Business Growth Strategies with the Fiscal Doctor - BusinessTown

Business Growth Strategies with the Fiscal Doctor

 Business Growth Strategies with the Fiscal Doctor Do you want your business to me more profitable? Of course you do! The Fiscal Doctor Gary Patterson tells you how to tremendously increase your profits and solve your money problems once for all.

Welcome. I am Gary Patterson, the Fiscal Doctor. My forte is helping people and I love to help people move to sustainable, profitable growth. I have been in every C-suite office along the way in most industries.

I have an interesting background. I speak different languages fluently, things like accounting, marketing, and sales. My experience and background: undergraduate accounting, Stanford MBA, Big Four CPA, and then a series of growth companies. I have been a key member of two Inc. 500 companies, global pilot for a Fortune 500 re-engineering project, and in essence I was a premier site for JD Edwards, but my sweet spot is either middle market companies or helping coach, mentor, and advise early stage companies, from those for whom revenue is an alien concept to “you have a great idea and you need someone to help structure.” I look forward to helping you today pick up some tools that several gray hairs and more gray hairs ago I learned so you don’t have to.

The Fiscal Checkup

The leaders I help like a process. I’m guessing most of you do not want to be CFO or CPA types. You’re great at sales, engineering, or technology, but it’s sort of a necessary evil to have people like me around. I have a process that I developed over the years that I think you will benefit from and enjoy. I have what I call a fiscal clinic checkup. Think of this is as four steps: checkup, diagnosis, treatment, and wellness.

A checkup can really be you listening to talks like this one. You go in and find somebody who can quickly and strategically tell you what’s going well and what isn’t. Perhaps there’s a best-kept secret that you’re not taking advantage of, or there is a scrawny little gorilla out there rapidly feeding to become King Kong—i.e., an 800-pound gorilla—at the absolute worst time. Once we’ve got this, it’s time to do a treatment to fix things. I’m big on priority and focus. Priority and focus get stuff done and make you money, and when you start making more money, then you can do whatever you dream or desire. As an entrepreneur or a small business owner, there’s a reason you went into this business and there’s a reason you want to make money. As my mentors Bill and Eileen used to tell me, if you make more money on the top line and keep more of it, life usually is more fun.

In a world where you really don’t have all the money, people, and time you want, where should you look for either a blind spot to avoid or a place you can build on as a strength. I have five comments I’m going suggest today.

Know Where You Make Your Money

Number one is, you need to better understand where you make your money. A question that I ask is, “How comfortable are you that you really and accurately know your ten best customers by profitability?” I’m not talking the biggest. I’m not talking the nicest. I’m talking about where you make your money. If you think you know that, then where can you do a better job to bid and control projects that are the lifeblood of your business?

Know How to Spot Change

Another issue that you really need to think about is the 800-pound gorilla that everyone talks about but no one does anything about: change. Think of it this way: Last month I went to Orlando to speak at a conference. I pull out my phone and I call an Uber. Why is that important? Because five years ago I would have called a cab, a limo, or a shuttle. And now I can pull out my phone and get something that is cheaper, cleaner, better, quicker, and I can see where it is. It absolutely demolishes an industry. Where is someone out there looking to demolish you? Eat or be eaten.

Know How to Plan for Change

Another area that can be either an opportunity or a risk is the issue of what I call “overly optimistic balance sheets or processes.” Let me explain a little more about that by going back to Uber. I mean, it works. It was a lot cheaper than a cab. Think of that cab company; think of the people that own a cab company or depend upon those cabs for tasks such as servicing them; they were not prepared for change. The cab company wasn’t and the people for whom those cabs are a major customer probably got blindsided because they weren’t thinking about how something could change their client and major customer, or what to do if it happens? So change can be good. Or evil. Good is better.

Understand Opportunity Cost

Then there are good, old-fashioned opportunity costs. You have heard about the idea of sunk costs and today, I’m going expand on that by talking about two things: money and processes.

