How to Write a One-Page Business Plan - BusinessTown

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How to Write a One-Page Business Plan

 How to Write a One-Page Business Plan

Business plans can be long and complex, but they don’t have to be. In fact, a one-page business plan can often be better and more powerful than a traditional plan. Writing a one-page plan is also a useful exercise because it forces you to think critically about your business and get right to the point of what you’re doing.

Of course, this isn’t to say that you shouldn’t create a standard business plan. You should. But a one-page plan does have some advantages a standard plan doesn’t have.

The one-page business plan:

– Enables prospective investors and partners to quickly understand your business idea. Serves as a type of pitch document for your business, much like a beefed-up elevator pitch.

– Serves as a type of pitch document for your business, much like a beefed-up elevator pitch.

– Offers an approachable way to get your business plan in front of the right people in the form of a single sheet of paper, a single PowerPoint slide or a simple copy-and-paste email.

– Delivers a powerfully succinct message, enabling you to grab your audience’s attention and spur them to action.

– Forces you to condense your thoughts and explain yourself clearly. There’s no room to fudge or hide behind a torrent of words and numbers.

So, what do you need in your one-page plan? It’ll follow the same basic structure as a standard business plan but with certain aspects highlighted and others either shortened or omitted. We’ll take this piece by piece, focusing on the elements of a traditional business plan that you should also include in a one-page plan.

Summary

Write one or two sentences about ONE of the following:

• Business concept
• Current situation
• Key success factors
• Financial situation/needs

In a one-page plan, you want to pick just one of those areas to discuss. Focus on the area that matters for your situation. For instance, if you are writing a plan to seek investors, zero in on the area that will impress them the most.

For example, do you have an amazing team lined up to work with you, but you need money to get started? Talk up your collective expertise as justification for why investors should buy into your operation. Is your business model truly disruptive? Demonstrate why it is and how your audience will benefit from it. If this isn’t your first business plan, explain why this business will be different from the last one you started—and what you’ve learned from experience that you’ll put into place this time.

In another scenario, if you’re revising a business plan for, say, a new year, talk about three or four things you’ll do differently this year to drive revenues, deliver value for your audience, or otherwise improve profitability. Or if you are writing an internal plan, concentrate on the situation that is most critical, needs the most attention or cries out for change.

In a standard business plan, you’d move from the summary to a “vision” section, but skip that in the one-pager and move to market analysis.

Market Analysis

Include a couple of sentences about:

• Primary target market segment
• Customers in target market
• Customer needs in target market

In your one-page plan, you need to focus almost exclusively on the segment of the market you plan to target. Leave the macro market information for a standard plan. Describe your market niche, keeping in mind that the more specific the target market, the better.

Also, save a few words for how you plan to differentiate your product when going after your target customer base (and note for the record that price is rarely an effective differentiator on its own).

Competitive Analysis

Write no more than two or three sentences about:

• Competitive products/services
• Opportunities
• Threats and risks

In your shorter plan, zero in on answering a few questions: Which products and services are most competitive to yours? Where will your product or service have the greatest opportunities? Where will you face the most serious threat? Remember to keep your answers short and to the point.

Strategy

Focus a couple of sentences on:

• Key competitive capabilities
• Key competitive weaknesses

This where the brevity of a one-page plan becomes both difficult and useful. What you need to do here is crystalize why your business is going to be different from that of your competitors. It will be difficult to shave this section down into just a few sentences, but by doing so you’ll not only have a clearer idea of what you’re doing (and whether or not it makes sense), you’ll also potentially have a great elevator pitch.

Remember to focus on why your differentiation will matter to customers and to your audience. This has to be painfully clear and succinct. If it isn’t, rethink and do it again—or rethink your whole business model.

Products and Services

Write a sentence or two on:

• Positioning of products/services
• Competitive evaluation of products/services

Here again, you’ll want to lay off detailed descriptions and focus on differentiation. (That’s really a combination of “positioning” and “competitive evaluation.”) The point here is not get into deep technical detail—there’s no room for that—but to talk about what you’re bringing to market that nobody else is.

