Who Should Build Your Website - BusinessTown

Who Should Build Your Website

  Should you hire an agency or a freelancer, or do it yourself? Get advice on the best options for creating a great Website.

 

What do you do if your website functionality is too complicated to use a ready made builder, such as WordPress, Wix, Weebly or Squarespace?

This is where it gets a little bit complicated, because there is a realm of different options you can take. You can hire freelancers in America, you can hire freelancers overseas, you can hire expensive agencies in America, and no matter what your budget is, this is a difficult process.

Get a Co-Founder With Technical Skills

The best way to go, and surprisingly the hardest, is to get a cofounder: a technical person who is in charge of building your website.

Now this is much easier said than done. Convincing a technical person of your vision is extremely difficult, and then convincing them that they need you is also difficult. But if you can get a technical person on your team, no one can build it better.

The next question that people usually ask is what kind of technical person should I look for? And the answer is: whatever you can get. Like I said before, it’s very difficult to convince technical people to join your team. If you can convince somebody that your idea is awesome and you can get them excited to work on it, whatever technology they want to use, that’s what you should use to build your product.

Outsourcing Rarely Works

Now what do you do if you can’t convince a technical person to join your team? One option is outsourcing overseas, and I rarely recommend this option.

I’ve never seen outsourcing overseas work for a start up when there’s not actually a technical member in that startup. Its a classic Catch-22 – you need a technical person here to help manage the overseas people, but if you have a technical person here you don’t necessarily need to hire the overseas people.

So I can never recommend outsourcing overseas unless you have the technical talent on your team.

Agencies Are Expensive but High Quality

So you’ve decided against outsourcing overseas, what’s another option? Well you can hire a web development agency in the United States.

These companies, however, are very expensive. They start in the low tens of thousands of dollars, but can quickly escalate into the high hundreds of thousands of dollars. I don’t recommend going with these people because you are always going to end up spending more than you think. That being said, there is no way to get a higher quality product built than a web development agency.

Freelancers Are Cheaper but Less Predictable

So, you’re not comfortable outsourcing overseas and you can’t afford a big web agency in America. So what’s another option? A lot of startups, in fact I would say most startups that I know, tend to use freelancers before they get any funding.

The issue with the freelancer is that you are beholden to a person. You don’t necessarily know what you’re getting, and a talented freelancer is not the most easy thing to come by. There are costs and benefits with each option. Freelancers happen to be the one option where the budget makes sense for startups. And if you find a great one, you’re golden.

So let’s say you decide on a freelancer. What kind of freelancer should you be looking for? What technologies should they know? If you decide on a freelancer, you trust them, they’re giving you a fair price, and they beat out all the other competition that you’ve looked at, take their word for the technology that they’re using.

It’s so hard to find people that you trust, that once you’ve made that decision go with that person. But if you haven’t found someone you trust yet, there are three technologies that I love that are great for startups: Ruby on Rails, Python with Django or Flask, and Node.js. These are development technologies that make building prototypes and building your product much quicker and much simpler than other things out there. Any one of these three is going to make it easier for you to develop quickly.

About Phillip Greenwald

Phil Greenwald is the founder and CEO of Code Undercover, a company that teaches people how to code by building their product ideas with them. Whether this means teaching about servers, user experience design, or basic app development, Code Undercover empower innovators to build their own minimum viable product by teaching them one-on-one how to code it.

Phil has lectured on coding at Boston College, Tufts, MassChallenge, Harvard Business School, and teaches regularly at the Harvard Innovation lab on web and mobile App development.

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I have started 17 businesses. Most of my businesses I started with less than $2,000 – including one business that I sold for $40 million dollars.

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BusinessTown is an e-learning platform built for people interested in starting and running a business. 

On BusinessTown, you get unlimited access to 130+ business courses taught by real successful entrepreneurs and highly skilled experts. You also gain access to 50+ business tools and to our discussion board, where you can get expert answers to your business questions.

No matter what you want to learn or where you are on your business journey, there is a course for you. 

Marketing, ideas, financing, planning, naming, how to get started… BusinessTown covers everything you need to start and run your business right. 

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BusinessTown includes unlimited access to 130+ business courses taught by real successful entrepreneurs and highly skilled experts.