First, money. Continuing with Uber, most of the cab companies own what is called a medallion, meaning they have bought something at up to half a million dollars, plus or minus. What do you think happens to the value of a medallion for a taxicab that’s running around Boston, New York, or Atlanta and all of a sudden Uber just shows up. They sign somebody up. That medallion probably isn’t worth as much as it used to be.

Second, processes. I’ve been there with some of these growth companies. We were so proud one time of how well we had reviewed the processes and we put up the butcher paper on the wall and we did everything and it was great. We come back about two weeks later and the rest of the executive team and I were feeling pretty good.

We did something, which you should do: we asked, “How do you like this process flow?” They said, “Oh golly, we stopped doing that after two days.” The world has changed. It is hard to keep control of processes, and yet if you don’t, it costs you more. If you don’t know what your people are doing, you had better document those processes and do a better job of getting them to help tell you, which we thought we had done. We evidently needed to redo it again. So money and processes change. How good are you at periodically reviewing A) your processes and B) thinking about where you might be a little too optimistic on that balance sheet.

Know When You Are Kidding Yourself

One more issue for the day. You can call it puffery or you can call it facing up to the truth, whichever you prefer. Say you’re good at selling. There’s a point at which, when the stories become too much far-fetched, you start to kid yourself, you start to drink the Kool-Aid, which is not too good. Here is the really bad downside to that: your key stakeholders start drinking your Kool-Aid, too. They don’t know any better, and your people who are trying to run the business, if you are giving them inaccurate facts and an inaccurate basis to run their part of your business, they’re going to make mistakes. How do you balance this? It’s not easy. Sales are necessary. No sales, no company. Too much puffery, too much not facing up to the facts, and you create your own problem.

Normally when I do an interview, people ask me either what I am concerned about or what I am telling my clients at this time. So here are three things I’m going to suggest you consider. First, where might you be taking one of your key stakeholders for granted a little too long? Perhaps it’s an employee, a customer, the bank, your key people, your spouse, or a friend. Next, where is your cash going to be six months from now? And third, where is there a little itty-bitty 75-pound scrawny gorilla happily and contentedly growing up ignored until they’re going to become the 800-pound gorilla at the absolutely worst time possible? It’s pretty inexpensive to give yourself a very reasonable fiscal checkup to see where you need to diagnose or treat for wellness.

About Gary Patterson

You know how your organization sometimes feels a little too much like a best kept secret, coasting on past success, or just stuck. Ensure sustainable profitable growth.
If you think corporate fiscal topics aren’t interesting, THINK AGAIN! Gary Patterson has a passion to help others in this crucial, strategic topic that too many leaders avoid as long as possible.

Save yourself an expensive time-consuming period of trial and error. Take advantage of Gary’s work with over 200 companies and 30 years of business experience. Develop great decision-making. processes. Examples of Gary’s experience include:

– Published thought leader by “Financial Times” ExecSense service.
– Two companies achieved coveted INC 500 fastest-growing levels
– National Virtual Business Advisor for the Goldman Sachs 10,000 Small Businesses growth initiative.
– Stanford MBA/ KPMG CPA has 41 written and video testimonials.

Introducing a former CEO, CFO, CTO, COO, CCO, and CXO (Chief Xerox Operator)

We make starting a business simple.

We make starting a business simple.

Our courses will show you exactly how to start and run a business

Our courses will show you exactly how to start and run a business

Learn everything you need to know to plan, start and grow a business

We’ll show you what to do right from the very beginning. You’ll learn how to find your idea, write your business plan, attract customers and all the other steps to building a successful business.

Our courses are taught by real entrepreneurs

You will learn from BusinessTown’s highly experienced experts and entrepreneurs. They will share their experience, wisdom and skills with you. And they will guide you through every aspect of planning, starting, and growing your business. 

Start a business you love, earn more money and live the life you want

Our easy-to-follow video courses will quickly teach you how to start and run a business. Our courses can turn your dreams into reality even if you don’t have a business idea or don’t know where to start.