Marketing and Sales

Write a sentence or two on ONE of these, whichever is stronger:

• Marketing strategy
• Sales tactics

In your shorter plan, you’ll need to practice some discipline and focus on the one marketing or sales method that’ll be your calling card. Don’t scatter-shoot too much, even if you’re planning a multi-pronged approach; focus the bread-and-butter effort that’s going to drive the most results. Is it publicity? A top-notch sales force? Inbound marketing via the Internet? Describe what you’re going to do and—more importantly—how it’s going to generate revenue.

Operations

Write one or two sentences about ONE or TWO of the following, whichever is strongest or most relevant:

• Key personnel
• Organizational structure
• Human resources plan
• Product/service delivery
• Customer service/support
• Facilities

Take a look here at what might not necessarily be obvious. What are one or two things about your operations that will give you a competitive advantage? Great employees? Truly exceptional customer service? A state-of-the-art facility? Talk about those things. Again, play to your strengths, and stay focused. Just make sure that whatever it is will be a genuine differentiator for your business.

Alternatively, you might be talking to a potential partner or investor about an operational need. Is there a piece of equipment you require but don’t have? A job you need to fill with a great candidate? Put it in your one-page plan.

Financials

Keep this section tightly focused on:

• Profit and loss projection

And only include if absolutely necessary (possibly in a different document):

• Starting balance sheet
• Cash flow projection
• Balance sheet projection

You’ll almost assuredly have to go into far more than one page of detail when discussing financials with a potential investor, for instance, but you still need to keep this section simple in your single-page plan. Just be armed with more detailed information to back up your statements if necessary.

Highlights here should include profit and loss (P&L) projections, including gross sales; gross profit margin; selling, general and administrative (SG&A) expenses; and net profit. If you feel confident, include sales targets.

A lot of what you include in this section will depend on your situation. If you’re running a service business, for instance, and you’re not looking to borrow from a bank, you probably won’t need a balance sheet or cashflow information. You might otherwise, but again, the best practice here is to have those elements in a backup document you can use to support the one-page plan if necessary.

The main takeaway here is to hit the high points relevant to your business and leave the details for a longer document—and hopefully a longer discussion with a prospective partner or investor.

A Useful Exercise

A one-page business plan isn’t just busy work. It’s a clear and concise way to spur your audience into action—and to force yourself to think critically about your business. Adapt the outline for a standard business plan, and you’ll have a single-page plan that’s crisp and effective.

Sample One-Page Business Plan:

(For illustration purposes, I am basing this sample on a simple summer business trading used boats that I ran during summer vacations from college).

You can also check out our more detailed sample business plan.

Summary:

Bobby’s Boat Yard

Our business concept is to opportunistically buy used boats that are clearly underpriced, clean them up and perform minor repairs as needed, then quickly resell them for a fair price. We will focus on brand-name used outboard powerboats, especially smaller Boston Whalers that we can confidently determine the fair market value for and also quickly resell.

Market Analysis:

Our target market will be boaters who likely have previously owned an outboard powerboat and understand the premium value of a better built boat such as a Boston Whaler. Our market will be moderate-income people who don’t want to pay the high price of new boat and live within 50 miles of our yard so that they can easily drive to see and buy a boat.

Competitive Analysis:

Our primary competitors include official dealers of the boat brands that we are aiming to sell. These dealers get their used boats into top shape before selling them but charge a premium price. Our other competitors are the general public, who often price their used boats erratically and sometimes try to sell the used boat while it still needs repairs and/or cleaning.

Strategy:

Our key competitive capabilities are that we have an excellent understanding of the likely resale value of the brands of used boats we are focusing on, we can move instantly to buy an underpriced used boat, and we can quickly and for very low cost do minor repairs and cleanup of used boats in our inventory.

