Google My Business is a free tool provided by Google that allows business owners and marketers like you to take control of how your business is displayed on Google Search and Maps. By creating a Google My Business local listing, you can play an essential role in your search engine results placement, online reviews, and… READ MORE

If you’re looking to buy a franchise, it’s crucial for you to learn how to do it in the smartest way possible. One of the things you need to do is get as much information about the franchises you’re looking at-from the company’s point of view. In this post, I’m going to show you how… READ MORE

The cryptocurrency community is always seeking new ways of pushing the market forward. Over the course of five years, many new products have been launched in this market. One of the most exciting products has to be tokenized securities. The optimism that has come with the launch of securities in the crypto market has been… READ MORE

Drive-through coffee stands have become increasingly popular in the last ten years, but few know the secrets to making them profitable. Even franchisees of popular chains fail to achieve the same level of success as the corporate-owned locations. A franchise can cost a couple hundred thousand dollars, so most café entrepreneurs turn to small business… READ MORE

Many people hate their 9 to 5 jobs. Every day they show up for work, accomplish the same tasks, stress themselves out…. For somebody else. And maybe that person doesn’t even know their name. As cliche as it sounds, we only live once. You want to live a life as free, fulfilling, and interesting as… READ MORE

In this article will go over the movements of some of the most popular crypto coins this week. the volatile crypto market didn’t rest this week as well as we encountered some strong movements in the market and investors keeping the tab and holding their capital close to the chest. Crypto investors dropped about $1.7… READ MORE

A tax audit is an accounting procedure under which the IRS examines your individual or business financial records to ensure you filed your tax return accurately. If you prove that your initial return was complete and correct, you won’t be asked anything further, but if the IRS finds errors or purposeful mis-reportings, you’ll have to… READ MORE

Starting from the basics, an online marketplace is a website or an app where customers can buy products from different sellers at one platform. The owner or admin of such a website may or may not own any inventory. There’s vendors’ inventory on a marketplace that facilitates transaction between consumer and seller. What Ebay and… READ MORE

Much like any startup, marketing is essential to the success of your tour company. Since there is heavy competition in the touring industry and your agency needs to stand out, you might be spending a lot of money without seeing much results. Sure, marketing efforts can seem like a blackhole but there is a way… READ MORE

Every business owner is focused on being successful in their industry. However, this task is never easy. Even if you have a lot of money to put as your initial business capital, you still need to know important steps that will help you set up the business and make it grow. In this article, Boris… READ MORE

As a small business owner, you’ve likely heard people say your business needs a website. But how do you make the time for that when you’re busy running your business, right? It may even be easy to think social media can do the job for you without a website. With so many people shopping online,… READ MORE

Branding is highly essential for any business if they wish to survive in an environment that’s always competitive and constantly evolving. It is the one true element that separates you from your business competitors, especially if they offer something similar to that of your own. Even with the presence of the internet and social media,… READ MORE

Everyone has read stories of entrepreneurs like Bill Gates or Mark Zuckerberg who started their enterprises as college students. While these tales are certainly interesting, they can make it seem as if only well-funded geniuses have a chance of accomplishing startup success at such a young age. That’s a shame. It’s true that becoming a… READ MORE

Making a website on your own can be a cumbersome task if you are not really good at it. This for the simple reason that it involves so many complex aspects that it cannot be done alone. You will definitely require the help of an outsider until and unless you are a professional yourself! Believe… READ MORE

The real estate market is one of the most investment-attractive industries in the world. Experts expect that in 2019 the volume of investments in the segment will increase to 720-730 billion dollars against 689 billion in 2018. At the same time, the real estate market largely remains terra incognita, an undiscovered area for technological projects…. READ MORE

Pursuing an entrepreneurship career is certainly an exciting prospect. Turning an idea into a successful business, running a company after your own rules, and building wealth by doing something you love are all things that you would most likely want to achieve. However, when you are thinking about entering the business world, you’ll need to… READ MORE

Trusting someone to handle your content creation process can be stressful. It’s difficult to find a reliable and well-informed source of content, especially in today’s digital age. You can never know who is on the other side of your email correspondence or chat room, which makes things even more difficult. However, there are several tried… READ MORE

One of the most massive, yet growing, industries out there is self-storage. In 2016 alone, revenues surpassed $32 billion. That number is only expected to rise as time goes on. The great thing about this type of company is that there are various ways to get started. You can start a budget operation with only… READ MORE

In today’s technologically abreast world, it’s hard to imagine a single day or actually a life without gadgets. And if you happen to be an always on the run businessman who is either heading to a tiring road trip, a long haul flight or tied up in hectic schedules, these tech gadgets are able enough… READ MORE

These days, it doesn’t matter what industry you’re in, every business is subject to data breaches. Companies large and small store multitudes of digital information. Depending upon the security measures used, all of that data could be vulnerable. Statistics suggest that the number of data breaches affecting all industry sectors is on the rise. This… READ MORE

Instagram is on an upward trajectory lately. Its user base is growing consistently, it’s rolling out new features and new advertising options, and as a result, tons of brands are flocking to the platform for an opportunity for more visibility and tighter connections with their customers (and key demographics). However, if you take a look… READ MORE

Starting your own business is always a challenge. It requires a good planning and a proper business strategy, thus if you want to reach a success you need to be well-prepared and confident. People always say that even kids can arrange their own business, but in fact being a businessman brings many serious responsibilities. In… READ MORE

Good communication lies at the heart of good business. Why? Because people can go into business for themselves, relatively few can go into business _by_ themselves. Whether you’re dealing with employees, contractors, vendors, clients, fans, or customers, you need good communication skills if you want your business to thrive. Good communication can help avoid misunderstandings,… READ MORE

Co-working has drastically grown since its nascent stages in 2005 when the world’s first coworking space was created. There being no proved formula for getting the “perfect” office environment, operators strive to create the best service offering to meet the ever-changing market demand. Currently, hybrid workspace models are a commonplace in this multi-billion-dollar industry. According… READ MORE

If you’re looking to build an explosive startup, one that grows by nature and in ways that sometimes surprise you, then you need to start looking at hiring as a growth hack. When you hire the right people, they’ll go above and beyond on every project, because that’s just what they do. These people allow… READ MORE

If you’re business is expanding overseas, you’ll need to give your employees the best chance of success in their new location… International expansion is an exciting, but hectic, time for any business. As you extend your global footprint, you’ll encounter a new landscape of opportunities and challenges – not least the need to manage your… READ MORE

With so many different payment options, it’s not always easy for small businesses to become intimately familiar with how each works. But when it comes to credit card processing, you can’t afford to be uneducated or misinformed. 4 Tips for Processing Plastic From a business perspective, it’s beneficial to accept as many different forms of… READ MORE

The market is on the verge of a 10-year bull run and investors are looking for solutions to counter the extreme volatility that marked 2018. With the FED’s rising interest rates, the trade war with China, the Brexit situation and the plunge of the Dow Jones index last year, investors and traders all over the… READ MORE

In this day and age, the internet is the prime place to advertise and run your business. However, if you want to be successful in the digital age, you need to know what to do. A big part of this is knowing how to utilize the platforms you are working on. Aside from your own… READ MORE

If you’re only using the same tried and true techniques for generating business and closing sales, you may be missing out on a chance to grow your company and increase the bottom line. Consistently winning clients requires a commitment to trying new approaches. Don’t miss out on proven strategies just because they make you uncomfortable…. READ MORE

In the financial markets, an index is a hypothetical portfolio of financial instruments that represent a specific market or market segment. Examples of stock market indices are the S&P 500, Dow Jones Industrial Average, FTSE 100, NASDAQ-100, Nikkei 225, and Russell 2000. An option refers to a type of derivative that derives value from another… READ MORE

Take a look at business establishments today, what do most if not all of them have in common? Regardless of the nature of their business, whether it’s a food business or a clothing line, majority of business owners have clearly invested in commercial Air Conditioning and Heating systems. Now this is probably the one thing… READ MORE

Starting a business that offers plumbing services isn’t as easy as just printing off a business card and getting started. Here are a few things to consider before you set out on this journey. What Will You Be Doing? A plumbing business does many things, in addition to maintaining sewer water pipes, commercial plumbing systems,… READ MORE

Entrepreneurial success often occurs when different factors work hand in hand to create a good environment for a business to thrive. And one of these important factors is the presence or abundance of money or, in business terms, investment capital. And too often, business ideas are not realized due to the lack of capital or… READ MORE

The Internet is a technology that has disrupted the society significantly. Cryptocurrency has the same potential. It is disrupting the way business is done and how people transact. Bitcoin is one of the most notable cryptocurrencies. It has made the cryptocurrency technology gain a lot of popularity and is now applied in any fields, including… READ MORE

Problem-solving skills are extremely important in life and more so in business. Regardless of your profession, industry or lifestyle, solving problems is part of everyday life. First of all, who is an entrepreneur? They are individuals who turn ideas into reality and as a result, are very important in our society. The entrepreneurial journey is… READ MORE

You may have heard a bit about link building strategies recently. In 2018 link building has gained recognition as one of the key digital marketing techniques to rank your website on Google, drive organic traffic to your site and therefore generate leads, sales and revenue. This strategy has the potential to smash your business goals… READ MORE

Have you noticed the massive roll out of digital menus in restaurants lately? From big chains to independents, more restaurants are bringing in digital menus. They’re eye-catching, convenient, and they’re helping restaurants push products with higher margins. Digital menus improve your chances of upselling and keeping customers informed about other dayparts and promotions. #1 Spotlight… READ MORE

Starting your own business can be an exciting and rewarding experience, and once you manage to actually raise awareness among your targeted clientele range, expansion and further development are probably your main goals. Putting the name of your brand in the best possible might can be essential for business growth, and each one of your… READ MORE

Ecommerce is currently a multi-billion-dollar industry. It is expected to grow by about 8 to 12 percent in the next few years. This means that sales in America alone will range between 427 and 443 billion U.S. dollars. Whether your ecommerce business is just a startup, or it has actually reached a point of upholding… READ MORE

Running your own business means you get to run things your way and can recruit talents according to your liking as employees. You may be an expert in your industry, but not necessarily so in payroll accounting. Your employee’s payroll is your responsibility, and whether you like it or not it still has to be… READ MORE

A greener future is gradually becoming closer to reality, however there’s significant progress that is yet to be made. There’s no doubt that initiatives are being put in place in our worldwide quest to combat climate change. Governments, organizations and institutions are coming to the realization that innovation needs to drive our efforts to undo… READ MORE

The decision to make your hobby a major source of income seems very good. But is it really so? Before you start your photography business you should take time to analyze everything, prepare for it and calculate its profitability and possible risks. Working without a plan can be unprofitable or completely unpromising. Someone can say… READ MORE

It is a see-saw of emotions that will take you from exhilarating highs to crushing lows. There are times when the slog is soul-sapping but the moments of breakthroughs bring sunshine to mind, body and soul. No one really talks about the emotional highs and lows of starting, running, growing and managing your own business…. READ MORE

Often there have instances where people are dreaded by the very hint of the word “Tax payment”. This may be at your home and even mine! However, with today’s advanced technology being our best friend, opting for the best online tax software is such a relief when you have to prepare for the tax payments,… READ MORE

You’re interested in a position that works directly with people because you’re social and organized. To work in Human Resources, you’ll need to have skills sets beyond people-person. While that is at the top of the list, it’s also important to have administrative, technical, communication, regulatory, and creative talents, among others. What are some of… READ MORE

This island comprised of many islands sits in the South Pacific. In the more than 17,000 islands that make up Indonesia, those working in the country might find that the country’s demographic is similar to other countries in the Asia market, consisting of people who come from a range of languages and cultures. More than… READ MORE

Small or large, an enterprise depends on the productivity of the employees working there, as well as on the image portrayed in front of their clientele. If you have noticed that in-house productivity isn’t exactly in check at the moment, nor brand image, perhaps it’s time to make a few necessary changes. The environment where… READ MORE

When it comes to social media, companies usually spend time thinking about Facebook and Instagram. But for many brands, the most important platform is LinkedIn. If you aren’t making an effort to optimize your LinkedIn company page, you’re missing out on a chance to grow your brand. 4 Ways to Optimize Your LinkedIn Company Page… READ MORE

It is no secret that in order to make sure that your business is as successful as you want it to be, that you are going to need to embrace the world that is digital media. Websites, social media, SEO, blogging and everything else out there in the digital world. All of these different approaches… READ MORE

One of the best ways to improve your skills as a trader is to focus on a niche, whether it’s a particular type of trading or only buying and selling in a specific industry. Once you have a specialty in a certain area, you can then focus your skillset. For example, if you prefer day… READ MORE

Getting a Demat account with Angel Broking would help you to deal with shares and securities easily. The benefits of having a demat account and the reasons for having the same have been discussed in detailed. It would help investors to grasp a better idea about having a trading or demat account. First of all,… READ MORE

Plagiarism Checker is a handy tool that has been designed to detect plagiarism from the text that users enter in it. In simple words, plagiarism is defined as copying the information from any source and presenting it as your own without giving proper credit to the person or reference to which the text belongs. Many… READ MORE

Twitter is an amazing platform for growing your business and spreading your brand’s visibility. Many large and highly popular companies are present on Twitter, publishing content daily and growing their audiences rapidly. However, more and more small and medium-sized companies are trying to acquire new customers, drive traffic to their site, and generate leads while… READ MORE

The process of growing, falling down, picking oneself back up, and evolving as a leader can be quite daunting if you do not know where to start and what features are the key here. Still, there are some strategies that may help to improve the self-responsibility, self-reflection, and self-accountability, and leads you to the success… READ MORE

Ahh, the American Dream. It’s something that we hear about often. The ability to go from rags to riches with nothing more than an idea and a bit of diligent work. While we all know what the American dream is, many have lost faith in it as the income divide continues to grow larger. Nonetheless,… READ MORE

While the 8 out of 10 figure is disputable, the picture is not that rosy for new entrepreneurs. A study by SBA found that a quarter of businesses close within the first year of operation, and a half close in two years. Want to make it to the other half? Read this article to avoid… READ MORE

Careers in sales are heavily impact by the kinds of clients one is able to successfully approach and the companies you strive to work with. These kinds of choices will also determine the ways by which you ready yourself for an upcoming job interview. Positions related to medical sales, for example, will differ from an… READ MORE

A surety bond can be defined as a promise that a guarantor makes to two different parties. One party is represented by the obligee, and the second party is represented by the principal. If the principal is not able to respect the promise towards the obligee by following the terms set in the contract, the… READ MORE

1. ISA offers amazing tax benefits Before having a discussion about stocks and shares ISA, a question has been raised that way to open an IAS account? And the answer was that ISA is an account launched by the British government for creating more money by investing and saving. So that the people will add… READ MORE

If it’s time to give your retail location a makeover, you’ve come to the right place. A fit-out means your store will get a whole new layout and look with brand new retail shop fittings, which is a great way to make your products look even more enticing. But a fit-out also means you are… READ MORE

The concept of project management originally surfaced during the early sixties. Ever since then we have increasingly looked for practices, systems and now software to make our lives run more smoothly, and bring home our projects on time, and within our specified allocated budgets. Fast forward to today and any number of project management tools… READ MORE

When the time comes to write or update your old resume and to depart on voyage of looking for a better workplace, you may feel that you are most suitable for writing your own resume. But pause now and give it a second thought. Do you know what resume formats are used today? Do you… READ MORE

The so-called ‘golden rule’ of a small business marketing budget is to allocate 2% of income from sales to advertising. Although the US Small Business Administration advises to increase this amount to 7-8% of gross income. However, data from Sageworks states that the majority of small companies only spend 1% of their income on marketing…. READ MORE

For at least a decade, Software-as-a-Service (SaaS) has been replacing the traditional software delivery model. Traditionally, customers would pay a one-time fee to install software on their computer. This software could be used forever, and the customer was responsible for installing all updates. SaaS is a cloud-based software delivery system that thrives on the subscription… READ MORE

For many companies, government agencies, and not-for-profit organizations, an intuitive, reliable intranet website is an essential tool for doing businesses. Employees frequently use their intranet sites multiple times a day to call up information and double-check procedures, and communicate with their colleagues. So why is it that so many employees are unhappy with their company’s… READ MORE

A consultancy firm represents a business comprising of one or more consultants that efficiently provide skilled advisory services. These services are aimed at supporting and advising a company to achieve their key objectives and maximize their performance capabilities through data-driven analysis. A consulting firm can offer a number of services ranging from strategy to problem-solving… READ MORE

Before listing your home with a real estate agent or putting it on the market yourself, smart home sellers know it’s important to run a comparative market analysis (CMA). You may have received a flyer or direct mail postcard from a local real estate agent offering to provide this document to you that will tell… READ MORE

Your business needs more than a strong business model or a brilliant idea to become (and remain) successful. Even great businesses can be vulnerable to damages beyond their control, such as natural disasters or major accidents, and all it takes is one or two significant incidents to seriously compromise the financial tenability of the business…. READ MORE

It’s not an easy feat to build dedicated development team especially if you are not sure how many and what kind of specialists you want. This is a challenge that many companies face especially when they want to hire a developer or are working with an offshore software development company. IT outsourcing is slowly becoming… READ MORE

Rent or buy is a conundrum that is as old as construction itself. And it isn’t one just for the domestic market either. For businesses, new, established, large or small, the decision of whether to rent premises or buy them is one that they will face. Pros and cons of renting and buying To make… READ MORE

Are you into any form of business that has been running into debts for quite some time now? Well, if you are then you must have for sure enquired with your financial experts for various solutions that will help you to get out of the debts. Well, for any business unit, seeking a company debt… READ MORE

Small costs and expenses may not seem like a big deal on an individual basis, but they can add up and have a rather significant impact on cash flow. Implementing a cost-reduction plan will save you a lot of money over time. 4 Ideas for Reducing Business Expenses There are two basic ways for a… READ MORE

You might not have considered retirement if you’re many decades away from it but don’t wait to consider your pension. The earlier you start saving, the more you’ll have to play with when it’s time to retire. You might be able to retire early if you start your pension when you enter the workplace, or… READ MORE

The corporate identity is one of the cornerstones of any company. It distills and condenses your company’s ideals, philosophies, and culture into simple terms that both sets the company apart from competing businesses and allows the company to be easily recognisable by its audience. As such, it is important, much more so for budding startups… READ MORE

The restaurant industry is one of the toughest businesses to break into. And yet, thousands of new restaurants pop up all over the country every year. With so much stiff competition coming from all sides, it’s no wonder that the overwhelming majority of new restaurants close up shop within the first year of opening their… READ MORE

You have a great idea for a business and now need to find money to start it. This is not easy. Although it is rather simple to get a house or car loan, and while successful businesses can take out loans without much hassle, getting money for a start-up is rarely an easy task. Before… READ MORE

In 2017 a record 8,000 store closures took place when the annual average is typically just 2,000. This has caused a surge in demand for case management services, where consultants help companies prepare for bankruptcy and maximize stakeholder value throughout the process.The explosion of online retailers, the Amazon effect, and improvements in delivery infrastructure means… READ MORE

It’s a tough time for a company when a member of their team suffers a personal loss. As it’s such a sensitive situation, it needs to be dealt with carefully. After all, you want to make sure that the employee who is dealing with the loss can grieve properly while not affecting your other members… READ MORE

Regardless of the business size, every business is aware of how social media can be an integral part of their success. It is for this reason that companies should invest heavily in social media analyzing tools, such as Facebook share analytics which help a great deal in measuring the effectiveness of your social media strategy… READ MORE

Do you know what many entrepreneurs desire? Fostering sustainable growth for their business. It’s a straightforward goal but often difficult to achieve. In fact, most business owners come to the point where they realize that they can’t scale their businesses alone. The way forward? Influencer marketing. The connections that you make with influencers play a… READ MORE

Have you ever sat down and thought about starting your very own business? There is a good chance that the answer is yes. A lot of people would love to start their own business. Of course, some niches are going to be more profitable and reliable than others. Pet control is undoubtedly a good choice…. READ MORE

What is the best Pdf software for your financial firm? [Buyer’s guide] For financial companies to secure a place and relevance in the rapidly expanding and competitive business, they need to devise practically effective ways to grasp and build long term relationships with their customers. This is simply possible with the use of technology and… READ MORE

The occurrence of task management software and solutions in business has increased tremendously over the years. From small-sized companies to international and global scale players – everyone is starting to implement task management software in one way or another. However, as the term is relatively new, you could ask the question whether it is worth… READ MORE

The stock market can feel overwhelming when you first look into investing. There are so many options and factors to consider. What are the best strategies to move forward in starting your first investment portfolio? Who do you talk to? Who do you trust? Here we will discuss the first steps to starting your new… READ MORE

Have you got a side hustle? Earning extra money on the side in addition to a full or part-time job is a great way to pay off debt, save money for a house or retirement, or start your independent business. Not everyone has the luxury of being able to drop everything and open their own… READ MORE

One of the most essential tools any modern company’s boardroom should be equipped with is a functioning audio-visual system. Not only do audio-visual systems make presentations, discussions, meetings, and reports more vivid and more memorable, they also make conference calling and videoconferencing easier and more immediate. A modern audio-visual system is absolutely essential for businesses… READ MORE

Trading is an attempt to earn profit from the financial market. It involves frequent buying and selling of the stock with the basic aim of generating returns. Around 90% of the world’s trading is performed by the international shipping industry. That said, selecting the right shipping company involves considering a lot many factors, both internal,… READ MORE

$20,000 for the 4 days of the mass mailing promotion was the profit of a small medical device company. Impressive, isn’t it? That is not a luck, but the result of the professional email campaign built in years. So, with the right strategy and tools, everyone could reach this point and even better. But the… READ MORE

In a profession, a person’s thinking power is the most important thing. People who are good with handling things cannot be ensured to deliver a proper mental afford. The brain has to be given space to think properly and the setup of your working environment has to be friendly. Only, then the brain will be… READ MORE

Trading forex through an online broker is now easy and affordable for most people. Over the years, the number of online forex trading platforms had grown. This has offered different forex traders the chance to choose the best online broker for their needs. Even so, a disadvantage in the growth of online trading is that… READ MORE

