be attractively designed and simple to navigate. We will also design the website to optimize search engine results placement.

Guerilla Advertising

We will go out to every campsite and motel and coffee shop within a 30-minute drive of our house and plaster every bulletin board with an advertising flyer. We will leave small handout flyers at motels. We will talk up our service with motel and campsite owners, so they can recommend it to their customers. Bob will ride his bicycle to visit them, to increase impact and recall.

Tourist Guide Advertising

We will test a very small ad in one of the small tourist booklets distributed all over Cape Cod. The advertising is one of the more expensive things we will do, but we will keep the first ad very, very small until we see that it is working.

Local Newspaper Advertising

We will test a small ad in the local weekly newspaper. We will aim this more for longer-term renters.

Search Engine Advertising

We will run several very short tests for keyword advertising. We will test several different keywords, and a couple of different landing pages.

Promotions/Incentives

Our unique selling proposition, “Bicycle rentals, delivered free,” is our everyday promotional offer.

Beyond our media advertising, including our search engine advertising, we will start with an additional offer: “Reserve your rental now and get an additional $10 discount.”

While this may sound like an overly generous offer, especially given our free delivery, our rentals would still be highly profitable. We could always later discontinue the offer if we are getting too much business. On the other hand, if a particular advertising media is not responding in our first test with this extra $10 discount, then we can feel more confident in immediately dropping it.

Additionally, if rentals are running below plan, we may discount prices further during the process of phone inquiries, especially for longer-term rentals.

Publicity

Our primary publicity vehicle will be social media. We will aggressively promote our visibility on social media; encourage friends, customers, potential customers, and key local businesspeople to follow us; and update our information regularly.

We will also send a start-of-season press release to all major websites and print vehicles everywhere on Cape Cod.

Bob will offer to do talk show interviews on local Cape Cod radio and cable TV stations on the joys of bicycling on Cape Cod, liberally referencing Bob’s Rent-A-Bike.

Instead of passing out a traditional business card that largely features his name, Bob will pass out to every single person he sees all summer long a Bob’s Rent-A-Bike business card–shaped advertising piece that offers a special “Friends and family $10 discount on your next bicycle rental.” 

Trade Shows

Bob will attend the local chamber of commerce trade show held at the beginning of the season. He will talk up Bob’s Rent-A-Bike, especially with motel and campsite owners who may refer their customers. He will also give them promotional flyers.

OPERATIONS

Key Personnel

The key person is founder Bob Adams. Bob is nineteen years old and is completing his freshman year at Carleton College. He is a graduate of Phillips Exeter Academy. Bob’s previous summer jobs include working as a rodman for Savery Engineering, as a dishwasher for Howard Johnson restaurants, and as a busboy for Stage Coach Grill. Bob has ridden bicycles for years, is handy with tools, and is ready to work 24/7 to make Bob’s Rent-A-Bike a success.

Organizational Structure

Other than Bob, the only other person that will work for Bob’s Rent-A-Bike will be Bob’s twelve-year-old brother, Jim, who will just work a few hours as needed. Jim will answer the phone if Bob is not available and help clean and maintain the bicycles. Jim is willing to work for a very, very modest wage.

Human Resources Plan

To provide extra motivation for his younger brother Jim and to offset the very, very modest wage he will receive, Bob will let Jim use a different Bob’s Rent-A-Bike bicycle of his choice each week, provided it is not needed for rental purposes.

Service Delivery

Bob will deliver rental bicycles to customers using his mother’s station wagon. Bob has agreed to reimburse her for gas and try not to beat up the car too much. He also has a large bicycle rack to mount behind the car, and has been practicing carrying bicycles on the roof as well. Bob feels he can carry as many as 12 adult bicycles in one trip.

Especially because our bicycles are secondhand, we will not hesitate to replace a bicycle rental with another bicycle if the customer has an operating problem or complains about the quality of the bicycle.

We aim to have a rental fleet of 50 bicycles.

Customer Service/Support

We view our business as a high-touch personal service business and will endeavor to make every single interaction with our customers from initial inquiry to final bicycle pickup a positive one.