Products and Services:

We are highly specialized in that we focus only on several very well-known and respected brands of used outboard powerboats. We are pricing and positioning our boats to sell quickly by underpricing the official new boat dealers. We are also offering the public a more desirable and consistent quality of inventory than buying from the general public because we have done needed repairs to our boats and cleaned them up.

Marketing and Sales:

We will primarily advertise our boats online and in the classified section of the local newspaper. We will display all boats in our boatyard with “for sale” signs visible from the road.

Operations:

Bob will do most work personally, with the exception of cleaning the boats which will be performed by hourly workers whom we will hire only as needed. Repair work will be done in the old garage on the property or, weather permitting, in the open yard.

Financials:

Projected Profit and Loss, First Summer

Number of Used Boats Sold: 20
Average Sales Price: $3,500
Total Sales Projection: $70,000

Average Purchase Price: $2,800
Average Other Cost of Goods: $100
Total Cost of Goods Sold: $58,000

Gross Profit Margin: $12,000

Marketing Costs: $2,500
All Other Operating Costs: $1500
Total Operating Costs: $4,000

Profit Projection: $8,000


Bob Adams

Bob Adams is the founder of BusinessTown the go-to learning platform for people starting and running their own businesses. Bob has started dozens of successful businesses, including one he launched with $1500 and sold for $40 million. He also has an MBA from Harvard Business School.

BUSINESSTOWN’S #1 BEST SELLING COURSE:

START-A-BUSINESS 101

Say goodbye to your 9-to-5 job and start a business you love!

Wouldn’t you love to be your own boss? To have true independence? To enjoy a really great income? To work when and where you want? To live the lifestyle of your dreams?

You’re probably thinking…“That sounds great but how can I possibly do that? I don’t know anything about how to start a business and I don’t even have a good business idea.”

What you really want is a detailed roadmap that will guide you every single step of the way.

A roadmap that will give you clear, easy-to-follow directions throughout your entire journey of starting a business.

A roadmap that will show you specifically what to do.

A roadmap that will alert you if you are about to take a wrong turn or make one of the most common mistakes made by new entrepreneurs.

A roadmap that will show you the exact route that has worked for successful entrepreneurs that took the journey before you.

What you really want is a shortcut to business success.

This is exactly what you’ll get with…

Start-a-Business 101 – the #1 bestselling course from BusinessTown.

Start-a-Business 101 is a complete step-by-step program for starting your own business.

This course will transform you from a complete rookie into a knowledgeable and successful entrepreneur.

Even if you know nothing about business.

Even if you don’t have a great business idea.

Even if you don’t have a clue about where to start.

You will get everything you need to start your own business.

 Easy-to-follow videos

Watch our short, easy-to-follow videos to learn exactly how to start your business.

  Ready-to-use tools 

Use our worksheets, templates, checklists and samples to save time and keep on track.

  Discussion board 

Ask your questions and get help from real experts on our private discussion board.

  Inside advice 

Discover and avoid the common pitfalls that bog down many new entrepreneurs.

  Proven strategies 

Learn the same techniques used by highly successful entrepreneurs.

You will be guided step-by-step throughout your entire startup journey and you will be able to start your business on a rock-solid foundation

Start-a-Business 101 will be perfect for you…

…if you are thinking about starting a business.

 …if you are looking for a great business idea. 

…if you have an idea that you want to turn into a business. 

…if you already have a little knowledge or if you have none at all. 

This course will show you how to start a business even if you have no experience and very little money. 

The course works for all types of businesses and all sizes of businesses from part-time home-based businesses to larger enterprises.

Meet Bob Adams.

Hi there, I’m Bob Adams.

I’m a serial entrepreneur and self-made multimillionaire.


Welcome to the preview page for my course, Start-a-Business 101

I am so excited that you are considering starting your own business! 

For me, starting and building my own businesses has been incredibly awesome.

I’ve made a lot of money, built some great businesses, developed cool products, delivered valuable services, provided employment for others, and had one heck of a lot of fun and fulfilment along the way. 

I started with nothing. Nobody handed me money or an existing business. 

Yes, I do have a Harvard MBA – but many of my businesses I started before I ever set foot in a business school classroom. 

