It’s great if you want to run a business, but why leave money on the table? Perhaps people don’t even realize they’re doing it and aren’t capitalizing on the opportunities open to them. At this moment in time, video marketing is a good example to use. Did you know that videos are predicted to account for 74 percent of content on the internet this year? You should definitely be incorporating it into your marketing strategy, and here are a few reasons why:

Boosting Conversion Rates

If you’re looking to buy a product, it’s hard to imagine what it’s really like by reading a few words. Some companies go to the effort of having professional photos taken, but it’s still not enough.

In order for potential customers to feel like they’re standing in a store, product videos are a must. They’ve been shown to increase conversion rates by up to 80 percent.

Diversifying Your Traffic

Unless you’re prepared to spend money on ads, you’ll probably receive the bulk of your traffic from Google. Even all the social media sites combined can’t get you the same results unless you’re really lucky.

Videos are different because it is possible to showcase your products to a much wider audience. Not only does Google love videos, but YouTube is the second largest search engine and having videos to put there will help diversify your traffic.

A Great Return On Investment

One big thing every business needs to care about is their return on investment (ROI.) You don’t even need high-end video equipment these days because you have a smartphone and apps that can be used to edit quality videos.

If big brands such as Bentley use an old iPhone to shoot a commercial, you can do it too. You can also post your videos to a lot of websites for free, so if you don’t count the time you spend promoting them, the ROI is huge.

The Number Of Smartphone Users

Have you had a look at where your traffic is coming from in Google Analytics? The percentage of visitors arriving from smartphones has skyrocketed across the board, so you’ll want to take advantage of that traffic.

If someone is sitting on their phone, they are more likely to watch a video than to read a long article. Most people searching on the internet prefer to consume their content in video form anyway.

More People Will Trust You

Assistance for second career applicants in Toronto and other big cities might allow you to study psychology, but there is no need when you shoot videos. You don’t have to know how to get into a customer’s mind.

The simple act of standing in front of them and speaking will automatically make you appear more trustworthy. Everyone will obviously have their haters, but you don’t need the whole world to love you when trying to become rich.

It’s Essential For Every Business

You’ll be throwing money away if you ignore video marketing. You could even say it’s essential in this moment in time. Considering how easy it is, you’ll be able to make high-quality videos once you’ve had some practice.