Here’s the truth: Websites need traffic to survive. Without traffic, your website or blog will be lost in the online abyss, never to be found. That’s not a recipe for success! Bloggers are constantly looking for new ways to boost their websites’ traffic. Common methods used include advertising, search engine optimization, syndication of content, and, finally, submitting posts to well-respected, authoritative sites. The trouble is, however, all of these methods take time, money, or both. So, what’s a blogger to do?

The answer is guest blogging.

More and more internet marketers are discovering the value of guest blogging and blogger outreach services as a way to drive traffic to their own websites. In essence, guest blogging is when you write a blog post and approach another blogger (typically a well-established one) to post your content on their blog including a link to your website. Although it may seem like a bad idea to offer your genius content to another person’s blog for free, there’s a very good reason to do so: traffic.

When you guest post for a blog that has a good following of people who are likely to also be interested in what you have to say, they’ll read your content and then, if your writing is compelling enough, they’ll hop on over to your site to see what else you have to say. Once they get there, if your content is good enough, they might just sign up to join your email list so they don’t miss any of your updates.

Once your guest post goes live, your work is just beginning. To get your post the attention it deserves (and the attention your site needs), it’s important to make some noise about it! Tweet about your post! Post about it on Facebook! Bookmark it! Let your current email list know about your guest blog list. These are all effective ways of drawing attention to your post.

The more traffic and buzz your guest post generates, the more traffic and buzz your blog will get as a result. All of these efforts will also catch the attention of the blog owner (after all, it means more traffic for their site, too!) That can lead to more requests for guest blogging opportunities, more exposure, and so on. The more guest posting you do, the more exposure you’ll generate for yourself.

Remember: When you create a guest post, always – ALWAYS – include a link at the end of your post linking readers to your email subscription page. If your content is good and compelling, people will want to read more. An email newsletter is a great way to do that, but readers aren’t going to want to have to hunt around for how to sign up. By making it easy for them, you encourage them to sign up so they don’t miss any more of your wisdom!

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