You too can start a really successful business from scratch and without a business school education. 

I’ve made it happen. So can you.

I’ve started over a dozen successful businesses.

I’ve started many types of businesses including service businesses, product businesses, and Internet businesses. 

Most of these businesses I started out of my home with very little money. 

That includes one business that I started in my basement apartment with $1500 and later sold for $40 million. 

I understand what it’s like to start small. 

I started my early businesses with very little money, running them from home and often part-time. 

So I know what it’s like to have a tiny budget and have to do all the work yourself. 

I also discovered that even with a very small business, you can make some great money and have a lot of fun! 

Now I’m here to help you start your own business. 

I’ve been in the same situation as you many times before – wanting to start a business but not sure of exactly how to do it. 

Now with my vast experience, I can show you how to avoid the common mistakes made by new entrepreneurs. 

I can show you how to start your business right. 

I’ve helped millions of entrepreneurs around the world through my books, my website and my courses. 

I’ve authored or co-authored 17 books on business, many of which have been translated into multiple languages and sold around the world. My ideas and strategies work everywhere. 

These are just a few of my best-selling business books.

I present my best and most up-to-date advice in this flagship course, Start-a-Business 101

I’ve appeared on television shows including The 700 Club, NBC’s Today and Oprah!

My books and courses have been featured in:

Here’s how I got started with my businesses

Looking back, I’ll never forget the lousy summer jobs I had as a teenager.

For example when I worked as a dishwasher at a busy restaurant, I got stuck with all the jobs nobody else wanted to do – like cleaning the filthy restrooms and emptying the smelly grease bucket.

The work itself didn’t bother me too much. But I couldn’t stand the idea of working for someone else.

I knew I was meant to be an entrepreneur.

So when I was 19, on my first summer vacation from college, I decided I was never going to work for anybody else – ever again.

My first business: Bob’s Rent-A-Bike 

A neighbor, who ran a bicycle wholesale business told me about a guy who was making over $300,000 in profit just in the summer, renting bicycles on Cape Cod. 

My eyes lit up! Why can’t I do that I thought? 

I’ll call it Bob’s Rent-A-Bike! 

I had absolutely no business experience. 

About the only related knowledge I had was that I knew how to ride a bicycle! 

And I had very little money – only $1,000 – just enough to buy some used bikes.

My father was appalled.

Don’t do it! – he said. It won’t work! You’ll lose everything! Get a real job. 

All my friends thought I was crazy too!

To be honest I was a little scared. 

I was scared because it was my first business and I didn’t know what I was doing. 

I was scared it wouldn’t work. 

I was scared I would lose my meager savings. 

I was scared I would look like an idiot. 

But I went ahead and started it anyway.

I started out trying to copy everything my competitors were doing. 

But they had shiny new bicycles. 

I had old and rusty used bicycles – all I could afford.

Untitled design (21)

My competitors had lined up the best rental locations – typically corner gas stations. 

I had much worse locations – all that was left. 

So copying my competitors didn’t work! 

Nobody was renting my bicycles! 

So I tried something different.

I offered free delivery of rental bikes to motels and campsites. 

My business took off like a rocket!

It didn’t matter anymore that I had old and rusty bicycles and lousy rental locations. 

What mattered was that I offered free delivery and my competitors did not.

Offering something unique that your customers care about is called “differentiation.” And it’s a very important factor for business success. 

In Start-a-Business 101 I explain how you can successfully “differentiate” your business.

Bob’s Rent-a-Bike ended up being a big summer success for me. I never worked for anyone else again. 

So let’s recap. 

I was scared to start my first business – no one believed in me, not even my own father.

I only had $1,000 and I had no idea what I was doing. 

But I decided to go ahead anyway. 

And in my short summer break I made great money – much more than I could have made in any summer job.

It was a wake-up call!

Why should I work for someone else if I could make a lot more money working for myself? 

Besides it was a lot more fun to be my own boss and run a business that I really loved! 

