When should your
startup launch an online or social media marketing campaign? First let’s talk about who should be doing it. I’m Suzanne McDonald with Angles & Insights Marketing Consultancy, and I have a few tips for you. First you want to think who should be handling your social media marketing. Should it be an intern? Should it be the CEO? And the answer is, it doesn’t matter, as long that person is skilled and is authentic.

Social Media Is an Extension of Your Company

Your social media is an extension of your brand and its direct contact with your target audiences. That needs to feel real, people expect to be connected to your brand through the people who are representing that brand online. So be authentic, but also be skilled, you need to have a strategy. That’s really important, because there’s just so much noise out there. You need to have some infrastructure set up, so you know what’s working and what’s not, otherwise you’ll repeatedly make the same mistakes. Google Analytics is a great tool to tell you not only where people are coming from out on the interwebs, whether it’s Facebook or from search engines, but also to tell you where people are engaging most with on your site. A good time to launch your social media is when you’ve completed your research, that you really understand who you are targeting and what they really want. You may want to create some personas, for example, Julie is 25, just got engaged, and wants to do a destination wedding. That way, you are able to engage uniquely with that one person. I know this all sounds like a lot, and you’re bootstrapping, you don’t have the time and resources, and maybe you’re thinking I can’t afford to do all this, but really can you afford not to?