You’ll find a course that’s perfect for you

Get unlimited access to 130+ courses. We cover it all…from finding your idea and creating your plan to making sales and building a successful business. No matter where you are in your business journey, there is a course just for you.

Learn at your own pace and on any device

Take all the courses you want. Anytime. Anywhere. Any device. Watch one video lesson a day (average 7 minutes) or binge watch the whole thing. It’s up to you!

Explore our top 3 courses and start learning now


Start-a-Business 101

This course will teach you all the basics of starting a business. You will be guided step by step through the entire process of starting a business and becoming an entrepreneur.


How to Find a Business Idea

Learn how to find a great business idea with this course. Discover how to generate awesome business ideas, how to evaluate and validate them and how to choose the very best one for you.


How to Create a Business Plan

Learn how to create an excellent business plan from scratch! This course will walk you through every step from start to finish. You will be guided by instructional videos, a sample plan and a fill-in-the-blanks business plan template.

Get unlimited access to all these popular courses

You’ll get all the tools you need to succeed

You’ll get all the tools you need to succeed

Fill-in-the-blank templates and 50+ other tools will show you exactly what to do at any given step. They will save you time, keep you organized and help you get your business up and running as rapidly as possible. 

Our most popular tools include:

  • 300 Best Business Ideas, 111 pages
  • Business Idea Evaluation Worksheet
  • Ultimate Startup Checklist, 18 pages
  • Business Plan Template, 29 pages
  • Sample Business Plan, 35 pages
  • Marketing Plan Under $2k, 12 pages
  • Financial Statement Templates

What they are saying

What they are saying

Watch the video tour and get ready to become your own boss


BusinessTown founder Bob Adams’s courses and books have been featured in:

Learn how to start a business with our video courses

130+ courses

Unlimited access

50+ tools

Templates & more

Discussion board

Get expert answers

Frequently asked questions

BusinessTown is an e-learning platform built for people interested in starting and running a business. 

On BusinessTown, you get unlimited access to 130+ business courses taught by real successful entrepreneurs and highly skilled experts. You also gain access to 50+ business tools and to our discussion board, where you can get expert answers to your business questions.

No matter what you want to learn or where you are on your business journey, there is a course for you. 

Marketing, ideas, financing, planning, naming, how to get started… BusinessTown covers everything you need to start and run your business right. 

The courses are available anywhere, anytime, on any device, and you can take them at your own pace. 

Create your BusinessTown account to get started and try BusinessTown free for 7 days. 

BusinessTown includes unlimited access to 130+ business courses taught by real successful entrepreneurs and highly skilled experts.

You also get full access to 50+ downloadable tools like worksheets, templates, and samples, and to our discussion board where you can get an answer to any business question you have. 

BusinessTown is $19.95 per month. It provides unlimited access to all 130+ courses, all tools, and our discussion board, where you can get expert answers to your business questions.

We offer a free 7-day trial. If you decide that BusinessTown is not for you, then just cancel within 7 days of starting your free trial and you will not be charged at all.

If you wish to cancel your BusinessTown account, you can do so through your account page under the Billing section. 

If you have any questions, email us at We are more than happy to help!

BusinessTown includes 130+ courses on all business topics: Getting started, business ideas, business plans, strategy, marketing, websites, social media, online advertising, finance, accounting, leadership, sales, legal issues, home-based businesses and more!

Looking for a business idea? Why don’t you check out our course How to Find a Business Idea. 

Do you need help creating your business plan? We’ve got you covered. Take a look at our course How to Create a Business Plan.

Do you want to be walked step by step through the entire process of starting a business? Check out our ultimate course, Start-a-Business 101. 

Are you not sure that you are ready to start your own business? Consider our course, What It Takes to Start a Business.

Are you looking for financing for a new or existing business? We offer 5 courses on financing a small business. We suggest you start with the course, How to Finance Your Business.

