How to Find a Business Idea

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There is a great business idea waiting for you! This course will show you how to come up with awesome business ideas and how to choose the perfect one for you.

10 lessons. 28 videos (2h 26m), 12 tools

What you’ll learn

What you’ll learn in How to Find a Business Idea

Are you looking for a great business idea? Then this is the perfect course for you!

  • You’ll learn how to find lots of great business ideas and how to choose the best one for you.
  • You’ll discover how to quickly evaluate and prioritize Ideas. And you’ll get our worksheet for evaluating ideas.
  • You’ll learn how to develop your idea into a complete business concept with strong, unique attributes.
  • You’ll find out how to rapidly test and validate any business idea before spending any money.

 

  • This course is a complete step by step guide for finding, evaluating, developing and validating business ideas. You don’t need any prior knowledge or experience to take this course.
  • You’ll get activities and tools to lead you along including worksheets for both evaluating and validating business ideas and the 111 page ebook, The 300 Best Small Business Ideas.
  • You’ll learn from startup expert Bob Adams who has started over a dozen successful businesses, including one that he started in his basement apartment with just $1500 and sold for $40 million. Adams has a Harvard MBA, has written 17 business books and created 52 business courses.
  • You’ll learn how to go after a small, well-defined, market niche and how this strategy worked out incredibly well for Apple, Nike and countless other startups of all types and sizes.
  • You’ll discover how to come up with breakthrough new ideas by putting “a twist” on an existing idea. Learn how this strategy was massively successful for Facebook, Google, Microsoft and many other companies as they were first starting out.
  • You’ll find out how simple, practical businesses can often be the most successful and get 400 of our best ideas for proven businesses that you can begin today, including ideas that you can start with little money, little experience or even part time.
  • You’ll learn how to turn your hobbies, interests and passions into a business, starting with small, easy steps.
  • Discover how to break your business idea search down into 3 simple parts and make searching for your business idea into an easy, systematic process.
  • Learn how to quickly test and validate your business idea and get our one page validation worksheet.
  • Come up with so many great business ideas that your biggest challenge becomes choosing from the many viable options – and we’ll show you exactly and quickly how to do that too.
  • Learn how to objectively evaluate your skills, background, abilities, interests and lifestyle desires to find a business that you can really love and excel at.
  • Learn 10 critical questions to ask that will help lead you to the perfect business for you.
  • Learn how to develop your idea into a complete business concept that will stand out from the competition and continuously attract customers like a magnet.
  • Learn the important secret to finding the best target market that will allow you to beat the competition and enjoy the highest profits.
  • Avoid the common costly mistakes made by first time entrepreneurs in choosing a business idea.
  • Get expert advice and answers to your specific questions from the instructor, on the course discussion board.
  • Don’t be overwhelmed or give up on finding an awesome business that you will love and succeed at. There is a great idea that is perfect for you…and we’ll help you find it.
  • Even if you’re an absolute beginner, this course will guide you to a great business idea and help you develop it into a successful and profitable business.
  • Try this course free for 7 days. You can get unlimited access to How to Find a Business Idea and all other BusinessTown courses for free for 7 days.

 

A complete course to find, develop & validate your business idea

How to Find a Business Idea is a complete course to find, develop and validate your business idea.

Come up with awesome business ideas. You will get proven strategies and actionable techniques for generating and finding highly profitable business ideas.

Find the perfect business idea for you. We will show you how to quickly evaluate and prioritize business ideas, including how to determine which ideas are likely to be most successful – and which ideas are the very best match for you.

A great business starts with a great idea. This complete course will help you quickly discover your great idea, validate your idea, and develop your idea into a complete business concept. You’ll also get 400 of our favorite, practical and proven business ideas.


Looking for a business idea and thinking about starting a business can feel overwhelming if not downright scary! I know! I’ve been in your shoes. I’ll never forget how anxious I felt when I started my very first business. I’d like to tell you to relax, don’t worry, it’s no big deal. But that’s not true! It is a big deal!

Your business idea is a huge factor in determining the success of your business. I should know. I’ve started a lot of businesses. If you choose a really bad business idea, your business will likely fail no matter how hard you work at it. If you choose a fairly bad business idea, you will likely struggle. But if you choose a great business idea, success is likely going to come a lot easier and a lot bigger – the entire time you run the business.

