Every Webmaster, project leader and business owner must have the necessary resources in order to manage projects. Sometimes, finding the right automation tools and software is quite complicated. There are a lot of tools out there that pretend to give you the right solution; in fact, there’s quite a lot of competition.

Acquiring the right tools for your marketing automation project is absolutely necessary. If you’re smart enough, you’ll realize that you can never be good at everything. It’s just impossible. Many times, you’ll have to outsource solutions and use specific software in order to make progress with your projects.

In this article, we’ll take a look at some of the best marketing automation tools. We will cover four different types of software: user experience (UX) tools, social media management tools, content-creation tools, and A/B testing tools. Each of the selected software tools is well-tested and has proven to be beneficial to hundreds of other people. Let’s begin:

Stilify Me (UX)

Have you ever wanted to copy another Website’s exact color but never knew how to do it? Well, Stilify Me is a free-to-use reverse-designing tool that lets you scan another Website’s colors and apply them to your own. This tool is easy to use, as you only have to enter the other Website’s URL link and extract the exact HEX values. After that, you can even download the colors; the software provides a PDF format file.

Sketch (UX)

Sketch is a handy digital design tool that allows you to focus on your Web- design efforts. While Photoshop is meant to be useful to a wider range of users and tasks, Sketch is something different. It shares a lot of the same features as Photoshop, but its special features are more useful for digital designers.

This awesome design software uses cascading style sheets (CSS) right from the start, which makes the transition into Web development much quicker.

HootSuite (Social Media)

HootSuite is one of the most efficient social media tools on the market. The tool covers multiple popular social media networks and allows you to keep track of all of your social media profiles at the same time. HootSuite makes managing your social media much easier and faster.

You get to use weekly reports, delegate tasks, send instant private messages, and manage your human resources in the most efficient way possible. Don’t hesitate to try this tool if your business uses social media as a means of promotion.

Tweet Reach (Social Media)

Twitter is huge, and many online businesses choose to take advantage of it. If you use Twitter as a social media promotion method, you should really check out Tweet Reach. This tool monitors and analyzes how far your tweets travel.

With this software, you can find out who your biggest influencer followers are. When you find out this information and you understand how your tweets make an impact, you can then scale what you are doing and also reach those influencers.

How Sociable (Social Media)

Again, a very useful social media managing tool. How Sociable helps you keep track of all your social media accounts at once. The free version lets you track twelve social media sites, including WordPress and Tumblr. Of course, there’s a catch. If you want to be able to add popular networks like Facebook, Twitter, or Instagram, you will have to pay for the pro version, which is not that expensive.

The great aspect about this tool is the fact that it provides a calculated score for each of your social media profiles. This feature allows you to analyze and optimize those profiles that don’t perform as well as others.

Assignment Masters (Content Creation)

Nowadays content is king. No matter what type of business you have, having unique, quality, original content is necessary. Some of us are good entrepreneurs, designers, marketers, and even writers. But we can’t be all of them.

If writing isn’t your thing, outsourcing writing services can save a lot of time and effort from your side. Yes, you will invest a bit, but at the end of the day it will be worth it.

Assignment Master is one of the top performers when it comes to writing services; give it a try!

Word Counter (Content Creation)

Analyzing your content before posting it online is more than often necessary. In terms of SEO, longer content means better rankings. A blog post has a specific purpose: drive leads, sales, subscribers, and so on. Size is not as important as the quality it provides.

With Word Counter, you can stop focusing on the word count and write your article from the beginning to the end. Afterwards, copy paste the text and check out the word count.

Hemingway App (Content Creation)

Whether you write your content on your own or outsource it, you must always make sure that it’s correctly written. There are many situations in which you might not notice a few grammar and style errors. Those are not good for your readers, nor are they good for your business.

Hemingway App is an awesome free proofreading tool that shows you which sentences are extremely hard to read and which ones have better and simpler alternatives. Check this tool out!

Unbounce (A/B Testing)

Here’s a great A/B testing tool used by thousands of Web designers and marketers. This software lets you create and test different types of responsive landing pages. It’s extremely user friendly, as you don’t even have to know HTML to use it.

From drag-and-drop features to e-mail marketing software implementations, Unbounce can help you with a lot of testing tasks.

Maxymiser

Maxymiser is designed to help any Website owner create a better and smoother user experience. With Maxymiser, you can create powerful campaigns using a sophisticated but user-friendly visual editor.

With the insight it provides, you can then split test your campaigns and remove the unnecessary elements and stick with what’s working. It also automatically builds a customer profile for each unique visitor you get.