Facebook is no longer a simple platform to stay in contact with people you know; it has grown into a major vehicle for businesses to advertise and execute marketing campaigns that deliver real results. In fact, companies that invest in Facebook ads collectively spend more than £6 billion a quarter – a huge amount. There are good reasons for this: Facebook ads work and deliver results.

But why advertise on Facebook? What are the advantages, and how does it fit in with an overall marketing strategy? Are you, like many other entrepreneurs, still confused? Here’s a guide to Facebook advertising for your business.

Great ROI

Nearly 96 percent of all social media marketers (measured worldwide) claim that social media – especially Facebook – provides the best return on investment.

The low cost is reason enough to invest, but the fact that you can target your ads to a specific group of people (based on gender, age, location, and so on) means that you are able to address exactly those specific social media users who are more likely to be interested in your product.

Different Types of Ads

Facebook offers different types of ads; here are a few reasons why some may appeal to you:

  • App installations (encourage users to install your apps)
  • Conversations (get a hot topic going)
  • Lead generation (receive possible future sales)
  • Store visits (get people to visit your online shop)

Placing Your Ad

The ads on Facebook have limited specifications. In general, you are allowed one image (1200 x 628 pixels) and text (90 characters maximum, 25 for the headline.)

You also have the option of a video ad. You can place a carousel ad, collection, or canvas ads – you have plenty of choices. You need to prepare your ads in advance. Placing your ad is straightforward and comes with easy payment options. You’ll have to target your ad carefully, so think it through; consider it a serious campaign and set goals, as the experts in social media marketing at Cornwall affirm.

Don’t forget that Facebook ads are not beneficial for an immediate sales increase; Instead, they can help create a real online community that helps you form a solid customer base and increase your sales tenfold in the long run.

It also helps you keep in touch with your target demographic as well as continue to do research and redefine your business in the long run. It takes a bit of study – and there is a learning curve – but Facebook (and its ads) can boost your business in ways you never thought possible.