What are the Main Importance of Backlinks in SEO?

What are the Main Importance of Backlinks in SEO?

 

Simply put, backlinks are the inbound links that lead viewers directly to your blog or website. When properly utilized, backlinks can become the building blocks to the most effective search engine optimization. The number of backlinks you generate will determine the popularity of your website in search engines.

Your Backlinks Determine How High Your Web Contents Get Indexed

Search engines such as Google use search spiders to index websites based on the quality of backlinks they have. When you build good quality backlinks, and your contents get indexed on search engines, you drive more quality traffic to your website. You become more relevant in search queries

The presence of inbound links indicates the relevance and importance of your website. Top search engines such as Google will give more credit to websites that are endorsed by other websites, and the only way to other websites will endorse yours if they post links to your website on theirs. This means your website will be considered more relevant than other websites in the search query. The search engine will consider the quality of contents on the websites in relation to the inbound links, hence backlinks alone do not guaranty top pages on search engines. The use of short and long keywords also plays a critical role. If search engines find quality backlinks that lead to wrong contents, then your search engine ranking will remain low.

The Type of Backlinks Matter

One can achieve a better result with inbound links, through the proper placement of links within the contents on web pages. Backlinks that are deliberately placed in the middle of sentences are important in SEOs because the contents are subjected to having them linked. Backlinks placed in the middle of sentences are referred to as “contextual backlinks.” These links are more conscious and they are directly related to the topics and keywords on web pages, hence they produce higher ranks than random inbound links.

Quality Backlinks are Built-up Gradually, Not Abruptly

Backlinks that are added abruptly to web pages will not make any meaningful impact. Search engines normally consider, however, those natural backlinks that are added slowly over a period of time. Search engines know that it can be difficult to get quality backlinks from other websites, and the criteria they use in rating backlinks has even become stricter than ever.

Website owners are now using dubious methods to get links from websites that are totally unrelated to their web content. There are automated websites that are specifically set up to generate backlinks through deceptive means, usually referred to as “farm-links.” Farm- links can help website owners get traffic for a while, but they quickly realize how low their pages are ranked and indexed in search engines.

So How Do You Generate Quality Backlinks?

There are basically 5 smart ways of generating quality backlinks to your website;

Guest blogging- submit quality contents to related websites and link the contents back to your website.

Using public relations tactics such as press releases.

Fixing broken links and re-using them

Sky-scrapping – searching for abandoned contents and rewriting them with your embedded page links

Making use of resource links.

 

 


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BusinessTown is an e-learning platform built for people interested in starting and running a business. 

On BusinessTown, you get unlimited access to 130+ business courses taught by real successful entrepreneurs and highly skilled experts. You also gain access to 50+ business tools and to our discussion board, where you can get expert answers to your business questions.

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BusinessTown includes 130+ courses on all business topics: Getting started, business ideas, business plans, strategy, marketing, websites, social media, online advertising, finance, accounting, leadership, sales, legal issues, home-based businesses and more!

Looking for a business idea? Why don’t you check out our course How to Find a Business Idea. 

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Do you want to be walked step by step through the entire process of starting a business? Check out our ultimate course, Start-a-Business 101. 

Are you not sure that you are ready to start your own business? Consider our course, What It Takes to Start a Business.

Are you looking for financing for a new or existing business? We offer 5 courses on financing a small business. We suggest you start with the course, How to Finance Your Business.

Do you want to learn about marketing? Because it’s so important, we offer over 30 courses on sales and marketing. Consider starting with the short course, Developing Your Marketing Message.

Want to learn about marketing online? We offer 5 courses on creating websites, 6 courses on digital marketing and 5 courses on promoting through social media. To get started we recommend the course, The Complete Guide to Digital Marketing.

Looking to get inspired and learn how other entrepreneurs succeeded in starting and growing their businesses? We offer several courses on this including, How to Succeed as a Woman Entrepreneur.

Do you already have a business and are looking to improve it? We have several courses on this topic. Try starting with the course, How to Boost Profits.

No matter where you are on your business journey, there is a course for you.   

On BusinessTown you have access to 50+ downloadable tools like worksheets, samples, and templates to help you start and run a business. 

Our most popular tools include:

The Ultimate Startup Checklist, 18 pages 

The 300 Best Small Business Ideas ebook, 105 pages 

The Complete Business Plan Template, 29 pages

Complete Sample Business Plan, 35 pages 

Sample Marketing Plan Under $2k, 12 pages

One Page Marketing Plan Template

One Page Sample Marketing Plan

50 Guerilla Marketing Tactics Worksheet, 8 pages

Business Idea Evaluation Worksheet 

8 Basic Steps to Making the Sale Template

Sales Presentations that Your Customers Will Love Template

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50 Ways to Generate Endless Sales Leads Worksheet 

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Emails that Land Sales Template and Sample

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How I Started a Successful Business with No Money and No Experience, Case Study

Key Questions to Select the Best Business Idea Worksheet

Validate Your Business Idea Worksheet

Using the 6-Step Approach to Choose a Business Idea Case Study

21 Easy-to-Start Part-Time Business Ideas Guide

42 Home-Based Businesses You Can Start Guide

Why I Repeatedly Changed the Legal Entity of My Business, Case Study

Evaluate Customer Segments and Competitors Worksheet

Differentiate Your Business from Competitors Worksheet

How I Differentiated My First Business in a Crowded Marketplace, Case Study

Creating a Press Release Template and Sample

Marketing Bob’s Rent-A-Bike, Case Study

Planning, Designing and Creating Your Website Worksheet

Search Engine Optimization Worksheet

50 Blog Post Ideas Worksheet

50 Creative Online Marketing Ideas Worksheet

Evaluate Potential Names for Your Business Worksheet

How I Financed Buying a Business Case Study

Cover Letter to Seek Financing Sample

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The Four Quadrant Theory of Time Management Graphic

BusinessTown courses will show you how to start your business right and grow it into a highly successful enterprise. 

You will learn from highly experienced entrepreneurs and experts who have been there and done it. You won’t have to learn by trial and error. You won’t have to guess what to do next. BusinessTown courses will guide you through your entire business journey.

Even if you are a beginner you will quickly learn how to start a business you love. If you already have a business, BusinessTown will show how to grow it and make it better.

By just watching one video lesson a day (about 7 minutes average) you can quickly ramp up your business knowledge. No matter where you are on your business journey, there is a course for you taught by an expert on BusinessTown.

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