How to Boost Profits

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Learn a wide array of proven strategies, tactics and shortcuts that you can employ to increase your profits.

8 lessons, 16 videos (45m)

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What you’ll learn

What you’ll learn in How to Boost Your Profits

You will get proven and actionable strategies, tactics and shortcuts that you can use today to quickly increase profits.

  • You will find out how you can double your profits by making incremental improvements to 7 aspects of your business operation.
  • You will learn how to most effectively use planning and budgeting for your business to set and achieve higher profit goals.
  • You will get examples of real business situations where these tactics and shortcuts to boost profits achieved tremendous results.

Achieve superior profitability in your business

This course will show you how to integrate profit-building strategies right into the very core of your business. From planning and budgeting, to designing products and services, to setting prices and running your operations, you will learn how to run a highly profitable business.

High profit margins don’t usually happen by themselves. But if you follow some of the specific steps in this course, you will likely be able to greatly increase your profits without making major changes.

Learn how to optimize your pricing, your cost structure and your whole business to maximize profitability.

Watch a sample video from the course

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How to Boost Your Profits Content

Don’t forget the basic equation of running a business. By just making a few improvements on a few aspects that really matter, you can boost your profits tremendously. In this lesson, you will learn 7 proven strategies that can double your profits.

(5:46, 1 video)

What do you do when you want to ramp up your profits but you don’t want to take your whole business apart? Just work harder? That probably won’t do it. What you need to do is revisit your plans and tinker with them a little bit. In this lesson, Bob Adams explains how doing just that is a great way to boost profits. 

(2:51, 1 video)

A low cost structure is essential. It will allow you to make mistakes and survive even if things aren’t doing great. It is also a great way to boost your profit margins. In this lesson you will discover a few strategies to cut costs significantly and you’ll get real life examples to help you apply them to your situation. 

(3:02, 1 video)

How do you make a business more profitable? It’s not just about boosting sales! In this lesson, Bob Adams shares with you his favorite ways to boost profits, how it helped his businesses, and how it can work for you too.

(3:21, 1 video)

A lot of small businesses underprice their products or services and it hurts their profit margin badly. In this lesson, you will learn how to come up with a great pricing strategy and where you should position yourself competitively. You will also discover what happened to Bob’s profits when he increased his pricing. Hint: his sales didn’t fall. 

(8:32, 3 videos)

High expenses can ruin even an otherwise great business. That’s why you need to be cheap and cut your costs from the start. In this lesson, you will discover how Walmart became #1 by having way lower costs than competing stores. You will also learn how to take cost cutting far beyond just negotiating for better pricing. You will learn more creative and effective ways to drive your profit margins to levels never before seen in your industry.

(9:06, 3 videos)

Learn what overhead expenses are and why you want to shave them to the bone. You will discover strategies to reduce overhead costs and avoid spending money that doesn’t directly benefit your products and your customers.

(6:34, 3 videos) 

Being smart about what you purchase and who you buy from could send your profits soaring. In this lesson, you will learn how to handle purchasing the right way. You will also discover how to set specifications, create purchase orders, review goods and deal with invoices. 

(5:28, 3 videos)

Instructors

Bernie Heine

Business and executive coach

In this course, Bernie shows you how it is possible to double your profits by incrementally improving 7 aspects of your business operation.

Bernhard Heine is a business and executive coach at Professional Business Coaches, Inc. (PBC, Inc.), a company he founded to help business owners and leaders create and achieve their vision. Bernhard has more than 25 years of experience working collaboratively with business partners in all phases of business management, restructuring and transformation, particularly in: strategic planning, marketing and sales, organizational design, engineering consulting, project management, coaching and facilitation.

Bernhard holds a BS in marine engineering from the US Merchant Marine Academy in NY. He also holds an MBA from Harvard Business School and is a licensed business coach with Professional Business Coaches Alliance (PBCA), and an Authorized Client Builder Sales Trainer. He was Executive Director for Strategy and Business Development at Textron Inc., strategy leader at Coca-Cola in Germany, and management consultant with the Boston Consulting Group. 

Bob Adams

Serial entrepreneur, Harvard MBA and founder of BusinessTown

In this course, Bob shows you exactly what to do to send your profits soaring. Bob Adams shares the same strategies that he used to build over a dozen successful businesses. Bob has mastered the art of starting businesses with very little money, and making them highly profitable.

Bob started his book publishing company in his basement apartment with just $1500 and no related experience. He built it into one of the largest independent publishers in the US, achieving industry-leading profit margins. He later sold this business for $40 million.

Bob has written 17 books and created 52 courses that have helped over one million entrepreneurs worldwide. Bob also served on the investment committee of the Watermill Group where he evaluated business plans and helped decide which proposals to fund.

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Frequently asked questions:

BusinessTown is an e-learning platform built for people interested in starting and running a business. 

On BusinessTown, you get unlimited access to 130+ business courses taught by real successful entrepreneurs and highly skilled experts. You also gain access to 50+ business tools and to our discussion board, where you can get expert answers to your business questions.