You can do it too! You can be your own boss! Make great money! And run a business that you really love!

College Painters: An easy-to-start and profitable business 

Another year, I heard that some students were making a lot of money painting houses during the summer – so of course I had to give that a shot. 

I called my business, College Painters – but I actually ended up hiring high school teachers who had the summer off.

These early posters were crude but they delivered the right message.

Like me, the teachers didn’t have a lot of experience. 

To be sure I had “some” experience – I had painted some model trains and once I even painted an old row boat. 

But after our first painting job, we all had experience!

After I lined up our first house painting job, I asked the customer to advance us money to pay for the paint and supplies. 

So College Painters is an example of a solid, proven business that is easy-to-start. I began it with virtually no experience and no money. 

Yet I was able to make good profits from the very first painting job. 

Small businesses like this are simple, steady money-makers. 

If you run them well you can make a great income – much more than you can make working for someone else.

Adams Media Corporation: Big profits from a small start

Within a couple years, I was at Harvard Business School but still starting businesses, including a book publishing company, Adams Media Corporation.

I began the business in my basement apartment with one little book. 

Starting small was kind of a given because I had no related experience, only $1500 to invest, and I was still a full-time student. 

My first book was a guide to local companies for job hunters, called The Boston Job Bank

Using all my low-cost marketing ideas, I quickly turned this book into a #1 local bestseller.

I carefully applied my best strategies to this business. I developed a business model that was “differentiated” from the other players in not just one, but several important ways. 

Clearly I had learned that doing business like everyone else was not the best road to success. 

As a result the company was incredibly successful. 

Sales grew like wildfire. And our profits surged, reaching $5 million a year. 

Our 25% profit margins were 2x to 5x higher than those of the much larger, more established players. 

Adams Media Corporation grew into one of the largest independent publishers in the US. 

I eventually sold it for $40 million. 

It’s now part of Simon & Schuster. 

Even if I worked ten lives of a typical 9 to 5 job holder, I never would have made that kind of money. 

So now not only was I rich, but I didn’t need to work at all. 

I could go to my kids’ sports games. I could go to the beach. I could sail around the world. Or anything and everything else that I wanted to do. 

I had the power to do it all. It was an awesome feeling. 

This entrepreneur thing worked out pretty well.

So what can you learn from this story?

You can start your business small. Really small. Even part-time. And still grow it into a huge success story. 

You can attract customers without spending a lot of money on marketing. In Start-a-Business 101 I share with you my 50 favorite low-cost “guerilla” marketing ideas plus the latest in digital marketing. 

By carefully developing a unique or “differentiated” business model, your business can be even more successful and profitable than the established players. I show you exactly how to do this in Start-a-Business 101. This course includes an entire module on How to Create a Powerful Competitive Advantage. 

You don’t need a lot of money to start a successful business. My total investment in Adams Media Corporation was $1500.

Even more businesses

Another time I’d love to tell you about my other businesses which have included… two Internet businesses, trading used boats, a tourist and street map business, a magazine group, phone books, a retail business, a job newspaper, job fairs, a college newspaper, a software business, a classified advertiser, a multimedia company and an employment agency. 

It’s been quite an exciting ride! And the best is yet to come.

Once I was in your shoes, not sure what to do or how to get started.

I had to learn what works and what doesn’t work, sometimes the hard way.

I have started a lot of different businesses of all types and sizes, building my knowledge along the way. 

I discovered what really matters in business. I was able to pinpoint the concepts that can make or break your business before you even start it. 

Eventually, I was finally able to put together all the pieces and create an awesome business strategy and my $40 million masterpiece of a business, Adams Media Corporation. 

Well I’ve got great news for you! 

You’re not going to go through years of trial and error. You won’t have to make mistakes or learn anything the hard way. 

Because the recipe for business success is waiting for you in my course, Start-a-Business 101

In this course, you will get the same proven strategies and tactics that I used to create my most successful businesses. 

You don’t need to be a genius, a tech wizard or a born salesperson to make it happen. You don’t even need to have any business background at all. 