One great business idea can change your life! If you find that one great idea, then you will most likely become a successful entrepreneur and enjoy owning a business that will be highly profitable for years to come.

Finding a great idea doesn’t have to be a guessing game. You may be wondering where and how do I look for a business idea? How do I know if an idea is any good? How do I know if it is a good idea for me? How do I know if it is the very best idea for me? How can I be sure the idea will work? You don’t have to guess – the answers to all these questions are in this course. And this course will lead you to a great business idea.

This course will give you all kinds of ways to come up with awesome business ideas. You’ll discover how to find highly profitable market niches that other companies have missed. You’ll learn how to modify existing business concepts to come up with new ideas. You’ll learn how to identify “pain points” and turn them into lucrative businesses. You’ll learn how to discover new ideas throughout the course of your normal day. You’ll learn how to systematically search for ideas by the type of value proposition they offer. And you’ll discover how to make your business idea search easier by breaking it into 3 simple steps.

You’ll also get 400 of our favorite, practical and proven business ideas, including our comments on each one. Our business idea categories include home based businesses, part time, steady income, highest profit, online, easy to start, and businesses you can start under $2,000.

Learn how to quickly evaluate and prioritize business ideas. Find out how to identify good businesses and businesses that you should avoid. Learn how to objectively evaluate your skills, background, abilities, interests and lifestyle desires to find a business that you can really love and excel at. Use our Business Idea Evaluation Worksheet to evaluate and score your business ideas on 10 critical dimensions.

Develop your idea into a complete business concept. Discover the important secret for finding the most profitable target market. Learn how to make your business unique and stand out from the competition. And find out how to create an irresistible marketing message.

Test and validate your idea. You’ll learn about the basic 6 types of validation and which ones may be important for your business. You’ll find out how to quickly test and validate your idea without spending a lot of time or money.

Learn from the startup expert. Course instructor Bob Adams started over a dozen successful businesses. Many of his businesses he started without related experience and on budgets under $2,000 – including one that he sold for $40 million. Adams has a Harvard MBA, has written 17 books on business, and has taught 52 business courses.

Get personalized advice. You can get expert advice and personalized answers to any business question directly from Bob Adams by posting it on our interactive Discussion Board.

Templates, worksheets, and tools. How to Find a Business Idea provides 9 tools to save you time and guide you to a great business idea, including the Business Idea Evaluation Worksheet, the Validate Your Business Idea Worksheet and the 111 page ebook, The 300 Best Small Business Ideas.

Who is this course for? This course is perfect for anyone looking for any kind of business idea. It will take you through the whole process of finding a great business idea step by step. You don’t need to have any experience or business knowledge to take this course. This course will also help anyone who already has an idea but wants to validate that their idea will work. This course is also for anyone who has an idea but wants to develop it into a complete business concept.

Stop struggling to find a great business idea. This course will help you systematically identify lots of awesome business ideas, carefully evaluate and prioritize them to find the right one for you, and help you validate your idea to make sure it will be a success.

Find a business idea that you love! With How to Find a Business Idea you will discover a business idea that you love and go on to start your own business and become your own boss.

Try this course free for 7 days. You can get unlimited access to How to Find a Business Idea and all other BusinessTown courses for free for 7 days.

Includes worksheets and other tools to guide you

How to Find a Business Idea includes templates, worksheets and other tools to guide you along.

The 6 tools included in this course will save you time, keep you organized and help you quickly find an awesome business idea that you will love.

Tools include: 

  • Business Idea Evaluation Worksheet
  • Questions for the Best Idea Worksheet
  • Validate Your Business Idea Worksheet
  • 300 Best Business Ideas, 111 pages
  • Finding & Selecting an Idea, Case Study
  • No Money/Experience Case Study

Try BusinessTown free for 7 days

Watch a sample video from the course

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How to Find a Business Idea Content

Learn the steps to finding the best business idea possible that will lead you to success. Discover why it’s also important to develop your idea into a complete business concept. And find out how to avoid the common pitfalls that first time entrepreneurs run into when choosing a business idea and starting a business.

(7:28, 2 videos)

Don’t let a lack of money, experience or even time keep you from starting a business. Finding a great business idea and building it into a competitive business concept are more important for business success. You will learn both how to find a great idea and also how to build it into a competitive business concept in this course.

