YouTube isn’t the only platform for video anymore. Facebook allows people to upload videos and even offers a function that filters user news fields to show video content only. Instagram and Snapchat make it easy for users to upload video, and if your business is currently active on those platforms, you should take advantage of what they have to offer. It’s easier than ever to create videos that will promote your business.

Showcase What You Do

If most of your outreach efforts take place on the Internet, that means that the majority of your potential customers aren’t able to see you in person. They’re not sure how your product or service works because it’s not being demonstrated before their eyes. Video will allow you to do that. It gives you a chance to intrigue people by giving them an inside look at what you’re all about.

Strengthen Your Brand

Video content will give you an opportunity to strengthen your brand’s voice. Unlike an image or a plain text post, video comes to life. This is your chance to reinforce your brand’s messaging and character. If you don’t have a spokesperson for your brand, you aren’t necessarily out of luck. You can always hire a graphic designer and a voiceover artist to create a video that doesn’t feature any faces.

Use Video to Boost Engagement

Most people are visual learners. Video content will make it easier for them to receive and interpret information. You can take advantage of this opportunity by incorporating interactive features into your video, including a call to action. What do you want them to do, and why do you want them to do it? Laying it out in a video is one of the best ways to reach the people you’d love to have as customers.

Provide Original Content

People love seeing something new, whether it’s humorous or simply informative. Providing viewers with memorable original content can help you outshine your competitors. You’re getting a chance to make an impression and lay out a lot of necessary information. If you keep up with video posts, your presence is going to spread farther than your competitors’ messages – especially if they aren’t already utilizing video. By creating original and memorable content, your business is more likely to stick in the minds of your potential customers.

Create Something Shareworthy

You cannot pay for the kind of exposure you’ll get from a viral video. When people like content, they share it. Every major social network makes it easy to cross-share posts. Someone can view you on YouTube, and with a few clicks, share you to Facebook. They’ll do this if they feel the people in their social circles will also appreciate the content of your video. Your viewers wind up promoting you, helping you extend your message to individuals who may not have otherwise received it. All you need to do is make the video, and your viewers will take it from there.

If you haven’t already started using video to promote your business, right now is the best time to start. Video is growing, and businesses venture into video every day. By starting immediately, you’ll be able to secure your corner of the market before your competitors beat you to the punch.

Zoe Anderson is a marketing assistant at StudySelect. She’s keen on learning about new branding strategies and digital marketing tools.