As the owner of a small business, you know how important it is to build relationships with your customers. Whether your business has been around for several years or you’re about to promote the grand opening, creating a beautiful business website can help your company thrive. If you’re not quite sure how to put together the ideal website that reflects your unique company culture, consider these tips for small business web design.
Keep It Simple
You’re excited about what your business has to offer, and it’s understandable to feel the urge to write several paragraphs explaining just what makes your company so great. However, the front page of your website should be clear cut and clean. A wall of text can look jumbled and even disorganized to potential customers who are just dropping in to quickly peruse your site. First impressions are important, so keep your website simple yet effective with limited text, clean lines, and high-quality photos.
Use a Website Builder
While website templates can be a great resource, most small business owners find that having their website professionally built and maintained by seasoned developers is the best value. If you’re not an expert in developing and maintaining small business websites, you’ll probably find this service extremely valuable. You’ll save time and frustration by skipping the standard website template, and the team of programmers that you work with will be able to craft a custom website that looks gorgeous on any device that your customers use.
Include Media
The modern small business website should include professionally taken photos and maybe even a short video explaining the product or service that you offer. When customers land on your site, they’ll need eye-catching media to entice them to keep looking through the tabs. When you’re planning your website, keep in mind your company values and the audience that you’re trying to engage. For some companies, it might be best to take a creative approach and think outside the box when it comes to media. For other products or services that are more straightforward, consider keeping the photos simple.
Connect With Your Audience
Your small business has its own unique company culture, and you’ll want to reflect the “voice” of your business through regular content updates. To help your business grow and truly connect with your customers, think about making monthly or even weekly blog posts. Social media is increasingly important in our connected world, and you might find that blog posts help drive traffic to your site. Your customer base will likely appreciate and enjoy reading blog posts that serve a purpose, like suggestions on how to use the product or service as well as updates about the company.
Promote E-Commerce
If you’re selling a product, make sure to include an e-commerce page that’s easy to navigate and use. Customers are often too busy to visit your retail establishment, and it’s always a smart idea to give customers the option to purchase goods online. Keep in mind that all aspects of the website, especially the shopping cart, should be mobile-friendly so clients are able to order while they’re out and about. With a well-designed and user-friendly e-commerce page, you’ll likely enjoy and increase in sales.
