How to Succeed as a Woman Entrepreneur

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Woman entrepreneurs share their stories of how they started their own businesses. They explain their strategies to overcome challenges, stay motivated, make the best decisions and achieve success.

7 lessons, 7 videos (1h 35m)

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What you’ll learn

What you’ll learn in How to Succeed as a Woman Entrepreneur

You will learn what it really means to start a business as a woman entrepreneur.

  • You will meet 8 successful businesswomen that will share their experiences in starting their own businesses.
  • You will learn how to overcome the challenges faced by women entrepreneurs. You will get advice on starting freelancing, consulting, product and online businesses.
  • You will get actionable strategies including how to get started on a small budget, how to plan a new business, how to reach your first customers and how to stay positive.

8 successful women entrepreneurs will share their experience with you

Inspiring advice from women who have done it before. How to start on a budget, what to do first, what to watch for, how to promote your business, how to get funding, how to keep motivated and more…

Different profiles and niches. Get specific advice on craft businesses, online businesses, consulting and freelancing. There are plenty of ways to become an entrepreneur.

Be prepared to succeed in business. After taking this course you will be aware of the challenges that await you and what you need to do to boost your chances of success as you start and build your own business.

Watch a sample video from the course

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How to Succeed as a Woman Entrepreneur Content

Ready to feel inspired? In this lesson, entrepreneur Holly Christensen tells you the story of how she started Dune Jewelry. You will discover how she turned her seemingly quirky idea into a thriving business. She will tell you what she did first, how she used craft shows to promote her products and how to react to negative feedback.

(5:45, 1 video)

In this lesson, former editorial director at Entrepreneur magazine and lifelong business journalist Rieva Lesonsky shares her rich business experience. She will explain how women saw entrepreneurship as an opportunity to reach equality. She will highlight a few specific challenges women entrepreneurs face and what they can do to overcome them. Rieva will also share with you how, after all these years writing about business, she took the leap and launched her own media company. 

(12:24, 1 video)

Twin sisters Megan and Jessica talk about how they launched Two Good Cocoa, the chocolate blend with an ethical twist. You will discover how they came up with an idea, how they got organized and planned things out, and how they bootstrapped their business. They will also tell you how they got the word out and how they manage to stay organized. You will learn their secrets to handle doubts and hardships. 

(9:56, 1 video)

Don’t let the lack of funds hold you back. You can start a business with limited resources. Thea Perez did it and she will show you how you can do it too. She will give you her best advice to stay focused, to come with a plan ,and to tackle your goals. You will also discover how you can supercharge your business on a budget by getting a mentor and using the many free resources available out there. 

(4:31, 1 video)

In this lesson, you will learn the most important keys to succeeding as a freelancer from a woman entrepreneur that has dedicated most of her career to helping them. You will learn what you should do before getting started, how to properly manage your time, how to market yourself, how to get jobs, how to price yourself, and how to deal with obstacles. 

(20:30, 1 video)

Have you ever thought of becoming a consultant? In this lesson, consulting expert Catherin Morgan will share with you her keys to success. You will learn how to come up with a plan, how to select your customer, how to price your service, how to handle marketing, how to sell yourself, how to use technology and more… You will also discover the most common consulting mistakes and how to avoid them. 

(25:59, 1 video)

Working with the government has many advantages. In this lesson, you will learn how working with the government can propel your business forward. You will discover how to utilize government assistance, how to get certifications to increase your chances of getting contracts, and how to increase your revenue. 

(16:39, 1 video)

Instructors

Holly Christensen

Owner of Dune Jewelry

Originally from Cape Cod, Holly Daniels Christensen began making beach sand jewelry in 2007. She gave up an established real estate career in Boston and launched Dune Jewelry in 2010.

Sourcing sand from all seven continents and thousands of beaches, Dune Jewelry features stylish rings, earrings, necklaces, bracelets, charms and men’s accessories set in sterling silver and all handmade in the USA.

Christensen made the move from fashioning the items on her kitchen table to working with a staff of 20+ in a 2,000 square-foot space in an old mill building in Hyde Park, Mass. She now fills orders for over 650 retailers throughout the world and is proud to give back to nature by donating to several coastal preservation programs.