Debt is a part of life, and it’s no surprise that millions of people are in debt at various stages of their lives. A report published by Pew Charitable Trusts found that 8 in 10 Americans have some form of debt. However, having debt and being crippled by debt are two very different scenarios. If… READ MORE

Going green is on trend right now. More than ever before, people are saying no thanks to single-use plastics in their day-to-day life, instead carting around metal straws or simply using mason jars for just about everything. However, when it comes to moving apartments, it can be tricky to maintain that no-trash lifestyle. Even if… READ MORE

With demographic shifts and a new crop of workers entering the workforce, more and more companies are looking into the importance of fostering employee engagement. They understand that engaged employees are more efficient, facilitate communication between them, lower, and upper management, and are less likely to look for work elsewhere or miss work days. But… READ MORE

Running your own business and being your own boss is the American dream that everyone strives to achieve. There is not only a touch of romanticism and idealism attached to this, but there are also numerous far-fetched benefits that can help you out in the short and long term. The alluring dream of being your… READ MORE

Small businesses rely heavily on funding, both while starting up and during day-to-day operations. If you’re a small business owner, flexible or revolving credit lines can be a lifesaver in times of need. Essentially, a revolving line of credit like the one offered by MoneyTap allows you to access funds anytime, anywhere you need them… READ MORE

Accessing the online trading industry is very easy, but making a consistent profit is extremely hard. According to recent statistics, more than 90% of retail traders are losing money. Even after using advanced technology, new traders fail to predict the price movement of the financial instrument. So how do we become a successful traders in… READ MORE

The beauty industry might be thriving these days, but salons fail way too often, like the majority of small businesses do. According to the Entrepreneur, the main reasons for this have to do with cash flow. The businesses either run out of cash or can’t estimate the required amount to keep their business afloat. Some… READ MORE

As anybody who has ever had to piece together a proposal, write a grant application, business plan or formal letter will tell you, ‘business English’ is, essentially, a slightly different language to that which we use on a day-to-day basis. What’s more, professional business writing requires an in-depth knowledge of formats and standards, accepted structures… READ MORE

Many modern corporations like Google or Apple were initially small enterprises. They would have remained on that level if they hadn’t found funding options. Sure, not every small company aims to be a conglomerate. And not every person desires to be an entrepreneur. But some of their undertakings or living circumstances need financial support that… READ MORE

The number of cobots in packaging has gone up over the years. This is due to an upward trend in both automation and technology improvements in many industries. Using human work force or old-fashioned automation trends may lead to slowing down the production or lowering the quality of the products considering the upsurge in production…. READ MORE

There are many reasons why people decide to start their own business. Perhaps they’re tired of working for a boss and would like to be their own boss. Or perhaps they are thinking that they want something more from their career, and would like to establish themselves as the owner of a business which can… READ MORE

No matter what industry your business operates in, you’ll rely on technology to get through the day. Small businesses use software for many things from accounting to human resources. But technology is not stagnant and it’s constantly improving and developing. How can your business stay on top of this change? In order to provide a… READ MORE

The US Patent and Trademark Office gives inventors a patenting grace period in the form of a provisional patent. Companies and inventors who think they can exploit this can end up in trouble. Protecting an innovation with a patent is an enduring American tradition dating back to the time of Thomas Jefferson. The U.S. Patent… READ MORE

Do you know what your customers really want? While you might think they’re looking for whatever products or services you sell, they’re really seeking convenience. If you aren’t appealing to this desire for convenience, you’re missing a huge opportunity. Convenience: Customers Demand It We live in a world where we have everything we could ever… READ MORE

It’s pretty much well understood at this point in history that to be human means to be a hypocrite once in a while. We’d all like to think that we’re open-minded, understanding and hardworking, but let’s admit it: we all have moments where our behaviour doesn’t live up to our moral standards. At corporations and… READ MORE

Start a CBD Sales Business: The CBD industry is estimated to reach $22 billion by 2022. You can choose to become a distributor, farmer or marketer of the industry. CBD stands for cannabidiol and is used to treat depression, anxiety, pain management and much more. Because CBD doesn’t contain Tetrahydrocannabinol (THC), the main psychoactive cannabinoid,… READ MORE

Initially, starting a new company often requires you to wear a lot of different hats. However, once a startup starts to grow, making it successful becomes a team effort. Hiring the right people for your new startup is just as essential as having a great product or idea. At the end of the day, it’s… READ MORE

No matter how big or small your company is, or what industry it’s in, marketing is what makes or breaks a business. Period. And while huge marketing campaigns aren’t really an issue for large corporations, even the most basic marketing strategies often prove to be out of reach for small businesses. However, it doesn’t always… READ MORE

Ever heard of OCR technology? Well, if you haven’t then you are missing out on the way you handle document workflow smarter. Now, optical Character Recognition (OCR) if a form of technology used to convert image documents, scanned or photocopied, and PDF files to machine encoded information. In plain English, it is a technology used… READ MORE

An E-commerce business, whether new or at a growing stage needs some new strategies to be implemented to maintain a constant growth curve. According to research, in 2013, internet users were found to have made 41.3% of online purchases, which has seen a continuous growing trend of 47.3% by 2018. In 2015, E-commerce sales had… READ MORE

Unless you’re a professional developer, building a Website is a daunting task. When creating a new site, or updating your current one, the biggest concern any business owner has is its impact on the bottom line. However, before your Website has the opportunity to convert traffic into cold, hard cash, you will need to garner… READ MORE

The Kingdom of Spain is a multicultural country that remains an attractive destination for non-residents. Favourable weather conditions, developed economics, large market and good business infrastructure – these factors make this country attractive for businessmen both for EU citizens and those living beyond the limits of the EU intending to expand their business in the… READ MORE

“Banks will never be the same. They need to embrace fintech or they will disappear.” South Africa’s Reserve Bank Governor Lesetja Kganyago is pretty clear about the nature of the challenge posed by fintech – as well as the opportunities it brings. As recently-appointed chair of the influential IMF International Monetary and Financial Committee, Kganyago… READ MORE

Last year’s Canada 150 was a big deal for businesses, because it provided a rare opportunity to market not just to a demographic but to the entire country. When everyone bands together around a holiday or sentiment, it makes marketing that much easier. Keeping that Canada Day momentum moving into 2018 is going to be… READ MORE

Time is money, and a few seconds can be the difference between a pleased customer and a frustrated one, especially when it comes to your website. We live in a society where everyone expects quick page loads and instant information. This means you’ll want to go above and beyond to make your website as efficient,… READ MORE

A sign of a good businessman is to think like a buyer while selling a product and also keeping in mind his business logistics! E-commerce is not an exception to this rule. Whims of a customer and fears of not receiving the desired products play a crucial role in conversions and the seller has to… READ MORE

Being a successful entrepreneur requires access to capital, a strong team, and the right marketing strategy. It also requires a deep understanding of your market, which often means conducting your own in-depth research and connecting with experts and entrepreneurs in your industry. Though necessary, it’s exhausting catching flights around the world just to participate in… READ MORE

most regions with an increasing number of competitors fighting for a stagnant market. That doesn’t mean the QSR industry has gone stale. There are major changes and opportunities driven by changing consumer tastes and industry innovation. Every year, new food trends, new efficiencies, and new innovations change the landscape of QSR. Just look at the… READ MORE

Life insurance is a concept discussed in every household since it has a close relationship with personal finance. Many individuals consider it necessary for educational or funeral expenses, debt coverage and tax-free benefits, mortgage payments and care for dependents, among others. We can almost state that life insurance is universally applicable, even in the corporate… READ MORE

In today’s competitive marketplace, customers look for speed in their deliveries. If you offer goods and merchandise, you need to be able to get it to your customers as soon as possible. However, speed comes at a significant price and too many courier services can be just as expensive as the products they are delivering…. READ MORE

There’s nothing positive about micromanaging your employees, for you or them. This style of management wastes your time, stifles creativity and creates an atmosphere that will not lead to employee satisfaction or staff retention. Micromanagement can be boiled down to these 10 signs from Leadership Thoughts: – Resist delegating work – Immerse themselves in the… READ MORE

When you start up a business your main concern is to get customers through your door, but as your business picks up pace you begin to think of ways to retain your customers in order to stabilize your revenue. If you’ve ever experienced a stream of customers on a good day, you’ll understand the desire… READ MORE

Tech-savvy, entrepreneurially-minded millennials are going to become tomorrow’s business leaders. Their flair for online marketing and natural sense of resourcefulness show they have the potential to create the next billion-dollar start-ups. Millennials waste no time; they understand that every minute they spend on the clock working on a project can have valuable results. Because many… READ MORE

If your company implements an invoicing system, you’ve probably experienced at least one unpaid invoice. Maybe the client misplaced the invoice, was unsatisfied with your service, ran out of money, or intentionally chose not to pay. Because an unpaid invoice affects your cash flow, take these steps to collect the money you’re owed. Send Multiple… READ MORE

If you’re committed to hiring the best, there are countless factors you might want to consider – from where candidates went to school to prior workplace experience and volunteer activities. Unfortunately, sometimes those factors end up playing second fiddle to the old rules of interview appearances. That’s why it’s important for hiring managers to address… READ MORE

The best marketing campaigns are as different as chalk and cheese. But this doesn’t change the fact that they have a few things in common. For instance, they make tremendous efforts in engaging customers, allocate their resources to implement the strategies and think out-of-the-box to pique the interest of their target audience. Some of the… READ MORE

Before the introduction of GPS tracking systems to the public, vehicle owners relied on alarms and steering wheel locks to keep their cars safe. The statistics regarding auto theft indicate that these old-fashioned solutions aren’t as effective against experienced criminals anymore. As cars become more advanced and connected, the possibility of your car getting stolen… READ MORE

These last few years have seen a surge in popularity when it comes to cryptocurrency, and rightly so. With many cryptocurrencies performing far better than anyone ever could have hoped for, it’s no wonder why many investors, entrepreneurs, venture capitalists, and global leaders, all want to learn more about how they can benefit them. For… READ MORE

Any experienced board manager knows that successful board meetings don’t happen by accident. In order for board members to have a productive, insightful discussion and produce well-crafted motions that address the challenges of the day, they need to be able to come to the meeting confident that they have all the information necessary to make… READ MORE

What is the purpose of A/B testing? It can help you address shortcomings in the user experience on your Website. By testing numerous page elements, you can mend holes and ensure better business conversion. But while doing so, you need to ensure that it does not hurt your SEO position. In doing A/B testing, you… READ MORE

It just takes one glitch. One little glitch can result in lost customers, missed-out sales and annoyed visitors that leave damning reviews across the web. Every year, companies waste millions of dollars on software problems. Even the big players aren’t immune. For example, Amazon on Prime Day, one of their biggest shopping day. During an… READ MORE

I believe it is safe to say that at a point in each of our lives we have experienced a loss of inspiration and self-drive. Therefore, you know how difficult this phase can be not to mention that it is accompanied by sluggish behavior and a general frustration towards life. Not to worry you are… READ MORE

It’s a fascinating time to be in retail, particularly if you have a keen eye for mobility, and specifically, for how apps are influencing not just retail consumers but retail at an enterprise level as well. The global enterprise economy is growing, with the research from enterprise app building platform Fliplet suggesting that 126% more… READ MORE

Taking new initiatives in enterprises from the idea stage to the “booming business” stage is a long and difficult journey. There are countless factors involved in finding a way to success, ranging from politics to resource management. Be that as it may, one of the technics that too few executives use is the management of… READ MORE

Virtual corporate accounts function as sub-accounts through which money is transferred to and from a Master Account –a physical bank account. A virtual account allows you to manage your transactions online, enabling you to conduct your business from anywhere and at any time. This, however, is merely one amongst many advantages of having a virtual… READ MORE

Bitcoin was one of the most hotly debated topics in tech in 2017. It has been around for nearly a decade now, having come into existence back in 2009. Since then, the cryptocurrency has enjoyed strong support from a loyal and dedicated user base. Over the past few years, bitcoin has become increasingly mainstream, with… READ MORE

During lots of business processes and procedures, two of the cornerstones are going to be knowledge and strategy. You can approach each of those focuses individually, but it’s much more powerful if you figure out your plan of attack keeping both of them in mind. A few examples of times where knowledge and strategy meet… READ MORE

If you haven’t yet joined the 32% of marketers who use webinars as a marketing tool, you may be wondering what is a webinar… A webinar is simply a large meeting or seminar, conducted over the internet. All you need to bring hundreds or thousands of people together at the same time, is a webinar… READ MORE

Data visualization is an increasingly popular method used by data analysts and curious amateurs alike to study various topics and make better business decisions. And because it’s being applied to so many areas, from a general business dashboard to help you gauge your enterprise’s performance at a high level to data-generated maps designed to illustrate… READ MORE

Startups often proceed while wearing rose-colored glasses; they’re unwilling to acknowledge the reality of the threats that face them. If you think your small business has nothing that would tempt a hacker, think again! According to research gathered by Small Business Trends, nearly half of all cyber-attacks focus on small businesses that don’t have adequate… READ MORE

Retail POS systems are effective tools at processing transactions quickly, efficiently, and effectively. These systems boost business productivity and enhance the overall customer experience. Some of the biggest challenges with businesses relate to ineffective customer service that results from long wait times and a difficult checkout experience. Fortunately, smart technology in the form of POS… READ MORE

The online marketplace has always been competitive and being a new business owner, it’s important to get all things right in order to stand among the market leaders. Important things should be kept in mind such as the platform where you can start building your business or finding your unique branding. While there are other… READ MORE

As a future entrepreneur, when thinking about starting a business, you can quickly become overwhelmed by the great array of possibilities available. Making the best decision requires research and a thorough awareness of your capabilities, knowledge and skills. However, one of the options that provide increased safety in terms of future success and profitability is… READ MORE

By providing developers with the ability to write code for an enterprise app just once and then port it across mobile platforms, Xamarin has allowed enterprises to get apps built and released faster and at a lower cost. But that counts for little if app performance is compromised. In this article, we’ll take a look… READ MORE

More and more people are opening their businesses in the USA. Both permanent residents and foreigners run small and large companies, deliver various services, and enjoy the advantages of the US business system. They have a great opportunity to expand their business, attract new clients or investors, and enhance the credibility of their companies. If… READ MORE

If your work is anything more complex than walking and chewing gum, you don’t want to multitask! In fact, I contend that effective multitasking doesn’t really even exist! Multitasking is really task switching masked as a more impressive endeavor. But don’t be misled – multitasking is a curse not a blessing! When you switch from… READ MORE

Companies can go green by doing more than conserving electric energy and encouraging employees to carpool, they can also change the chemical materials that they use. If you are part of a company that requires chemical solutions for your products or processes, you should consider green chemical alternatives for the sake of safety and sustainability…. READ MORE

When you are getting into the currency trading marketplace, the system will seem vulnerable. The movement of the prices will be the main reason for that. There will not be good position sizes most of the time. Most of the novice traders will not be able to handle the closing of the traders either. That… READ MORE

Definition: Forex is an unregulated market with an average turn-over that runs into billions and thus allows many participants. The forex market always offers a piece of the action regardless of whoever you are and the location. It involves trading or speculating against other traders on the direction of currency. There are key things which… READ MORE

Before you start your business, you need to give careful thought to the type of legal structure that you will choose. The decision that you make will likely have dramatic implications for years to come, especially regarding personal liability exposure, taxation, your potential to attract investors, and your ability to main control of your company…. READ MORE

Imagine the energy we could bring to work if, like robots, we could automatically shut-down when the workday ends, and then automatically click back on when the next work day begins! Well, no it really wouldn’t be good at all! I’ve met people who pretty closely resemble robots and believe me, they are not people… READ MORE

When you are in charge of delivering presentations to clients (or potential clients), you want to make sure they are interested and engaged with what you are saying. Showing up with a stack of charts and graphs and a boring PowerPoint might give them the information they need, but chances are it’s not going to… READ MORE

Marketing is such a dynamic field, with options always expanding for how to advertise your business and target potential consumers. Consider these different sign options, from teardrop advertising flags to the traditional billboard, to help you create an effective marketing strategy. Public Transport Labels Buses, taxis, or trolleys are all great options for places to… READ MORE

So, you’re looking to expand your business, perhaps by purchasing new equipment, but you’re not sure if now is the right time to buy. Well, in terms of making a capital investment for your company, now is a better time than ever thanks to a recently affirmed small business tax break. This tax break, known… READ MORE

Car insurance can be a minefield as there are a number of companies vying for your business. To make sure that you get the best insurance deal for your vehicle you first need to decide on the level of cover that you are after. Do not just go and buy the state minimum requirements as… READ MORE

Owing to today’s fast-paced developments and advancements in the field of technology, electronic devices are increasingly gaining the status of ‘modern-day trash.’ What was once considered revolutionary soon became just a mere gadget of yesterday and so has been the story for many years now. Amid ideations, developments, and the introduction of new technologies, one… READ MORE

Unpaid business internships: they seem like an obvious win for your business. But, proceed judiciously before you launch an unpaid internship program to, say, help with a spike in summer business or to cover for regular employees going on vacation. There are federal and, in many cases, state regulations you must follow, and failure to… READ MORE

“Why can’t I work from home today?” my employee asks. It would be much more convenient for me! For me, it’s an easy answer. “You can’t work at home because I write you a paycheck to work in the office! I hired you to work in the office! If you want to work from home,… READ MORE

A/B split testing is the process of comparing two versions of a Web page to see which one yields better results; both are concurrently exposed to a similar audience for comparative purposes. Regardless of a Website’s goal (lead generation, sales, signups, etc.), the two variations are typically judged on conversion rates. For example, an e-commerce… READ MORE

Most articles you read about business have been written by freelance writers who have no business experience and have no idea of what they are talking about. My name is Bob Adams. I have started dozens of businesses and made millions of dollars. I also have an MBA from Harvard Business School. I have run… READ MORE

While it’s true that anyone can start a business, actually starting one isn’t necessarily simple. The process doesn’t have to be complicated or overwhelming, but there are some basic requirements and procedures that anyone starting a business needs to know. Here, we offer a step-by-step guide to starting a business, from coming up with an… READ MORE

LinkedIn: You’ve seen it evolve from a buzzword to a bona fide networking tool. You’ve received requests from colleagues, friends, and even relatives, some of whom you didn’t even think were active in the business world. You understand fully the importance of the social media platform and know you need to have a presence on… READ MORE

Back in late 2012, my startup was growing fast, new clients were signing up and paying every day and we were starting to get enough sales to consider going off a ramen diet. But we were also running into a serious problem. Our system for organizing clients was cobbled together from several different pieces of… READ MORE

There are several choices for anyone to consider when looking into the car covers on sale business. Should the individual buy an existing? Should it be automatic-self-service or one with employees of car covers business? Should you consider a mobile business or a business with a set location? All of these questions that you must… READ MORE

Business plans can be long and complex, but they don’t have to be. In fact, a one-page business plan can often be better and more powerful than a traditional plan. Writing a one-page plan is also a useful exercise because it forces you to think critically about your business and get right to the point… READ MORE

(Image credit “The Office” NBC) “And I knew exactly what to do. But in a much more real sense, I had no idea what to do.” The above quote pretty much says it all about TV’s Michael Scott: a boss who acted like he had all of the answers, yet he really knew much less… READ MORE

The idea of being “one-in-a-million” is ideal for characters in romantic comedies, but it’s not really a great way to think of your blog. However, unless you produce insightful content that reaches the right audience, that’s exactly what your blog will be: just one of millions of sites that no one visits. So, how do… READ MORE

Print advertising Isn’t Dead! Don’t let anybody tell you that print is dead. Even in the age of smartphones and the Internet, your potential customers are still paying attention to the printed word, and you can boost your sales by advertising in magazines and newspapers, as well as with direct mail. Related: The Secrets to Effective… READ MORE

If you paint the next Mona Lisa and keep it in your attic, it’s almost like you didn’t create anything in the first place. The same goes for your business; you’ve got to put your website, products, and services in front of potential customers! How do you do this without breaking the bank? Facebook –… READ MORE

Back in the 1980s, Tears for Fears had a hit song with “Everybody Wants to Rule the World.” Thirty years later, a more appropriate title might be “Everybody Wants to Work from Home.” Over the last decade, high-speed internet, a proliferation of devices and applications, and changing attitudes about the nature of work have made… READ MORE

Being an entrepreneur means your day is full of a million tasks. Some are fun, but others can suck the energy right out of you. For many small-business owners starting a blog and trying to create exciting, share-worthy blog content can be one of those energy-sucking tasks. If you find yourself stuck in a blogging… READ MORE

Venture Capitalists invest nearly $20 billion each year into companies registered in the US. Of this, close to seven percent of the deals are with “seed stage” companies. In absolute terms, this amounts to nearly 260 seed-stage companies getting funded each year from VCs. This is not a big number considering that there are nearly… READ MORE

Proper management of the power of social media marketing is an essential tool for affecting your target audience and customer base significantly. However, if you are new to the game and lack the necessary experience, it can be quite challenging. You need to acquaint yourself with the fundamentals of social media marketing, from boosting the… READ MORE

Who doesn’t want to get more done in less time? Many entrepreneurs and business owners are intimately familiar with this desire – and for good reason. As our productivity increases, so do our results and ultimately our revenue. The trick is to find the right tactics and strategies that get you where you want to… READ MORE

Do you know the various types of business structures? Do you know the manner in which each business structure is taxed? Do you know that the business structure will determine how much profit you keep? How you do business is as important as what your business does. Wealthy business owners spend valuable time deciding on… READ MORE

You see quizzes all over Facebook and Twitter, often accompanied with people sharing their results. Those quizzes aren’t just for fun. Many of them are part of a larger marketing plan for small and large businesses alike. Your content marketing strategy might already include multimedia content, but does it involve quizzes, as well? They’re a… READ MORE

Does your Website convert? If not, you are losing customers. I guarantee you that your competitor is converting visitors, some of whom are those you failed to convert due to not having a call to action (CTA) on your Website. Imagine this. You walk into a restaurant and see plenty of empty tables. You smell… READ MORE