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BusinessTown includes 130+ courses on all business topics: Getting started, business ideas, business plans, strategy, marketing, websites, social media, online advertising, finance, accounting, leadership, sales, legal issues, home-based businesses and more!

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Do you want to be walked step by step through the entire process of starting a business? Check out our ultimate course, Start-a-Business 101. 

Are you not sure that you are ready to start your own business? Consider our course, What It Takes to Start a Business.

Are you looking for financing for a new or existing business? We offer 5 courses on financing a small business. We suggest you start with the course, How to Finance Your Business.

Do you want to learn about marketing? Because it’s so important, we offer over 30 courses on sales and marketing. Consider starting with the short course, Developing Your Marketing Message.

Want to learn about marketing online? We offer 5 courses on creating websites, 6 courses on digital marketing and 5 courses on promoting through social media. To get started we recommend the course, The Complete Guide to Digital Marketing.

Looking to get inspired and learn how other entrepreneurs succeeded in starting and growing their businesses? We offer several courses on this including, How to Succeed as a Woman Entrepreneur.

Do you already have a business and are looking to improve it? We have several courses on this topic. Try starting with the course, How to Boost Profits.

No matter where you are on your business journey, there is a course for you.   

On BusinessTown you have access to 50+ downloadable tools like worksheets, samples, and templates to help you start and run a business. 

Our most popular tools include:

The Ultimate Startup Checklist, 18 pages 

The 300 Best Small Business Ideas ebook, 105 pages 

The Complete Business Plan Template, 29 pages

Complete Sample Business Plan, 35 pages 

Sample Marketing Plan Under $2k, 12 pages

One Page Marketing Plan Template

One Page Sample Marketing Plan

50 Guerilla Marketing Tactics Worksheet, 8 pages

Business Idea Evaluation Worksheet 

8 Basic Steps to Making the Sale Template

Sales Presentations that Your Customers Will Love Template

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50 Ways to Generate Endless Sales Leads Worksheet 

Cold Calling Script Template and Sample

Emails that Land Sales Template and Sample

Voicemails that Get Callbacks Template and Sample

Income Statement Templates and Samples

Balance Sheet Templates and Samples

Cash Flow Templates and Samples

Calculate Depreciation Template

Key Financial Ratios Sample

How I Started a Successful Business with No Money and No Experience, Case Study

Key Questions to Select the Best Business Idea Worksheet

Validate Your Business Idea Worksheet

Using the 6-Step Approach to Choose a Business Idea Case Study

21 Easy-to-Start Part-Time Business Ideas Guide

42 Home-Based Businesses You Can Start Guide

Why I Repeatedly Changed the Legal Entity of My Business, Case Study

Evaluate Customer Segments and Competitors Worksheet

Differentiate Your Business from Competitors Worksheet

How I Differentiated My First Business in a Crowded Marketplace, Case Study

Creating a Press Release Template and Sample

Marketing Bob’s Rent-A-Bike, Case Study

Planning, Designing and Creating Your Website Worksheet

Search Engine Optimization Worksheet

50 Blog Post Ideas Worksheet

50 Creative Online Marketing Ideas Worksheet

Evaluate Potential Names for Your Business Worksheet

How I Financed Buying a Business Case Study

Cover Letter to Seek Financing Sample

Collection Letter Samples

The Four Quadrant Theory of Time Management Graphic

BusinessTown courses will show you how to start your business right and grow it into a highly successful enterprise. 

You will learn from highly experienced entrepreneurs and experts who have been there and done it. You won’t have to learn by trial and error. You won’t have to guess what to do next. BusinessTown courses will guide you through your entire business journey.

Even if you are a beginner you will quickly learn how to start a business you love. If you already have a business, BusinessTown will show how to grow it and make it better.

By just watching one video lesson a day (about 7 minutes average) you can quickly ramp up your business knowledge. No matter where you are on your business journey, there is a course for you taught by an expert on BusinessTown.

What would you like to learn more about today? Starting a business? How to find a business idea? How to write a business plan? How to do your marketing? How to build an online presence? How to get financing? How to prepare financial statements? BusinessTown has courses that cover all these topics and hundreds more.

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