The instructor describes several businesses that he started with little money and no related experience. Plus he lists several dozen of his favorite easy to start, low cost business ideas. And he explains why starting a business part time is often your best bet.

Included is the instructor’s case study, How I Started a Successful Business with No Money and No Experience.

(7:33, 1 video, 1 case study)

This important lesson will give you a wide variety of proven strategies and actionable techniques for generating an endless stream of profitable business ideas, including:

How to go after a small, well-defined, market niche and take advantage of opportunities that other competitors have missed – a strategy that worked out incredibly well for Apple, Nike and countless other startups of all types and sizes.

How to break your business idea search down into 3 simple parts and make searching for your idea into an easy, systematic process.

How to quickly identify “pain points” such as poor service or disappointing products and learn how to turn them into a business opportunity for you.

How the instructor got feedback on both product ideas and business ideas from potential customers and how this virtually guaranteed success even before the products were created or the business was started.

(18:16, 1 video)

In this lesson, you’ll learn how to come up with breakthrough new ideas by putting “a twist” on an existing idea. Learn how this strategy was massively successful for Facebook, Google, Microsoft and many other companies as they were first starting out.

You’ll also find out how to turn your hobbies, interests, experience, and passions into a business, starting with small, easy steps. Often you will be more successful by starting your new business slowly and carefully, and not first quitting your day job and jumping in full time.

(4:52, 2 videos)

Often simple, practical businesses can be the most successful and the lowest risk. You’ll get over 400 of our best ideas for proven businesses that you can begin today. Many of these ideas can be started relatively easily and with little money and little experience. 

Our business idea categories include home based businesses, part time, steady income, highest profit, online, easy to start, and businesses you can start under $2,000. Many of these businesses are described in videos, others are presented in our ebook and in our guides. You will get our specific comments on every single business.

Included are the 111 page ebook, The 300 Best Small Business Ideas, the 31 page guide, 42 Home-Based Businesses You Can Start Today and the 36 page guide, 21 Easy-to-Start Part-Time Businesses.

(27:37, 5 videos, 2 guides, 1 ebook)

There can be a big difference between a good business idea and a business idea that is good for you. To be both successful and happy with your business, you need to start with a “good” idea that is also a great match for you.

In this lesson you’ll discover 8 simple questions to ask that will help you quickly focus on the best ideas that are best for you, accelerating your search for your perfect business idea.

Included is the worksheet, Key Questions that Will Help You Select the Best Business Idea.

(15:42, 1 video, 1 worksheet)

In this lesson you will learn the best, proven process for finding and evaluating business ideas. You won’t have to wonder if you are searching for a business idea the right way. And you won’t have to guess which business idea is best for you.

We will show you exactly what to do at each step of searching for your business idea. 

You will learn how to come up with a big list of potential business ideas. 

You will find out how to identify good businesses and businesses that you should avoid.  

You’ll discover how to objectively evaluate your skills, background, abilities, interests and lifestyle desires to find a business that you can really love and excel at.  

You will find out how to quickly evaluate, score and prioritize ideas based on 10 critical dimensions, giving you a ranked list of the best ideas for you.

Included are the Business Idea Evaluation Worksheet, and the case study, Finding and Selecting a Business Idea.

(18:24, 6 videos, 1 worksheet, 1 case study)

You’ll learn about the basic 6 types of validation and which ones may be important for your business. You’ll find out how to quickly test and validate your idea without spending a lot of time or any money. Our simple, one page worksheet will guide you to the key questions that you need to consider. 

Included is the Validate Your Business Idea Worksheet.

(13:00, 3 videos, 1 worksheet)

Learn how to develop your idea into a complete business concept that will stand out from the competition and continuously attract customers like a magnet.

Discover the important secret for finding the most profitable target market. 

Learn how to make your business unique and stand out from the competition. 

Find out how to create an irresistible marketing message.

Included is the instructor’s case study, How I Successfully Differentiated My Business in a Crowded Marketplace. Also included are the worksheets: Identify Customer Segments and Competitors to Find your Best Target Market, Differentiate Your Business from Competitors and Create a Powerful Unique Selling Proposition.

(27:30, 4 videos, 3 worksheets, 1 case study)

In this lesson watch the instructor answer some of the most common questions about choosing a business idea.

Questions include:

I have no idea of what business to choose. What should I do?

