The most critical question for the small business investor is this; “what is it that makes one business a bit more interesting than any other business?” And that is the question you need to focus on as you make your case to them. With so many small businesses in the U.S., but only a few research services, there are fantastic opportunities… READ MORE

When you’re in a hurry, you make stupid little mistakes that are easily avoidable. As the old saying goes, for those who wait, good things will come, but at the same time, you can’t let life pass you by! So you must find some balance between action and patience. Establishing a line of credit can… READ MORE

  Helpful or Harmful? Thanks to the increased ease of connectivity we’ve all experienced over recent years – not to mention the ever-increasing convenience and affordability of wearable tech – it seems that so-called ‘life tracker’ apps are claiming a larger share of the download market every month. However, the tracker app genre as a… READ MORE

The internet is arguably one of the most used tools in businesses. Employees use the internet on a daily basis, and in doing so, they could be making your business susceptible to a potential cyber-security attack. Most businesses throughout the course of their lifetimes will encounter a cyber security threat in some form. These threats… READ MORE

Live casino games are a great way to earn passive income – from the comfort of your own home, and while having a great time too. Players stream real-time footage of world-class croupiers right from any compatible device, such as their desktop, phone, or tablet. Games such as live roulette, live blackjack and live poker… READ MORE

From strategy to marketing to recruitment, there are many critical components to a company’s growth and success. Yet businesses live and die because of cashflow, and can be a tricky balance to get right. Getting paid regularly and on time can often make or break a business, and few things are more stressful, frustrating and… READ MORE

Are you running your business in the most efficient way possible? If not, it may be time to consider hiring a mentor on whom you can rely. A huge number of successful entrepreneurs have achieved their success because they decided to hire people that guided them along the way. Below are some of the main… READ MORE

Every business needs an HQ, but what factors play into whether or not a  building will actually be suitable for becoming your HQ? You might want to build your own building, but that comes with its own implications and factors to take into consideration. In this article we will be taking a look at the… READ MORE

Starting a blog, whether as a business or just for pleasure, has been popular for a couple of years now and having a company blog is almost considered a must. However, the huge and growing number of bloggers, no matter the niche, is mainly because of the great opportunity to earn a decent amount of… READ MORE

Going with the crowd has never been a viable strategy to emerge as an industry leader. However, adapting tactics from corporations that have done it all in the enterprise industry is smart play. It boils down to a strategic mindset, the right marketing automation, and proper allocation of budget – things an enterprise of any… READ MORE

While owning a business without a website is certainly possible (take my father’s bait and fishing shop in Northern Indiana, for example, it’s not something I would suggest, regardless of your field or industry. In the modern world we live in today, a business site is one of the hardest working and under appreciated employees… READ MORE

To anyone who feels as though they are drowning in a sea of debt, any possible solution can be appealing. If much of this debt comes from student loans, the options for dealing with it are limited, to say the least. Student loans are governed by an entirely different set of laws, terms, and regulations… READ MORE

There are many social media platforms online, but there are only some social media platforms with millions and billions of users. Most people generally spend a lot of time on social media, especially the Facebook. According to the statistics, the Facebook is the largest social media platform with over 1.8 billion users worldwide and now,… READ MORE

Increasing online sales is the most critical goal for most businesses thanks to the expansion of online selling platforms and opportunities. From small online stores to giants like Amazon and eBay, increasing online sales could mean the difference between survival and demise. Effective online marketing strategies account for a huge sales margin in companies across… READ MORE

This is a really murky topic because many people with bad credit could really benefit from personal loans, but because of their low credit scores, they do not believe that they are going to qualify. To help set the record straight, we are going to discuss the myths about bad credit personal loans today. And… READ MORE

Home equity line of credit (HELOC) Do I have options to get a home equity line of credit when I have bad credit? Many people ask this question. Just remember that putting your home on the line comes with its own risks. Even so, a HELOC is one of the best loan options for persons… READ MORE

The latest MacBook Pro is far from perfect. Even Phil Schiller, VP of Apple Worldwide Marketing, has gone on the record to apologize for model’s boring upgrade. Schiller promises the next one will definitely be better, but we won’t see a new Pro until at least 2018—which means we have to work with what we… READ MORE

