Unleash the Power of Email Marketing

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Every business needs an email marketing strategy. Learn how to build your own email campaigns, how to optimize your results, grow your list and more.

7 lessons, 12 videos (47m)

What you’ll learn

What you’ll learn in Unleash the Power of Email Marketing

You will learn how email marketing can take your business to the next level.

  • You will discover just how powerful and cost-effective emails can be. And you will learn how even a very small business can quickly build an audience and make money using email marketing.
  • You will learn how to get started with email marketing. And you’ll learn 28 effective ways to get people to sign up for your emails.
  • You’ll discover the crucial elements of a successful email campaign. And you’ll get proven, actionable strategies to continually improve your email marketing results.

Emails are your #1 most cost effective marketing tool

Discover the massive profit potential of email marketing. Email marketing has consistently shown itself to be much more profitable for small businesses than social media or online advertising.

Understand email marketing quickly with this course. You will discover how you can get much better results running true email campaigns as opposed to casually sending a few emails.

Learn the best email marketing practices and actionable strategies that will boost your business. You’ll discover how you can quickly build an email list, keep your audience engaged, make sales and drive profits.

Watch a sample video from the course

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Unleash the Power of Email Marketing Content

What is email marketing? Why does your business need it? In this lesson, digital marketing expert Bryan Caplan will show you why email marketing is the most cost effective way to drive sales and grow your business. You will learn some mind blowing stats about emails that will show you why every small business should take advantage of this incredibly powerful and profitable marketing tool.

(6:53, 3 videos)

Open rate, click rate, bounce rate… What does that all mean? In this video, you will learn the most important email marketing metrics. You will discover the ones that you should prioritize and how to improve them to keep your email audience engaged, visiting your website and buying your products and services.

(6:54, 1 video)

Having great looking emails is just one piece of the puzzle. In this lesson, you will discover the most important elements that make a successful email campaign. From coming up with great subject lines to having clear calls to actions, Bryan Caplan will show you the most important elements to build a bulletproof email campaign, including 5 small actionable things you can do today.

(6:21, 2 videos)

Learn 3 proven tips to boost your email marketing campaigns. You will also discover why mobile is so important and why you absolutely need to have mobile responsive emails.

(4:57, 2 videos)

If you built a great email but you have no one to send it to then you have a problem. In this lesson, you will discover 28 creative and effective ways to grow your email list and get the right people in front of your campaigns. It’s probably easier than you think to quickly build your email list, but the sooner you start applying these techniques the faster you will build your list.

(12:05, 2 videos)

The #1 reason people are not using email marketing is because they think it is too time consuming. It doesn’t have to be! From using a master template to being organized and working in batches, Bryan Caplan gives you 5 time saving tips you can use with your email campaigns. 

(2:33, 1 video)

Learn why events are a great way to boost your business and how to unlock their real potential. You’ll discover how to use emails to build excitement and get people to show up.

(7:29, 1 video)

Instructor

Bryan Caplan

Digital marketing expert

Bryan Caplan helps businesses elevate their digital marketing. Award-winning CEO of BJC Branding and a professional speaker, Bryan travels the country, presenting on a wide range of digital marketing topics.

Bryan has provided digital marketing strategy to well over 1,000 businesses since 2010 and is a guest lecturer at Suffolk University School of Business. He is also a contributing columnist to several publications including GoDaddy, BlueHost, Constant Contact, BusinessTown, and the Boston Business Journal.

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