I want a nice income but not huge risks, any ideas?

How can I get feedback on a business idea that I want to keep confidential?

How can I quickly learn about a business I am considering?

Should I quit my full time job when I start my new business?

You can also get answers to your business questions directly from the instructor by posting it on our interactive Discussion Board.

(5:17, 3 videos)

Instructor

Bob Adams

Serial entrepreneur, Harvard MBA and founder of BusinessTown

In this course, Bob Adams shares the same strategies that he used to find and develop over a dozen business ideas – that he turned into successful businesses.

Bob has mastered the art of starting businesses with very little money, and making them highly profitable.

For example, Bob started his book publishing company in his basement apartment with just $1500 and no related experience. He built it into one of the largest independent publishers in the US, achieving industry-leading profit margins. He later sold this business for $40 million.

Bob has written 17 books and created 52 courses that have helped over one million entrepreneurs worldwide.

 

Hi there! I’m Bob Adams. I’m a Harvard MBA serial entrepreneur. I’ve started over a dozen businesses including BusinessTown, the go-to learning platform for starting and running a business.

I’ve authored or co-authored 17 books on business. I’ve also created 52 online courses for entrepreneurs which you can stream on BusinessTown.

I am so excited that you are considering starting (or perhaps already have started) your own business! For me starting and building my own businesses has been incredibly awesome!

I’ve made a lot of money, created cool products, delivered valuable services, provided employment for others, built some great companies and had one heck of a lot of fun and fulfillment along the way!

I started with nothing. Nobody handed me money or an existing business. Yes, I did get a Harvard MBA – but many of my businesses I started before I ever set foot in a business school classroom.

Most of my businesses I started in my home on a very small budget. I have shown repeatedly that you can start your business small and grow it into a highly profitable enterprise.

When I was 19 and on summer vacation from Carleton College, I started my first business with just $1,000, Bob’s Rent-A-Bike. I had little money, no experience and of course no business plan. In short, I had no idea what I was doing.

My father was appalled. Don’t do it! – he said. It won’t work! Get a real job.

To be honest I was scared the business would fail and I would look like an idiot. But I went ahead and started it anyway. Bob’s Rent-A-Bike was a big success. And I’ve been starting and running my own businesses ever since then.

The flyers for my first business

were rather crude – but they worked!

Another summer I started a house painting business, College Painters. The closest thing I had to experience was that I had painted some model trains and once I even painted an old row boat.

I started this business with virtually no money. I even had the first customer advance us cash so that I could buy paint and brushes.

This is a great example of how easy it can be to start your own business. I made profits from the very first painting job even with no experience.

A few years later I decided to start a book publishing company, Adams Media. Again, starting small was a given because I only had $1500 to invest and I was still a full time student. Like most of my other businesses I had no prior related experience.

I started Adams Media with $1,500 and

sold it for $40 million. 

My first book was a guide to local companies for job hunters called, The Boston Job Bank. Using all my low cost marketing ideas, I quickly turned this book into a #1 local bestseller.

I went on to publish many more books, growing Adams Media into one of the largest independent publishers in the US, before selling it for $40 million.

Once I was in your shoes, not sure what to do or how to get started.

But eventually through years of struggle, and trial and error, I discovered what worked in business and what did not work.

Fortunately you will not have to struggle through years of trial and error. That’s because on BusinessTown you can learn from myself and other experts what works in business and what doesn’t. We will give you the recipe for business success.

We will show you the same proven strategies that we have used to create one successful business after the next. You won’t have to guess what to do. You will be able to avoid the common and costly mistakes made by new entrepreneurs.

You don’t have to be a genius, a tech wizard or a business school graduate to succeed in business. You don’t need any business background at all. But success is going to come a lot easier if you first learn the important business fundamentals and keys to success. These are presented in the online courses at BusinessTown.

BusinessTown offers over 130 short courses for entrepreneurs. Our most popular courses include Start-a-Business 101, How to Create a Business Plan and How to Find a Business Idea. You can try BusinessTown for free.

Then like me, after you get your business up and running, you can enjoy the entrepreneurial lifestyle. It’s not just a wild crazy dream – you can do it. Here’s how my lifestyle changed since I’ve become an entrepreneur.

I control my own schedule. I get plenty of time for family, friends and doing the things that I like.