Do you want to learn about marketing? Because it’s so important, we offer over 30 courses on sales and marketing. Consider starting with the short course, Developing Your Marketing Message.

Want to learn about marketing online? We offer 5 courses on creating websites, 6 courses on digital marketing and 5 courses on promoting through social media. To get started we recommend the course, The Complete Guide to Digital Marketing.

Looking to get inspired and learn how other entrepreneurs succeeded in starting and growing their businesses? We offer several courses on this including, How to Succeed as a Woman Entrepreneur.

Do you already have a business and are looking to improve it? We have several courses on this topic. Try starting with the course, How to Boost Profits.

No matter where you are on your business journey, there is a course for you.   

On BusinessTown you have access to 50+ downloadable tools like worksheets, samples, and templates to help you start and run a business. 

Our most popular tools include:

The Ultimate Startup Checklist, 18 pages 

The 300 Best Small Business Ideas ebook, 105 pages 

The Complete Business Plan Template, 29 pages

Complete Sample Business Plan, 35 pages 

Sample Marketing Plan Under $2k, 12 pages

One Page Marketing Plan Template

One Page Sample Marketing Plan

50 Guerilla Marketing Tactics Worksheet, 8 pages

Business Idea Evaluation Worksheet 

8 Basic Steps to Making the Sale Template

Sales Presentations that Your Customers Will Love Template

Sales Presentation Sample Dialog

50 Ways to Generate Endless Sales Leads Worksheet 

Cold Calling Script Template and Sample

Emails that Land Sales Template and Sample

Voicemails that Get Callbacks Template and Sample

Income Statement Templates and Samples

Balance Sheet Templates and Samples

Cash Flow Templates and Samples

Calculate Depreciation Template

Key Financial Ratios Sample

How I Started a Successful Business with No Money and No Experience, Case Study

Key Questions to Select the Best Business Idea Worksheet

Validate Your Business Idea Worksheet

Using the 6-Step Approach to Choose a Business Idea Case Study

21 Easy-to-Start Part-Time Business Ideas Guide

42 Home-Based Businesses You Can Start Guide

Why I Repeatedly Changed the Legal Entity of My Business, Case Study

Evaluate Customer Segments and Competitors Worksheet

Differentiate Your Business from Competitors Worksheet

How I Differentiated My First Business in a Crowded Marketplace, Case Study

Creating a Press Release Template and Sample

Marketing Bob’s Rent-A-Bike, Case Study

Planning, Designing and Creating Your Website Worksheet

Search Engine Optimization Worksheet

50 Blog Post Ideas Worksheet

50 Creative Online Marketing Ideas Worksheet

Evaluate Potential Names for Your Business Worksheet

How I Financed Buying a Business Case Study

Cover Letter to Seek Financing Sample

Collection Letter Samples

The Four Quadrant Theory of Time Management Graphic

BusinessTown courses will show you how to start your business right and grow it into a highly successful enterprise. 

You will learn from highly experienced entrepreneurs and experts who have been there and done it. You won’t have to learn by trial and error. You won’t have to guess what to do next. BusinessTown courses will guide you through your entire business journey.

Even if you are a beginner you will quickly learn how to start a business you love. If you already have a business, BusinessTown will show how to grow it and make it better.

By just watching one video lesson a day (about 7 minutes average) you can quickly ramp up your business knowledge. No matter where you are on your business journey, there is a course for you taught by an expert on BusinessTown.

What would you like to learn more about today? Starting a business? How to find a business idea? How to write a business plan? How to do your marketing? How to build an online presence? How to get financing? How to prepare financial statements? BusinessTown has courses that cover all these topics and hundreds more.

So if you want to become a smarter entrepreneur and start and build a successful business, you’ll want to start streaming the courses on BusinessTown today.

Copyright © 2021 BusinessTown LLC. All rights reserved. BusinessTown ® is a registered trademark of BusinessTown LLC.