Not All Content Marketing Strategies Work For Everyone It would take a lot of time for you to analyze the most common practices of content marketers. In fact, you really don’t have to make all that effort, since there are tons of online guides and insights from experts, telling you about the successful practices that… READ MORE

You Only Need A Few Hours to Start Your Own Part-Time Business Even if your full-time job leaves you little time during the week, a few hours on Saturday and Sunday might be all you need to start a nifty, profitable business. You won’t have to risk your life savings or quit your day job…. READ MORE

As an entrepreneur, you’re pursuing your dream, taking risks, and making moves. It’s likely that your company is a major conversation topic to you, to the point that some of your close friends and family have asked you to calm down. No matter where you go, there’s some form of networking that ends up happening,… READ MORE

A private label business continues to sound more and more like a lucrative venture as time goes by. This comes as no surprise as shown by the countless number of success stories floating around online. Private labelling can indeed be a gold mine – if you know what you’re doing. The truth is, times are… READ MORE

Never underestimate the power of brevity. Marketing plans can run for pages, and sometimes they should. But for many situations a one-page marketing is fine, if not even better than a longer plan. A one-page marketing plan forces you to coalesce your thoughts into one short, succinct document. Like the one-page business plan, the single-sheet… READ MORE

As Facebook, Twitter, Instagram, and even Snapchat become increasingly saturated melting pots of branded content, the one social media platform that may hold the most potential for your business seems also to be the hardest to crack: Pinterest. The crucial difference between Pinterest and other social platforms is that users actually go to Pinterest for… READ MORE

The best e-commerce websites are those which are effectively designed to make the user experience quick and easy. Shoppers do not want to be bombarded with information, pop-ups or spend ages finding the products which they want. Therefore, it is essential you spend plenty of time and effort developing a strong design. Part of this… READ MORE

Alex Pokatilo, founder at Nerdy Bot, co-founder at Nerdy Tutors, active investor in EdTech world is discussing the Messenger possibilities in business and people’s post-purchase behavior. Business use of Messenger: who and how Facebook Messenger is no longer just a nice place for private conversation with your friends. The chat has been gradually transforming into… READ MORE

The manufacturing sector in North America is only going to get more competitive. Everyone from small shops to multi-national manufacturers are worried about the fate of NAFTA renegotiations as representatives from the U.S., Canada, and Mexico run into political impasses, threatening supply chains across the continent. Meanwhile, the manufacturing sector is in a “slow growth”… READ MORE

For businesses that aren’t familiar with the term already, the words “predictive analytics” can seem a little frightening – but don’t let this scare you off. Predictive analytics are here to stay and may allow you to gain a competitive advantage you never previously thought possible. What is Predictive Analytics? The need for and utility… READ MORE

Time management is a major problem facing the average entrepreneur, whether it’s handling accidental double bookings or just struggling to stay on task when working remotely. In larger businesses, having a standard office space or administrative staff can prevent these issues, but entrepreneurs must do it all themselves. If you’re an entrepreneur trying to bridge… READ MORE

When starting or running an e-commerce business, the main considerations and day-to-day activities may include boosting customer numbers, increasing cash flow, hiring top talent and choosing a courier to ship products. While all of these are important core business activities, there’s one other area that needs consideration: packaging. Packaging goes hand-in-hand with a company’s shipping… READ MORE

While its suggested that the financial landscape has changed in the age of fintech, many of the challenges facing SMEs continue to persist. According to recent reports, more than half of the UK’s small and medium-sized businesses are struggling to secure crucial funding, which in turn is preventing entrepreneurs from investing in the future productivity… READ MORE

If you are frustrated at work, dissatisfied with your career and ready to seek out new employment options, you’re not alone. Over the past few years, a majority of American workers report that they don’t want to come to work in the morning. The Conference Board, a non-profit research group that’s based in New York,… READ MORE

Have you considered how important it is for your business to educate customers about what it does and the products or services it offers? It is necessary to be able to educate potential and current customers about why your company will bring value into their lives. This should be information that reinforces the value proposition… READ MORE

Marketing has come a long way beyond simple brand messaging. And now it might be time to say goodbye to digital marketing! Yes, it’s time to stop focusing just on social media and digital marketing and start approaching marketing from a more holistic perspective in 2018. According to experts, this latest shift will mean that… READ MORE

Pedestrians in Faneuil Hall stop and share. They take out their phones, hoping to get a shot of the party passing by. It’s not a Red Sox or a Patriots parade, it’s the BikeBus. This bus does not have regular seats, instead there are nine bikes with harnesses for seat belts. As the passengers pedal… READ MORE

These days yoga is all the rage. Adults stream into studios to learn poses like downward facing dog, triangle and dancer. But what about yoga for children? That’s where Robyn Parets comes in. She saw a void in the market for both children’s yoga classes and training courses to prepare adults to effectively teach kids… READ MORE

Many people believe that they cannot start a business without any money. And that is true to some extent. When starting a business that provides a service or product, you do need some capital at the very beginning. If you do not have your own money, you either need to take a loan from bank… READ MORE

Many mothers face this dilemma: how do I balance motherhood and my career? For Barbara Lynch, her daughters, 6 and 9 not only support her business, but are also her “main employees.” “When I was organizing a beach cleanup (for the business) they designed a logo for the event in blue, white and grey, their… READ MORE

Female entrepreneurship is on the rise, with more than Nine million women-owned businesses in the United States today, and women are majority owners in 38 percent of all of the country’s small businesses. While we couldn’t list all nine million companies, here’s a list of four exciting companies all founded and headed by passionate, hard-working,… READ MORE

The power of social media is changing the way we live. Recent data shows that one third of the global population or roughly 2.8 billion people, are active social media users. The number of social media users rose by 21% in January 2017 from a year ago, with Asia recording the highest growth. One of… READ MORE

You’ve made the leap. You’ve decided to fly solo, pursue your passion, and start your own business – congratulations! Starting this journey can feel both daunting and exciting, but we all agree: the destination is absolutely worth it. The first year of business is tough. You’ll learn, make mistakes, hit incredible highs, and question your… READ MORE

As you start designing your product packaging, you might think about simply designing a cover for the product. The truth is that you should also consider the psychological effects of the package on consumers. For instance, choosing a color is not just about what you like. There are certain colors that are more suitable for… READ MORE

When running a business, it’s easy to get carried away and focus solely on work productivity and profit margins. However, there’s more to a company than financial gain. In order for any enterprise to survive, we not only have to focus our attention on projects and ventures to grow and develop the company, but, more… READ MORE

Facebook is no longer a simple platform to stay in contact with people you know; it has grown into a major vehicle for businesses to advertise and execute marketing campaigns that deliver real results. In fact, companies that invest in Facebook ads collectively spend more than £6 billion a quarter – a huge amount. There… READ MORE

No one has the luxury of just sitting back and waiting for customers to approach, not unless you’re selling the new wonder product – and even then, you still have to advertise. A key tenet of good business is customer engagement, a fact that rings doubly true for car dealerships these days. People used to… READ MORE

If the stress you’re getting from your 9-5 job is getting unmanageable, you should consider freelancing. You want to feel the ease of working at your own pace, within the comforts of your home, and not get stuck for long hours of daily traffic. With the variety of freelance jobs available nowadays, it should be… READ MORE

It’s often said that you’re only as strong as your weakest link. This couldn’t be any truer in the business world because the higher the quality of your employees, the higher the quality of your work product. The problem with this is that many business owners and hiring managers feel that it’s extremely difficult to… READ MORE

Whether you have visited a trade show, participated in a 5k or even volunteered for a Parent Teacher Organization at a school, you have most likely seen or received a product emblazoned with a company’s name. And you may have wondered whether these promotional products really helped brand awareness. The answer is yes. How many… READ MORE

Have you ever wondered what happened to the popular kids at your high school or college? Did their final choice of profession and status in life warrant their boastful behavior? Or, are you interested in re-kindling a friendship with someone you were close to at school – perhaps even an old flame? Whatever your reason… READ MORE

What is the biggest challenge for those willing to start a business? Ideas. Funds. Marketing strategy. Promotion. Yes, they matter. But what about the brand’s story? Do you have a voice to share with customers? It’s not that easy to write about your small business in a way that attracts and engages people. Most “About… READ MORE

Let’s face it, when you’re running a small business, it’s all hands on deck. You don’t have a lot of time or money, so marketing may seem like a last ditch priority. However, without brand recognition, your brand is not going to promote itself, so marketing will be crucial to getting your name out there…. READ MORE

Content writing services have existed for decades; however, their reach has become more global in the last few years. Businesses of all sizes can now use the internet as a weapon to gain more exposure than ever. But is it enough? With so many businesses popping up on Google, finding a way for your business… READ MORE

Most companies either already have websites or are considering creating one for their businesses. When it comes to building a business website, there are many options available, but you want to have the best one to promote your business. WordPress is a reputable content management system that most business use to run their websites. You… READ MORE

It’s not what you know, it’s who you know. It doesn’t matter if you have a Harvard MBA; if you’re going into business for yourself you need to put yourself out there and make connections. Otherwise, how can you expect your business to succeed? If you identify yourself as shy and introverted, however, making conversation… READ MORE

As a busy entrepreneur and business owner, you don’t have a lot of time to waste. Time is money and the more productive you are, the more profitable you’ll be. But what if you aren’t the proverbial “morning person”? Is it still possible to have productive mornings? Try These 4 Tips Out for Size As… READ MORE

Providing your small team with ample opportunities for professional development is win-win. Think about it: Employees are always looking to take their marketable skills to the next level. Nobody wants to spend 4 years or more in college only to spend the rest of their working lives sitting at the same desk to do the… READ MORE

Business Intelligence (BI) analytics have become a lucrative profession with great demand in the corporate, government, and non-profit sectors. Companies used to calculate figures based only on speculation. However ever since the 1960s, the demand for inclusive and comprehensive data analysis has increased manifold. Today, big data is the buzzword with top enterprises accumulating huge… READ MORE

Being a green business has so many benefits, some of which include reducing your carbon footprint, gaining more exposure, creating a positive reputation, and saving money in certain areas However, you may wonder whether being a green business can actually improve your profitability, on top of everything else. After all, that’s what business owners want… READ MORE

Entrepreneurs make the startup world go ’round and they usually are pretty interesting people. Even though they all share some basic characteristics, like the ability to take punches or the desire for true independence, it would too simplistic to say that entrepreneurs are all the same. They have different motivations, tastes, strengths, and weaknesses. To… READ MORE

You have a great business idea that you’re certain will explode once it hits the market. Unfortunately, if you don’t have any capital to get you started, your dream may never become a reality. While the situation may seem bleak, keep in mind that you can find plenty of ways to fund a startup that… READ MORE

With cybercrime on the rise at an exponential rate, no technology can be deemed safe. Even the point of sale (POS) systems of businesses – large and small – are potential victims of cyber-attacks. Indeed, in the summer of 2016, Russian hackers compromised nearly half a million POS systems, all of which were made by… READ MORE

These days, social media is an absolute necessity for any business–especially if you’re just starting off, and want to spread the word about what you have to offer. But managing social media and implementing a plan can be tricky. Sure, you may know everything about the product or service you’re offering, and you may have… READ MORE

If you are an employer or HR manager, the importance of I9 compliance can’t be understated. While the I9 form may seem like a formality and a short one-page document, there are many rules associated with that form which could make things difficult for employers who don’t follow them. Here is what you need to… READ MORE

Today’s constantly changing world makes flexibility an essential job component for today’s tech worker. With a 40 percent increase in the contingent workforce, many tech employees move on once a project is complete or shift to another team. Because flexibility is a difficult trait to assess based on past job experience, more employers are turning… READ MORE

Networking with people has always been a crucial part of conducting business and bringing in customers. Luckily, it’s now easier than ever to create a customer base. Digital tools and social media have replaced the rolodex and annual conference. There is no longer a need to meet and greet people to establish your business. You… READ MORE

As a digital marketer, you know that new tools are coming out all the time. The only way to find out if they work for you is to actually try them. Lists like this one can help narrow them down and give you a better idea if they will help you do your job better,… READ MORE

As a business person, you want to attract customers to your business through any means possible within reason, and one effective way is starting a business blog. You can decide to write the blog yourself or you can get the help of a blogger who specializes in writing business blogs. Either way, you want something… READ MORE

Small business owners generally cannot get a loan because it is hard for them to convince investors that they are able to produce enough money in the future. In order to consider yourself a good candidate for a small business loan, you have to make sure that you meet the lenders’ requirements. However, do you… READ MORE

A brand is more than just a name, a trademark, and a logo. Although these are the things that will visually remind customers of your product or company, your brand should go much deeper than that. It should convey a message or an emotion that is related to your organization; in fact, it is the… READ MORE

In today’s world, making sure that you graduate college and choose a career path that is right for you is more important than it has ever been before. The way to make sure that you are happy in the career you have chosen and that you stay on that career path is relatively simple. Advancing… READ MORE

Networking is an integral part of being a successful professional in today’s business world, but so many people go through their careers not knowing how to master important aspects of relationship-building – such as the art of the first impression. If you want to forge mutually beneficial connections and thrive in them, you have to… READ MORE

You’ve heard about successful entrepreneurs who kept their day jobs as they started their businesses from scratch. These people know the importance of having a stable source of income in order to have the courage to work on building one’s business. Here are some tips that they share with those who want to follow the… READ MORE

Now more than ever, people  are starting their own businesses because there are many benefits. You are your own boss, you have control over who you work with, who you service, and you can work to the beat of your own drum. Yet the idea of being stuck in a home office every day is… READ MORE

There are many buyers who interested in running a franchise. What kind of a buyer should consider franchising? Before thinking about the buyer, it’s important to understand the whole concept of the franchise business. Usually, the business people who have the interest and passion in doing business but who don’t have the recognition will consider… READ MORE

The private investor represents a significant portion of global wealth management and requires diligent operational services to achieve success. A recent publication by Boston Consulting Group (BCG) outlines three of the top trends in private investing. The growing needs of a private investor also create an increasingly important demand for private investing services and holistic… READ MORE

Social enterprise is a seemingly easy task to do; however, attracting investors for it can be tricky. Only an excellent campaign can give the entrepreneur an opportunity to attract an investor’s attention. Many beginners overlook some important details needed for the success of their projects. To avoid the widespread mistakes, here are some easy steps… READ MORE

Safety and security has become the topmost priority in any sector, especially the business sector. There are several businesses that require the utmost security of their commodities due to import or export transactions. Trackershop takes a look at some important industries that should start using vehicle trackers for the growth and safety of their businesses…. READ MORE

Going through daily processes can often become automatic when running a business. It’s often easy to overlook these unnecessary tasks that are in fact limiting you and your workforce. It’s a good idea to regularly take a step back and see if you can change anything to improve the efficiency of your business. Taking advantage… READ MORE

The power of the internet has completely changed the face of automotive sales and marketing. Buying a car is a sizeable investment, and the car buying process is starting months before keys are handed over. In a way, car companies are more competitive than ever before. Customers no longer depend solely on a single source… READ MORE

Part of the appeal of starting a new business is creating something from scratch. You’re the one making the decisions. You’re the one with the original idea. And you’re the one doing the heavy lifting to get your business off the ground. If and when you become successful, you’ll get to look back and take… READ MORE

Being aware of the latest social media trends is important for every business owner, but knowing the culprits for unsuccessful marketing is also a must. It won’t really matter how hard you try to select the best content or use the popular platforms, if you are unaware of the most common mistakes made in terms… READ MORE

It is important to stay up to date with the latest sales tools that can help your small business become successful. There are countless online tools that promise to increase your bottom line and productivity. Competition is tough which is why you need to make intelligent choices and use tools that help you work smarter… READ MORE

You wake up, check your phone, and before you know it, you are flying down a rabbit hole of endless email replies. Then noon arrives, and all you have done is engage in comment battles on Facebook and check your Twitter several times. The feeling of not getting anything done lingers. It stings, it really… READ MORE

Whether you’re starting a new business or simply want to inject some life into your current business, custom business signs offer a perfect way to do it. One of the best things about custom signs is that they grab the customers attention. There is always a full range of colors, styles, sizes and designs to… READ MORE

You have a great business idea that you’re certain will explode once it hits the market. Unfortunately, if you don’t have any capital to get you started, your dream may never become reality. While the situation may seem bleak, keep in mind that you can find plenty of ways to fund a startup that don’t… READ MORE

Are your employees enthusiastically participating in the weekly team meeting or are they just nodding along to the talking points, waiting to be dismissed? Its been proven that when employees feel overworked, under-appreciated, and ignored when they voice their opinions, that a company is likely to become a revolving door for top talent to disappear… READ MORE

You might have a booming business with high profits and a popular following. You might be making amazing sales and looking to open a second location, but all that can fall apart if you lose a liability lawsuit. All business owners, especially those who own brick-and-mortar operations, must understand liability and how it affects them…. READ MORE

For those of you who have not included email marketing in your digital marketing strategy for the coming year, email is the most direct way to reach your audience. When you compare social media engagement to emails, you will observe that there is a higher chance that people will subscribe to your email. Moreover, according… READ MORE

If your business is expanding, this means you have more clients, customers, and equipment. Expanding a company usually calls for a bigger office space. In order to move your company with little-to-no business interruptions, you need to plan your move. Below are five tips on how to move your company to a new location. Create… READ MORE

Digital signage stands out because of its weatherproof designs and durability. Outdoor digital signs are sturdy and high quality. They are smart, easily customizable and remote controlled. The high quality LED signs promises the best out-of-home advertising experience for all brands. Get ready to shine round the clock with the 24/7 digital signage displays that… READ MORE

Businesses can get more traffic and sales through effective use of advertising. When productive advertising carries out, businesses can see obvious results. Online advertising is the modern way to increase awareness of products or services. Many companies use pay-per-click advertisements to drive traffic to their sites for producing conversions or ad leads. You can also… READ MORE

How you obtain the money you need for your business matters? Everyone has opinions on the best way to get money, but you need to know which methods are worth your time. Don’t get caught in methods that require extensive effort for little return. If you’re going to spend eight hours a day generating a… READ MORE

With its flattering filters, everyone can be a professional photographer on Instagram. Users clearly like the idea of creating their own art because there are 500 million users who post 95 million posts every day. Businesses have caught on to this trend because 70.7 percent of brands are projected to use as part of their… READ MORE

Influencers are the fastest growing form of digital marketing. Why? They help to amplify everything that is already good about social media marketing. When businesses go onto Facebook, Twitter, Instagram and other social media platforms, they aim to increase their sales – but they should also aim to grow a loyal audience by making genuine… READ MORE

Already have a fan following on Instagram? Why not use that to fuel your email marketing strategies? Let’s start from the beginning then! Instagram has about 400 million active users who log in daily. This image-heavy, filter-cozy and hashtag addicted platform is a place for all photography lovers, shoppers, selfie-addicts and smart marketers who want… READ MORE

Starting a restaurant can be an exciting experience, but the experience can be more challenging than exciting. Restaurants are fast businesses where things are happening all the time. The hospitality nature of the restaurant industry compels you to be at your best at any given moment. From the decoration of the restaurant to the seating… READ MORE

As an Radio Car (RC) racing enthusiast and a huge fan of the RC community in my hometown, I understand the value a niche hobby store would bring. Yes, most of us spend our money online, but it’s important to have a local hub where we can go ask for advice and find accessories and… READ MORE

The market is like the house in gambling. You can’t beat it, but you can only learn from it. Figure out its tells and cues, and then act accordingly. Market research is essential to learning how the market works, what it values, and most importantly, how it can work for you. With this knowledge in… READ MORE

Start-ups are born from great ideas. Whether it is Uber, the car-hailing app, AirBnB, the online hospitality service or ‘Dropbox’, the file hosting service, each of these businesses started with a single great idea. The timely execution of the ideas in the right manner resulted in their massive success. However, not all start-ups can get… READ MORE

Newsletters are more than great marketing tools. In fact, more and more companies are using it to boost their brands. Keep in mind that having a strong brand is vital to your business’ success because is already a form of marketing. Read on to find out the other benefits of a newsletter, besides marketing. Keeps… READ MORE

Hiring a third party company as an entrepreneur is tough, especially when the work is difficult to quantify. You don’t always know if they’re doing what they say they’re doing. You also don’t know if they’re getting results ethically. Outsourcing certain aspects of your business leads to efficiency and productivity, although it may not be… READ MORE

In-flight advertising offers many exciting advertising options. These options range from skyline panels, visible throughout the length of the flight, to meal tray cards placed on each meal tray. Interaction Inflight advertising is unique Nessie the passenger can decide what ads they want to view and which ones they want to skip. Atin OOH, an… READ MORE

Investing in startups is a lot more than just buying “stock” in a company. For investors who have come to the table with a history investing in publicly listed companies or the property market, it’s easy to think that backing startups is largely a “set and forget” strategy. It’s also just as common for startup… READ MORE

No matter the industry business relies technology, and that need will only become greater over time. Both blue collar and white collar jobs are being digitized, produced and made more scalable through the use of technology. As a result, it is only natural to see an increase in the number of entrepreneurs looking to build… READ MORE

Is conversion dependent on increasing traffic or “increasing conversion” itself? Increasing traffic takes a holistic approach and you may increase it by up to as much as 500 percent, but the success of your online marketing initiatives will only boil down to one fact: how effectively you can convert that traffic. A miserable conversion rate… READ MORE

Small business owners need cash to breathe life into their companies. From starting and growing a business to paying it’s hard to keep up with ever-growing list of expenses. And, you need money for yourself. Use these tips to understand how to make sure you can pay yourself what you deserve. How to pay yourself… READ MORE

If you want to take your web design business to 6 figures, then you’ve got some work ahead of you. You can make it happen, but you’ll need to get the right kind of tools to help you achieve success. Here are 13 tools to run a 6 figure web design business. Invoicing with FreshBooks… READ MORE

Do you run an online business? Are you looking for the ways to grow your online business? Whether you’re a startup, or a veteran business owner/marketer, you probably face the constant challenge of generating leads and revenue. There are many different channels and ways to generate leads and build customers. When you type your query… READ MORE

A strong online identity is the key to a successful website. It helps users reach and contact you for any kind of product or service. Each website owner wants to boost business results and maintain sustainable growth to run a profitable business. When you are running a WordPress website, it becomes essential to follow few… READ MORE

