People Google before they shop, Yelp before they buy, and Tweet as soon as they form an opinion about anything really. Because of this, your online presence is so important. Take a second. I want you to think about the ugliest website you’ve ever seen. Alright, you got it? What was your impression of that company? Did you believe that they were giving top quality service based on the design of the website? 39% of website viewers will abandon a page that takes too long to load or is confusing to navigate.

Hello, I’m Kristen Ransom, and today I’m going to talk to you about how to best design principles to make sure that your website design is unforgettable, and for the right reasons. How can you make sure that your website is not only engaging to your user, but is also user-friendly?

Make Sure You Have a Call to Action On Your Website

So one thing that I like to start off with is making sure that there’s a call to action.

Figure out what it is that you want people to gain when they come your website, and also what is it that you want them to do when they come to your website.

So one thing you might want them to gain is, if for instance you’re an e-commerce platform online, meaning you’re selling things online, you might want to show people your most recent catalog. Let them see what are the most recent products that you’re selling online. If that’s the case, maybe you want to have your products up front and personal as soon as you come to the website.

If your main goal for people is to get them to come your events, why hide your events on a separate page? Maybe put two or three really important events that you want people to see immediately right on the homepage, draw them in.

In addition to kind of showing them important information, again you also want to have a call to action. So for instance, if you want people to always subscribe to you e-list, maybe add a button that says subscribe now or subscribe here right on your homepage as soon as they get there.

Keep Your Brand Consistent

In addition to making sure that you outline what your call to action is and what your objective is, you also want to make sure that your brand is consistent everywhere that you are online.

If, for instance, your color palette for your organization is black and white, make sure every place that you are online has those two colors. You don’t want to be seeing some fuchsia, and be like what the heck is that.

You want to make sure that you have a consistent brand throughout, so whenever people come your website, they know exactly what to expect. This makes sure that people know you’re serious about your business, you have a consistent persona that you’re putting off to your audience, and you’re setting expectations.

Don’t Make Your Website Too Busy

In addition to setting consistent brand expectations,  you want to make sure that your website isn’t too busy.

Often, when I’m doing consultations with clients who want advice on their website’s format and how to break up information, I give them one really useful guideline.

So what you’re going to do is you’re going to take your hand, put it up, and when you think about organizing your information, you want to say: for every length of my hand I’m going to have one goal. So for instance, maybe for one length of my hand I would say I’m going to have events, and just for that section have events. For the next length of my hand I’m going to have products, and just have my products.

So often, if you go to certain websites and you feel really overwhelmed, if you think about it, it’s often because they’re trying to accomplish way too much in one little a bit of space. So I would say make sure you’re utilizing white space, give people a break for their eyes, and one objective for each portion of your website.