How Important is Your Website to a Mobile Audience?
Are you prepared for mobile? I’m Lida Tang and I’m the creator of ForkOut and many other award-winning apps. I’m here to talk to you today about why you might want to think about your mobile strategy as a small business owner. If you have a website, you really need a mobile strategy because over 50 percent of today’s web traffic now comes from mobile devices. The question you should ask yourself is, “How important is my website to a mobile audience?” If the answer is “very,” then you need a mobile app.
Make Your Website More Mobile Friendly
One of the first things you need to do when you’re thinking about your mobile strategy is evaluate how important your existing website is on mobile devices. What you want to do is look at analytics from your website and see what percentage of people are using your website on mobile devices. And not only that but maybe specific sections of your website are receive heavier traffic from mobile devices than others. For example, maybe have some mobile campaigns that link just with specific landing pages. Mobile users typically have a different behavior than those browsing from a laptop or desktop, and so you want to see what people are doing on your website right now on mobile devices and focus on making that experience better.
Fit a Mobile App into a Strategy
After you evaluate your website and what you need to do to make it more mobile friendly, the next step is to think about how you can fit a mobile app into a strategy. Mobile apps are really about the future and the future growth. It should not be exactly the same as your website. You should think about how you can use your mobile app to grow your customer and enhance the customer experience.
An important way of doing this is to look through the entire life cycle of your user and identify locations where you feel a mobile app would enhance that part of the life cycle as an additional touch point to your customers as a way for them to communicate with you or access your service in the way that they haven’t be able to do through your website or through other channels.