While talking to your friends about your business expansion ideas, you learned that more and more entrepreneurs are setting up their businesses online.

Of course, since you want to make sure that you don’t fall behind your competitors, you want to make sure you jump on the bandwagon as well.

While traversing the digital route is certainly fine and dandy,  you still have an enormous roadblock that you need to address — you’re oblivious about how to integrate your current business operations online.

You don’t know where to start, how to start, or if you even have the time to transition.

At this point, since you imagine the whole endeavor to be too overwhelming, you’re just about ready to give up at the prospect of expanding your business online, even though you know that the potential for growth is ginormous. Don’t give-up just yet.

Allow me to share with you a one-stop-shop online tool that you can use to establish your business online. The online tool I’m talking about, of course, is Kajabi.

Overview of Kajabi

When it comes to integrating your current business into the digital market, Kajabi is no doubt one of the best (if not the best) platform that business owners can use.

Kajabi is a cloud-based platform created to help users all over the globe sell their knowledge, products, and expertise to others online — maximizing profits while minimizing time.

The platform is jam-packed with a variety of sales and marketing features and has options to put these features into a loop so the whole system can be left running while the business owners can attend to other important tasks.

Let’s take a look at some of the crucial features that Kajabi has to help optimize your business.

Website Creation and Management

Websites are like stores and shops in a digital format. You walk in a store. You see the display. You see the products for sale, and the menu showing each product’s price. You see decorations that make the store elegant and pleasing to the eye. You also see flyers in the store explaining more about the product. All this is exactly the same experience you get when you enter a website.

With Kajabi, you can create your personalized one-stop-shop on the web (your website) that people can freely visit anytime.


Websites set up in Kajabi come with a variety of features/elements that could quickly turn your virtual shops into magnificent masterpieces. So much so that the Individuals who enter your site would have no problem sticking around because of how attractive it looks. Take a look at some of the ready-made website themes that Kajabi has to offer.

To get to this page, or to create a website when logging into Kajabi for the first time, follow these steps:

  • Click on the “Website” menu which you can find on the left side of your screen;
  • Click on the “Appearance” tab;
  • Click on the blue, “Pick a theme” button on the upper-right side of the screen;
  • Click on your desired website theme, and;
  • Click on the blue “Install theme” button

Doing this would take you back to the “Appearance” page with your added theme.

You can then click on that newly-installed theme at the bottom area of your appearance page, and it will take you to your website’s customization page where you could easily customize the content of your website without spending any money.


Blogs are important because they help you solve your audiences’ problems, market your business, or establish your personal brand as an expert in your industry (among other things); all of which can eventually lead to your target audience buying your products. The website management feature in Kajabi also comes with a blog section that allows you to do just that.

To set up your blog:

  • Click on the “Website” menu on the bar at the left side of the screen;
  • Click on the “Blog” tab;
  • You can then enter all the details required within the page (e.g., your content, page title, description, images, etc.)
  • Click the blue “Save” button at the right side of the screen.

After doing this, you will be taken back to the “Blog” page.

To add more posts to your blog, click on the blue “+ New Blog Post” button at the center of the page. Clicking this will take you to a page where you can create (and publish) your new blog posts.

Of course, these are only some of the many things that you can get out of Kajabi’s website feature. Even with all the points that we’ve covered about the feature, we’re still just scratching the surface. The feature has several other functions that can aid entrepreneurs in setting up their business online.

Product Creation

Now that your virtual store has been fully decorated, you need to display your products and create a menu your digital customers to browse through your products and select what they need with ease. Kajabi also comes with a similar “Product Creation” feature that allows your products to be displayed on your website.

To do this:

  • Click on the “Products” menu
  • Click the “+ New Products” button on the upper right side of the screen
  • Enter your product’s title and description, and click the “Save” button, and
    select your product’s thumbnail and click the blue “Save” button.

Once you’re done with the last step, you can now customize and edit your products and post them in your website’s product pages.


One of the unique features that sets Kajabi apart from  its competitors is its Pipeline feature.

The feature helps entrepreneurs connect multiple functions/actions and link them together, causing anyone who interacts with any of your Kajabi-created links and pages to follow through your linked system and ultimately take action on the specific goal that you’ve set up.

To create a pipeline:

Click on the “Pipelines” menu at the left side of the screen;
Click on the blue “+ New Pipeline” button at the center of the screen;
Select a Pipeline, and follow the instructions that come after.

Landing Pages

The ability to create  landing pages at the click of a button is another feature that makes Kajabi a perfect solution for entrepreneurs who wants to set up their businesses online.

A landing page can be used for many purposes: It can serve as a video sales letter, a page where you can offer free downloads, or talk about your product launches (among other things).

To create a landing page:

Click on the “Landing Pages” menu at the left side of the screen;
Click on the blue “+ New Landing Page” button;
Select the Layout Preset for your landing page, and follow instructions that come after

Here are some of the layout presets that Kajabi offers.

Other Features

The four features above are just some of the most crucial features that Kajabi has to offer. In addition to those, the platform also have these functions:

Email Broadcasts — The Email Broadcasts feature allows you to send one-time emails to your audience, either immediately or at a specific date and time. These emails can be segmented by a variety of filters.

Email Sequences — The Email Sequences feature allows automatic pre-written emails to be sent to a preset send group on a predetermined schedule whenever the group triggers the email sequence by performing certain actions.

Integrations — The Integrations feature allows you to directly connect with third-party applications that the Kajabi platform partners with, enabling users to enhance their capabilities online.

Reports — The Reports feature gives you an overview of your sales by day, week, and month; overview of affiliate reports; etc.

People — The People’s feature houses all of the members you have in Kajabi, from anyone using opt-in forms to purchasing customers.

Sales — The Sales feature allows you to create sales pages, set up your Stripe account, set up coupons, etc.

Affiliates — The Affiliates feature is where you can manage your affiliate program. You can see some reports like your number of clicks, conversions, and conversion rates. You can also get your affiliate sign-up and log-in link within this feature.

Comments — The Comments feature is where you can manage and moderate the comments made by your audience.

What’s Next?

As you have seen, Kajabi offers truckloads of features that extend the reach and capabilities of entrepreneurs seeking to expand their current business market and operations towards the digital sphere.

Have you used Kajabi? What are your thoughts about the platform?

Please share your ideas in the comments section below. Cheers!