Create a profile on a site like and open up your bank account to the cash-making possibilities dog sitting can bring. As a dog-sitter, you can find opportunities that can take several forms, introduce you to sweet new canine friends, and pad your budget like never before. allows you to set preferences to… READ MORE

If you have ever made a purchase online, you must be familiar with online reviews. Perhaps you even used them to choose a seller or a product. If you have, you joined thousands of people who consult online reviews to make a good purchase. Some sources estimate that 92 percent of online shoppers now do… READ MORE

What are you most concerned about with your startup? Is it becoming profitable as quickly as possible, or is it building your brand through marketing? Naturally, you don’t have to choose just one of these goals. In fact, there’s no right answer about what should come first because they’re interdependent goals and you can’t have… READ MORE

If redundancy teaches you one thing, it is that you cannot rely on anyone else. You have seen many examples of business owners making poor business and management decisions. You have most of the knowledge you need to do a better job yourself. You understand the need to build your business around solving customers’ urgent… READ MORE

Do you know why many traders in the forex market fail most of the time? The answer is simple. Because they only think of developing their trading strategy. Trading is not about making a developing a perfect strategy and using it in every single market movement. It’s about making your strategy adapt to the changes…. READ MORE

The choice between using  SAS vs R is a raging debate in the data analysis community today. Industry surveys show quantitative professionals using R and SAS at similar rates with a small minority still relying on Python. Each tool has its advantages and disadvantages, and they serve very different markets. When it comes to SAS… READ MORE

There are various types of loans that are used for different purposes. Each carries different terms and regulations and changes different fees and interest rates. Understanding each can help you determine what type of lender to contact for your specific needs. Here is a brief description of each: Quick Loans There are a variety of… READ MORE

The doorbell rings, an elderly lady opens the door and a little boy, about 7 years of age, asks her if she would like to buy a bag of fresh Japanese plums. She hands the boy three folded dollar bills. The doorbell rings, a busy working mom answers and a boy, about 12 years old,… READ MORE

Starting a business and creating a brand is an exciting experience – but also one that involves a steep learning curve. What’s more, not every new business venture has the luxury of a big branding and marketing budget. If you’re a fresh-faced entrepreneur about to embark on this journey, there are some areas outside of… READ MORE

Across a wide range of American industries, from farming to grocery stores to restaurants, finding better food waste management techniques is a major and pressing concern. And not hard to find why: 50 percent of all U.S. produce is tossed instead of eaten, while a full third of all foodstuffs are produced only to be… READ MORE

Whether you work in marketing for an established company or are running between different roles to get your startup off the ground, you understand the value of getting the word out. Make Your Voice Heard in the Conversation Social media is one of the most popular and efficient ways to promote your brand because that… READ MORE

Online platforms have revolutionized the marketing industry and have proven to be quite the game changer for advertising products. However, marketing tools are constantly evolving, so it is important for companies to always update their strategies by keeping up with the latest gadgets and software tools. To take the brand to the next level, a… READ MORE

The world of marketing has changed dramatically over the past decade. Social media, SEO , and white paper content now reign king. But with this shift in marketing, there is also a shift in what customers expect of the marketer. This creates a challenge for marketers that are already scrambling to come up with the… READ MORE

Employee engagement is an essential part of every flourishing organization. Large companies have a pre-determined budget and the HR tools to drive up motivation and involvement. But what if you don’t have all those resources? What if you happen to be an entrepreneur managing a startup business with only a few people on your team?… READ MORE

Artificial Intelligence (AI) has inspired sci-fi for decades — from Isaac Asimov’s I, Robot to HBO’s Westworld, but it already bolsters business functions traditionally reserved for flesh and blood employees. So here are five ways AI could transform business — prepare for the rise of the machines. Machine management Ray Dalio’s ‘radical transparency’ revolutionised C-suite… READ MORE

Have you ever wondered whether the use of social media for marketing is a brilliant idea? Well, the answer is absolutely yes! Over the past few years, Instagram has grown to reach quite a large number of users on various platforms. With an estimated over 600 million active users, this is a great platform to… READ MORE

The ever-changing nature of modern makes flexibility an essential job component for today’s tech worker. With a 40 percent increase in the contingent workforce, many tech employees move on once a project is complete or shift to another team. Because flexibility is a difficult trait to assess based on past job experience, more employers are… READ MORE

Change is a certainty that cannot be avoided in life, and this certainly especially holds true for the entrepreneurs. The variables that present themselves on a daily basis can make or break a day’s revenue. Combine all this with with how you manage all these external circumstances, and you have the difference between success and… READ MORE

The stereotype that suggests all successful salespeople are heavy-handed, type A personalities is simply misguided. A person’s ability to persevere through a call with a strong head forward doesn’t guarantee results for the company. In fact, there are several nuances within the way a sales person interacts with their clientele that allows customers to intuit… READ MORE

There are no real shortcuts to workplace health and safety — incompetence can costs lives and sink businesses large and small. And staff absenteeism is expensive, with 137.3 million working days lost to staff illness or injury in the U.K. in 2016. But health and safety cover such a wide spectrum that deciding which areas… READ MORE

The workforce of the future may require a constantly decreasing human workforce, even as production needs grow. This seemingly contradictory reality is a real possibility as robotic technology continues to advance. Such technology has enabled more manufacturing operations to be performed without human help. Factories already exist, where programmed robots complete certain tasks. Human counterparts… READ MORE

Do you plan on adding to your fleet or buying new equipment this summer? If you answered yes, you’re well aware that you may have greater cash flow needs than usual. Financial fluctuations can make it challenging to expand your business, or even pay your drivers. Often these fluctuations look out of control; clients clear payments… READ MORE

Deciding who to hire for an open position plays a big role in the future success of an organization. While many companies seek qualified candidates that have a particular skill set, it’s now understood that workplace success is strongly influenced by a person’s emotional intelligence (EQ). While hiring a candidate quickly might be a key… READ MORE

In almost every imaginable field, the competition is stiff and everyone is already doing whatever they can to come in front of the queue and get a piece of the action. If you are about to launch a new business in this chaos, then you will most definitely need a well planned Public Relations campaign… READ MORE

If your business has a 4G router requirement you might struggle to find an impartial buyers guide – many ‘reviews’ simply point you toward the product they’re hoping you’ll buy. Rather than advocate a particular router, we’ll suggest some important questions to ask of any device – and help direct you toward the features your… READ MORE

Almost everybody wishes that they were healthier. And almost everybody is convinced that the key to improving their health is with basic nutrition and regular exercise. While these things are helpful, improving your health involves a lot more than just eating a salad instead of a burger and taking the stairs once in awhile. To… READ MORE

Once you have your business up and running, you’ll want to look at which growth strategies are appropriate in your business category. Typically, businesses in the startup phase always cost more to get going than one expects. The business plan is usually inaccurate when it comes to planned expenses and this leaves the newly formed… READ MORE

Most people that want to open a retail store have no idea what equipment is necessary. Whether you buy a retail business or you start a new company, it is hard to think about everything that is necessary so it’s important to plan in advance. Never open a retail store until you are sure you… READ MORE

It takes more than a great product and a great marketing plan to make a business successful. The company must also manage itself well. There are countless stories of businesses that had a great concept and even had great sales figures, but were brought down by poor management. A business with poor administration is like… READ MORE

Do you want to expand your current commercial activities? Some business owners think bigger than others and want to continually grow their organizations. If you are one of these entrepreneurs, there are certain factors you need to consider and steps you need to take to achieve this type of business goal. Below are some of… READ MORE

Invoices are a legal necessity. They are required to keep track of business expenses, sales, customer payments, and outstanding debts. Invoices provide a record of business expenses that can grant legitimacy to claims presented to arbitration panels and courts and help track flow goods through a chain of buyers and sellers. Invoice Components An invoice… READ MORE

Diversification is the most fundamental rule of investing.  Even the most inexperienced investor probably understands the concept of not putting all the eggs in one basket. Yet the occasional story of flash-in-the-pan stocks that make instant millionaires still gets a few people to think too narrowly every year. They think they’ll get rich quick, then… READ MORE

If you work in a creative field, you already know how important it is to have a space that aligns with your needs. If you think you don’t work in a field that relies on creativity, you may need a little creative inspiration to realize how beneficial the right space can be. The right office… READ MORE

Is there any set formula that makes a startup successful? If not, then what are the factors that predict the future of a startup? The answer lies in an interesting mix of influences that impacts the growth of a startup. First Round did a research with over 600 founders and 300 companies that showed various… READ MORE

A brand is more than just a name, a trademark, and a logo. Although these are the things that will visually remind customers of your product or your company, it should go much deeper than that. It conveys a message or an emotion that is related to your organization. In fact, your brand is the… READ MORE

A strong charitable giving program is a good way to help your company build a positive reputation in the community, but when you’re working with a small business budget, there may not seem to be any money left over. How do you give back when you’re low on cash? You don’t have to be turning… READ MORE

Building a successful website takes time — a resource that most small to mid-sized business (SMB) owners lack. For someone busy sourcing materials, trying to improve margins, prove their business model & refine their product, writing a hefty blogpost might seem unreasonable. However, such posts bring real benefits to your business. How is it possible… READ MORE

Many small business owners are finally recognizing the value of search engine optimization otherwise known as SEO. By getting high rankings at the top of the SERPs (Search Engine Results Pages) you put your business in a position to experience real, lasting, impactful growth. Although it may seem pretty simple on the surface, search engine… READ MORE

While talking to your friends about your business expansion ideas, you learned that more and more entrepreneurs are setting up their businesses online. Of course, since you want to make sure that you don’t fall behind your competitors, you want to make sure you jump on the bandwagon as well. While traversing the digital route… READ MORE

Ransomware attacks are on the rise and, as seen in the May attack on the NHS , no one is safe from this highly destructive software. Malicious scams of this nature have accrued billions in recent years through extortion, and the vast array of payment methods in today’s online world, such as Bitcoin and wire… READ MORE

The way in which consumers shop has changed dramatically over the past 30 years. The popularity of online shopping has soared and recent statistics show that 51 percent of Americans not only prefer to shop online but 80 percent have made a purchase online in the past month alone. So does the traditional storefront still… READ MORE

Have you ever wondered why so many websites link to products on Amazon? When I first started out, I would be browsing the internet, find some interesting article about some random products, and all the links would take me directly to Amazon! These are called “affiliate links” (from Amazon Associates), and it can be an… READ MORE

It’s no wonder that people generally associate entrepreneurs with being optimistic and enthusiastic people. Why else would someone look at investing their energy, money and heart and soul into a project that could fail in five years? Optimism aside, however, it takes much more to make your business work and this includes having passion alongside… READ MORE

  Designing a “coming soon” page for your business is synonymous to announcing the launch of a new product or service. These pages play an important role in offering users insight. The launch of these pages should catch people’s eyes and compel them to sign up for more. With the improvements in technology and web… READ MORE

A professional resume is designed to get you noticed and show a potential employer that you are the right person for their company. It is a short piece of individual marketing that should tell the employer what you bring to the table and why you are the ideal candidate for the position. According to most… READ MORE

The USA Today recently ran a story detailing the impact of credit card debt on the average American household by the end of 2017. According to studies by Varo Money, some 25% of US credit cardholders will take up to 6 months to pay off their holiday-related spending, and 16% of cardholders will eliminate that… READ MORE

For a technology reseller leasing sensitive equipment to high-profile clients overseas, the importing and exporting process can feel overwhelming and often unpredictable. The reseller takes on the majority of the responsibility, ensuring the goods are cleared through customs quickly, that they arrive at their final destination on time, and that they do so within the… READ MORE

When your business is in a bind, you might find it hard to resist the first emergency loan you come across. Before you sign on the dotted line, though, know that fast cash comes at a cost—in some cases a steep one. Wise up before you hit your next financial speed bump: learn the hidden… READ MORE

Trading is a promising avenue for investment. As with any other form of investment, it can be quite risky for your capital. And if any trader promises you anything different, they are lying and are not in good faith. However, the situation isn’t all bleak. The great thing about knowledge is that it gives you… READ MORE

Today, social media is a necessity for all small business owners, including medical practices. As a healthcare professional, the question of how to increase patient volume in medical practice is a big consideration. With 2 billion active monthly users , social media platforms such as Facebook are crucial to help you reach patients where they… READ MORE

Many people who simply feel like they can no longer handle multiple debts every month resort to debt consolidation. Even though this represents a smart decision, some of them make common mistakes throughout the process that can really affect their financial status, both on the short and on the long term. Indeed, debt consolidation can… READ MORE

Which email provider would be best for your startup? The answer depends on your situation, storage needs, security demands, budget, and sometimes other factors. Free email providers are great for your budget, but they may lack some of the features of a paid service that you need. Appearance and function are the two most vital… READ MORE

Marriage is hard work. So is running a business. And while plenty of people make marriage and business ownership work, it’s not uncommon to be put in a scenario where you have to choose one over the other. Unfortunately, this usually has a negative impact on the business and its financial outlook. 5 Ways to… READ MORE

Are you in charge of digital marketing for your business? If so, you are lucky to deal with the most dynamic and technology-driven part of the marketing world. To keep pace with the demands of the industry, you should have enough time for professional development, creative experiments, and the introduction of innovations. One of the… READ MORE

According to the most recent data, it is becoming more dangerous to be a journalist with every passing year. A report from the International Consortium of Investigative Journalists (ICIJ) released earlier this year noted that the number of attacks on the press rose around the world in 2017, with freedom under assault from right-wing government… READ MORE

The end goal of any business is to generate sales and consistent income, pure and simple. Getting new visitors who convert into leads and generate sales is a success, but a short-term one. Finding ways to retain customers as time goes on is equally as vital and this process comes with own set of caveats…. READ MORE

A company is as good as it’s reputation. Without a strong track record and a buzz among the consumer community, many businesses will struggle amidst the waves of lacklustre obscurity. That spark of awareness and decency cannot be replaced by anything, and integrity is one of the strongest pillars on which a business can support… READ MORE

These days, there are numerous ways to transport your goods throughout the UK. One method which is fast gaining in popularity for UK businesses is pallet delivery. If you haven’t yet considered this efficient, cost-effective solution, below you’ll discover why it might be smart to do so. Helping to save your business money Arguably the… READ MORE

No matter how big you grow or profitable you become, you’re always going to need new customers. Inbound vs. Outbound Leads Inbound leads are the path of least resistance, if you know how to nurture them, but outbound leads will always play a major role in attracting new business. One cost-effective way to begin an… READ MORE

Ecommerce best practices and solutions have evolved rapidly within the past five years. Yet the fundamentals remain the same. The end-goal has always been to offer a product and complete a transaction. The technology and platforms may differ but consumers have the same needs as they did years ago. They still want a site that’s… READ MORE

Generation Z (Gen-Z) is the first group that grew up in a tech-enabled and information-driven world. Although they weren’t all so fortunate enough to miss the horrific dial-up modem years, they were still captivated and in some cases ‘raised’ by the internet. It’s an everyday tool for them, in which they boast extreme dexterity in… READ MORE

Any business that deals with third party contractors for procurement, development, sales or distribution needs to sign a business contract to ensure a smooth and seamless operation. In the absence of these contracts, projects may often get stalled midway because of disagreements over issues such as pricing or quality. An experienced attorney can  help your… READ MORE

There are many ways to fund a business, including taking out a loan, seeking investments from venture capitalists or angel investors, and crowdfunding, but all these external means have serious downsides. In some cases, you’ll be forced to pay high interest rates (if you even qualify for a loan), and in other cases, you could… READ MORE

Digital marketing is an incredibly complex and evolving field, and it’s impossible to stay on top of all of the changes and emerging trends without using some online tools. You can’t analyze all of the data you get yourself, or keep a personal eye on what does and doesn’t work with your competitors. So much… READ MORE

Managing records in a world that depends on paper is overwhelming. Depending on your industry and the size of your business, you might have a few boxes full of paperwork, or a few rooms full of file cabinets holding your important documents. Digital documents make life easier; there’s no paper shuffling, digging, climbing, or damaged,… READ MORE

There is no denying that everyone is in debt one way or the other. Everyone owes everyone a sum of money, with some having a bigger amount of debt than others. Too much debt can become dangerous to the point that it can take away a person’s adulthood. It may take an entire lifetime to… READ MORE

While the hiring process can be difficult to navigate, especially if you’re new to it, the truth is that it’s vitally important. According to the U.S. Department of Labor, a bad hiring decision can cost as much as 30 percent of an employee’s annual salary, so it’s worth getting it right the first time. Additionally,… READ MORE

The most critical question for the small business investor is this; “what is it that makes one business a bit more interesting than any other business?” And that is the question you need to focus on as you make your case to them. With so many small businesses in the U.S., but only a few research services, there are fantastic opportunities… READ MORE

When you’re in a hurry, you make stupid little mistakes that are easily avoidable. As the old saying goes, for those who wait, good things will come, but at the same time, you can’t let life pass you by! So you must find some balance between action and patience. Establishing a line of credit can… READ MORE

  Helpful or Harmful? Thanks to the increased ease of connectivity we’ve all experienced over recent years – not to mention the ever-increasing convenience and affordability of wearable tech – it seems that so-called ‘life tracker’ apps are claiming a larger share of the download market every month. However, the tracker app genre as a… READ MORE

If your trucking or transport business is looking for better access to working capital, consider freight factoring to help keep your cash flow healthy. If your clients have good credit but are slow in paying their invoices — or if bank financing is not an option for your enterprise, invoice factoring is the solution you’re… READ MORE

From strategy to marketing to recruitment, there are many critical components to a company’s growth and success. Yet businesses live and die because of cashflow, and can be a tricky balance to get right. Getting paid regularly and on time can often make or break a business, and few things are more stressful, frustrating and… READ MORE

Are you running your business in the most efficient way possible? If not, it may be time to consider hiring a mentor on whom you can rely. A huge number of successful entrepreneurs have achieved their success because they decided to hire people that guided them along the way. Below are some of the main… READ MORE

Every business needs an HQ, but what factors play into whether or not a  building will actually be suitable for becoming your HQ? You might want to build your own building, but that comes with its own implications and factors to take into consideration. In this article we will be taking a look at the… READ MORE

Business writing is an essential skill for everyone who is striving for a career in almost any field. However, business communication, and business writing in particular, is quite different from academic, and thus, many young and aspiring workers experience anxiety when the time comes to write their first business report. Anyhow, there is absolutely no… READ MORE

Any company that handles customers face to face will need a good point-of-sale (POS) system. A POS system is designed to process each transaction securely in the store. A good system should be easy to use, process transactions smoothly, keep information secure, and doesn’t crash every other day. A secure, efficient POS system can be… READ MORE

Traders are always learning something new in Forex. When you are investing your money in this market, you will see that there are a lot of trader’s seminars going on in your area. You may be wondering if you should join this seminar or not. You may be also thinking if there are going to… READ MORE

Starting a blog, whether as a business or just for pleasure, has been popular for a couple of years now and having a company blog is almost considered a must. However, the huge and growing number of bloggers, no matter the niche, is mainly because of the great opportunity to earn a decent amount of… READ MORE

Going with the crowd has never been a viable strategy to emerge as an industry leader. However, adapting tactics from corporations that have done it all in the enterprise industry is smart play. It boils down to a strategic mindset, the right marketing automation, and proper allocation of budget – things an enterprise of any… READ MORE

While owning a business without a website is certainly possible (take my father’s bait and fishing shop in Northern Indiana, for example, it’s not something I would suggest, regardless of your field or industry. In the modern world we live in today, a business site is one of the hardest working and under appreciated employees… READ MORE

There are many social media platforms online, but there are only some social media platforms with millions and billions of users. Most people generally spend a lot of time on social media, especially the Facebook. According to the statistics, the Facebook is the largest social media platform with over 1.8 billion users worldwide and now,… READ MORE

Thanks to technology, the costs of running a business have been greatly reduced. However, there are still some costs which are unavoidable. If you’re looking to make your business running costs more affordable this year, below you’ll discover some great tips and advice. Switch to paperless It may not sound like a great money-saving tip,… READ MORE

When you are considering joining businesses with another person, there is a lot to be considered before you sign on the dotted line. If you are married, think back to when you first met your spouse. Typically, if the connection was there, the two of you spent every possible moment together, right? That is why… READ MORE

Increasing online sales is the most critical goal for most businesses thanks to the expansion of online selling platforms and opportunities. From small online stores to giants like Amazon and eBay, increasing online sales could mean the difference between survival and demise. Effective online marketing strategies account for a huge sales margin in companies across… READ MORE

Running a business is an exciting and adventurous occupation, as it gives you independence, variety and potentially a lot of wealth, but it is not without its unique difficulties and challenges. Financing a business in its startup phase is one of these challenges, as there are usually numerous costs which must be factored in, some… READ MORE

For many people, the best time to review your finances and make changes is the beginning of the year. New Year’s resolutions are full of financial plans. But, really, when it comes to your financial stability, there is no time like the present to get yourself sorted out. Here we’ll go through some personal finance… READ MORE

Home equity line of credit (HELOC) Do I have options to get a home equity line of credit when I have bad credit? Many people ask this question. Just remember that putting your home on the line comes with its own risks. Even so, a HELOC is one of the best loan options for persons… READ MORE

In the Age of Digital, audience segmentation is capable of going further than ever before, leading to a new era of custom and personalised digital marketing. Successful digital marketing companies are developing platforms and strategies, that enable brand leaders to reach their potential customers. By using a set of set of preferences, digital markets can… READ MORE

In the present world, blogging is becoming one of the most prevalent ways to make money through the internet. If you are keen on making the most out of your business, blogging can prove to be very handy provided that you get the right assistance and are determined to succeed. We have analyzed some of… READ MORE

When you mention Silicon Valley, people’s first thoughts are software and tech giants. Any successful business nowadays inevitably relies upon its ability to have the various departments keep up with the most up-to-date solutions, and technology from the valley is there to save the day if they run into any problems along the way. We… READ MORE