This recipe for success will apply if you are starting a part-time business, a one-person business, a home-based business or a larger enterprise. 

It will apply if you are starting a service business, a product business, an Internet business or any other kind of business. 

By following my recipe, my step-by-step training, you too can become a successful entrepreneur.

It’s a wonderful life!

You too can enjoy the entrepreneur lifestyle.

It’s not just a wild crazy dream – it’s very doable – whatever your situation. Here’s how my lifestyle changed since I’ve become an entrepreneur.

My lifestyle has changed dramatically since I’ve become a successful entrepreneur.

Remember, I started out in a small basement apartment. Well, I no longer live there. My seventeen room classic brick manor home has a few amenities that my basement apartment lacked including a movie theater room, a complete gym, a home office, a wine cellar, my model train room, multiple garages, extensive gardens, a coy pond and a tennis court. 

Being an entrepreneur means I work when and where I want including from one of my vacation homes on Cape Cod or Nantucket. 

I work where and when I want. I get to travel the world and meet fascinating people.

I frequently travel. I particularly enjoy educational and culturally enriching trips organized by leading business organizations, universities and museums. This has given me the opportunity to personally meet fascinating leaders from around the world in all fields including business, government, education and the arts.

I love my Maserati. I’m not a car guy but sometimes you have to treat yourself.

I’m not a car guy. But I love my Maserati – which I treated myself to after selling one of my businesses. It’s the Cambiocorsa Coupe model with a 400 horsepower engine that quickly tops out at 200 miles an hour. I love the fine Italian leather interior just as much as the engine. It’s an awesome car from a great car company – started by a visionary entrepreneur, Alfieri Maserati.

I control my own schedule. I get plenty of time for family, friends and doing the things that I like

Being my own boss means I have a lot of time to have fun and hang out with my family. I especially enjoyed coaching my kids in soccer from kindergarten into high school. Unlike many other parents I was able to free up my afternoons during the week to coach their soccer teams. I loved it! And I did this coaching even when I was running up to as many as four different businesses at the same time. 

Everyone needs a hobby! Here’s my model railroad – the trains are ready to run!

I’m a little crazy about my model trains! They occupy one of the largest rooms in my house, I have 8 scale miles of track and I can operate up to 10 trains at once. Building this near museum quality model railroad took a lot of time. I model Boston and the New England countryside in the year 1900. 

The Best Thing about Being an Entrepreneur… 

It’s not the money. It’s not the big houses, the cars or the fancy vacations. 

The best part is being able to do work that you truly love! 

To actually get paid to do work that you really enjoy doing – it’s very cool! It’s also neat to be your own boss. To be In charge of your own destiny. To be the star of your own show. 

For example, I don’t have to answer to anyone, I don’t have to wake up early to commute in the morning. I choose my own hours. If I want to take a three day week end or have a 3 hour lunch I just do it! 

As an entrepreneur the work is never boring. You are always learning new things. Meeting new people. Being creative.

I love my work! I’m always learning new things and meeting really interesting people!

You are also providing products or services that are useful to others. You become a valuable contributor to the community. And you build a business that you can be proud of. 

I love it!

Here it is…the #1 best-selling course from BusinessTown.  

In this course I will show you everything that you need to do to start your own business. You’ll get all my inside information on how to start your business right. 

You’ll get the same ideas, strategies and tactics that I used to build one successful business after the next. 

Whatever your background and whatever type or size of business you are starting, I will guide you through every step of your startup journey.

BUSINESSTOWN’S #1 BEST SELLING COURSE:

Start-a-Business 101

Learn how to start your own business

Start-a-Business 101 is a complete program for starting your own business.

Find a great business idea 

Turn your idea into a profitable business 

Attract customers without spending a lot of money 

Start small and grow as fast as you want 

Get proven strategies and insider advice

You will learn exactly what to do at each step of starting your business. 

You will get proven strategies, real-life examples, ready-to-go templates, checklists and worksheets to help guide you along and save you time. 