It is the buzzword for every internet user. The cloud has become so common that everything on the internet seems to be happening on the cloud. Cloud storage, analytics, sales are just some of the terms being bandied around as businesses try to leverage this revolutionary phenomenon. Cloud computing is all about internet access, storage… READ MORE

In the present world, blogging is becoming one of the most prevalent ways to make money through the internet. If you are keen on making the most out of your business, blogging can prove to be very handy provided that you get the right assistance and are determined to succeed. We have analyzed some of… READ MORE

When you mention Silicon Valley, people’s first thoughts are software and tech giants. Any successful business nowadays inevitably relies upon its ability to have the various departments keep up with the most up-to-date solutions, and technology from the valley is there to save the day if they run into any problems along the way. We… READ MORE

A lot of business owners understand the great benefits of SEO and its potential to transform organic visitors to long-term customers. However, many of them do not fully understand how to use these benefits to their advantage. Instead of giving hypothetical ways to increase organic traffic to a site. Here are some effective ways to… READ MORE

As a web designer, it is very difficult to wear all the hats at the same time. Every web owner is familiar with a particular aspect of the designing process. Perhaps, they might not be aware of the back-end facts of the entire designing process thus demand a better UI and UX. However, a designer… READ MORE

Fresh talent in your company can soon turn into a rival for your business. If you manage your team well, however, new blood can become your greatest asset. Competition has always been the name of the game, but even more so nowadays. Technological advancement is driving market change at a frenetic pace. New opportunities are… READ MORE

Instagram is certainly shaping our future. Instagram is supposed to be a treasure house of future memories in the form of short videos and pictures that help us to see what is taking place in the lives of our family, friends and even our communities. Instagram was introduced in 2010 with just a humble objective… READ MORE

Every business owner wants their website to perform well. The business website of today needs to be more appealing and attractive for better conversion rates. The one thing that affects conversion rates greatly is website speed. Customers can’t take any action on the website until it finishes loading. Google’s Matt Cutts and Amit Singhal hinted… READ MORE

  If you’ve ever started a business and failed, you might feel terrible about the loss of time, effort. and money. In fact, you may even have beaten yourself up for like lack of motivation, laziness, partnering up with the wrong people, and so on. Besides damaging your self-esteem, this type of thinking also misses… READ MORE

We’re over a quarter of the way through 2017, but it’s never too late for your small business to step up its marketing efforts. It’s also the perfect time to review how well your current marketing strategies are working for you and make any necessary changes. Worried about cost or time? Don’t worry, we have… READ MORE

  Some people say that leaders are born and bosses are made; others say that leaders are chosen while bosses are dismissed as individuals who have a hard time following orders. Being a boss and being a leader are different concepts, but they are also interrelated enough for some people to play both roles. Even… READ MORE

  Anybody who has had the chance to work in marketing knows that being a part of a team is not a walk in a park. With the heavy workload that keeps piling up and many different distractions a modern office comes with, staying organized can be a challenging task. Even if you have created… READ MORE

Most articles you read about business have been written by freelance writers who have no business experience and have no idea of what they are talking about. My name is Bob Adams. I have started dozens of businesses and made millions of dollars. I also have an MBA from Harvard Business School. I have run… READ MORE

  The very thought of posters has become so mundane due to the clichéd ideas that were attached to the making of it. Typical borders with boring shades filled with text and a background watermark and logo. Posters are so much more than that in today’s marketing and marketers have explored to find effective, quirky… READ MORE

  Many businesses are started because they were a lifelong dream for an entrepreneur. Maybe even a passion. Sometimes, people just start a business in a desperate bid to make some money. Whatever your reasons are, you need to keep in mind that it will take a bit of money before you can begin to… READ MORE

  At a glance, becoming an entrepreneur seems like the best possible career choice. Who wouldn’t want to start their own business, be their own boss, and make loads of cash? We wish it were that easy! Unfortunately, only a handful of people who go into business for themselves succeed and become profitable entrepreneurs. What… READ MORE

  Capable leaders have never played a more important role in the business world. They are able to dispel clouds of doubt and uncertainty and illuminate the path ahead even during the darkest of times. Still, not everyone is a natural-born leader. In fact, most of us need to work diligently in order to acquire… READ MORE