What if we told you that the most underestimated asset in your digital marketing arsenal was the blog on your website? Digital marketing professionals know that the corporate or brand blog is the most valuable communication tool available, but many businesses are not sure how to use the blog and optimize it for customer sourcing… READ MORE

The team behind the Scaled Agile Framework launched version 4 of SAFe to much fanfare. It was highly talked about for having extensive and grand scale refinements as well as a lot of new content, resources and guidance that would help enterprises organize better around delivering value, developing systems that include solutions for both hardware… READ MORE

Too many organizations and leaders still think of agility as a quick fix for all the issues that they’re facing. However, being agile can’t undo the many layers of cultural baggage and organizational debt in some small period of time when the entire pace of disruption, change and innovation is so rapidly increasing. The mention… READ MORE

In the age, before the internet made its fame, the stock market mainly ran through pones and one on one meets. In this time of high-speed internet, we can see how that was quite inconvenient and slow. The clients had to pay higher commission fees due to the phone rates while the brokers had to… READ MORE

A lot of business owners understand the great benefits of SEO and its potential to transform organic visitors to long-term customers. However, many of them do not fully understand how to use these benefits to their advantage. Instead of giving hypothetical ways to increase organic traffic to a site. Here are some effective ways to… READ MORE

As a web designer, it is very difficult to wear all the hats at the same time. Every web owner is familiar with a particular aspect of the designing process. Perhaps, they might not be aware of the back-end facts of the entire designing process thus demand a better UI and UX. However, a designer… READ MORE

Fresh talent in your company can soon turn into a rival for your business. If you manage your team well, however, new blood can become your greatest asset. Competition has always been the name of the game, but even more so nowadays. Technological advancement is driving market change at a frenetic pace. New opportunities are… READ MORE

Every business owner wants their website to perform well. The business website of today needs to be more appealing and attractive for better conversion rates. The one thing that affects conversion rates greatly is website speed. Customers can’t take any action on the website until it finishes loading. Google’s Matt Cutts and Amit Singhal hinted… READ MORE

  If you’ve ever started a business and failed, you might feel terrible about the loss of time, effort. and money. In fact, you may even have beaten yourself up for like lack of motivation, laziness, partnering up with the wrong people, and so on. Besides damaging your self-esteem, this type of thinking also misses… READ MORE

We’re over a quarter of the way through 2017, but it’s never too late for your small business to step up its marketing efforts. It’s also the perfect time to review how well your current marketing strategies are working for you and make any necessary changes. Worried about cost or time? Don’t worry, we have… READ MORE

  Some people say that leaders are born and bosses are made; others say that leaders are chosen while bosses are dismissed as individuals who have a hard time following orders. Being a boss and being a leader are different concepts, but they are also interrelated enough for some people to play both roles. Even… READ MORE

  Anybody who has had the chance to work in marketing knows that being a part of a team is not a walk in a park. With the heavy workload that keeps piling up and many different distractions a modern office comes with, staying organized can be a challenging task. Even if you have created… READ MORE

When you are prepared, qualifying for a small business loan is quite easy. Whether you end up applying for an online loan or an SBA loan through your local bank, you need to familiarize yourself with lender requirements. Knowing whether you will meet lender criteria before you apply for a loan will prevent frustration: Build… READ MORE

Online shoppers are losing trust in ecommerce. No, it’s not due to shoddy merchandise or a resurgence in brick and mortars. Instead, it has everything to do with cybersecurity. According to one survey, 49 percent of people say they are increasingly concerned about their online privacy and that is preventing them from shopping online. This… READ MORE

As technology changes and the world continues to become more fast-paced and interconnected, keeping law firms secure and managing the risk involved with them becomes more difficult. More sophisticated risk management practices are required to successfully keep a firm secure and successful. However, not all risk management challenges are created equal. Some create bigger headaches… READ MORE

  The very thought of posters has become so mundane due to the clichéd ideas that were attached to the making of it. Typical borders with boring shades filled with text and a background watermark and logo. Posters are so much more than that in today’s marketing and marketers have explored to find effective, quirky… READ MORE

  Many businesses are started because they were a lifelong dream for an entrepreneur. Maybe even a passion. Sometimes, people just start a business in a desperate bid to make some money. Whatever your reasons are, you need to keep in mind that it will take a bit of money before you can begin to… READ MORE

  At a glance, becoming an entrepreneur seems like the best possible career choice. Who wouldn’t want to start their own business, be their own boss, and make loads of cash? We wish it were that easy! Unfortunately, only a handful of people who go into business for themselves succeed and become profitable entrepreneurs. What… READ MORE

  Capable leaders have never played a more important role in the business world. They are able to dispel clouds of doubt and uncertainty and illuminate the path ahead even during the darkest of times. Still, not everyone is a natural-born leader. In fact, most of us need to work diligently in order to acquire… READ MORE

Search engine optimization (SEO) is an integral part of contemporary business yet it is also greatly misunderstood. A quick search for SEO on a search engine will show you many results claiming SEO is dead. In fact, many webmasters who used to be great proponents of SEO strategies have changed their views after realizing they… READ MORE

  Have you ever found yourself saying “Wow! This company gets it right!”. Oddly enough – this doesn’t come from the experience with the product or premium service. It stems from interactions with the people in the company, the moments in the sales funnel and customer service that make you feel appreciated and respected.These moments… READ MORE

  Long-term business success is not coincidental or based on luck. It is a product of effort, planning and strategy. Proper planning is necessary for gaining a sense of direction and securing funding. It is essential to be prepared if you want to establish a new business. Brainstorming Business concepts can be derived from various… READ MORE

  Getting Your Head In The Game Ultimately, a business that you proactively run is an extension of your own body—in a metaphysical sense. If the head of the body (in this case the boss/owner) isn’t in good shape, the body (the company) won’t be. According to, OptiMind is “…a brain-enhancing ‘nootropic’ stack purported… READ MORE

  It’s great if you want to run a business, but why leave money on the table? Perhaps people don’t even realize they’re doing it and aren’t capitalizing on the opportunities open to them. At this moment in time, video marketing is a good example to use. Did you know that videos are predicted to… READ MORE

  Mastering the craft of learning from the failures or mistakes is the hallmark of the self-made millionaires. They don’t fear failure; they keep on trying and giving their best. If anything goes wrong, they are keen on finding out the reasons behind the failures and learning lessons from their mistakes. Generally, a large number… READ MORE

Bloggers are in a constant and ongoing competition to make their voices heard on the internet. On a daily basis, newly-created blogs try to gain an edge over others and establish themselves as brands. In order to succeed in this field, you should use the right tactics and be committed to your objectives. Launching a… READ MORE

How many times have you been impressed by a great movie or a book? You know how powerful a good narrative can be. Scientists discovered that stories enhanced the production of oxytocin, a hormone that awakens our sense of empathy. When someone tells a good story, we experience the emotions they want to convey. It’s… READ MORE

You might think that when you’re a student you’re in a terrible position to launch a startup. You’d be wrong. You see, though there are certainly some things that are against you – for example, you might be poor, you might not feel you know enough and people most not take you seriously – you… READ MORE

Are you one of the people who has always dreamed about working from home and having your own business? If so, you’re not the only one! Thankfully, there are lots of home business ideas you can start without too much fuss. Check out the list below with useful home business ideas for entrepreneurs, and if… READ MORE

This is an exciting time for small business owners, and the same certainly holds true for those who desire to start their own. The last couple of decades has seen growth in the small business sector. As corporate America has downsized, the entrepreneurial spirit has blossomed. The Role of Large Corporations How often do we… READ MORE

Getting a business loan is difficult for businesses that are just starting out. This is mainly attributed to the strict lending standards that banks have in place. Getting outside financing is essential if you want to cover daily expenses and grow your business. Applying for a loan and getting approved can be difficult, so  you… READ MORE

  Being a business leader is a full-time responsibility. You’re the head of your organization and the others underneath you that follow your leadership. If you happen to be in the manufacturing industry, you’re leading the charge as well monitoring even every little detail such as designing product prototypes using Weiss-Aug insert molding, maintenance of… READ MORE

Simply put, backlinks are the inbound links that lead viewers directly to your blog or website. When properly utilized, backlinks can become the building blocks to the most effective search engine optimization. The number of backlinks you generate will determine the popularity of your website in search engines. Your Backlinks Determine How High Your Web… READ MORE

I’m always amazed by how many people think that college isn’t a good time to start your own company. If there is any time in your life to start something new, it’s during college. Not only is it the time of experimentation, but it’s also when you’ve got the best resources available to you. And… READ MORE

Starting a blog is one of the best ways to market your services or products and build a strong personal brand. However, even though it’s easy to start a blog on WordPress, creating great content is a time-consuming task. It involves coming up with a topic for your post, thorough research, writing the post, sourcing… READ MORE

  As the owner of a small business, you know how important it is to build relationships with your customers. Whether your business has been around for several years or you’re about to promote the grand opening, creating a beautiful business website can help your company thrive. If you’re not quite sure how to put… READ MORE

If you want people to respect your company, doing good is just as important as doing well. Business people turned philanthropists such as Bill Gates and Michael Bloomberg earned the admiration of many for transforming their dollars into charity. You don’t need to stop doing business before you start contributing to charitable causes, and you… READ MORE

  It’s no secret that social media and everything that goes on it are what makes today’s modern world go round. People just love to like, post and share online multimedia content, such as photos, songs, GIFs and videos. Due to our generation’s love of online media, it’s only natural that businesses quickly jumped on the social… READ MORE

In the movie The Congress, actress Robin Wright plays a fictionalized version of herself who becomes animated due to ingestion of a particular psychoactive drug that produces a mental effect that makes the world look like a cartoon. Before she ingests the substance, scenes of her and family in a converted aircraft hangar “home” play…. READ MORE

Running a small business can be tough, especially if you have an even smaller budget. Most business owners have to be creative in their quest to keep their business open and profitable. Companies that are seeing huge profits, as well as struggling organizations, should all learn the best money-saving tips for businesses. This way, a… READ MORE

Is the Golden Age Here? Going by the success of video marketing last year, it’s safe to say that 2017 will be at the very least as good, if not better. The reason for this is simple. People saw the results of what can happen when a video is put out there. And there is… READ MORE

Time tracking is the process of monitoring and recording the number of hours a person consumes when performing a task. Perhaps the best reason why tracking time makes a highly effective strategy to facilitate growth in business is that it can be measured. Anything that can be measured can be improved. Teams can generate concrete… READ MORE

Order management and ecommerce systems are invaluable tools that will assist you in tracking inventory, speeding up the order processing system, and identifying trends and opportunities, as well as improving sales, particularly in multiple markets. These are just some of the many benefits such a system can provide. We will look at them in a… READ MORE

How secure is your home office? How easy would it be for someone to steal your laptop? Would you even know if someone breaks into your home office while you’re in bed? Source Data from shown above reveals the number of people working from home doubled from 2004 to 2014. As the number of… READ MORE

When the average small business owner reads about the recent interest rate increase, these details can read simply as theoretical numbers on a page, far removed from the daily realities of running a business. There is, however, some potential for direct impact from a changing fed funds rate—particularly on any small business intending to take… READ MORE

Most people first design their websites and then think about what content to add. However, just because most people approach building an online business this way doesn’t mean it’s the best approach. It might seem counterintuitive, but you should plan your content before designing your website. By knowing what you’re going to say on your website,… READ MORE

In many ways, the forex market is the backbone of international trade, as it is where all major and minor currencies are exchanged, usually by professional forex traders on a trading platform. This has a massive effect on both international trade, in terms of importing and exporting, along with domestic business, as it can affect… READ MORE

Owning your own freelance writing company can be a rewarding adventure to embark on. With that said, you will need to concern yourself with all the logistics, such as making sure the company has enough cashflow to operate smoothly. For many freelance writing companies, this can be tricky to say the least, which is exactly… READ MORE

According to Forbes, nearly 543,000 new businesses are started every month.  Starting your own business can be one of the most exciting ventures in life. When you run your own business, you have the ability to call the shots, the freedom of being your own boss, and the flexibility to schedule more family time.  With… READ MORE

It’s a dangerous world out there. Even if you’ve got the sunniest outlook and trust the best in everyone, it’s foolish not to protect yourself as best you can from the bad apples in the bunch. As an entrepreneur and independent real estate agent, you’re constantly meeting new people and showing them properties that are… READ MORE

When you run a business, every applicant who contacts you hopes for a chance to attend an interview after sending a job application. Many people fail in this last stage of getting their dream job. Applicants send detailed and well-written resumes and cover letters that impress you as an employer but fail to follow through… READ MORE

No doubt there are a myriad benefits that accrue to your business when you opt to take it online and serve a larger customer base from across the world. But served in the same plate of international business are a number of challenges that you need to be aware of before delving full-throttle into buying… READ MORE

In order to have a truly successful business, firms must keep their employees happy and invested in their work. Some businesses make the mistake of believing that money is the only factor that can be used to motivate employees. In fact, there are many tools organizations can use other than money to help motivate. Set… READ MORE

All small to medium-sized businesses have cash flow as a vital aspect that needs to be considered at all times. Cash is really important because it is needed for paying suppliers, maintaining inventory and business growth. As the recession hit, it became obvious that cash flow is more important than ever. A business that needs… READ MORE

As a business owner, it’s important that you have a basic knowledge of what every department does within of your business, including marketing. Yet, with the world of marketing evolving at a rapid pace, it seems almost impossible to know what is what—and when you finally do figure it out, the tides have turned to… READ MORE

As a contractor, you have a lot of responsibilities for the construction site. You need to be there to supervise everything that is going on. You also have to make sure that every aspect of the job is going well. The safety and security of everyone involved in the process is also a top priority…. READ MORE

One of the greatest problems new business owners face is having more work than they can handle. Imagine a scenario where your business starts off on the right foot. You become a niche-celebrity of the hour and get showered with business offers from all sides. Unfortunately, seeing how you are still relatively new in the… READ MORE

Starting your own fashion business or opening your boutique entails a combination of hard work, patience, passion and lots of creativity. It would be a dream come true for any fashion designer to see his or her masterpiece featured in a fashion show or sold out in the market. It sounds fabulous to create a… READ MORE

“The key for us, number one, has always been hiring very smart people.”  – Bill Gates, Microsoft When the world’s top business magnate says something, you ought to agree with him, period. Hiring the best/smartest candidate is undoubtedly one of the most important aspects that determines the success of any organization. True, all of us… READ MORE

Content marketing will generate a whopping amount of $300 billion by the year 2019. Marketers are coming up with new and innovative content marketing techniques every day. While 88% of marketers have acknowledged that they rely on content marketing, one thing is certain: not everyone has been successful doing so. A lot of brands still… READ MORE

You have managed to start a business, and so far, things are starting to fall into place. You understand well the risks that new businesses face and the fact that many of them fail within the first five years. But, going by the measures that you have taken and planning for more, you are highly… READ MORE

With so many cities offering exciting and innovative options for small businesses that operate within their borders, some companies choose to create new branches in different communities, or relocate their entire headquarters. When this happens, or when companies hire employees who come from another state or country, there is often a complex process of employee… READ MORE

Ten years ago, barely 7% of Americans used social networks. Fast forward to today, nearly three-fourths of the US population is on websites like Facebook, Instagram and Snapchat. Ten years is not really a long time. Yet, the social media landscape has evolved quite significantly through this period. While MySpace was still a popular service… READ MORE

Think about it this way. Your customers are just like a demanding boss. They hate waiting. When they want something, they have to get it. FAST! Dare to perform at a snail’s pace, and things might get ugly. In the same way, your users don’t want to be kept waiting. This means that if your… READ MORE

Employees show up to the first day of a new job with their eyes and ears wide open, and their initial experience goes a long way in shaping how they view their employer. It’s helpful to step back and remember what it’s like to walk through the doors of a new workplace with little prior… READ MORE

Today’s competitive business environment is dominated by market leaders who have gained an edge using the hottest technologies to position their services, products and workforce in a leading position. Which business tools are they using to win? Here are a few of their favorites: Cloud Computing Cloud computing used to be only available for big… READ MORE

Affiliate marketing is one of the most popular schemes for monetizing your web content. It is also a very effective digital marketing technique that can bring benefits to all the parties involved. Successful affiliate marketing plans involve at least three different parties: Advertisers – are companies or individuals that promote their websites, products or content… READ MORE

SEO, or search engine optimization, describes methods and practices used to raise a website’s ranking position in the SERP, or search engine results page. The best way to accomplish this is to follow Google’s webmaster guidelines, which regularly get updated according to the changes and tweaks made to Google’s algorithm. Outdated and unethical practices, as… READ MORE

Often times, search engine optimization (SEO) is regarded as something that you will see in a different context than pay-per-click (PPC). However, many people are unaware of the potential these two have when put together. There is no doubt that SEO and PPC can make a great team. This is backed by the sheer potential… READ MORE

Some people reach retirement age after a lifetime in business and can’t wait to focus on something entirely new. Fair enough, we say! For a great many others, though, retirement presents a wonderful opportunity to explore a range of smaller, self-run business opportunities at relatively low cost from the comfort of home. Whether it’s built… READ MORE

Video marketing has taken over the digital marketing industry, and videos in marketing are expected to grow significantly over the coming years. As a result, video marketing is likely to be an essential part of your business marketing campaign, regardless of the size of your company or the industry in which you operate. For many… READ MORE

Have you ever been curious about how strong the morale is among your staff? You don’t always have solid clues to go by; just maybe your intuition, their attitudes, and production quality. Since there are no set guidelines for employees to determine when a morale boost is needed, it’s always best to act proactively on… READ MORE

Coming up with the perfect slogan for a company is just like coming up with its business name – it takes a lot of effort and certainly a great amount of time. If a business name creates the personal identity of a company, the slogan serves as the public relations officer of that identity. It… READ MORE

Here’s the truth: Websites need traffic to survive. Without traffic, your website or blog will be lost in the online abyss, never to be found. That’s not a recipe for success! Bloggers are constantly looking for new ways to boost their websites’ traffic. Common methods used include advertising, search engine optimization, syndication of content, and,… READ MORE

If you followed the digital search arena closely in 2016, you probably know that Google rolled out several updates in its search algorithm. Some of these updates attracted tremendous interest and attention, but a few were low-key and went unnoticed. Keen digital marketers, however, kept tabs on the updates in an effort to figure out… READ MORE

It is high time that we accept it. The world today is an urban village. Everyone is everyone’s acquaintance. The flaring wave of social media has made huge impact on the consumer mind set. Be it Facebook, Twitter, YouTube or other social media platforms, all of them possess the potential to attract diverse echelons of… READ MORE

If you are aware of the latest SEO techniques, you can easily remain ahead of the competition. As this industry undergoes rapid changes, you should update your practices in order to improve your visibility in the search engine result pages. Here are some of the traps that you need to avoid in 2017. Target Specific… READ MORE

No one ever wants to think about bankruptcy, whether for business or personal reasons. However, the reality is that sometimes it’s necessary and perhaps could be a better option when it comes to huge debts. There exist myriad misconceptions regarding bankruptcy, and most of them tend to hinder some people from getting relieved. This article… READ MORE

As a busy small-business owner, you know that while you can always work hard to increase your sales, land more customers, earn more money, and provide better customer service, you can never actually create time and enjoy more than 24 hours in a day. As such, it is important to continually look for ways to… READ MORE

  What is Debt Consolidation? Debt consolidation is a debt restructuring process that involves taking up a loan to repay all or most pre-existing loans and debts. Many individuals wound in debt often run to debt consolidation to simplify the repayment process or to reduce the debt. Unfortunately, even individuals capable of repaying their debts… READ MORE

As a small-business owner, you will know that getting an investor is the one of those things that you need to take your business that one step further. Investors are the people that can give you some breathing room and allow you to grow at a steady pace without too much stress. In short, investors… READ MORE

Before you start looking for a business location, you should have a clear picture of what you have and what you want to have in future. Coming up with that picture is a time-consuming process, which is both tedious and exciting – but you need to give it the attention that it deserves. Although many… READ MORE

As a leader, you have many responsibilities. One of the priorities is the welfare of your employees. Apart from the usual, legal issues that protect the workforce, there’s a lot you can do simply by acting with a specific mindset that can benefit the employees. The environment people spend a great portion of their day… READ MORE

If you want to see yourself as a debt manager or a debt consolidator, you are required to be passionate about handling finances of others. Debt consolidators generally work as third parties and eventually create a financial plan for their clients, who are drowning in debts. Here are the steps by which you can become… READ MORE

Ecommerce is bigger now than it has ever been before as more and more young entrepreneurs jump into the industry with high hopes and little experience. While this is not necessarily a bad thing, it is wise to at least have an idea about what you are getting into before diving in headfirst. In fact,… READ MORE

The Internet can be a dangerous place for your data and software. Many people unknowingly open an email or Web link, creating a door for a malicious program to enter. Once on your computer or device, this can adversely affect the way your machinery runs and even steal precious information from you. In the world… READ MORE

It is hard to find an entrepreneur who doesn’t want to make their business better. However, if this were possible for everyone, we wouldn’t see so many people trying to succeed and failing badly. Running your own business is a tough challenge but if you learn new things all the time and do everything you… READ MORE

Without a doubt, 2017 is already a great year for entrepreneurs! Even though you might think the global market is run by large business, in 2016, small local business and innovative startups had the upper hand. They maintained a steady rise, and the trend will only continue. To compel your entrepreneurial spirit to introduce your… READ MORE

There’s no question that technology has changed our lives. The idea of having a pocket supercomputer with access to the sum of human knowledge was too farfetched for sci-fi. Now we call it a phone. This powerful tool has not only changed the way we live but also the way we work. These devices have… READ MORE

It is hard to find a person who doesn’t want to make their business better. However, if this were possible for everyone, we wouldn’t see so many people trying to become entrepreneurs and failing badly. Running your own business is a tough challenge, but if you learn new things all the time and do everything… READ MORE

The appeal of a work environment is equally important to those who spend hours every day in it and those who pay a visit to their business partners. Employees are much more likely to perform and feel better in nicely decorated and equipped offices, while prospective and returning clients may be able to learn a… READ MORE

In this technological era, starting your own business is relatively easy. Starting your own business secures your future income and also allows you to become your own boss, work the way you want and expand your horizons to the extent you want. But with so many options around you, choosing the best business idea is… READ MORE

