Going through daily processes can often become automatic when running a business. It’s often easy to overlook these unnecessary tasks that are in fact limiting you and your workforce. It’s a good idea to regularly take a step back and see if you can change anything to improve the efficiency of your business.

Taking advantage of technology to help ease the pressures of some of these tasks can have huge positive effects. It’s vital you remember that although video conferencing and the unified communications process has huge benefits, there are pitfalls that you need to look out for to ensure you’re not affecting your business negatively.

Viju shares some basics of video conferencing that will help you stay on top of the fast-moving world of the AV (Audio Visual) industry.

The Right Tech for The Job

Before you can have a functioning video conferencing room, you need the right tech for the job. With technology moving so fast, it can often seem confusing on which to go for.

The AV industry is rising exponentially every month and with that, large companies that provide video conferencing devices are offering solutions for businesses of all shapes and sizes. Whether you own a company that wants to make the move from small start up to a large corporation or you already have a large business and your workforce is transitioning into being more mobile, then there’s a solution for you.

Microsoft Surface Hub and Cisco Spark are just a few examples of a unified communication solution that provides high definition video conferencing for a large amount of people. With little setup and the flexibility to allow any device to connect on the go, it’s an excellent choice for businesses that need a flexible device that allows for growth.


When you’ve chosen a video conferencing device, it’s advisable to see what support services you can get with it. Depending on your business, you may not have the IT support available or on hand always of the day to be there whenever a problem occurs. Even though they’re built to avoid as much setup and fiddling as possible, it’s inevitable that a problem will occur down the line, it’s best to be prepared.

Companies that provide video conferencing devices such as Microsoft and Cisco will provide 24-hour support to your business for a fee. With this, you’re fully covered for when a problem hits you at the wrong time, and that potential client is on the other end. Time is of the essence and any excess time spent dealing with technical problems can make the difference between a successful and unsuccessful meeting.

Using the providers cloud services can be very helpful for some businesses where security is a major concern. With delicate information transferred around the business every day, proper security protocols should be in place. With a cloud service provider, both you and the other users in the meeting, connect to a neutral server where information is shared securely without risk.