Search engine optimization (SEO) is an integral part of contemporary business yet it is also greatly misunderstood. A quick search for SEO on a search engine will show you many results claiming SEO is dead. In fact, many webmasters who used to be great proponents of SEO strategies have changed their views after realizing they… READ MORE

  Have you ever found yourself saying “Wow! This company gets it right!”. Oddly enough – this doesn’t come from the experience with the product or premium service. It stems from interactions with the people in the company, the moments in the sales funnel and customer service that make you feel appreciated and respected.These moments… READ MORE

  Long-term business success is not coincidental or based on luck. It is a product of effort, planning and strategy. Proper planning is necessary for gaining a sense of direction and securing funding. It is essential to be prepared if you want to establish a new business. Brainstorming Business concepts can be derived from various… READ MORE

  Getting Your Head In The Game Ultimately, a business that you proactively run is an extension of your own body—in a metaphysical sense. If the head of the body (in this case the boss/owner) isn’t in good shape, the body (the company) won’t be. According to, OptiMind is “…a brain-enhancing ‘nootropic’ stack purported… READ MORE

  It’s great if you want to run a business, but why leave money on the table? Perhaps people don’t even realize they’re doing it and aren’t capitalizing on the opportunities open to them. At this moment in time, video marketing is a good example to use. Did you know that videos are predicted to… READ MORE

  Mastering the craft of learning from the failures or mistakes is the hallmark of the self-made millionaires. They don’t fear failure; they keep on trying and giving their best. If anything goes wrong, they are keen on finding out the reasons behind the failures and learning lessons from their mistakes. Generally, a large number… READ MORE

Bloggers are in a constant and ongoing competition to make their voices heard on the internet. On a daily basis, newly-created blogs try to gain an edge over others and establish themselves as brands. In order to succeed in this field, you should use the right tactics and be committed to your objectives. Launching a… READ MORE

How many times have you been impressed by a great movie or a book? You know how powerful a good narrative can be. Scientists discovered that stories enhanced the production of oxytocin, a hormone that awakens our sense of empathy. When someone tells a good story, we experience the emotions they want to convey. It’s… READ MORE

You might think that when you’re a student you’re in a terrible position to launch a startup. You’d be wrong. You see, though there are certainly some things that are against you – for example, you might be poor, you might not feel you know enough and people most not take you seriously – you… READ MORE

Are you one of the people who has always dreamed about working from home and having your own business? If so, you’re not the only one! Thankfully, there are lots of ideas that can help you manage a home business without too much fuss. Check out the list below with useful home business ideas for… READ MORE

This is an exciting time for small business owners, and the same certainly holds true for those who desire to start their own. The last couple of decades has seen growth in the small business sector. As corporate America has downsized, the entrepreneurial spirit has blossomed. The Role of Large Corporations How often do we… READ MORE

Getting a business loan is difficult for businesses that are just starting out. This is mainly attributed to the strict lending standards that banks have in place. Getting outside financing is essential if you want to cover daily expenses and grow your business. Applying for a loan and getting approved can be difficult, so  you… READ MORE

  Being a business leader is a full-time responsibility. You’re the head of your organization, and the others underneath you that follow your leadership. If you happen to be in the manufacturing industry, you’re leading the charge as well monitoring even every little detail such as designing product prototypes using Weiss-Aug insert molding, maintenance of… READ MORE

Simply put, backlinks are the inbound links that lead viewers directly to your blog or website. When properly utilized, backlinks can become the building blocks to the most effective search engine optimization. The number of backlinks you generate will determine the popularity of your website in search engines. Your Backlinks Determine How High Your Web… READ MORE

This year’s Consumer Electronics Show, which took place during the first week of January, had the same buzz of excitement that it always does. The best thing about this globally recognized event is that it covers most aspects of the life we live today, from cars that drive themselves to the latest in Virtual Reality… READ MORE

I’m always amazed by how many people think that college isn’t a good time to start your own company. If there is any time in your life to start something new, it’s during college. Not only is it the time of experimentation, but it’s also when you’ve got the best resources available to you. And… READ MORE