A lot has been said over the internet about how to improve search engine rankings, but it is not all you need. Increasing the search engine ranking is just a tip of the marketing iceberg. There is much more you have to do to keep your visitors engaged and convert them. Here are some proven… READ MORE

  For businesses, brands and enterprises that have digital presence, managing their online reputations is immensely important. Not all businesses have a risk-management plan in place, which is why they tend to make serious mistakes. It is almost impossible for a business to have a squeaky-clean online journey throughout, so it is always better to… READ MORE

Solid writing skills are a requirement for all business owners. Think about it: when you want to influence people to buy your products or services, you write social media updates and blog posts. When you want to promote your brand, you do that by writing online articles. Even if you hire writers to do those… READ MORE

Themes Boost Your Rankings You may be inclined to choose a web theme that looks nice – almost anyone would, but be cautious. As a professional promoting your business, you need to visit the world of online marketing beyond the realm of design. Search engine algorithms have specific metrics that they pick up in order… READ MORE

It’s hard for a business to thrive in this day and age without having a strong online presence. Business Websites were once a privilege of big companies, as small business owners didn’t have enough resources or the necessary skillset to build Websites by themselves. Fortunately, today, the costs and logistics of building a Website have… READ MORE

Chatbots aren’t exactly a new phenomenon. They’ve been around for decades in one form or another. Yet the last couple years have ushered in a new wave of chatbots that take their functionality to all new levels. Last year, Facebook launched its chatbot platform; since then, more than 11,000 bots have been added, meaning you now have the… READ MORE

As we enter a new year, we are often left with a sales pipeline that looks like it could be drying up. This is usually a result of a big final sales push in December to try and match the predictions that we made at the beginning of the year. With everyone focusing on making… READ MORE

When you are a Web designer, you know that it can be quite difficult sometimes to send invoices and get paid on time. This is especially true when you have more design work and less time for paperwork. However, every business needs positive cash flow in order to survive. In order to get that positive… READ MORE

With more than 100 million viewers, the Super Bowl is… well, it’s the Super Bowl of advertising! Reaching this many views is enticing for any business, but is it really worth it? Is a 30-second spot really worth up to $5 million (this number fluctuates given the timing of the advertisement)? The answer: probably not…. READ MORE

There is no perfect skill set for a successful business owner, and the ‘cookie cutter’ approach some people take is wrong. Businesses vary, and as a result, the skills needed to own and run them vary also. That being said, the following are 7 traits every successful business leader needs: 1. Optimism You must be… READ MORE

Reputation is a tricky thing. It takes a lot of time and effort to build a good image, yet it can collapse like a house of cards in an instant. Moreover, customers put great importance on the perception of the company, and make their purchasing decisions based on a brand image. Indeed, in a market… READ MORE

The business world is always competitive. You need to find a solution to compete effectively and emerge successfully. You need to have good marketing strategies that are cost-efficient and smart. No matter how big your business is or how outstanding your products and services are, what matters is that you reach target customers. Marketing is… READ MORE

The root of any business is a great idea that is presented strongly and confidently by a team of people who work together. It all starts with the idea and then bringing in a team to convert the idea into reality. This is the vital characteristic of most successful businesses. But it is not easy… READ MORE

An office must be a place where the employees don’t feel the Monday blues and can fill in their souls with energy and enthusiasm to work harder. Vibrant colors and fun-filled casual interiors make the workplace a lot of fun to be in. Companies are coming up with a new trend in the work culture,… READ MORE

Small businesses usually have (by definition) fewer resources than larger businesses, and this often means the manager takes on the role of bookkeeper and accountant. Whilst this may seem like a good money-saving scheme on the surface, there is a great potential for making mistakes. Here’s the tragic thing: most managers don’t know they are… READ MORE

Have you ever worked out for a few months in a row, and then stopped abruptly? Maybe you injured yourself, were overwhelmed with work, or had to stop for some other reason…But no matter the cause, something starts to happen after a few weeks. Your muscles begin to atrophy. So, when you eventually make your… READ MORE

Inbound marketing is the new lifeline that is keeping online marketing alive. It encompasses all the strategies and techniques that involve attracting new customers and clients to your Website instead of vying for their attention with traditional marketing efforts. It is all about sharing and caring. This means inbound marketing is dependent on creating fresh… READ MORE

Since you spend the biggest portion of your day in your office, it says something about you. Not many people know that their office space is actually a testament to how organized, inspired, hardworking or lazy they are. Everything from the décor to the arrangement of furniture tells a story and leaves a certain impression… READ MORE

The trucking and transportation business can provide great returns on investment, but the business also requires high start up costs and capital investment. Whether you’re trying to start a trucking business or expand an existing fleet, you’ll need deep pockets. The high expenses are related primarily to the cost of fleet vehicles and can also… READ MORE

There is a lot of writing about content marketing out there. There really seem to be two broad ranges of articles. The first of these is the nuts-and-bolts type of article. Here you learn how to actually content market. They’ll tell you about how to write content for your blog, how to get your message… READ MORE

Every day, more than 11 million meetings are held in businesses across the US. Some of these meetings are important. But the rest? Ask anyone who has spent the better part of their day sitting in a conference room having pointless discussions — and planning more meetings — and the general consensus is probably that… READ MORE

In some ways, purchasing a franchise may be seen as a shortcut to business ownership. Franchisees get many of the same benefits and incentives as traditional entrepreneurs but also have the opportunity to work within an established business model. With the franchise’s product, brand equity, and infrastructure all in place for you, it becomes that… READ MORE

Why is it that some companies reach the status of becoming a household name while others put out one product or service and then disappear from the scene? The answer is simple: branding. When it comes to establishing a business, there are many steps you must take in order to stand out in the crowd among your… READ MORE

Growing a successful business takes a lot of resources and hard work. That’s probably why roughly 96 percent fail before they reach ten years. One of the most difficult parts of running a company is scaling the business. This can be particularly difficult if you experience early success. To keep your business on the right… READ MORE

Marketing comprises significant expenditure for companies. Small businesses find it hard to grab eyeballs in the crowded advertising and marketing space. Also, marketing on popular platforms can blast a hole through the pockets of small-business owners. But, that should not stop you from promoting your business and getting the word out about your products and… READ MORE

Every business is working hard to build a strong business identity and it takes so much more than having the best products in the market. Your business name and how you are recognized in the market is important and will determine if customers buy your products or not. The question ‘What is in a name?’… READ MORE

You may have a great idea looming around in your head, journal or back pocket, but you can’t make it happen because you lack the resources, capital and the market knowledge to deliver it. Hence, forming a joint venture with another company is seen as a plausible solution. It is not like a partnership agreement… READ MORE

Modern Website design has gone through many phases. After a lot of experiments and tweaks with elements, it is the simple and clean design that remains the winner. With Website design continuing to evolve at a fast pace, you have to learn new things at every turn of the road. To keep up with the… READ MORE

When it comes to marketing, small businesses face numerous challenges. Compared to their competitors, they have small manpower and marketing funds. Given that they’re working with so many constraints, their marketing approach needs to be creative and thoroughly focused. They might lack resources, but they cannot take the emerging and ever-changing trends in marketing lightly…. READ MORE

A company’s Website showcases the business to the public accessing it, and the visual impression that it creates can be very impactful. Before undertaking a Web design project, you need to categorially focus on the user-friendly interface and functionality of the Website in order to minimize your bounce rate. The various dimensions that the online… READ MORE

As a small-business owner, one of the greatest assets you can invest and reap results from is time. You can have a loose hand on money. You can even lose a business and get it back. But time is irretrievable and something that needs to be tapped immediately. Moreover, if you’re in the process of… READ MORE

Being a leader is much more than a job position. It’s more than your personality, and you don’t have to be born charismatic and friendly to lead. Leadership is more of a choice than anything else. It involves changing your entire mindset to embrace leadership opportunities that come your way. Once you’ve developed the right… READ MORE

Let’s get this straight. You have a company, or rather a product or service, which you want to promote and sell. This is the basic mantra for every company out there. Some of these companies might just be providing the same product or service, making them your competitors. And they might even have a better… READ MORE

by Patrick Panuncillon, CEO of Creative Working Playground. For marketers, the ever-changing social media landscape in due course renders many forecasts invalid. However, it’s still helpful to contemplate where we are currently as an industry and where we are heading as we move further into 2017. As we enact our strategies for social media marketing… READ MORE

Since he swept to victory in the US elections in November, there’s been a scramble on to figure out exactly what the impact of a Donald Trump presidency might be on numerous core areas of policy. The wildly disparate headlines and predictions – swinging from gloomy to upbeat, depending on the publication carrying them –… READ MORE

In today’s landscape, blogs are a dime a dozen. What this means for bloggers is that standing out in 2017 is critical. Good advice is not enough. Now, you need a secret sauce alongside great content to get views. While there are a few ways to get a competitive advantage in content marketing, a recent… READ MORE

YouTube isn’t the only platform for video anymore. Facebook allows people to upload videos and even offers a function that filters user news fields to show video content only. Instagram and Snapchat make it easy for users to upload video, and if your business is currently active on those platforms, you should take advantage of… READ MORE

As a startup, you have many competing priorities, and resources are usually scarce to address all challenges in the best possible way. To succeed, you need to focus on product development, sales and other things that may be insignificant but require your attention for the smooth running of the business. If you run a services… READ MORE

Have you always thought that leaders are aggressive because they need to stand up for their own among the others in the business world? Well, this is not exactly true because aggressiveness cannot be considered as a quality that always works, but assertiveness certainly is. Assertive leaders and success often go hand in hand because… READ MORE

In the world of SEO, citations are used to enlist the name and address of your commercial venture on other Web pages. The citations are extremely helpful for the advancement of your local business. If you have not been able to create a Website for your venture, citations from well-indexed portals will help you build… READ MORE

For many people, virtual reality (VR) still seems like a thing of the future, especially for businesses that are still wrapping their minds around the necessity of digital and social media. While VR is far from a new concept, the industry has seen exponential growth in the past few years, with huge companies like Facebook… READ MORE

As a business owner, you must make sure that your investment is paying off well. The return on investment (ROI) of any business is sometimes the most critical factor for the upcoming success. As the marketplace evolves, business managers from all over the place are choosing to change their strategies. Human Ressources Matters In any… READ MORE

Marketing Is Changing Rapidly Marketing is changing rapidly as new tools are coming to light. The changes are happening rapidly and they are not always unpredictable. The marketing industry is different from what it was a decade ago. The digital age has revolutionized the marketing industry and it is playing a major and critical role… READ MORE

So, you have assembled a team of skillful individuals and want them to boost your business as much as they can. How exactly do you do it? Clearly, you need to get most out of each member of the team but how do you ensure that they do their best? The Team Environment Is Key… READ MORE

Social media has taken over the business world in such a way that you can easily tell the businesses that are serious about it from the ones that are not. Simply, if they have a social media profile, they want to be competitive in today’s market. If they don’t, they are not interested in building… READ MORE

The field of accounting offers plenty of opportunities for advancement, and many accounting professionals consider opening their own practice to be the pinnacle of their career efforts. If you’re seriously considering opening your own firm, there’s a variety of aspects you need to keep in mind and challenges you should be prepared to face. Which… READ MORE

What exactly are logos and is it right to see them only as identifiers of brands and businesses? How do people look at logos and symbols? Is there an authority that dictates the design process or is crowdsourcing the contemporary way of drawing creativity? Recognizing Logos and Symbols People sometimes use logos and symbols interchangeably…. READ MORE

Implementing marketing strategies can cost entrepreneurs a lot of money. Fortunately, small businesses can take advantage of the Internet to compete with large and already established businesses out there. If you are an entrepreneur, you don’t have to be intimidated by other large companies that seem to be throwing off money for left and right… READ MORE

Planning for disaster isn’t the most glamorous of projects but ideally something that needs to be in place. If your business was suddenly the subject of fire, flood, theft or IT malfunctions, would you be able to continue to operate as normal? Hopefully you’ll never have to recover from any of these, but having precautions… READ MORE

When you think of apps and social media, you probably think of them as things consumers use, or things you can sell, right? They are both something that consumers use, and lately, businesses have gotten a firm hold on using social media to market their business. But one channel, apps, are not being used to… READ MORE

Mobile apps are not going anywhere. In fact, studies show that more and more people worldwide use phones and tablets to go online, rather than desktop computers and laptops. Couple this with the fact that children are discarding not just computers, but TV’s and consoles in favor of their small portable devices. But while it’s… READ MORE

For those individuals or companies that are looking to increase their social media presence, the world of content marketing can seem daunting. There is a great deal of advice and information available that can be potentially misleading. To gain the most out of content marketing, you should focus on three main aspects. By doing so… READ MORE

For good reason, your brand is closely related to your business philosophy. It’s a symbol that empowers you and your staff and inspires your clients to put their trust in something they can relate to. Similar to how your brand affects both employees and clients, so too can your office achieve the same effect. Apart… READ MORE

IBM estimates that 2.5 quintillion bytes of data are created every day – this amount of data is enough to fill 10 million Blu-Ray discs. The rate at which we have been creating data means that in the past two years alone we have created 90 percent of the data that exists today; this data… READ MORE

When starting a business in just about any industry, there are certain things you need to know and remember that will be critical to the survival of your company. In this article, I am going to cover 7 things you need to remember while starting a cleaning business to improve the likelihood of business success…. READ MORE

Website popups are probably one of the most controversial features you can implement on your Website. While some find them annoying, many marketers swear by them. In reality, they are one of the best possible calls to action a Website can have. There are many different ways to implement popups; however, one of the best… READ MORE

Day in, day out, you create web content. You have great writing abilities and the subject matter you share is comprised of topics that your readers want. Still, you have a hard time meeting your content goals. The most successful content creators have a secret – they work with an editor. You could hire someone… READ MORE

Concentration and focus are what makes some people brilliant workers and increases their chances of building healthy and robust careers. On the other hand, these are two factors that, when absent, decrease a person’s general potential. With the growing number of individuals with attention deficit disorder, specialists recommend paying more attention to the issues of… READ MORE

There’s always something happening in the real estate market. As one of the major driving forces behind every economy, it offers a wide range of opportunities for different types of jobs. Due to the lively character of this field, it attracts lots of new entrepreneurs. According to data published by the US Census Bureau, about… READ MORE

Franchising works. That’s not to say every business should franchise or everyone should own one, but they do work. There is plenty of proof that franchising models can be beneficial to both the franchisor and franchisee. However, as with any other business, there are a number of factors that could mean success or failure. Franchising… READ MORE

When you’re sitting in a dorm room, surrounded by books and don’t have any capital, starting a business is a longshot at best. Still, the roots of many startups’ success stories can be traced back to the college. Business ideas and operations are flourishing on campuses, empowered by rapid technological advancement. The entrepreneur’s vision engrosses… READ MORE

Tech is a necessity for any business, so much so that we often fail to calculate what we need when starting a new business. Computers, phones, and tablets are so common that we often do not budget for them. When starting a business, look through this list and take into consideration what you will need…. READ MORE

Almost everyone who has been through cosmetology training and has spent months or years perfecting the art of hair styling or spa treatments has thought of the possibility of working for themselves. Opening your own salon is a dream for many and it’s entirely within your reach to make this dream a reality. Just like… READ MORE

Starting a business is exciting and filled with opportunities for success. Many entrepreneurs use loans from friends or family or rely on credit cards to finance their businesses. Although both of these financing methods seem innocuous at first, failing to make timely payments can affect personal relationships or have a negative impact on your credit… READ MORE

I hear about people who feel trapped working a 9-5 job on a daily basis. They dread Monday mornings, they want to leave as soon as they arrive, and they don’t have financial freedom.They wish so badly they could do something meaningful, but it seems like a lofty goal. But luckily, no one is stuck…. READ MORE

YouTube is now the second-largest search engine next to Google, broadcasting videos to more than a billion users in 54 languages. With a potential audience this large, it’s no wonder businesses are turning to YouTube as a vital part of their social media strategy. Uploading videos is a fantastic way to increase your client base,… READ MORE

Some graduate degree programs, such as MBA programs, seem to easily lend themselves to entrepreneurship. With others, the idea of becoming an entrepreneur might not seem as immediately obvious. Take, for example, engineering. Most people who take the time to earn an advanced degree in engineering are likely to enter the field in some capacity,… READ MORE

When you establish a social-media presence for your small business, do not limit yourself to just posting valuable and informative content. You must also engage in all possible forms. Engagement can be done through liking, sharing, retweeting, as well as by following similar businesses, current customers and especially potential customers. Be a little ambitious and… READ MORE

When apps like Snapchat and Pokémon Go can do wonders for business, then there’s got to be apps to help you stay on top of your finances when you’re running a small business. Owners of small business startups and SMEs often tend to lose their sanity trying to juggle all the expenses that get incurred,… READ MORE

In the dynamic world of social media, you need to humanize your interactions with your audience and make them feel important. Personalizing your mission statement in order to reach out to potential customers can do wonders for your brand. The brand image that your company portrays is the amalgamation of your business’s identity incorporating all… READ MORE

It’s 10 to 2. This is it. Your big presentation to your investors. This is your moment of truth. You have 10 minutes before you step into that boardroom and do the pinnacle talk of your career as an entrepreneur. The clock ticks loudly in your head. Your hands sweat. Your heart races. You’ve got… READ MORE

There are many types of business leaders. There are middle managers, who supervise the grunts and oversee everyday projects. There are directors and administrators, who claim more responsibilities but often still answer to higher-ups. There are executives, who make wide-reaching, long-term plans, hoping to lead businesses to greater successes. Finally, there is the ultimate type… READ MORE

The need for high-quality software-development processes has never been greater, regardless of which industry your business operates in. As companies, their clients and consumers in general continue to move toward cloud computing, it’s never been more important to fill your employee roster with talented developers. However, in today’s competitive market, finding and retaining the right… READ MORE

As much as we may try to deny it, money makes the world go round. The primary aim of just about any business is to make as much as possible. Technology is helping to achieve this goal in many ways and plays a pivotal role in saving as well as making money. There’s an abundance… READ MORE

Blogging is a smart idea when you own a small business because you can get much closer to your customers by simply sharing your ideas with them on social media. However, blogging might not seem easy for small-business owners because they first need to create a consumer base and then get closer to them by… READ MORE

Exhibiting at a trade show for the very first time can feel daunting. With a mountain of leads to take and a plethora of people to meet and greet, it can be hard to know where to start and how to do the very best for your company. Here are a few top tips to… READ MORE

The Internet has earned its reputation for being dangerous. It can be a bad world, with prominent hackers prowling and waiting for businesses to make security mistakes. All it takes is one slip for them to get into your Website or your data and wreak havoc. This is one of the reasons why cybersecurity these… READ MORE

Want to expand the reach of your brand, improve your company’s reputation, build your social media following, and drive conversions? Instagram is an excellent resource that any small business can use. It’s currently the fastest-growing social media platform, and it offers incredible marketing benefits to any business. Boasting more than 500 million active users, Instagram… READ MORE

Congratulations, you’ve got a nice small to medium-sized business up and running, and you’re ready to take things to the next financial level. Bigger customer base, higher revenue, greater profit. Sounds great, right? So, how do you get there? Well, we all know that marketing is the engine that drives sales, and if you’ve hit… READ MORE

Mobile apps have become intrinsic to our lives. They are making life easier for us in more ways than one and their popularity is undeniable. Creating mobile apps makes fantastic business sense for brands and app developers, who want to capitalize on their surging popularity, drive visibility for their businesses and earn loads for money…. READ MORE

Employees are the most valuable assets a company has. Managers know that the success of a business depends on the priorities, resources, and productivity of employees. Business owners need to provide a favorable environment for their employees. This will allow them fulfill their tasks efficiently. Recruitment is a very important exercise. It gives you a… READ MORE

Some believe that social media is a temporary marketing interest, where temporary means unprofitable. However, others have recognized it as a huge marketing leverage and have found numerous ways of taking advantage of it. Marketers claim that social media marketing is an important aspect of any promotional campaign, as Hubspot reported in 2014. And while… READ MORE

In a world where content is truly king, why is so much of it mediocre? For one, most people don’t know what remarkable content is, so let’s define it. Remarkable content is a work of art that people can’t stop reading. It fascinates you and makes you want more. It solves a burning pain, resonates… READ MORE

With the advent of modern technology came the rise of various marketing channels such as online ads and social media. What is little known about these channels is how decidedly intertwined they are. They play the same game and aim for the same goal: better return on investment (ROI). Two of these platforms, email marketing… READ MORE

The growth of a business depends on two major factors: the revenue model and the people who drive the business. The companies that can develop innovative revenue models and hire great people tend to grow faster than the others. Once you have a business model in place, you need the right people to execute it…. READ MORE

Once the global financial crisis hit back in 2008-09, the banking and lending landscape changed quite quickly around the world, particularly in the United States. Banks changed their lending criteria seemingly overnight, and funds became much tougher for businesses access. Since that time, alternative lending institutions have cropped up to fill the gap. However, all… READ MORE

Thanks to the width and breadth of online marketing guides, you likely understand the importance of engaging your target audience. Through blogs and social media, infographics and email newsletters, you can encourage your core customers to continue supporting your business. Yet, while you are expending so much energy trying to keep your customers coming back,… READ MORE

Holiday season is here! If you didn’t manage to get your employees and colleagues gifts during the Black Friday-Cyber Monday shopping frenzy, take your time and think it through. Sometimes huge discounts lure people into buying something that their colleagues don’t actually want or need, and the feverish atmosphere of shopping malls can be distracting…. READ MORE

Millions of people around the world spend many hours each week dreaming about how it would feel to hand in their resignation at work and walk away to do their own thing. However, while it’s a lovely idea to think about, the reality can be quite different from the dream and end up causing a… READ MORE

It used to be that when small business owners were denied loan from banks, they were out of options. But with the emergence of online and alternate lending, that’s no longer the case. There are more types of business loans available online than ever before, which means more opportunities to get funding for your business…. READ MORE