No matter what you want to learn or where you are on your business journey, there is a course for you. 

Marketing, ideas, financing, planning, naming, how to get started… BusinessTown covers everything you need to start and run your business right. 

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BusinessTown includes unlimited access to 130+ business courses taught by real successful entrepreneurs and highly skilled experts.

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BusinessTown includes 130+ courses on all business topics: Getting started, business ideas, business plans, strategy, marketing, websites, social media, online advertising, finance, accounting, leadership, sales, legal issues, home-based businesses and more!

Looking for a business idea? Why don’t you check out our course How to Find a Business Idea. 

Do you need help creating your business plan? We’ve got you covered. Take a look at our course How to Create a Business Plan.

Do you want to be walked step by step through the entire process of starting a business? Check out our ultimate course, Start-a-Business 101. 

Are you not sure that you are ready to start your own business? Consider our course, What It Takes to Start a Business.

Are you looking for financing for a new or existing business? We offer 5 courses on financing a small business. We suggest you start with the course, How to Finance Your Business.

Do you want to learn about marketing? Because it’s so important, we offer over 30 courses on sales and marketing. Consider starting with the short course, Developing Your Marketing Message.

Want to learn about marketing online? We offer 5 courses on creating websites, 6 courses on digital marketing and 5 courses on promoting through social media. To get started we recommend the course, The Complete Guide to Digital Marketing.

Looking to get inspired and learn how other entrepreneurs succeeded in starting and growing their businesses? We offer several courses on this including, How to Succeed as a Woman Entrepreneur.

Do you already have a business and are looking to improve it? We have several courses on this topic. Try starting with the course, How to Boost Profits.

No matter where you are on your business journey, there is a course for you.  

On BusinessTown you have access to 50+ downloadable tools like worksheets, samples, and templates to help you start and run a business. 

Our most popular tools include:

The Ultimate Startup Checklist, 18 pages 

The 300 Best Small Business Ideas ebook, 105 pages 

The Complete Business Plan Template, 29 pages

Complete Sample Business Plan, 35 pages 

Sample Marketing Plan Under $2k, 12 pages

One Page Marketing Plan Template

One Page Sample Marketing Plan

50 Guerilla Marketing Tactics Worksheet, 8 pages

Business Idea Evaluation Worksheet 

8 Basic Steps to Making the Sale Template

Sales Presentations that Your Customers Will Love Template

Sales Presentation Sample Dialog

50 Ways to Generate Endless Sales Leads Worksheet 

Cold Calling Script Template and Sample

Emails that Land Sales Template and Sample

Voicemails that Get Callbacks Template and Sample

Income Statement Templates and Samples

Balance Sheet Templates and Samples

Cash Flow Templates and Samples

Calculate Depreciation Template

Key Financial Ratios Sample

How I Started a Successful Business with No Money and No Experience, Case Study

Key Questions to Select the Best Business Idea Worksheet

Validate Your Business Idea Worksheet

Using the 6-Step Approach to Choose a Business Idea Case Study

21 Easy-to-Start Part-Time Business Ideas Guide

42 Home-Based Businesses You Can Start Guide

Why I Repeatedly Changed the Legal Entity of My Business, Case Study

Evaluate Customer Segments and Competitors Worksheet

Differentiate Your Business from Competitors Worksheet

How I Differentiated My First Business in a Crowded Marketplace, Case Study

Creating a Press Release Template and Sample

Marketing Bob’s Rent-A-Bike, Case Study

Planning, Designing and Creating Your Website Worksheet

Search Engine Optimization Worksheet

50 Blog Post Ideas Worksheet

50 Creative Online Marketing Ideas Worksheet

Evaluate Potential Names for Your Business Worksheet

How I Financed Buying a Business Case Study

Cover Letter to Seek Financing Sample

Collection Letter Samples

The Four Quadrant Theory of Time Management Graphic

BusinessTown courses will show you how to start your business right and grow it into a highly successful enterprise. 

You will learn from highly experienced entrepreneurs and experts who have been there and done it. You won’t have to learn by trial and error. You won’t have to guess what to do next. BusinessTown courses will guide you through your entire business journey.

Even if you are a beginner you will quickly learn how to start a business you love. If you already have a business, BusinessTown will show how to grow it and make it better.

By just watching one video lesson a day (about 7 minutes average) you can quickly ramp up your business knowledge. No matter where you are on your business journey, there is a course for you taught by an expert on BusinessTown.

What would you like to learn more about today? Starting a business? How to find a business idea? How to write a business plan? How to do your marketing? How to build an online presence? How to get financing? How to prepare financial statements? BusinessTown has courses that cover all these topics and hundreds more.

So if you want to become a smarter entrepreneur and start and build a successful business, you’ll want to start streaming the courses on BusinessTown today.

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Unlimited access to all BusinessTown courses. 7 day free trial. Then $19.95/month. Cancel anytime.

Unlimited access. 7 day free trial. Then $19.95/mo. Cancel anytime.