Starting a blog is one of the best ways to market your services or products and build a strong personal brand. However, even though it’s easy to start a blog on WordPress, creating great content is a time-consuming task. It involves coming up with a topic for your post, thorough research, writing the post, sourcing… READ MORE

  As the owner of a small business, you know how important it is to build relationships with your customers. Whether your business has been around for several years or you’re about to promote the grand opening, creating a beautiful business website can help your company thrive. If you’re not quite sure how to put… READ MORE

Most people are familiar with the necessities of traveling and know what to expect when a sudden travel opportunity is thrown their way. However, some people are presented with opportunities that would take them to a foreign country where they’ve never been before. A successful journey involves a lot of preparation, and many people do… READ MORE

If you want people to respect your company, doing good is just as important as doing well. Business people turned philanthropists such as Bill Gates and Michael Bloomberg earned the admiration of many for transforming their dollars into charity. You don’t need to stop doing business before you start contributing to charitable causes, and you… READ MORE

  It’s no secret that social media and everything that goes on it are what makes today’s modern world go round. People just love to like, post and share online multimedia content, such as photos, songs, GIFs and videos. Due to our generation’s love of online media, it’s only natural that businesses quickly jumped on the social… READ MORE

In the movie The Congress, actress Robin Wright plays a fictionalized version of herself who becomes animated due to ingestion of a particular psychoactive drug that produces a mental effect that makes the world look like a cartoon. Before she ingests the substance, scenes of her and family in a converted aircraft hangar “home” play…. READ MORE

Running a small business can be tough, especially if you have an even smaller budget. Most business owners have to be creative in their quest to keep their business open and profitable. Companies that are seeing huge profits, as well as struggling organizations, should all learn the best money-saving tips for businesses. This way, a… READ MORE

Is the Golden Age Here? Going by the success of video marketing last year, it’s safe to say that 2017 will be at the very least as good, if not better. The reason for this is simple. People saw the results of what can happen when a video is put out there. And there is… READ MORE

Time tracking is the process of monitoring and recording the number of hours a person consumes when performing a task. Perhaps the best reason why tracking time makes a highly effective strategy to facilitate growth in business is that it can be measured. Anything that can be measured can be improved. Teams can generate concrete… READ MORE

Order management and ecommerce systems are invaluable tools that will assist you in tracking inventory, speeding up the order processing system, and identifying trends and opportunities, as well as improving sales, particularly in multiple markets. These are just some of the many benefits such a system can provide. We will look at them in a… READ MORE

How secure is your home office? How easy would it be for someone to steal your laptop? Would you even know if someone breaks into your home office while you’re in bed? Source Data from shown above reveals the number of people working from home doubled from 2004 to 2014. As the number of… READ MORE

When the average small business owner reads about the recent interest rate increase, these details can read simply as theoretical numbers on a page, far removed from the daily realities of running a business. There is, however, some potential for direct impact from a changing fed funds rate—particularly on any small business intending to take… READ MORE

Most people first design their websites and then think about what content to add. However, just because most people approach building an online business this way doesn’t mean it’s the best approach. It might seem counterintuitive, but you should plan your content before designing your website. By knowing what you’re going to say on your website,… READ MORE

Running a business is complicated, and there are so many situations in which cash supplies are scarce. It may be that revenue is slow or people do not pay for services on time. No matter the case, running out of cash can be a disaster for the company. Fast cash may be needed for the… READ MORE

Owning your own freelance writing company can be a rewarding adventure to embark on. With that said, you will need to concern yourself with all the logistics, such as making sure the company has enough cashflow to operate smoothly. For many freelance writing companies, this can be tricky to say the least, which is exactly… READ MORE

According to Forbes, nearly 543,000 new businesses are started every month.  Starting your own business can be one of the most exciting ventures in life. When you run your own business, you have the ability to call the shots, the freedom of being your own boss, and the flexibility to schedule more family time.  With… READ MORE

A private label business continues to sound more and more like a lucrative venture as time goes by. This comes as no surprise, as shown by the countless number of success stories floating around online. Private labelling can indeed be a gold mine – if you know what you’re doing. The truth is, times are… READ MORE