When I started out I lived in a small basement apartment. Well now I live in a 17 room classic brick manor home complete with a movie theater room, a complete gym, a home office, a wine cellar, my model train room, multiple garages, extensive gardens, a coy pond and a tennis court.

Being an entrepreneur means I work when and where I want including from one of my vacation homes on Cape Cod and the island of Nantucket. I also get to travel the world frequently and meet fascinating people.

Being my own boss means I have a lot of time to have fun and hang out with friends and family. I especially enjoyed being able to coach my kids in soccer in the middle of the afternoon during the week.

Everyone needs a hobby! I’m a little crazy about my model trains! They completely occupy one of the largest rooms in my house. I have 8 scale miles of track complete with scenery such as mountains, cities and harbors. I can operate up to 10 trains at once.

The best thing about being an entrepreneur is not the money, the big houses, the luxury cars or the fancy vacations. The best part is being able to do work that you truly love!

To actually get paid to do work that you really enjoy doing – it’s very cool! It’s also neat to be your own boss. To be in charge of your own destiny. To be the star of your own show!

I’m always learning new things. Being creative. And meeting interesting new people.

I love being an entrepreneur – and I think you will too!

I love my work! I’m always learning new things and meeting really interesting people.

To actually get paid to do work that you really enjoy doing – it’s very cool! It’s also neat to be your own boss. To be in charge of your own destiny. To be the star of your own show!

I’m always learning new things. Being creative. And meeting interesting new people.

I love being an entrepreneur – and I think you will too!

Businesses that I Started Myself

1. Online courses – BusinessTown
2. Book publishing – Adams Media*
3. Business software – Adams New Media*
4. Online job platform – CareerCity.com*
5. Magazine publishing – Careers Group*
6. Job fairs – Premier Job Fairs*
7. Job listing publication – JobBank*
8. House painting – College Painters
9. Tourist maps – Nantucket & Cape Cod Maps*
10. Classified advertiser – St. Paul Greensheet*
11. Bicycle rentals – Bob’s Rent-A-Bike
12. College newspaper -Spectrum
13. Used boat sales – Bobby’s Boat Yard
14. College directory – for Simmons College
15. Employment Agency
16. Rowboat building
17. Handyperson service

*Denotes businesses that I sold. Most of these businesses I started with less than $2,000 including Adams Media Corporation that I sold for $40 million. Many of these businesses I started from my home and part time.

To learn about the strategies I used to succeed in my businesses check out my courses including Start-a-Business 101, How to Create a Business Plan and How to Find a Business Idea. You can start streaming these courses and all the other courses on BusinessTown for free.

BusinessTown founder Bob Adams’s courses & books have been featured in:

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Frequently asked questions:

BusinessTown is an e-learning platform built for people interested in starting and running a business. 

On BusinessTown, you get unlimited access to 130+ business courses taught by real successful entrepreneurs and highly skilled experts. You also gain access to 50+ business tools and to our discussion board, where you can get expert answers to your business questions.

No matter what you want to learn or where you are on your business journey, there is a course for you. 

Marketing, ideas, financing, planning, naming, how to get started… BusinessTown covers everything you need to start and run your business right. 

The courses are available anywhere, anytime, on any device, and you can take them at your own pace. 

Create your BusinessTown account to get started and try BusinessTown free for 7 days. 

BusinessTown includes unlimited access to 130+ business courses taught by real successful entrepreneurs and highly skilled experts.

You also get full access to 50+ downloadable tools like worksheets, templates, and samples, and to our discussion board where you can get an answer to any business question you have. 

BusinessTown is $19.95 per month. It provides unlimited access to all 130+ courses, all tools, and our discussion board, where you can get expert answers to your business questions.

We offer a free 7-day trial. If you decide that BusinessTown is not for you, then just cancel within 7 days of starting your free trial and you will not be charged at all.

If you wish to cancel your BusinessTown account, you can do so through your account page under the Billing section. 

If you have any questions, email us at bbisson@businesstown.com. We are more than happy to help!

BusinessTown includes 130+ courses on all business topics: Getting started, business ideas, business plans, strategy, marketing, websites, social media, online advertising, finance, accounting, leadership, sales, legal issues, home-based businesses and more!

Looking for a business idea? Why don’t you check out our course How to Find a Business Idea. 

Do you need help creating your business plan? We’ve got you covered. Take a look at our course How to Create a Business Plan.