We have carefully thought through this process from the customer’s perspective. Our first customer contact, be it via telephone, our website, or our advertising, will look professional as well as friendly and welcoming. We will continue interacting with our customers in a “high touch” warm and friendly way throughout the entire process.

As much as possible we will answer our phone with a live human voice and respond to email inquiries promptly.

Because we expect our customers to have a very positive experience with us, we will also ask our customers for referrals and ask them to follow us on social media.

Facilities

In keeping with our low overhead, we will operate out of an old garage on our family property that was converted from an outhouse. It is a small, single-car garage and not all bicycles will fit parked in the garage at once. However, we intend to purchase bicycle hooks that we can screw into the old beams in the ceiling of the garage and hang bicycles from, saving huge amounts of space and allowing us to get all 50 bikes into the garage.

Creating Your BusinessPlan


Bob Adams

Bob Adams is the founder of BusinessTown the go-to learning platform for people starting and running their own businesses. Bob has started dozens of successful businesses, including one he launched with $1500 and sold for $40 million. He also has an MBA from Harvard Business School.

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 Get proven strategies and insider advice. You’ll get the exact same methods I used to build one business after the next. I’ll tell you how to avoid problems. And I’ll show what to do at each step of the way, to start your business right.

 Try it risk-free for 60 days. You can try the whole course and then decide if it’s right for you. If you don’t love it, I’ll give you a 100% refund.

 You so inspired me that I started a business and have started receiving orders. Your videos about how to pick a business to start really got me going after I followed your steps to a tee. Thanks so much!

Bill Bennett – Business Owner

Start a business you love, earn more money and live the life you want. With Start-a-Business 101 you can…

Be your own boss. Enjoy true independence and be the star of your own show. Work when and where you want.

Start a business you love. You’ve got one life to live – so why not start the business of your dreams? I’ll show you exactly how to do it.

Make more money. Use my proven strategies to earn the highest profits possible and make a lot more money than you could at a 9-to-5 job.

Start-a-Business 101 is perfect for you…

If you don’t have an idea yet.

Start-a-Business 101 includes the proven 6-step method for finding a great idea. Plus you’ll get hundreds of proven, money-making ideas.

If you have an idea but are not sure where to start or what to do.

In Start-a-Business 101, you will learn exactly how to start your own business from start to finish. You will have access to dozens of videos, worksheets and templates that will walk you along the way.

If you want to make sure that you are doing things right.

Start-a-business 101 covers all the common mistakes that entrepreneurs make when getting started. No room for errors, you will learn how to start your business right.

If you want to get guidance and know exactly what to do at any given time.

Follow my step-by-step process that will get you on your way to business success. It will be like having a business coach by your side at all times.

If you want to start any size business or any type of business.

Start-a-Business 101 will help you start any size of business from a one person home-based business to a larger business. And it will work for any type of business including all service businesses, product businesses and Internet businesses.

If you want to become a knowledgeable entrepreneur.

By watching just one video lesson a day, you will quickly become a knowledgeable entrepreneur. You will be ready to start your own business now or at any time in the future.

Hi there, I’m Bob Adams.

I’m a serial entrepreneur and self-made multimillionaire.

I’ve started dozens of successful businesses of all types and sizes including … bike rentals, house painting, employment service, retail business, multimedia company, book publishing, tourist maps, job fairs, Internet businesses, software business, employment advertiser, and used boat sales. 

Most of these businesses I started in my home on a very small budget. 

My biggest success is my book publishing company that I started in my basement apartment with just $1500 and later sold for $40 million. 

I’ve learned what really matters in business. I’ve discovered the concepts that make or break businesses. And I’ve used them to build one successful company after the next. 

Now, my mission is to share what I learned with you – so that you can succeed in your own business. 

That’s why I created Start-a-Business 101.

Success = recipe + ingredients

In Start-a-Business 101, you will get my exact recipe and ingredients for success. I will show you what to do at every step in starting a business. 

You’re not going to go through years of trial and error. 

You won’t have to make mistakes or learn anything the hard way. 

Because the recipe for business success is waiting for you in my course, Start-a-Business 101

In this course you will get the same proven strategies and tactics that I used to create my successful businesses.