It’s a dangerous world out there. Even if you’ve got the sunniest outlook and trust the best in everyone, it’s foolish not to protect yourself as best you can from the bad apples in the bunch. As an entrepreneur and independent real estate agent, you’re constantly meeting new people and showing them properties that are… READ MORE

Print advertising Isn’t Dead! Don’t let anybody tell you that print is dead. Even in the age of smartphones and the Internet, your potential customers are still paying attention to the printed word, and you can boost your sales by advertising in magazines and newspapers, as well as with direct mail. Related: The Secrets to Effective… READ MORE

The financial sector is quickly transitioning to a digital-first approach. From depositing checks via mobile apps to paying friends for their share of dinner through electronic wallets, people are coming to rely on the convenience of digital payment options. While many of the ways consumers pay are still through traditional means, such as a bank… READ MORE

Wealth creation cannot be separated from financial security and financial freedom. As an entrepreneur, you need your money work for you not just in business but also in other investments. Interestingly, investment opportunities are not equal because some investments offer a faster path to wealth creation than others. This article seeks to provide insight into… READ MORE

When you run a business, every applicant who contacts you hopes for a chance to attend an interview after sending a job application. Many people fail in this last stage of getting their dream job. Applicants send detailed and well-written resumes and cover letters that impress you as an employer but fail to follow through… READ MORE

No doubt there are a myriad benefits that accrue to your business when you opt to take it online and serve a larger customer base from across the world. But served in the same plate of international business are a number of challenges that you need to be aware of before delving full-throttle into buying… READ MORE

In order to have a truly successful business, firms must keep their employees happy and invested in their work. Some businesses make the mistake of believing that money is the only factor that can be used to motivate employees. In fact, there are many tools organizations can use other than money to help motivate. Set… READ MORE

All small to medium-sized businesses have cash flow as a vital aspect that needs to be considered at all times. Cash is really important because it is needed for paying suppliers, maintaining inventory and business growth. As the recession hit, it became obvious that cash flow is more important than ever. A business that needs… READ MORE

As a business owner, it’s important that you have a basic knowledge of what every department does within of your business, including marketing. Yet, with the world of marketing evolving at a rapid pace, it seems almost impossible to know what is what—and when you finally do figure it out, the tides have turned to… READ MORE

One of the greatest problems new business owners face is having more work than they can handle. Imagine a scenario where your business starts off on the right foot. You become a niche-celebrity of the hour and get showered with business offers from all sides. Unfortunately, seeing how you are still relatively new in the… READ MORE

Starting your own fashion business or opening your boutique entails a combination of hard work, patience, passion and lots of creativity. It would be a dream come true for any fashion designer to see his or her masterpiece featured in a fashion show or sold out in the market. It sounds fabulous to create a… READ MORE

The young generation—the millennials—are geared to experience greater success than their parents did, particularly as entrepreneurs. However, they also worry whether they will have financial opportunity or a financial future considering that the new generation is expected to live more than a hundred years. More than half of the millennials, about 63%, say they are… READ MORE

“The key for us, number one, has always been hiring very smart people.”  – Bill Gates, Microsoft When the world’s top business magnate says something, you ought to agree with him, period. Hiring the best/smartest candidate is undoubtedly one of the most important aspects that determines the success of any organization. True, all of us… READ MORE

Content marketing will generate a whopping amount of $300 billion by the year 2019. Marketers are coming up with new and innovative content marketing techniques every day. While 88% of marketers have acknowledged that they rely on content marketing, one thing is certain: not everyone has been successful doing so. A lot of brands still… READ MORE

You have managed to start a business, and so far, things are starting to fall into place. You understand well the risks that new businesses face and the fact that many of them fail within the first five years. But, going by the measures that you have taken and planning for more, you are highly… READ MORE

With so many cities offering exciting and innovative options for small businesses that operate within their borders, some companies choose to create new branches in different communities, or relocate their entire headquarters. When this happens, or when companies hire employees who come from another state or country, there is often a complex process of employee… READ MORE

Ten years ago, barely 7% of Americans used social networks. Fast forward to today, nearly three-fourths of the US population is on websites like Facebook, Instagram and Snapchat. Ten years is not really a long time. Yet, the social media landscape has evolved quite significantly through this period. While MySpace was still a popular service… READ MORE

