As a small-business owner, you will know that getting an investor is the one of those things that you need to take your business that one step further. Investors are the people that can give you some breathing room and allow you to grow at a steady pace without too much stress. In short, investors are invaluable, which is why getting one isn’t always the easiest thing to do.

Investors hear business pitches all the time; some they love right away and get involved with, and others they forget the second the person leaves the room. If you want to give one of those memorable pitches, there are a few common mistakes that you need to avoid.

Below are five of the most crucial mistakes to avoid when pitching to investors.

1 Memory Lapse/Freestyling

Every now and then, after months and months of waiting, an entrepreneur will get in front of an investor and freeze. It’s a common mistake to make; after all, the combination of nerves and public speaking is never a good mix. The problem that arises from forgetting what to say is people deciding to improvise instead. Avoid this at all costs! Pitching is based solely on facts; if you don’t know the facts, don’t improvise them.

Do your best to memorize your pitch: practice it in front of different people, record it and constantly listen to it until it is engraved on your mind. If all else fails, bring in a cheat sheet with notes as a reminder.

2 Overlooking the Facts

Remembering your pitch is important, but if what you remember isn’t factually accurate, it’s pointless. No matter how much you wow an investor, if they look over your material and it doesn’t match what you have said, it will never end well. Overlooking the facts means one of two things: either you did not prepare your pitch enough or you are a liar. So, either you are lazy or untrustworthy, neither of which is a trait that appeals to investors.

Go through your pitch with a fine-tooth comb and make sure the numbers add up before you enter any investor’s office.

3 Mismatch

An often-overlooked mistake is an entrepreneur not doing their research and getting a meeting with an investor who isn’t suited to their business. It’s understandable, as you want to cover all bases and you’re often excited to get a response, let alone a meeting, with an investor, but unless you are a good fit, you are wasting your time.

Research as much as you can about the investors that you apply to so that you can make sure that their company and your company are a reasonable fit.

4 Overselling

The whole point of a pitch is to sell yourself as well as your business to an investor. You need to show them why you are worth their time and money as well as that you are competent, ambitious and savvy. It’s not the easiest list of things to complete in a short space of time, which is why people often oversell and over exaggerate. An investor will know when you might be overdoing it and that can be a big turn-off. Relax, stick to your script and answer their questions; that’s how you make a good impression.

5 Pitching for Too Long

The fact is investors both big and small do not have long attention spans. It’s not that they don’t care or are uninterested. They are approached almost daily by shiny new businesses all vying for their investment. They need to consider a lot of other pitches and proposals at any given time. So, you need to wow them straight away, not bore them.

Don’t elongate the process; start with the most vital and appealing information and aim to grab their attention within the first five minutes and not the last half an hour.

If you can avoid the five mistakes above while taking on some of the tips and advice displayed in this article, you are on your way to the perfect pitch.

Jessica Gust is a Marketing Assistant at Localpeek.co.uk– a new postcode finder. She is passionate about new marketing strategies; she is always eager to share her ideas through blogging.