You won’t have to guess what you should do next or if you are doing things right.

 You will be following the best advice available today. 

You will be getting the same techniques and strategies that I used to build one successful business after the next including the one I started with $1,500 and sold for $40 million. 

You will put your startup on the fastest and most proven path to success.

Everything you need to get started with your business

Rock-solid advice

You will learn my proven strategies for starting a business.

Short, easy-to-follow videos

You will be guided step-by-step through the whole process by short and easy to follow videos. 

Downloadable business tools

You’ll also get 46 templates, worksheets, checklists and samples to save you time and keep you on track.

Learn at your own pace and on any device

Instant access

Get instant access to the entire course. Set your own learning pace. Watch one video a day or binge watch the entire program in one weekend. It’s up to you!

All devices

You can access the course on any device including your computer, your tablet or your smartphone.

Lifetime access

You can access the entire course for as long as you want.

Learn how to start a business in just 10 minutes a day

If you watch just one video (typically 4 to 10 minutes) each day, you can complete the entire course in about 10 weeks. 

The ready-to-go tools such as the worksheets, templates, checklists and samples will save you a ton of time. 

Learn to start a business in just a few minutes a day.

Have a question you can’t find answered in the course? You can get a personalized answer from our experts on the discussion board. 

You will not be alone in starting your business. 

You won’t have to spend endless hours searching around for the next piece of information, only to wonder if the advice is actually any good at all. 

With this course you get the best quality advice all organized and delivered right to you. 

You won’t have to wonder if something that you are doing for your business is the right approach. 

You won’t have to waste time and money by “trial and error.” 

With this course you can be confident that you are taking the best approach to every situation. 

No matter what type of business you are starting or what size of business, Start-a-Business 101 will help you start your business right and start it as soon as possible. 

From one-person home-based businesses to venture-backed startups, from service businesses to online businesses, this course will get you to the starting line as fast as possible.

Watch the overview video

Why Choose Start-a-Business 101?

You can be your own boss. Enjoy true independence and be the star of your own show. Work when and where you want. 

Start a business you love. You’ve got one life to live – so why not start the business of your dreams? I’’ll show you exactly how to do it. 

Make more money. Use our proven strategies to earn the highest profits in your industry and make a lot more money than you could at a 9-to-5 job.

Presenting the Start-a-Business 101 Modules

Each module will guide you in logical order throughout the entire process of starting your business.

Within each module you will get our short, easy-to-follow videos. These videos will explain in simple, clear language exactly what to do at each step.

Plus each module contains companion tools such as worksheets, templates, checklists and samples.

Let me give you an example.

To create a one page business plan you will get a video explaining how to create your plan. 

You will also get a sample of a completed plan. 

Plus you will get a template complete with instructions.

 Just fill-in the template and presto! – you have your completed one page business plan. 

Start-a-Business 101 gives you lifetime access to all course materials.

Start-a-Business 101 Modules

#1. How to get started with your business

#2. Discover hundreds of great business ideas

#3. How to choose the best business idea for you

#4. How to validate your business idea

#5. Find the perfect name for your business

#6. How to choose the best legal entity for your business

#7. How to create a powerful competitive advantage

#8. How to create your business plan

#9. How to do your accounting and financial statements

#10. How to get the money you need to start your business

#11. How to create your marketing and and attract customers

#12. How to build your online marketing presence

#13. How to make sales and land your first customers

#14. The Small Business Toolkit

#15. The Discussion Board

Each module is filled with videos and companion tools to show you exactly how to start your business.

Watch this sample video

Start a Business 101 also gives you the Small Business Toolkit section.

The Small Business Toolkit pulls together in one place for your convenience all 46 tools that are found in all of the other modules. 

The tools include worksheets, templates, samples, checklists and case studies. 

Plus, you will get my 100-page ebook The 300 Best Small Business Ideas. 

This ebook will give you my favorite and most proven business ideas along with my comments on each one. 