Rieva Lesonsky

President and CEO of GrowBiz Media

Rieva Lesonsky is president and CEO of GrowBiz Media, a custom content and media company focusing on small business and entrepreneurship, and the blog SmallBizDaily.com. She’s a nationally-known speaker, best-selling author, and authority on entrepreneurship and has covered the industry for more than 30 years. Prior to starting GrowBiz Media, she was the long-time Editorial Director of Entrepreneur magazine.

Lesonsky regularly writes about small business and entrepreneurship for numerous websites. She also consults with and produces content for corporations targeting entrepreneurs and small business owners.

Lesonsky has appeared on the Today Show, Good Morning America, CNN, The Martha Stewart show and Oprah, and can regularly be seen on MSNBC’s Your Business.

Megan & Jessica Waddell

Founders of Two Good Cocoa

Megan and Jessica were inseparable from pre-school all the way through college — “from womb-mates to roommates” their mom likes to say. After the duo graduated from college in 2010, Jessica started her family and showed a talent for making delicious concoctions in the kitchen while Megan learned the ins and outs of the food industry working at the corporate level of a popular dessert franchise.

When Jessica saw the watered-down hot cocoa being served at a local pumpkin patch, she knew she could do better. So she set out to create some quality flavors—and people agreed! With Megan acting as the official taste-tester, the twins created some delicious hot cocoa blends and set up shop on the internet.

But their company, Two Good Cocoa, doesn’t just taste good, it does good! Ten percent of profits from every purchase goes to one of five charities that customers can choose from at checkout. These twin sisters are making a name for themselves one mug at a time

Thea Perez

Design expert and business owner

After graduating from the Rhode Island School of Design with a BFA in Apparel Design, Thea climbed the ranks at several companies working as a designer with an emphasis on sweater design, knit garments, and surface embellishment. Her early career allowed her to travel the world from the Paris to Hong Kong and gain wealth of insight to the inner workings of the apparel business as well as further developing her design skills.

In addition to her career in the fashion industry, Thea has also taught Design and Drawing in the Apparel department for the undergraduate program at RISD. Since then, Thea has served a variety of clients in the fashion industry while at the helm of her own company, Thea Perez Design. 

Most recently, Thea has launched a new venture, Polychrome, which is an online marketplace for original print patterns and trend direction for the fashion industry. Polychrome represents the work of many diverse and talented artists all of whom work as a collaborative. In her role as Creative Director, Thea guides the team to create prints in line with upcoming trends for the fashion industry.

Julie Cortes

Freelancing and entrepreneurship expert

Julie Cortés has run her own advertising/marketing copywriting and proofreading business for nearly 20 years, working with ad agencies, design shops, corporations, small businesses and just about everything in between. A lifelong leader, she founded The Freelance Exchange—a professional trade organization that caters to freelance creatives, offering a network of support and continuing education, and also to agencies and business, providing an easy and free resource to find talent. 

With years of advocacy, mentoring and coaching under her belt, Cortés developed a college-level Freelancing 101 course and is now an adjunct professor teaching at the renowned Kansas City Art Institute. Widely sought out for speaking engagements and media interviews, Cortés truly lives her passion of helping others become successful through ‘solopreneurship’.

Catherine Morgan

Consulting expert

Catherine Morgan is the founder of Point A to Point B Transitions Inc., a business consultant to consultants, and a career transition expert. Catherine is an experienced independent consultant and former employee of three of the former Big Five consulting firms. Catherine combines strategy development with accountability coaching. She speaks frequently on topics related to productivity, career transition, small business, and entrepreneurship. Catherine doesn’t take herself seriously, but takes her subject matter very seriously.

Jean Kristensen

Small business and growth expert

A small business and MWBE growth specialist, advocate, executive coach and trainer, Jean Kristensen is a woman on a mission to help others achieve their mission. Whether mentoring budding entrepreneurs, developing growth and marketing strategies for small businesses or consulting government agencies or prime contractors on fulfilling participation goals with qualified vendors, she is uniquely skilled at supporting clients reach their next level of success with measurable improvements and increases in revenue.

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Looking to get inspired and learn how other entrepreneurs succeeded in starting and growing their businesses? We offer several courses on this including, How to Succeed as a Woman Entrepreneur.

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