Think about it this way. Your customers are just like a demanding boss. They hate waiting. When they want something, they have to get it. FAST! Dare to perform at a snail’s pace, and things might get ugly. In the same way, your users don’t want to be kept waiting. This means that if your… READ MORE

Employees show up to the first day of a new job with their eyes and ears wide open, and their initial experience goes a long way in shaping how they view their employer. It’s helpful to step back and remember what it’s like to walk through the doors of a new workplace with little prior… READ MORE

Today’s competitive business environment is dominated by market leaders who have gained an edge using the hottest technologies to position their services, products and workforce in a leading position. Which business tools are they using to win? Here are a few of their favorites: Cloud Computing Cloud computing used to be only available for big… READ MORE

While it’s true that anyone can start a business, actually starting one isn’t necessarily simple. The process doesn’t have to be complicated or overwhelming, but there are some basic requirements and procedures that anyone starting a business needs to know. Here, we offer a step-by-step guide to starting a business, from coming up with an… READ MORE

Affiliate marketing is one of the most popular schemes for monetizing your web content. It is also a very effective digital marketing technique that can bring benefits to all the parties involved. Successful affiliate marketing plans involve at least three different parties: Advertisers – are companies or individuals that promote their websites, products or content… READ MORE

SEO, or search engine optimization, describes methods and practices used to raise a website’s ranking position in the SERP, or search engine results page. The best way to accomplish this is to follow Google’s webmaster guidelines, which regularly get updated according to the changes and tweaks made to Google’s algorithm. Outdated and unethical practices, as… READ MORE

Often times, search engine optimization (SEO) is regarded as something that you will see in a different context than pay-per-click (PPC). However, many people are unaware of the potential these two have when put together. There is no doubt that SEO and PPC can make a great team. This is backed by the sheer potential… READ MORE

Some people reach retirement age after a lifetime in business and can’t wait to focus on something entirely new. Fair enough, we say! For a great many others, though, retirement presents a wonderful opportunity to explore a range of smaller, self-run business opportunities at relatively low cost from the comfort of home. Whether it’s built… READ MORE

It is of no surprise that next to all of your managerial, strategic, and other business efforts, the aspect that is behind the curtains and really matters is how well you take care of your facilities. If you take a client into a dirty boardroom, with various used items scattered across the table and half… READ MORE

Video marketing has taken over the digital marketing industry, and videos in marketing are expected to grow significantly over the coming years. As a result, video marketing is likely to be an essential part of your business marketing campaign, regardless of the size of your company or the industry in which you operate. For many… READ MORE

Have you ever been curious about how strong the morale is among your staff? You don’t always have solid clues to go by; just maybe your intuition, their attitudes, and production quality. Since there are no set guidelines for employees to determine when a morale boost is needed, it’s always best to act proactively on… READ MORE

Coming up with the perfect slogan for a company is just like coming up with its business name – it takes a lot of effort and certainly a great amount of time. If a business name creates the personal identity of a company, the slogan serves as the public relations officer of that identity. It… READ MORE

Here’s the truth: Websites need traffic to survive. Without traffic, your website or blog will be lost in the online abyss, never to be found. That’s not a recipe for success! Bloggers are constantly looking for new ways to boost their websites’ traffic. Common methods used include advertising, search engine optimization, syndication of content, and,… READ MORE

If you followed the digital search arena closely in 2016, you probably know that Google rolled out several updates in its search algorithm. Some of these updates attracted tremendous interest and attention, but a few were low-key and went unnoticed. Keen digital marketers, however, kept tabs on the updates in an effort to figure out… READ MORE

It is high time that we accept it. The world today is an urban village. Everyone is everyone’s acquaintance. The flaring wave of social media has made huge impact on the consumer mind set. Be it Facebook, Twitter, YouTube or other social media platforms, all of them possess the potential to attract diverse echelons of… READ MORE

If you are aware of the latest SEO techniques, you can easily remain ahead of the competition. As this industry undergoes rapid changes, you should update your practices in order to improve your visibility in the search engine result pages. Here are some of the traps that you need to avoid in 2017. Target Specific… READ MORE