When starting or running an e-commerce business, the main considerations and day-to-day activities may include boosting customer numbers, increasing cash flow, hiring top talent and choosing a courier to ship products. While all of these are important core business activities, there’s one other area that needs consideration: packaging.
Packaging goes hand-in-hand with a company’s shipping strategy, yet it is an area that is often overlooked. The way a product is packaged is important for a number of reasons, including protection, brand awareness and cost. This means packaging is an issue that businesses cannot afford to forget.
To make sure your e-commerce business, and it’s customers, are getting the most out of product packaging, here are some tips and guidelines for better wrapping.
Adding additional wrapping to packages can be expensive but it’s something that should not be neglected. If shipping items that are delicate, such as gadgets, ceramics, or embroidery, it’s advisable to provide an additional layer of wrapping. The type of wrapping needed will depend upon the item(s), but the best choices may include bubble wrap or tissue paper.
Fill Void Space
When packaging any item, one of the most important considerations should be reducing risk of damage during transit. A damaged parcel could result in an unhappy customer, bad reviews and extra expense as a result of reshipping. Along with protective wrapping, one of the most effective ways of preventing damage is to fill any unused (void) space within the parcel. This will prevent item(s) from moving, minimising risk.
Use New Boxes
Both businesses and customers are becoming more green-minded. As such, for an e-commerce business that ships a large quantity of parcels, it may be tempting to reuse packaging to minimise environmental impact. However, used boxes are generally not as structurally robust as new, meaning items inside may become damaged. If you would like to be greener, consider buying recycled packaging instead.
Light and Compact
At the mention of additional packaging and new boxes, e-commerce business owners may be worried about shipping costs increasing. Packaging can reduce profit margins, so this is a very valid concern. Aaim to make parcels as lightweight and compact as possible, as smaller dimensions and a lower weight will reduce postage costs.
Finally, e-commerce businesses should also be concerned with branding. As an online business, a customer forms judgements of a company based on item quality, customer service and shipping experience. Providing items that have been carefully wrapped in attractive, branded packaging helps to make a good impression and retain customers.