Do you want to be walked step by step through the entire process of starting a business? Check out our ultimate course, Start-a-Business 101. 

Are you not sure that you are ready to start your own business? Consider our course, What It Takes to Start a Business.

Are you looking for financing for a new or existing business? We offer 5 courses on financing a small business. We suggest you start with the course, How to Finance Your Business.

Do you want to learn about marketing? Because it’s so important, we offer over 30 courses on sales and marketing. Consider starting with the short course, Developing Your Marketing Message.

Want to learn about marketing online? We offer 5 courses on creating websites, 6 courses on digital marketing and 5 courses on promoting through social media. To get started we recommend the course, The Complete Guide to Digital Marketing.

Looking to get inspired and learn how other entrepreneurs succeeded in starting and growing their businesses? We offer several courses on this including, How to Succeed as a Woman Entrepreneur.

Do you already have a business and are looking to improve it? We have several courses on this topic. Try starting with the course, How to Boost Profits.

No matter where you are on your business journey, there is a course for you.   

On BusinessTown you have access to 50+ downloadable tools like worksheets, samples, and templates to help you start and run a business. 

Our most popular tools include:

The Ultimate Startup Checklist, 18 pages 

The 300 Best Small Business Ideas ebook, 105 pages 

The Complete Business Plan Template, 29 pages

Complete Sample Business Plan, 35 pages 

Sample Marketing Plan Under $2k, 12 pages

One Page Marketing Plan Template

One Page Sample Marketing Plan

50 Guerilla Marketing Tactics Worksheet, 8 pages

Business Idea Evaluation Worksheet 

8 Basic Steps to Making the Sale Template

Sales Presentations that Your Customers Will Love Template

Sales Presentation Sample Dialog

50 Ways to Generate Endless Sales Leads Worksheet 

Cold Calling Script Template and Sample

Emails that Land Sales Template and Sample

Voicemails that Get Callbacks Template and Sample

Income Statement Templates and Samples

Balance Sheet Templates and Samples

Cash Flow Templates and Samples

Calculate Depreciation Template

Key Financial Ratios Sample

How I Started a Successful Business with No Money and No Experience, Case Study

Key Questions to Select the Best Business Idea Worksheet

Validate Your Business Idea Worksheet

Using the 6-Step Approach to Choose a Business Idea Case Study

21 Easy-to-Start Part-Time Business Ideas Guide

42 Home-Based Businesses You Can Start Guide

Why I Repeatedly Changed the Legal Entity of My Business, Case Study

Evaluate Customer Segments and Competitors Worksheet

Differentiate Your Business from Competitors Worksheet

How I Differentiated My First Business in a Crowded Marketplace, Case Study

Creating a Press Release Template and Sample

Marketing Bob’s Rent-A-Bike, Case Study

Planning, Designing and Creating Your Website Worksheet

Search Engine Optimization Worksheet

50 Blog Post Ideas Worksheet

50 Creative Online Marketing Ideas Worksheet

Evaluate Potential Names for Your Business Worksheet

How I Financed Buying a Business Case Study

Cover Letter to Seek Financing Sample

Collection Letter Samples

The Four Quadrant Theory of Time Management Graphic

BusinessTown courses will show you how to start your business right and grow it into a highly successful enterprise. 

You will learn from highly experienced entrepreneurs and experts who have been there and done it. You won’t have to learn by trial and error. You won’t have to guess what to do next. BusinessTown courses will guide you through your entire business journey.

Even if you are a beginner you will quickly learn how to start a business you love. If you already have a business, BusinessTown will show how to grow it and make it better.

By just watching one video lesson a day (about 7 minutes average) you can quickly ramp up your business knowledge. No matter where you are on your business journey, there is a course for you taught by an expert on BusinessTown.

What would you like to learn more about today? Starting a business? How to find a business idea? How to write a business plan? How to do your marketing? How to build an online presence? How to get financing? How to prepare financial statements? BusinessTown has courses that cover all these topics and hundreds more.

So if you want to become a smarter entrepreneur and start and build a successful business, you’ll want to start streaming the courses on BusinessTown today.

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Unlimited access to all BusinessTown courses. 7 day free trial. Then $19.95/month. Cancel anytime.

Unlimited access. 7 day free trial. Then $19.95/mo. Cancel anytime.