Why Your Company Should Support Charities

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Why Your Company Should Support Charities

 

If you want people to respect your company, doing good is just as important as doing well. Business people turned philanthropists such as Bill Gates and Michael Bloomberg earned the admiration of many for transforming their dollars into charity. You don’t need to stop doing business before you start contributing to charitable causes, and you don’t need millions of dollars to become involved in philanthropy. More businesses, large and small, are discovering advantages of supporting charitable causes because doing so can actually improve their companies. In addition to tax breaks that your company will receive for charitable activities, you will also gain numerous social benefits when you give back.

How Businesses Can Improve Communities

Large companies may have widespread marketing campaigns in which they promise to give a certain percentage of proceeds to a cause. A virtual sticker on a website that proudly displays that the business is a sponsor of the Special Olympics or another valuable cause can positively influence the consumer.

Small businesses gain the advantage of being involved in the community and can raise their statures as socially concerned businesses through involvement with local causes. A small business can sponsor an event or have their employee’s volunteer hours working toward a socially conscious goal. Some businesses refurbish nearby parks to provide a service for the community and to encourage people to spend time in an area close to where they do business. Restaurants may sponsor efforts to feed the homeless, and apparel stores could have a winter coat campaign for needy children. Providing services that are relevant to your industry can raise awareness for a cause and your company.

The Advantage of Charitable Activity

Some entrepreneurs, such as Bill Gates and philanthropists, like Donald Burns, establish foundations. However, not every company or entrepreneur needs to have a large amount of money before they can engage in charitable activities. One of the main advantages of charitable donations and sponsorship events is that they are tax-deductible, at least to some extent.

If you are annoyed as a business owner about the amount of money you have to pay in taxes, putting that money to good use through activities that benefit others may ease your concern about the tax rate. You may be able to deduct the expenses from your income taxes as well as your company’s taxes but speak to an accountant to avoid any tax problems.

Volunteering Benefits Employees

One consideration people make when considering an employment opportunity is the benefits package they are offered. When faced with multiple offers, the choice between working in one company and another may depend, for instance, on whether they are offered dental coverage or a gym membership as part of their employee package. According to one survey, many people indicate that they would be more likely to work for a company that had volunteer opportunities. This may seem counterintuitive since potential employees tend to look at what they can gain from working for the company. This demonstrates how people feel satisfaction from giving their time to activities that benefit others.

Many people are familiar with teambuilding exercises from work. Managers often suggest these outings and activities as a way of getting their teams to cooperate and get to know each other through doing something active in a non-corporate setting. Some companies have employees go bowling while others involve them in a sushi making workshop. Volunteering for nonprofit or cause may be a good way of implementing team building. Volunteering and providing for others can give people a strong sense of confidence and self-worth. If employees are working together as a team to do something good for others, it can fill them with a sense of purpose.

Raising Your Profile

Marketing can comprise a large portion of your budget. Using social media may seem less expensive than buying a traditional ad in a media outlet, but it can be hard to compete with other companies for attention. A nonprofit that is organizing an event may have similar challenges with getting the word out as your company does. This is where your company and a nonprofit join forces and do cross-marketing with each other’s audiences

Working with a non-profit can expand your audience and raise your brand’s profile. If you sponsor a charitable event such as a fun run, your brand name can reach people who might not have been aware of it before. It can also foster respect for your company since it is involved in a worthy cause. In addition, people who care about certain causes tend to remember the companies that have supported it. People who have a strong sense of social awareness often like to reward companies that are involved in charities by promoting their brand on social media or through word-of-mouth.

By Doing Good, You Will Do Better

Many consumers want to feel that their purchasing products from companies that have a strong sense of morality and compassion for others. Younger people tend to be scrupulously careful about how their food is raised, for instance, and will distance themselves from the company they feel is not sufficiently humane. On the other hand, people like doing business with companies that often do socially minded promotions and are involved in charitable organizations. Your company, your employees, and the people can all benefit from involvement in charitable causes.


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Watch just one video lesson per day and you will complete the whole program in about 10 weeks. Or you could even binge watch the entire course in one weekend. It’s up to you!

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You can access the entire course as long as you want and as many times as you want. For example, you could go through the entire course to quickly build your entrepreneurial knowledge. Then you could go back to specific lessons as you are working on various aspects of your business.

Watch the overview video

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Easy to follow videos

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You’ll also get 46 downloadable templates, worksheets and samples to guide you along.

  Start-a-Business 101 Course Content

1.  How to get started with your business

2.  Discover hundreds of great business ideas

3.  How to choose the best business idea for you

4.  How to validate your business idea

5.  Find the perfect name for your business

6.  How to choose the best legal entity for your business

7.  How to create a powerful competitive advantage

8.  How to create your business plan

9.  How to do your accounting and financial statements

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11.  How to create your marketing and attract customers

12.  How to build your online marketing presence

13.  How to make sales and land your first customers

14.  The Small Business Toolkit

15.  The Discussion Board

Every step of the course is filled with videos and companion tools to show you exactly how to start your business.

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Watch sample videos

Looking for a business idea? Discover the critical questions that you must ask to find the very best idea for you.

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Frequently Asked Questions

When does the course start and finish?

This online course is completely self-paced – you decide when you start and when you finish.

How long do I have access to the course?

After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.

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If you are unsatisfied with the course for any reason, please contact us within 60 days and we will give you a full refund, no questions asked.

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This course is for anyone thinking about starting a business. You don’t need to have any previous business experience whatsoever. Even if you have business experience, you will discover a vast amount of powerful new ideas that will help propel your business ahead.

Can I download any of the content?

Of course! All the worksheets, case studies, samples, and templates are downloadable.

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Start-a-Business 101

Learn how to start your own business.

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