Having good grammar skills is something that is required of us while we are in school, but once we are finished with our academic careers, and once we enter the business world, we tend to have a more relaxed stance towards grammar.
This has been especially true in the past 10 years or so, where the immediacy of communication has required us to respond quickly, without “wasting” time on stuff like capital letters, punctuation, and even spelling. We have grown so accustomed to using this sort of shorthand that we even use emoticons instead of words.
This is perfectly acceptable if you are texting your friends or posting on social media under your own name, but you will also find that this sort of informal writing has crept inside your professional life, as well. We are all guilty of it, whether it’s sending company mails without punctuation and capital letters, or with emoticons in them.
According the James Hammond, who works as Operations Manager at EduGeeksClub writing service, proper grammar is absolutely essential in the business world: “Poor grammar doesn’t just show the lack of attention to detail, but it can also be a cause of misunderstandings, and it can slow down the productivity of a company. The way we communicate is more important that you think.”
Good Grammar Can Improve Your Business
Business people are required to produce a significant amount of written material. We are not just talking about emails we send out to our partners but also about business proposals, contracts, presentations, speeches, brochures, and even your company’s official website.
If any of these have poor grammar in them, it will reflect negatively on you and your business. Business partners will view it as a lack of effort or attention to detail, and will be inclined to think you’re treating your partnership the same way. Your potential business partners will also view poor grammar skills in a negative light. Great writing with good grammar will help present your business as reliable and trustworthy.
Good Grammar Can Boost Productivity
Yes, good grammar skills can make your company conduct its business more smoothly. Bad grammar is often a source of miscommunication and misunderstandings, and when you try to remedy such a situation, you are wasting valuable time trying to solve a problem that shouldn’t have existed in the first place.
A good rule of thumb would be to set up clear writing guidelines and have all of your employees stick to them in order to save time and avoid potential confusion. Instructions clearly laid out with proper grammar make it possible for all members of the company to perform as efficiently as possible, without having to write additional emails or require further explanations about their assignments. Even a short guide like this one can help as far as productivity of your company is concerned.
Good Grammar Can Prevent Lawsuits
Written communication is becoming increasingly important because companies often collaborate with other businesses, which can be all around the globe, or outsource some of their work. Therefore, it is extremely important that all business documents and emails are free of any grammar errors or any other writing mistakes, such as incorrect punctuation.
In addition to this, mistakes can cost your business dearly because they expose it to potential lawsuits. Your partners may claim misinformation, which caused them to take the wrong action because the instructions were not clear enough or they contained grammatical mistakes.
Good Grammar Can Help Leave a Better Impression
Your business leaves impressions with its presentations, ads, brochures and marketing campaigns. Consumers and business partners may or may not take notice of the fact that your written materials are carefully put together, but if those materials contain glaring grammar errors, they will take notice.
The reputation your business has enjoyed will be tarnished, and your company will come off as unprofessional. Even if you don’t consider good grammar as something that is crucial to your business, just consider the effects of bad grammar for a moment, and you will be able to realize the importance of grammar. You might not notice good grammar, but you’ll definitely notice bad grammar.
Good grammar skills sound like something that is nice to have, but if you are serious about running your business successfully, they are not just nice to have—they are essential. Make sure to dedicate enough time to improving yours, and before you know it, you will be able to reap benefits. In this day and age, where technology and literacy don’t necessarily go hand in hand, it will make your company stand out.
Karen Dikson is a marketing expert and a writer. She is a creative thinker who follows through and gets things done. In her free time, she enjoys traveling and meeting new people. Follow Karen on Twitter.