We’re over a quarter of the way through 2017, but it’s never too late for your small business to step up its marketing efforts. It’s also the perfect time to review how well your current marketing strategies are working for you and make any necessary changes.
Worried about cost or time? Don’t worry, we have you covered! Whether you have a vast marketing budget and all of the time in the world, or you’re just trying to do the best you can with the resources you have, we have several marketing tactics that you can use for the remainder of the year that have been proven to boost conversions, please customers and are easy to implement.
1. Mobile Marketing
Look around…whether you’re in your office, the grocery store, at the doctor’s office or at home, someone around you has a smartphone or tablet in their hands, but how do you market your small business on mobile?
It can be easier than you think! Here are a few ideas to get you started:
● Reach your customers through text messaging. While smartphones are certainly popular, not everyone has one. However, even the most dated and basic phones can send and receive text messages, which leaves you with options. There are companies who will manage this service for you and most of them are cost effective for small businesses. You can do a lot with text messages – have customers opt in to receiving them, offer coupons, contests, daily specials and more!
● Use QR codes so customers can access your website, social media sites or whatever you wish that they view. QR codes are easy and free to generate.
2. Boost Your Content Marketing
Content is still one of the most powerful marketing strategies and it’s not going away anytime soon! But what if you’ve found that your content is not converting or engaging customers in the way that you had hoped? Here are a few tips to boost your content marketing:
● Be a subject matter expert in your field. The Internet is now a learning economy. Users go online to find the information that they need quickly and easily. Take a look at your products or services and then think about what current or potential customers might want to know. For example, a company that sells plumbing products could easily write tutorials on how to properly use the products. If you offer a service, show your customers how using your service will benefit them. Information is a very powerful marketing tool!
● Use content marketing consistently. Whether you write a post a day or once a week, your customers will be happy when they know when they can access new information, products or deals. You could even create a spinoff blog for areas you specialize in. For example, a law firm near us found a domain that that is catchy and setup and information site for dads going through divorces. Because the domain name is easy to remember, they market the site on TV and radio with great success.
● Lastly, keep your content simple to understand, and personal. Make your posts friendly like the reader is talking to an old friend at a coffee shop.
3. Simple Video Marketing
Humans can only process a certain amount of data daily. Visuals such as videos are less strenuous on the mind and can be made into fun little snippets that your customers can laugh at and enjoy. In addition, you don’t need a vast video library to take advantage of this strategy. You can simply post your videos on Facebook or Instagram, and if you don’t have a budget for making videos, simply hit the “live” button on your social media accounts and start broadcasting! Introduce yourself, explain what you do, show off a few things that you sell, or whatever you’d like to do!
4. Become a Data Master
There’s a wealth of information out there that can help you market your small business and this information is free! In fact, you don’t even have to have a website to use data to your company’s marketing advantage. Social media platforms have insights built right into their business pages and accounts that show you things such as:
● How many people have engaged with your page.
● What they interacted with when they visited and how they interacted.
● How many engagements were from new users and previous users.
● Other actions that they took while on your page.
What can you do with this data? A lot! You can tell which content on your pages perform the best which lets you know what type of posts your customers want to see. By doing this, you can see which marketing strategies work the best and which ones you can stop spending time on.
If you do have a website, you can do the same thing by using analytics software. Your customers are telling you what they like and what they don’t like, and this information is all at your fingertips when you use data in your marketing strategy.
5. Social Media Advertising and Marketing
Over one billion people use Facebook! Add in all of the other social media platforms such as Instagram, YouTube and Twitter, and you can only imagine how many people you can reach via social media.
There’s a common myth that advertising on social media is expensive, but it doesn’t have to be. If you’re trying to reach a small niche of people, or you’re marketing locally, you can start using social media advertising with only a few dollars a day.
If you don’t want to spend money on advertising, using business pages on social media accounts is completely free and still a great way to reach your audience. Have your friends, family and business associates share your page in order to gain a larger reach. You can also use social media to provide customer service, which will elevate your brand’s reputation.
6. Get Personal with Your Customers
While there are plenty of time saving ways to automate your small business, online customers are now expecting more of a personal touch when interacting with businesses online. By letting customers into your life a little bit, you’re creating transparency with your brand that then translates to trust with your customers. Make videos showcasing your employees, post employee appreciation awards, show your business interacting with your customers in photos or in videos, etc. It just takes a few minutes, but it will make your customers more familiar with your brand.
7. Revive Email Marketing
Email marketing is not dead! It’s still a very viable marketing strategy that small businesses can use and have success with. Small businesses usually quality for free or low cost email marketing services, which means it’s also cost effective! Email marketing has made a comeback due to the heavy use of accessing email and the web via mobile devices. People are constantly checking their email on the go, giving you the opportunity to reach your customers no matter where they are or what time it is!
There you have it! These seven tactics can easily be integrated into your marketing strategy for the remainder of the year. Use one or use them all – they’re all essential in helping your business’s marketing efforts take off.