My books and courses have been featured in…

Start-a-Business 101 will show you exactly what to do at each step of starting your business.

You will get proven strategies, real-life examples, ready-to-go templates, checklists and worksheets to help guide you along and save you time. 

You won’t have to guess what you should do next or if you are doing things right.

 You will be following the best advice available today. 

You will be getting the same techniques and strategies that I used to build one successful business after the next including the one I started with $1,500 and sold for $40 million. 

You will put your startup on the fastest and most proven path to success.

Here’s the course for your new business journey. Beginning entrepreneurs will hugely benefit from Start-a-Business 101. The videos clearly explain each element of building a new business. The advice is savvy and on point throughout. I highly recommend it for anyone involved in any kind of startup.

Rick Williams – Managing Director, Williams Advisory Partners LLC

Learn at your own pace and on any device

All devices

You can access Start-a-Business 101 on all your devices, including your computer, your tablet and your smartphone.

Instant access

Get instant access to the entire course, including all the video lessons, all the tools and the discussion board.

Learn at your own pace

Watch just one video lesson per day and you will complete the whole program in about 10 weeks. Or you could even binge watch the entire course in one weekend. It’s up to you!

Full lifetime access

You can access the entire course as long as you want and as many times as you want. For example, you could go through the entire course to quickly build your entrepreneurial knowledge. Then you could go back to specific lessons as you are working on various aspects of your business.

Watch the overview video

 I found great value in the BusinessTown courses. The program is comprehensive, covering everything…It’s like having a team of experienced advisors available 24 x 7.

Dan Sterling –  Founder, Water Hero

Start-a-Business 101 gives you everything you need to start your business.

Rock-solid advice

You will learn my proven strategies and tactics for starting your own successful business.

Easy to follow videos

You will be guided step by step through the whole process by 76 short and easy to follow videos. 

 Business tools

You’ll also get 46 downloadable templates, worksheets and samples to guide you along.

  Start-a-Business 101 Course Content

1.  How to get started with your business

2.  Discover hundreds of great business ideas

3.  How to choose the best business idea for you

4.  How to validate your business idea

5.  Find the perfect name for your business

6.  How to choose the best legal entity for your business

7.  How to create a powerful competitive advantage

8.  How to create your business plan

9.  How to do your accounting and financial statements

10.  How to get the money you need to start your business

11.  How to create your marketing and attract customers

12.  How to build your online marketing presence

13.  How to make sales and land your first customers

14.  The Small Business Toolkit

15.  The Discussion Board

Every step of the course is filled with videos and companion tools to show you exactly how to start your business.

Start-a-Business 101 includes 46 templates, worksheets, checklists and samples

These tools will save you a lot of time, keep you organized and further guide you along the way to launching a successful business as soon as possible.

Fill-in the blank templates make it easy to plan your business.

Watch sample videos

Looking for a business idea? Discover the critical questions that you must ask to find the very best idea for you.

Learn how to create a one page business plan – the most important document for starting your business.

Learn how to find the best customers for your business.

Discover how to create a unique sales message for your business.

   Having run across your videos was a godsend to me. Your method provides me the structure I need to be successful. I am willing to put in the work to go through your complete course which so far has been incredibly helpful.

Phyllis Marks – Starting an Online Business

Will Start-a-Business 101 work for me?

This course is made for you:

  • If you want to generate a new income stream.
  • If you don’t have a business idea yet but want to be your own boss.
  • If you have an idea but are not sure how to get started or what to do first.
  • If you are ready to get started but want to make sure you are doing things right.
  • If you want guidance from someone who has done it before – multiple times.

Start-a-Business 101 will work for all types of businesses. And it will work for all sizes of businesses from one-person home-based businesses to larger enterprises.

Don’t have an idea yet? No problem. I will give you my 6-step process for quickly finding a great business idea. Plus I’ll show you hundreds of my best, money making business ideas, along with my insight on each one.

Wondering how to turn your idea into a profitable business? I will show you how to do it – every single step of the way.

You will learn how to plan your business, how to get the money to get started, how to do marketing, how to do accounting, how to make sales, how to set up your website and much more. You will have access to all my tools – including worksheets, case studies, checklists and templates – that will save you time and money.