Day after day, you pour everything you have into making your business succeed. You bend over backward for customers, design new and creative ways of generating revenue and make every necessary sacrifice to advance your business’s bottom line. After all that work, how could you possibly waste the hard-earned dollars you’ve just brought in? Surprisingly,… READ MORE

Sometimes the easiest way to learn something is by just doing it. Unfortunately, following this philosophy for search-engine optimization (SEO) is likely to get your Website sandboxed by Google and de-indexed from search results. Too many people simply jump into the SEO game without knowing what they are doing. The results of their “learn-as-you-go” philosophy… READ MORE

Companies of all shapes and sizes need extra capital at some point—it’s simply par for the course in business. Unfortunately, while new startup entrepreneurs often have the highest immediate need for financing to launch their businesses, startups tend to have a tougher time getting financing than small businesses at other stages of growth. Typically, this… READ MORE

No matter what industry you’re in, it’s likely that you use computers every day on the job, in some capacity at least. From marketing, administration and sales processes, through to payroll, finance, and customer service, most areas of business involve computer assistance these days. If you run your venture from home, and don’t therefore have… READ MORE

If you’re a business owner, you naturally view business growth as a good thing. It’s not only exciting but a validation of the merit of all your hard work and continual stream of good ideas. In terms of the big picture, too, a rapidly growing business is also a good thing. You not only give more… READ MORE

When you’re running a small business, at some point you’ll have to send an invoice for the work done for your clients. Proper invoicing is crucial in almost any business, even if you’re one-person show or freelancer. Not so long ago, companies handled their invoicing through paper documents sent via snail mail to another company’s… READ MORE

Have you recently found yourself opening your browser, falling down the endless blogosphere rabbit hole and constantly being slapped square across the face by the topic of “Why it’s Important to Build a Culture for Your Business”? You keep reading about how culture is the asset that your competition can never copy, right? And you’re… READ MORE

Like many business owners, you may have originally decided to start a blog to boost your site’s ranking on the major search engines. Indeed, maintaining a regularly updated blog is one of the best ways to enhance your search engine optimization efforts, but it can help you to achieve a lot more, too. After all,… READ MORE

So, you’ve decided that buying into a franchise looks like the right next step for you. Now comes the tricky bit, identifying a good fit franchise and ensuring you’re getting the best possible deal without falling prey to any unexpected costs, clauses or oversights. From identifying promise and evaluating costs, to scrutinizing the legal nitty… READ MORE

You may have thought being your own boss was going to give you the financial freedom you always wanted. However, running a new business is similar to buying a new home. You think everything is great and you go through an ecstatic stage, until one day everything comes crashing down. You realize that you have… READ MORE

The hiring process is tough. You want to hire the very best candidates, but the job market is so tight right now that the best candidates are gone in just a few days. Want to sort through candidates quickly and find the best ones faster? Phone interviews, if done right, can help you figure out… READ MORE

Top companies are continuously looking for ways to streamline interoffice communications and improve collaboration in order to promote increased productivity. Collaboration allows a single entity (your business) to aggregate the best skills and offerings from each member of the team. If you’re looking for ways to improve collaboration within your company, consider the following tools… READ MORE

SEO and content optimization go hand in hand. Now that Google has revealed content among its top 3 ranking factors, it is even more important to pay attention to write effective content. Thus, your content needs to be interesting and unique, according to the requirements of SEO. Listed below are 4 tips that will help… READ MORE

Looking to start a business? Plan on obtaining financing? Are you thinking of traditional or alternative financing, general terms or a Small Business Administration (SBA) loan? First, you need to understand a few things about the world of business financing. There are many questions you may have about financing prior to jumping into business. This… READ MORE

Although we are moving more toward a world of digital advertising, brick-and-mortar businesses must still rely on physical signage to help bring in customers. Signage is one of the most important marketing strategies for local businesses, as it can be used for both branding and advertising. As with online media, there are a few basic… READ MORE

A powerful B2B Website can help increase organic rankings, organic traffic and conversions. Every business owner should understand how ranking in front of competitors in search engines can help bring in additional revenue. More visitors to a site means more opportunities for conversions, and a higher conversion rate means additional revenue. Business owners understand they… READ MORE

If you’re looking to start a new business, or if you’d like to expand your current business, cash flow is usually the biggest hurdle. While going to a bank and applying for a loan seems like the logical solution, it isn’t quite that easy. Many banks are staying far away from helping out small business… READ MORE

As an online store owner, you may notice that your Website is receiving a high amount of traffic, but you are not making many online sales. This is most commonly due to a high rate of people abandoning their shopping carts and never making their purchases. A SaleCycle report in 2016 notes that sales abandonment… READ MORE

A few months ago only a handful of developers and software engineers were aware of a mobile gaming revolution that was going to engulf the world. A new type of game – Augmented Reality – was getting ready to emerge on the scene and reshape our landscape while the majority of people slept, unaware of… READ MORE

Gardening is said to be one of the most stress-relieving hobbies one can have. If you have extensive knowledge and would love to turn it up a notch with your experience by offering your expertise to other people, you can start your own gardening business. How big your business is going to be depends on… READ MORE

Umbrella Liability Insurance Policies are an overlooked portion of a comprehensive insurance plan for small and large businesses alike. Umbrella Liability Insurance provides an additional layer(s) of coverage over primary insurance policies and coverages. For example, a company carrying General Liability Insurance with policy limits of $1,000,000 per occurrence may elect to purchase an Umbrella… READ MORE

If you have a bit of design prowess, or tend to lean towards the technically inclined side of your group of friends and family, you should consider starting your own web design business. You can start this business from home! In 2016, it’s never been easier for someone to get started building and designing websites…. READ MORE

When I launched my early businesses, I avoided meetings like the plague. To me, business meetings were a hallmark of bloated corporations and bureaucratic government entities, neither of which I was trying to emulate. However, I eventually learned that I was wrong. Well-run meetings can boost the performance of businesses of all sizes. As Henry… READ MORE

More and more people are taking their skills and expertise and moving into the world of freelancing. Whether you’re a writer, a business consultant or a branding expert, working for yourself with a variety of clients is often the preferred way to earn money. However, freelancing also has its downside, and most people who freelance… READ MORE

Marketing is an activity that is critical to the success – even survival – of every business.  Yet in the day to day cycle of business operations, it is one of those functions that can fall to the wayside, be out of date or just plain out of touch with where your business is headed…. READ MORE

In today’s business, employee underperformance has become a growing problem and a common topic of discussion in board meetings. As managers decide to delegate work, frustrations run high as employees are expected to demonstrate good work and know what good results look like. The reality is, however, different. Employees fail to perform for a couple… READ MORE

You’ve seen the movies and shows where young entrepreneurs, adorned in hoodies, sandals, and jeans, built an idea into a fortune. But, that’s not you. Maybe you come from a different time, a different culture, and/or you simply wouldn’t be caught dead in that outfit while in your office. At the same time, however, you’re… READ MORE

We all know that to have a successful business, you need a good business plan. In the same vein, if you want your customer support team to be successful, you need a customer service plan. In today’s competitive marketplace, many small and medium-sized businesses claim to have superior customer service. They position it as the… READ MORE

Many of us have had that fantasy where we work hard for a few years to get things off the ground, surround ourselves with a dedicated team, and then decamp to a tropical location and keep an eye on the business from the comfort of our beach-side lounge chairs. If you’re rolling your eyes right… READ MORE

I love the Internet. It has provided all of us with a boon of information. It allows us to access information instantaneously that we couldn’t have accessed at all 20 years ago. It is great at spreading wonderful, free ideas. Unfortunately, the internet is also great at spreading myths, falsehoods, and half-truths. There are few… READ MORE

Mobile app development has taken huge leaps. Today mobile applications are not just apps anymore – they are solutions to business problems. From a simple weather app to a critical business app, mobile applications have indeed evolved as the capable tools that efficiently support business marketing strategies. However, in order to use the potential of… READ MORE

Taking a leadership role in any company is an exciting, and daunting undertaking. Having to manage and lead employees with more experience and seniority than yourself can add another layer of nerves. While it is your job to lead every employee, many young CEOs also don’t want to step on their senior employees’ toes.  Joe… READ MORE

What business models are there within the niche of handyman services? In order to pick the right choice for your company, one has to fully understand: The Aware Choice When it comes down to business and handyman companies, property maintenance and repairs are an extremely broad yet specialized niche. If you’re the average tradesman and… READ MORE

According to Nielsen Catalina Solutions, radio advertising delivers a bigger return on investment than any other form of advertising. Did that sentence get your attention? If it did, it might be a great way to start a radio ad. It also happens to be true, according to the tabulators of the famous Nielsen ratings. Nielsen… READ MORE

Text-message, or SMS (Short Message Service) marketing continues to be one of the most underrated channels in marketing. Despite the fact that almost everyone has a mobile phone these days, with some people even having more than one, text-message marketing has tended to get a bad rap due to how heavily legislated it is in… READ MORE

Every Webmaster, project leader and business owner must have the necessary resources in order to manage projects. Sometimes, finding the right automation tools and software is quite complicated. There are a lot of tools out there that pretend to give you the right solution; in fact, there’s quite a lot of competition. Acquiring the right… READ MORE

So, you have a great idea, and you’re trying to bring it to the world. That is fantastic. I wish you all the best. Of course, you are probably struggling with one of the main problems that almost all startups have to face: You do not have the massive budget to push your product in… READ MORE

Company intranets have been around now since the 1990s, and lots of businesses have realized the many benefits that they offer. And it’s not just the big corporates, either. Increasingly, small businesses are using intranet software to develop company intranets. So, if you’re a small-business owner who is investigating utilizing intranet software, then congratulations on… READ MORE

Your brand is the lifeblood of your business. Failure to maintain your brand can have significant negative consequences. If you don’t effectively build a brand, you’ll struggle to compete. And now, with consumers making more and more purchases via mobile applications and the Web, online branding is critical to building your overall brand strategy. There… READ MORE

There are more ways to sink a business than there are to set it on a course for smooth sailing. Sinking is easy. All you have to do is the wrong thing. So a good first step is learning what it is others have done that wasn’t so successful, then avoiding it at all costs…. READ MORE

Looks are important in business. Everyone understands this simple fact. But how important are looks with regard to office space? Is the aesthetic value of an office a tangible thing? Companies live and die by branding and image. If you’ve got clients coming to your reception area and rolling their eyes at the décor, you’re… READ MORE

Securing the appropriate finances is top priority when you’re looking to get a small business idea off the ground. Financing for startups can be hard to come by, as there’s often little proof of previous success, and loans given to new businesses are often saddled with risk. While bad credit and stringent loan regulations can… READ MORE

Text-based communication such as email and instant messaging, is quickly and quietly displacing every other form of contact, and many business leaders are beginning to wonder: Does business even need phones anymore? The answer is a short-and-sweet, resounding yes. Unified phone systems are essential for a functioning office for a variety of reasons, all of… READ MORE

It’s time for an office makeover! Now that the summer is in full swing, you might find business slows down a little, as many up and leave for their vacations. If you do happen to be going through a quiet spell, why not use the time productively? Now is the best time to start thinking… READ MORE

Entrepreneurs are all about finding an opportunity and turning it into business. They were among the first to jump on the Internet when it became mainstream, and they fully understand the power of having an online domain for their business. Your domain name, or IP address, is your territory online. It’s your piece of virtual… READ MORE

Our furry friends need a place to stay when we go to work or head out on vacation. If you’ve got the space and the know-how, you can set up a successful pet-boarding business in your home. But make sure you know what you’re getting yourself into first. Here’s a pet-boarding business owner’s advice on… READ MORE

Starting a small business may have been one of the best decisions that you ever made in your entire life. Instead of struggling for a little recognition and a few promotions in a corporate job, you figured out that making money is all about owning a small business and not merely toiling in a bigger… READ MORE

A healthy office design can save you from a lot of stressful experiences. You probably work at least eight hours a day, five days a week—and likely much more. Being stuck in your office for that length of time can be deleterious to your health. Moreover, it is not just your physical state that suffers;… READ MORE

If you’re serious about profits, you need to run your business by the numbers. Since the quality of your product and/or service should be a given, you next need to focus on the numbers to drive your business ahead. Let’s examine the financial statements and projections as well as the specific numbers that you will… READ MORE

Some of the most powerful weapons in any recruiter’s arsenal are their social media accounts. It may be hard to believe, but social platforms have become effective recruiting tools. The Society for Human Resources Management (SHRM) conducted a study in which it revealed that recruitment through social media is widespread. Currently, 84% of firms are using… READ MORE

Starting any business can be nerve-wracking, especially when you are giving up a steady paycheck. While your overhead costs may not be especially high at first, especially if you do most of your work from a home office and use virtual tools, most people can only manage for so long without a reliable source of… READ MORE

As a business owner, you might often wonder how to strike the right balance between work and life. Success is what you try to achieve and maintain, but it is often difficult to find a strategy that works best for everybody; including yourself, your work and your family. Time is the key resource we have as… READ MORE

We could talk all day about the many, many benefits of cloud-based enterprise resource planning (ERP) systems. But rather than overwhelming you with details, let’s instead focus on seven biggest benefits that a cloud-based ERP system can bring to your online retail business. These are the sort of things that’ll make such a huge difference… READ MORE

When it comes to doing business, you’re well aware of how important it is not only to plan well ahead, but also to stick to a schedule. Having a well-defined schedule helps you get things done, on-time, and, with a little discipline and dedication, done well. In today’s market, growing and thriving as a business… READ MORE

We posted this on national coffee day, which is as good an opportunity as any to talk about what successful entrepreneurs do in the morning. Morning routines set the tone for the rest of the day, so what you do when you wake up and have that cup o’ Joe is important. Here are a… READ MORE

Social media is becoming increasingly important for marketing efforts. In fact, it’s now a key component of marketing campaigns for brands worldwide. More companies use several social networks these days to promote their products and services. Before we begin, you should also know that: 72% of all internet users are active social media users Every… READ MORE

One of the toughest things when you start a business is being able to predict cash flow. Spending money on marketing seems like a chore, especially when you have many other tasks to accomplish in your day. Thankfully, blogging exists as a way to help market yourself with little or no money. When you start… READ MORE

If you’ve ever considered doing market research but the amount of money you’d have to spend upfront has held you back, you are certainly not alone. Usually, only firms of a certain size have a budget consequent enough for market research. If you are a much smaller mom and pop business or even a one-person… READ MORE

As an entrepreneur, you need lots of skills in your toolbox, from sales and marketing, through to finance, leadership, administration, and more. However, one of the most important parts of running a business in any industry is communication. Whether you need to convince investors of the merits of your idea, persuade customers to buy your… READ MORE

You wake up one morning eager to turn on your ‘pump up’ Spotify playlist, but for some reason it’s not working. Annoying. You switch to Twitter to check your business’s feed, but that’s not working either. What the heck!? You think the problem lies in your Wi-Fi connection, but its signal is strong. So, what’s… READ MORE

Whether you’re just starting out or have been in business for quite some time, as a small business owner, you are bound to face situations where you’ll need an immediate funding solution. While a traditional loan is seen by many entrepreneurs as the ideal solution to business financing problems, banks may not always be interested… READ MORE

Are you looking for a business venture with little upfront investment and plenty of growth possibilities? If so, the e-commerce economy might be the perfect place to launch your next business. Running an e-commerce business gives entrepreneurs flexibility and reach beyond that of a brick-and-mortar storefront. But before launching and growing an e-commerce business, you… READ MORE

Here’s a hypothetical, yet realistic situation: a customer enters your place of business accompanied by a dog and you have a no-pets policy. Do you turn them away? If you make the wrong decision, you could unintentionally break the law. The Americans with Disabilities Act (ADA) – the 1990 US legislation that prohibits discrimination against… READ MORE

A lot of people want to work from home, but achieving the same productivity in a home office as you do in a standard office isn’t easy. Working from home has lots of benefits; home-office workers can wear casual clothes, run to the refrigerator for a snack, and spend spare time with family. But the… READ MORE

There is a misconception that email marketing is old news. Nothing could be further from the truth. Email marketing boosts sales, allows you to reconnect with customers, establishes your authority and is a fantastic way to generate new leads. At the heart of an email marketing campaign is the email list. But growing a quality… READ MORE

Projects can be quite the stress trigger, especially if you are a project manager. Challenges come in hordes when you’re trying to plan, execute and complete projects within budget and on time. Without proper planning and management, projects can go awfully wrong, to the point where you completely abandon everything you have been working on… READ MORE

Shipping containers are an increasingly viable option for small businesses because of the flexibility they provide to new and growing companies. What once was a simple box is now a completely customizable office or storage space, but is it the right fit for your business? Many business owners rely on mobile office containers not only… READ MORE

Social media is big business, with more than 1.6 billion active users on Facebook, more than 250 million users on LinkedIn, and more than 30 billion shared images on Instagram since its inception in October 2010. Other major players in the world of social media include Twitter, Snapchat and Foursquare, in addition to a litany… READ MORE

Success with a trade show exhibit is about more than just turning up and selling to people. Sure, you’ll want to talk to visitors who are attending with the goal of purchasing or researching new products, but that doesn’t mean that they’ll want to be actively sold to. Brands with stands that only push information… READ MORE

My name is Taylor Walker. I wanted to start this article off with a little back-story about myself. In early 2015, I was attending a local college in my hometown of Sudbury, Ontario, Canada. I was enrolled in an electrical program with the goal in my mind to become an electrician. This wasn’t exactly my… READ MORE

In an increasingly digital world, both large companies and small businesses need to use technology to reach their full potential. Whether you own a brick-and-mortar business, an online store or both, there are several ways to incorporate and expand on technology to increase sales. The following are five great ways to utilize technology to boost your business’s… READ MORE

Having good grammar skills is something that is required of us while we are in school, but once we are finished with our academic careers, and once we enter the business world, we tend to have a more relaxed stance towards grammar. This has been especially true in the past 10 years or so, where… READ MORE

Financial management is an indispensable part of every business, big or small. Contrary to what most people think, financial management is much more than simply bookkeeping and balancing the business checking account. Entrepreneurs need to consider their finances for many purposes, ranging from preparation for survival in bad times to ascending to the next level… READ MORE

Growing a small business takes dedication and hard work, not to mention a good chunk of change to turn a dream into reality. The U.S. Small Business Administration estimates that starting a small business can cost anywhere between $3,000 to $30,000, depending on the size of the venture. Since small businesses take time to mature,… READ MORE

No business can survive without marketing. Marketing helps you tell your target audience that your product exists and solves a particular need of the target audience. In fact, in a saturated market where every business is vying for the attention of the same target customers, what you will face are marketing wars. Tremendous competition demands… READ MORE

Email is one of the most frequently used tools in today’s marketing world, and both businesses and consumers know it. 72% of consumers prefer to communicate with businesses through email and 73% of marketers think that email campaigns are crucial to their success. There are numerous email marketing tools out there, from MailChimp to Aweber,… READ MORE

House flipping is an enticing venture: buy a cheap home, give it a facelift, and sell it for a $30,000 profit. However, the reality behind this real estate venture is harsher than one might expect. Flipping a home takes a ton of capital, time, and hard work before it can become a lucrative investment. If… READ MORE

There are obvious benefits to putting forth a green face for your business. Modern consumers love supporting brands that care about the environment, so by seeming eco-friendly, you can attract more (and more loyal) customers, which means bigger profits and more success. However, for many businesses, there is a substantial difference between looking green and… READ MORE

Mistake #1: Starting a business without an entity In most states, securing a business license or registration is required to operate a business, but this process is different from incorporating or organizing a company. Unless you register for limited liability corporation, or LCC, protection, the partners in the business can be held liable for anything bad that… READ MORE

The gig economy has created a legion of self-employed workers, who are bereft of employer-sponsored 401k and pension plans. Many of them took the plunge into the life of freelancer, consultant, or entrepreneur—or were thrust into it—without any financial planning beyond, “Can I pay my rent?” The most common mistake that these workers make is… READ MORE

It’s the question all of America is asking: What will happen to Brangelina’s grapes? OK, maybe not, but small-business owners might be curious to find out what the fate of the French winery Brad Pitt and Angelina Jolie own together will be now that Jolie has filed for divorce. While we don’t yet know exactly… READ MORE

Over the last 10 years or so, “print” has become something of a nasty word among those advertisers clamoring to be a part of the digital land rush. Lost in the hype about social media buys and online presence, though, is the fact that old-fashioned magazine advertising still works. Related: The Secrets to Effective Magazine Advertising… READ MORE

Entrepreneurs and savvy investors are always on the lookout for a lucrative new business venture, and for years, many have found great success in the real estate sector. If you’re considering a foray into the world of real estate, take the following facets into consideration. It Can Be a Safer Bet than Stocks While stocks… READ MORE

What we’ve experienced over the past few decades is a shift away from the self-carved path of earning your own dime to a well-trodden one in which the young professional is filtered through a series of coffee runs into the corporate world. Young entrepreneurs should and often do challenge this system, and in doing so… READ MORE

Looking for that perfect small business idea? Seems like every time you look at your news feed, another disruptive technology is taking over. All the good ideas have been taken and there is nothing left for you to do but stay stuck in your dead-end job, right? Wrong! As a millennial, you don’t have to… READ MORE

Lots of people talk about starting a business. Many are attracted to the idea of “being their own boss” and the imagined freedom that comes with it. But not everyone has a great idea that’s going to get them on Shark Tank. That’s why many would-be entrepreneurs turn to the world of franchises in order… READ MORE

The restaurant industry isn’t always the kindest to entrepreneurs, and many find that after a successful (or unsuccessful) foray into the world of food service, it’s time to put down the apron and menus and sell their restaurant for a nice profit. Whether you’re looking to leave your restaurant because of financial strain or simply… READ MORE

When you’re launching a business or trying to grow it from the ground up, there is generally much time spent on attracting as many customers as possible. You want to please each of your clients so that they shop with you again and again and also refer you to their friends, colleagues, family members and… READ MORE

As a business owner, you may think that some new marketing trends relate to only multination corporations and not your local company. True, there may be some things out of your marketing budget’s reach, but in reality, most of the tools that are rocking the big business world are just as easy for small businesses… READ MORE