You’ll get dozens of great business ideas in each of these categories: 

Home business ideas 

Low cost ideas 

Highest profit ideas 

Part time ideas 

Online ideas 

Easy-to-start ideas 

Steady income ideas

 Fun business ideas 

Even if you already have a business idea in mind, you just might find one you like more here. 

You will also get my Ultimate Checklist to Starting a Business. 

This 100-point 14-page checklist covers just about everything you need to do to start a business, along with my advice on each step. 

This checklist will be your constant companion as you plan and start your business. 

It will keep you organised, on track, and save you a lot of time. 

I think you will find this checklist alone is worth the price of the entire course. 

All of the tools may be viewed online, downloaded and/or printed.

Looking for personal advice? 

Our modules are going to give just about everything you need to know to start a business. 

However, you might have a few questions that you need personal advice on. I’ve got you covered! 

You will have access to our private Discussion Board where I will personally answer any business question you might have.

What you need to know to succeed in business

What people are saying…

 I found great value in the BusinessTown courses. The program is comprehensive, covering everything…It’s like having a team of experienced advisors available 24 x 7.

Dan Sterling –  Founder, Water Hero

 You so inspired me that I started a business and have started receiving orders. Your lecture series about how to pick a business to start really got me going after I followed your steps to a tee. Thanks so much!

Bill Bennett – Business Owner

   Having run across your videos was a godsend to me. Your method provides me the structure I need to be successful. I am willing to put in the work to go through your complete course which so far has been incredibly helpful.

Phyllis Marks – Starting an Online Business

 I have researched the marketplace for over a month to identify a viable and comprehensive ‘go-to’ guide on how to best launch a small business. This course offering from Bob Adams met more than what I was looking for.

Steve Cox – Experienced Businessman

 Bob has been a close friend and trusted business adviser of mine for years… guiding me through the challenges we all face as entrepreneurs. Hands down Bob is one of the most talented, and successful entrepreneurs I know. Thanks Bob!

Matt Marshall – Founder, MGM Capital Investments

Frequently Asked Questions

When does the course start and finish?

This online course is completely self-paced – you decide when you start and when you finish.

How long do I have access to the course?

After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.

What if I am unhappy with the course?

If you are unsatisfied with the course for any reason, please contact us within 60 days and we will give you a full refund, no questions asked.

What are the course requirements?

This course is for anyone thinking about starting a business. You don’t need to have any previous business experience whatsoever. Even if you have business experience, you will discover a vast amount of powerful new ideas that will help propel your business ahead.

Can I download any of the content?

Of course! All the worksheets, case studies, samples, and templates are downloadable.

You can start a business you love! And live the life of your dreams!

Start-a-Business 101 is the fastest and easiest way to learn how to start a business and become a knowledgeable and successful entrepreneur.

Start-a-Business 101 is a complete proven program that will take you step-by-step through your entire startup journey.

You will get…

  Easy-to-follow videos

  Ready-to-use tools

  Discussion board

  Inside advice

  Proven strategies

  Complete lifetime access

In just a few minutes a day, you will learn how to start your own business.

Try Start-a-Business 101 Risk-Free for 60 days

If you don’t love it, we’ll give you a 100% hassle-free refund.

There is no risk in trying this course.

The big risk here is not taking this course.

You will be losing out on the best, most proven advice and strategies for starting your own business.

And you probably will never take action and become the entrepreneur you’ve always wanted to be.

Why can I offer this incredible guarantee?

I know this is the best advice on starting a business available today.

It’s based on my vast experience starting successful businesses of all types and all sizes.

Also I know that you are almost certainly going to love this course and find it to be extremely valuable In starting your business.

And if by any chance you don’t love this course, I will happily give you a 100% refund.

BUSINESSTOWN’S #1 BEST SELLING COURSE:

Start-a-Business 101

Learn how to start your own business

Full Lifetime Access 

60-Day 100% Money-Back Guarantee

Only $19.95

Start-a-Business 101 is only open for a limited time.

Get on board now if you want to make sure you don’t miss out.

Questions? Email bbisson@businesstown.com