I can promise you that you will get the very best strategies and ideas available today. You will get the exact techniques that I used to build my businesses, including the one I sold for $40 million.

Still skeptical? I get it. Sometimes you have to see it to believe it.

I got you covered. You can take this whole course completely risk-free.

You can test drive the entire course for 60 days.

That’s right. You can have full access to the whole course for 60 days. If you decide it’s not for you, or if you don’t love it, I’ll give you a 100% refund. No questions asked.

I can’t promise you that your business will absolutely succeed. No one can.

But I can promise you that I will give you the very best strategies and ideas for every step of starting your business.

And I stand behind that with my 60-day, 100% money-back guarantee.

I want you to start a business. And I want you to start it right.

 I have researched the marketplace for over a month to identify a viable and comprehensive ‘go-to’ guide on how to best launch a small business. This course offering from Bob Adams met more than what I was looking for.

Steve Cox – Experienced Businessman

Get Start-a-Business 101 and get $750 in bonuses – free

I am pleased to tell you that I am adding two limited time bonuses to Start-a-Business 101

These bonuses will make it even easier and quicker to get your own business up and running. 

The Ultimate Checklist to Starting Your Own Business 

This 18 page checklist will show you exactly what to do to start your business.

This extremely comprehensive 18 page document includes all the steps to start a business. Plus I give you my expert advice on every single step. 

This checklist will keep you totally organized and make sure that you are not missing anything important. 

This checklist is the ultimate shortcut in getting your business up and running. It will be your constant companion in starting your business. The checklist has a $500 value but I will give it to you as one of my welcome gifts for joining Start-a-Business 101.

How to Launch a Business Fast and on a Tight Budget Using MVP

Use this video to start your business fast and on a tiny budget.

The second bonus is a game-changing video/lesson. In this video/lesson I will teach you the concept of Minimum Viable Product, or MVP. 

You will learn how to start your business faster and for less money, than any other way possible. 

This important video/lesson has a $250 value but I will give it to you as one of my welcome gifts for joining Start-a-Business 101

So consider joining Start-a-Business 101 now if you want to get these limited-time free bonuses – a $750 value.

 Bob has been a close friend and trusted business adviser of mine for years… guiding me through the challenges we all face as entrepreneurs. Hands down Bob is one of the most talented, and successful entrepreneurs I know. Thanks Bob!

Matt Marshall – Founder, MGM Capital Investments

Frequently Asked Questions

When does the course start and finish?

This online course is completely self-paced – you decide when you start and when you finish.

How long do I have access to the course?

After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.

What if I am unhappy with the course?

If you are unsatisfied with the course for any reason, please contact us within 60 days and we will give you a full refund, no questions asked.

What are the course requirements?

This course is for anyone thinking about starting a business. You don’t need to have any previous business experience whatsoever. Even if you have business experience, you will discover a vast amount of powerful new ideas that will help propel your business ahead.

Can I download any of the content?

Of course! All the worksheets, case studies, samples, and templates are downloadable.

Start a business you love, earn more money and live the life you want.

Start-a-Business 101 is the fastest and easiest way to learn how to start a business and become a knowledgeable and successful entrepreneur.

Start-a-Business 101 is a complete proven program that will take you step-by-step through your entire startup journey.

You will get…

  Easy-to-follow videos

  Ready-to-use tools

  Discussion board

  Inside advice

  Proven strategies

  Complete lifetime access

In just a few minutes a day, you will learn how to start your own business.

You can test drive the entire course for 60 days.

That’s right. You can try Start-a-Business 101 risk-free for 60 days. You will have full access to the entire course. If you decide it’s not for you, or if you don’t love it, I’ll give you a 100% refund. No hassles. No questions asked. I want to help you succeed in your own business.

BUSINESSTOWN’S #1 BEST SELLING COURSE

Start-a-Business 101

Learn how to start your own business.

Full Lifetime Access 

60-Day 100% Money-Back Guarantee

Only $19.95

Start-a-Business 101 is only open for a limited time.

Get on board now if you want to make sure you don’t miss out.

Questions? Email bbisson@businesstown.com

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