When it comes to owning a small business, everything from determining what color the door should be painted to choosing how to advertise your brand is a huge decision. One of the most important decisions that will be made is how taxes will be filed for your business. Should you file them yourself or should… READ MORE

Businesses are often faced with monetary issues and questions abound with regard to from which resource they should find funding. As a business owner, you could either opt to self-finance or get a bank loan for your small business. Approximately 50 percent of small businesses face failure or inevitably have to close down, mainly due… READ MORE

In online marketing, social media is the best way to get the word out about what you do. However, it isn’t as simple as just putting posts out there and hoping someone comes along and reads them. If you need some help getting yourself noticed online, these twelve tools can help. Research tools 1. BuzzSumo:… READ MORE

Many entrepreneurs believe that once they’ve created a logo for their company there is no need to ever revisit this issue, or at least not in the near future. What they don’t understand, however, is that a logo is, in many ways, a product with its own shelf life. Refreshing your logo means refreshing your… READ MORE

For some time, the focus of marketers has been on video marketing. Never before have video campaigns garnered such huge interest and enthusiasm from marketers. This form of marketing has gained widespread interest because it has become the most effective method for converting prospects into potential leads. So, why is video marketing such a popular… READ MORE

Marketing is critical to the survival of a small business. What matters most for successful marketing is creativity. A campaign should be neither expensive nor pompous. It needs to hit the intended targets, and it has to have a special X-factor to win the attention of the public. A few good approaches are analyzed in… READ MORE

Sure, it’s easy to get people together for a holiday party, but generating that same type of excitement after New Year’s Eve is difficult. This is when you earn your stripes as an effective leader – it’s up to you to keep the office camaraderie at peak levels and plan some fun events for your… READ MORE

You’ve probably learned some basic accounting techniques – after all, it is your livelihood we’re talking about. It’s in your best interest to know as much as you can, but you might have a banker with whom you have already established a relationship. At some point, however, you are going to need help, specifically professional… READ MORE

There is one main goal that most, if not all, businesses share: growth. There are many ways to achieve growth, but one related question is: Should businesses outsource their operations or perform them in house in order to grow? Outsourcing is defined by the Balance as “the strategic use of outside resources to perform activities… READ MORE

Once a business is running successfully in a domestic market, it’s common for entrepreneurs to expand abroad in order to attract new potential customers. There are many benefits of moving your business into global markets, including new opportunities for growth and sales, and the opportunity to make your business more competitive in your industry. However,… READ MORE

We all know that blogging is not a get-rich-quick scheme. For your blog to be successful, you need to put in a lot of hard work. You don’t just want to create a blog; you want an insanely successful blog. And you don’t have all the time in the world. You need your blog to… READ MORE

Team projects have become the norm in companies, especially since collaborative efforts tend to bring more creativity than individual projects. In order to be successful, businesses must not only be efficient but also effective. The two go hand in hand when it comes to completing projects and improving a business’s bottom line. Business owners are… READ MORE

Having a separate credit card for your business expenditures comes with numerous advantages. It allows you to keep track of the operating cost of your business, independent of your personal expenses. This also enables you to gauge company’s budget. In addition to that, at tax time, having a record of your business expenses makes filing… READ MORE

How do you make your content stand out from the crowd and work for your business? Keeping an emphasis on the word “valuable” is a good start. Your aim is to inform your target market by providing relevant and valuable information with the intention of creating loyal customers. An informed audience should offer its loyalty… READ MORE

These days, you can find various statements on the Internet claiming that SEO is dead. But is it really? In recent years, Google has cracked down on some of the negative practices that were used to manipulate the rankings, and many SEO practitioners dwelling in the ‘black-hat’ area of the game felt the punch thoroughly…. READ MORE

Penetrating and thriving in an oversaturated market is no small feat, but it is possible. If you have a product or service that is similar to that of many other brands in the market, or if you’re trying to fill a need that has been covered, what’s going to set you apart from your competitors? How… READ MORE

Before starting their dream business, a lot of people’s finances are tight. One way that many people choose to save money in this instance is by doing the incorporation themselves instead of utilizing a company specializing in incorporation. But it may not be worth the money you save for you to do it yourself; in… READ MORE

There’s nothing more important to a small business than its employees. If your employees are happy, their productivity will increase, and that’s exactly what you need to help your business grow. Making small changes to habits will drastically improve the levels of productivity and office efficiency in your business. This will allow you to get… READ MORE

South Florida, home to golden beaches and massive swamps, is tailor-made for business startups. A growing population, a tourist friendly atmosphere, and access to rail, road, and seaborne shipping means that your startup – no matter what it does – will have everything it needs to succeed. Miami, the largest city in southern Florida and… READ MORE

My name is Dan Rusu, entrepreneur and proud owner of This is my story on how I managed to seize the opportunity and how I was able to double my sales to $10,000 in just one month. Our business provides shoes that light up for everyone, from toddlers to adults. With a range from… READ MORE

Though 360 video–also called “immersive video”–technology has been around for several years, it didn’t become prolific until Facebook and YouTube put their weight behind it. The social giants started encouraging uploads of 360 videos on their sites and supporting the stitched content in mainstream ways. Now businesses can take advantage of the marketing potential of… READ MORE

Businesses have realized the importance of having a website in addition to their physically located outlets. While the wave is still high, you don’t need to ride in it just for the sake of it but for the benefits that it brings to your business. There are millions of websites out there, and not every… READ MORE

The typical startup consists of a very small team and in some cases may be just one person. The crucial initial stages of your company’s life are an ‘all-hands-on-deck’ scenario. Without the determination and dedication of everybody on the team, business opportunities can pass you by and leave you struggling to survive. Startups need two… READ MORE

Your Website is more than just a reflection of your company; it’s the anchor that holds your entire online presence together. It’s the face, but also the heart and brain, of your brand identity. It takes a visitor fewer than ten seconds on a site to subconsciously decide whether it is trustworthy. Since each visitor… READ MORE

Being a real estate agent, our biggest concern is to get our marketing strategies right. This will not only help us expand our presence in the real estate market but also enable us to gather more leads. The endless competition that we face and the new trends that keep popping in this industry can be quite nerve-racking…. READ MORE

Security measures in the modern world cannot be discussed without mentioning CCTV security systems. The advancement in their design and capability has placed them firmly in the front row of the most used security systems in small businesses. Security is extremely important across all walks of life, as a way of maintaining safety of individuals,… READ MORE

You have a great idea for a business. You want to do this. Is that enough? Unfortunately, it’s not. Many new businesses are doomed because their owners don’t know how to attract a target audience. Lack of experience is a serious disadvantage. However, it’s not a problem you can’t solve. Even complete newbies can develop… READ MORE

If you’re looking to earn an additional income income with your small business, you may be considering investing. Forex trading is a particularly popular option, though if you don’t have any knowledge or experience, it does come with some pretty high risks. Here we’ll look at some of the best investment options for small businesses… READ MORE

In the dynamic world of social media, you need to humanize your interactions with your audience and make them feel important. Personalizing your mission statement in order to reach out to potential customers can do wonders for your brand. The brand image that your company portrays is the amalgamation of your business’s identity incorporating all… READ MORE

We all have dreams that we will become bosses at some point in time be it by climbing ranks from junior positions or when we start our own ventures. Growth is inevitable in this case, and we should embrace it in all measures. There are various risks that you will take along the journey to… READ MORE

Most entrepreneurs understand the importance of research in the development of a new business, but few recognize that the result of that research is incredibly precious. Not only does your research inform your starting strategy, but used properly, data can guide all aspects of your business, from marketing to digital security. In fact, data science… READ MORE

If you are here, then you may be thinking about investing in the real estate market. And there is no doubt that you have come to the right place. Real estate investing is a straightforward process, so don’t panic. The only thing that you need to do is stay patient as it will take some… READ MORE

A safe employee is a happy employee. Employees like to come a workplace in which they don’t feel put at risk. Sounds simple, right? Well, actually, things can be a little tricky sometimes, and even basic things can be overlooked while you’re in the rush of all your other tasks. We all forget from time… READ MORE

Creating content for your business blog is not enough. To truly succeed in today’s competitive world of business you must have a structured content marketing strategy in place. You can create blog post after blog post, but if you do not know how and when to publish your material your efforts may be wasted. Marketing… READ MORE

Since we are living in the age of credit and debit cards, businesses owners must be extremely careful. Everything is paid for online or using bank accounts. There are almost no cash payments anymore. Now, when it comes to doing business online, you need to enable your customers to pay using their credit cards. Otherwise,… READ MORE

Nobody wants to read a boring blog. This is why it is important to make sure that your content is interesting enough to grab people’s attention. You need to have a passion that will drive your blog. If you are not passionate enough, you cannot make your blog work. Every blogger has a touch of… READ MORE

The best way to achieve the best results in your SEO campaigns is actually by making use of the right keyword research tools. While SEO is not limited to keywords alone, they form an important base for search engines when responding to search queries. Using certain keyphrases can either help to improve or lower your… READ MORE

Small-business owners are always on the hunt for money-saving tips and strategies. As we draw closer to tax season, it’s important to take a look at your business finances and determine what exactly you’ll owe to Uncle Sam—and what you might be able to deduct. Keep these tax tips for small businesses in mind. Travel… READ MORE

One way the success of a business can be measured is through its performance on the financial markets, as the biggest and best companies in the world are those that do well there. In order to be a success, therefore, those working for a business should have a good understanding of financial markets. It can… READ MORE

When it comes to the current landscape of business, there are more than enough hurdles to climb. The good news is that with the rise in technology, everyone is able to compete on any and every given landscape and front. However, this can also be seen as a somewhat negative because with the increased levels… READ MORE

Though it’s not impossible, it’s highly improbable that you will find business success without relying on a handful of technologies. Software is becoming more complex every minute, providing businesses specialized resources for particular processes. Conducting business “the old-fashioned way” without devices and apps is inviting unnecessary risk through your front door. The business world moves at… READ MORE

Nowadays, many online businesses are looking for ways to promote their brand and advertise their products and services. The best way to do this is to drive massive quality traffic to their Websites so that their target audience can get the information they need. This is where content marketing comes in. Surprisingly few businesses are… READ MORE

Social media is one of the most effective marketing tools for small businesses. It is a tool that gives valuable information regarding target customers, their likes and their shopping trends. At least 70 percent of the people who use the Internet have one or more social media profiles. Thus, when businesses use social media marketing,… READ MORE

As a small-business owner, you are probably chiefly focused on growing here at home. However, the majority of the world’s consumers live outside of the U.S., meaning that entrepreneurs who don’t at least consider expanding internationally could be missing out on major growth opportunities. If you are thinking about growing your business overseas, there are… READ MORE

“Pay myself first? I can barely pay myself at all, let alone do it first!” If that sounds like you, you’re not alone. Many business owners struggle with the “pay themselves” issue every day. But let’s state the obvious here: even business owners have to eat. You likely started your business so you could pursue… READ MORE

Whether you are new in business or a seasoned entrepreneur, you will face a challenge with the sales of your products and services sooner or later. There Will Always Be Someone to Challenge You There will always be someone to challenge you, no matter how well you have shielded yourself. In order to beat the competition, retain… READ MORE

Good primary- and secondary-level education is considered to be the foundation of a sound future. As such, plenty of stress is laid on children to pass their examinations with flying colors. This has lead to an increase in demand for tutors who can stimulate the minds of gifted students and assist students with their studies… READ MORE

In the current economic landscape bustling with competition, small and medium-sized businesses (SMBs) must employ digital tools in order to survive and eventually thrive. While many developers still focus on larger enterprises, the good news is that there is a burgeoning market for SMB software solutions that cover virtually all aspects of business operations. Here,… READ MORE

Regardless of cultural differences, people are generally the same the world over. We all want fresh air, clean water, good food and happiness for ourselves and loved ones. However, all similarities aside, things can appear vastly different from one country to the next. Everything from currency to women’s rights varies depending on where someone lives… READ MORE

Bankruptcy is a word that is dreaded by every business owner. This is probably with good reason, as although rates of insolvency are decreasing, they still remain quite high. Most ventures do not make it past the first several years. What most people do not know, however, is that bankruptcy is not a death sentence…. READ MORE

Presentations can be a challenge. On the one hand, there is a tremendous amount of knowledge and information that you will want others to have and to see. On the other hand, you should also be conscious of the fact that just because you are in love with an idea or with a point of… READ MORE

Many potential entrepreneurs avoid working in real estate. The industry can be overwhelming to newcomers with its size and complexity. However, entrepreneurs who can manage to cut through the clutter can invest in real estate successfully. Here are some simple tips to help entrepreneurs to make smart investments in real estate. Be Aware of the… READ MORE

Marketing is an important aspect of running a successful business. It is essential for all businesses no matter the size. Large businesses always have a large part of their budget dedicated to their marketing strategies. Small businesses often do not have the opportunity of setting aside a large budget for marketing, but that does not… READ MORE

When it comes to shipment of products, shrink wrap machines always come in handy, as they are famed for grouping and protecting any and every product being shipped. In almost every case, the products are wrapped using a plastic shrink wrap film, which, when heated, shrinks and takes the shape of the product for the… READ MORE

Every entrepreneur dreams of starting a business that generates millions of dollars in revenue, but the reality of running a business is something different altogether. You are probably familiar with a frequently quoted statistic that suggests that 90 percent of startups fail. Whether or not that number is accurate is debatable, but it’s true that… READ MORE

Communication plays a very important role in the personal and official life of a person. Relationships cannot flourish without proper communication. The quality of internal communication reflects the standard of the company. Little or poor standards of communication can be bad for your business. Communication skills also help a person succeed in their personal journey…. READ MORE

Marketing is the best way to increase sales. Good marketing strategies include unique content that increases the customer’s awareness about the business or the product. The use of distinctive content to gain a large number of customers at a time is known as content marketing. Content marketing is a very effective way to disseminate important… READ MORE

In the hustle and bustle of modern working life, office environment trends are constantly evolving. Furniture experts Race Furniture are at hand to tell you why and how you should make some simple tweaks to your office environment so you don’t get left behind. Retain Current Staff and Attract New Talent As Millennials and Generation… READ MORE

A lot of people think that starting a business is hard and that it requires the huge amount of capital. A lot of would-be entrepreneurs get stuck early in the process because they think that only a certain type of person has that qualities it takes to be successful business owner. The reality is that… READ MORE

Search Engine Optimization continues to remain a headache for many website owners. Actually, if you own a business today, you need to have a website, and by extension that means that you will have a headache as well. The thing about SEO is that it is not straightforward, and it is not simple. There is… READ MORE

The demand for smooth accessibility is increasing among the Web users. The services capable of creating seamless and simplistic experiences are gaining popularity among those users. Some UX design trends are ruling the world of Website design in 2017. Adopting these trends will save you from lagging behind. Skeuomorphic Parallax Card-Based Designs Cards Web designing… READ MORE

Becoming a successful entrepreneur is a lot like eating a sweet-and-sour candy. It tastes sweet at first, but then you get introduced to the sourness. It’s important to understand the pros and cons of running a business rather than living in a fairytale. Here are some challenges that entrepreneurs face and the solutions that they… READ MORE

Tech skills are in high demand these days, and from printed circuit board (PCB) design to data science, it’s good to have talents and training in tech fields. But going solo as an entrepreneur is another thing entirely, and there are dozens of pitfalls and barriers to success for any business. In fact, 8 out… READ MORE

Being a small-business owner comes with a lot of stress and worry, but it is more than worth it in the end to be your own boss. One of the first things that business owners have to contend with is how they will approach their marketing and advertising. There are a variety of different advertising… READ MORE

Search engine optimization has been the talk of the town for quite a while now and is the go-to method when it comes getting Websites ranked higher in popular search engines such as Google, Bing and Yahoo, as well as social media, including the likes of Facebook, Twitter, Instagram or LinkedIn. In order to increase… READ MORE

Time is gold. It is very important to use the gift of time wisely. Making the best possible use of time is known as time management. This is a process of planning time spent, and it ideally results in an increase in a person’s effectiveness, efficiency and productivity. It is not really a difficult concept,… READ MORE

It goes without saying that keeping data secure is one of the major concerns for any business. Information is power. Hackers looking to steal financial information, unscrupulous competitors wanting to steal corporate secrets, or even state-sponsored cyber espionage are all threats that businesses face every day. The human behind the keyboard has been and will… READ MORE

It is a well-known fact that not all new businesses succeed. In fact, a large number of up-and-coming organizations fail within the first five years of their inception. While there are many factors involved in these collapses, one of them is the inability to get ahead quickly enough. There should be a minimal amount of… READ MORE

Your customer service sets the tone for propagating your business culture and values to your target customers. It’s easy to overlook this aspect of business and place too much emphasis on marketing and sales, but you should keep in mind that positive word of mouth can do wonders for your business. Colleges stress the importance… READ MORE

A business cannot survive without customers, so reeling in new ones constantly is a smart idea. Most businesses have a certain pattern that they follow to bring more people in, but only a few know about specific tips and tricks that change the whole game. All in all, there are many tips and shortcuts out there,… READ MORE

Customer suggestions tell you what your customers really want. Effectively using consumer suggestions is a must for any industry looking to provide customers with the products they want. When buyers are glad about their experience with your company or product, they will keep coming back, and they are likely to refer others to you. In… READ MORE

Keeping our homes clean on the outside is just as important as keeping them clean on the inside. Farms and other outdoor businesses also need attending to. Pressure washers can give you the ability to accomplish this task in minimal time. So how do you know if a pressure washer is a right investment for… READ MORE

Customers trust third-party recommendations more frequently than a brand itself. And it makes enough sense if you consider it in a more special perspective. People tend to not trust on an individual at a cocktail-party who reached you and boasts about herself/himself spurts fun facts regarding his/her qualities to encourage you to become acquaintances. But… READ MORE

Impactful local marketing needs to be an amazing combination of search engine optimization (SEO), content marketing, social media advertising, and pay-per-click marketing. As the magic of social media marketing expands, more and more local vendors are walking into the den and getting themselves a distinct edge over their neighboring vendors. Unfortunately, there are several who… READ MORE

Singapore is quickly turning into one of the most powerful nations in the world. In this post, our friends from discuss the co-working environment in Singapore. Thanks to a business-friendly environment, Singapore easily became a major IT hub in the Asia-Pacific over the past decade. The growth of its business sector saw the influx… READ MORE

Packaging services serve a lot of purposes for both the manufacturer and the receiver of a certain product and are regarded as a complex process of placing a certain good inside a container. It has a lot of purposes, the main one being to protect the product inside from a series of factors with complete… READ MORE

In today’s scenario, no business can be counted safe from security breaches. Renowned companies are preferred targets for hackers but small businesses face security issues too. It is always suggested to be alert and keep yourself updated regarding business security methods. Small businesses are more and more victims of data breaching. According to experts, these… READ MORE

What comes to your mind when you hear of event ticket booking software? Development in the field of technology has made things easier for everyone and embracing these changes has become the best option for all of us. Event ticket booking software is evidence of how technology has made it easier for businesses to target… READ MORE

Making a living as an author is almost impossible without planning. Literary work requires daily effort, but the inspiration to write can be fleeting. Still, actually getting book written and published requires careful preparatory work. Writers need to blend inspiration with preparation. Planning, therefore, is important for would-be authors who want to get their work… READ MORE

Despite the grim economic outlook for most industries, the real estate sector seems to be flourishing day by day. Several expert reviews and emerging trends of 2016 indicate that real estate will be a good investment in the coming months and years. There are several factors for the rise in growth of this sector, which… READ MORE

A good product idea is not the only factor that determines the success of a business. To ensure the long-term success of any type of business, entrepreneurs can adopt the latest innovative technologies to streamline business functions. One easy way to simplify various business processes is to build a collaborative platform. Evolving technologies have made… READ MORE

The first appearance of PDF, or Portable Document Format, was in the early 1990s. Back then, sharing documents between two computers was a problematic experience. Thus, the world needed a file format with fixed formatting. Nowadays, PDF is one of the most popular document formats. With PDFs, the person who receives a document will see… READ MORE

Today, success in business requires a combination of qualities: flexibility, organizational skills and good planning. These are just some of the ways to ensure your small business thrives. Growing your business is crucial for your business’s survival and your economic well-being. But like other small-business owners, you may not have the perfect blueprint that can… READ MORE

Since customers look for access to many types of information more quickly than ever before, brand promoters can no longer depend of mass media advertising movements to convey both service and product utility and brand awareness. The days of marketers depending on push marketing movements and cost incentives to keep share of wallet and voice… READ MORE

Influencer marketing tools are helpful when you, a brand owner, need to promote your product. You might be popular enough that your audience is already impressed by your product; you can find celebrities and them for promotions. But for those businesses that need some help, HYPR is a forum that enables you to easily search… READ MORE

The primary job of a personal trainer is to conduct sessions with clients and make sure that the clients move towards a positive goal of taking care of their body. Apart from spending hours behind making up schedules for their clients, sticking to a certain exercise regimen, and making sure that everything works out for… READ MORE

We’ve said goodbye to 2016 and heartwarmingly welcomed 2017 into our lives, and with this special occasion we and our Ottawa personal injury lawyer have come up with some tips that will help ensure you and your family’s mental and financial safety throughout the whole year. Make sure you stay faithful to these tips in… READ MORE

I started BusinessTown twenty years ago to help people “start and run a small business without losing their shirt, their sleep, or their sanity!” At that time, I was running three other businesses and writing books on small business in my spare moments. Today, I am re-launching BusinessTown with totally updated and expanded content, a… READ MORE

When you decide to be your own boss you’re faced with many emotions. There’s a certain excitement that comes with running a successful business, making the important decisions, establishing your hours, and working on your own terms … But then there is this anxiety as well in not knowing if you will succeed. The chance… READ MORE

A career in sales can be both lucrative and rewarding – at its heart, the business is about being able to effectively communicate and convey a passion for what you do, and the goods and services you represent. It takes interpersonal skills, as well as unique, specified knowledge, usually honed over time by motivated salespeople…. READ MORE

Many of us become disillusioned with our career path at one point or another. That, or we have yet to choose our path. If either of these cases sounds like you, then a forex trading career may be the ideal next step. The forex market is the world’s largest, and by far the most lucrative…. READ MORE