4 Reasons Your Small Business Needs a Website...Fast

4 Reasons Your Small Business Needs a Website…Fast

As a small business owner, you’ve likely heard people say your business needs a website. But how do you make the time for that when you’re busy running your business, right? It may even be easy to think social media can do the job for you without a website. With so many people shopping online, browsing online, and researching purchases online, it’s no longer an option to have a website.

If your small business wants to compete and thrive, you need a website. Make it your priority and fast!

4 Reasons Your Small Business Needs a Website

The majority of people in the U.S. shop online.
More shoppers are skipping the lines and frustration on the streets by running to the web. In fact, Cyber Monday 2018 was the biggest shopping day in U.S. history, according to Adobe Analytics, with $7.9 billion spent shopping online.

To take it one step further, a report by ROBO Economy shows that 82% of smartphone users researched a product on their phones while in store, and 45% read reviews before making a purchase. So, even if your business is considered mostly a “brick and mortar” business, customers are still likely to research you online before coming in store.

A website makes you more discoverable.

We already know that many people search online when researching a purchase, but how do they start? 93% of online experiences begin with a search engine. Specifically, many begin on Google since Google currently holds 80.5% of total search engine market share. So what must you do to rank in Google search? Start with a website.

Yes, as social media popularity grows, your fan page on sites like Facebook will turn up in search results. But in search engine optimization standards, a company that lists a full range of online tools – such as a website, social media page, Google My business listing, etc. – will rank higher in search results.

A website is the beginning of your foundation to being found online. List your web address on your social media profile or Google My Business listing, and your online presence is quickly linked, thus, making you more discoverable.

A business website makes you look more legitimate.

Simply put, people expect legitimate businesses to have websites. Many people turn to Google or Alexa for research, and if they can’t find you or anything about you on Google, they may think your business is suspicious. Nearly one third of small businesses don’t have a website. Make yours the one that stands out with a professional website.

A website allows you to control your own content.

Some people think a website is unnecessary since social media is so prominent and allows you a “free” space to present your business. The problem with this idea is that social media algorithms show people more content from their personal friends and groups, and less content from brands and news outlets – unless you’re willing to pay for ad boosting, of course. Don’t leave your content to the discretion of the social media platforms; control your message with a business website.

So what can you do? It takes a lot of time and energy simply running your business. How can you make a professional website fast? There are two options you should consider – a drag-and-drop website builder can get you online in a few quick steps or, if you need more robust cPanel features, try a WordPress website backed with quality website hosting. Here are some options to consider…

Consider a WordPress website backed by quality website hosting…

Looking for a true content management system? WordPress is a great option. In fact, this popular content management system holds 50-60% of the market share of content management systems, making WordPress the #1 most popular choice.

Benefits of using WordPress? Multiple people can have login accounts to manage your website. For example, a product manager could be responsible for running your online store and a marketing assistant could write for your blog. In addition, since WordPress is so widely used, you can find affordable design templates and free plugins to elevate your website.

HostGator is a web hosting company that offers WordPress website hosting at 2.5 times faster than the competition. The HostGator package comes with a clean and easy-to-use control panel, free migration services from your old site to HostGator, free SSL security certificates, and 24/7/365 world-class customer support.

Try the frustration-free, drag-and-drop Gator Website Builder by HostGator…

If the idea of updating WordPress software and selecting plugins seems a bit overwhelming, try the new drag-and-drop website builder solution from HostGator – Gator Website Builder. Gator Website Builder was created for anyone who has an idea for a website and wants a frustration-free solution to build and launch a website with ease.

Gator is a robust website building that features an easy to understand, drag-and-drop page builder so you can get started quickly. In addition, Gator comes with some of the basics you need such as included website hosting, security basics like an SSL certificate, and a free domain name. Gator also has a guided tutorial to help you set up and launch your website with ease, plus more than 200 professional designed templates already included. An added bonus? Gator Website Builder is backed by HostGator’s 99.9% uptime guarantee and 24/7/365 customer support.

No matter your business idea or size of website, HostGator has a package to meet your needs. Give the new Gator Website Builder a try if you want to get your small business online fast.


We make starting a business simple.

We make starting a business simple.

Our courses will show you exactly how to start and run a business

Our courses will show you exactly how to start and run a business

Learn everything you need to know to plan, start and grow a business

We’ll show you what to do right from the very beginning. You’ll learn how to find your idea, write your business plan, attract customers and all the other steps to building a successful business.

Our courses are taught by real entrepreneurs

You will learn from BusinessTown’s highly experienced experts and entrepreneurs. They will share their experience, wisdom and skills with you. And they will guide you through every aspect of planning, starting, and growing your business. 

Start a business you love, earn more money and live the life you want

Our easy-to-follow video courses will quickly teach you how to start and run a business. Our courses can turn your dreams into reality even if you don’t have a business idea or don’t know where to start.

You’ll find a course that’s perfect for you

Get unlimited access to 130+ courses. We cover it all…from finding your idea and creating your plan to making sales and building a successful business. No matter where you are in your business journey, there is a course just for you.

Learn at your own pace and on any device

Take all the courses you want. Anytime. Anywhere. Any device. Watch one video lesson a day (average 7 minutes) or binge watch the whole thing. It’s up to you!

Explore our top 3 courses and start learning now


Start-a-Business 101

This course will teach you all the basics of starting a business. You will be guided step by step through the entire process of starting a business and becoming an entrepreneur.


How to Find a Business Idea

Learn how to find a great business idea with this course. Discover how to generate awesome business ideas, how to evaluate and validate them and how to choose the very best one for you.


How to Create a Business Plan

Learn how to create an excellent business plan from scratch! This course will walk you through every step from start to finish. You will be guided by instructional videos, a sample plan and a fill-in-the-blanks business plan template.

Get unlimited access to all these popular courses

You’ll get all the tools you need to succeed

You’ll get all the tools you need to succeed

Fill-in-the-blank templates and 50+ other tools will show you exactly what to do at any given step. They will save you time, keep you organized and help you get your business up and running as rapidly as possible. 

Our most popular tools include:

  • 300 Best Business Ideas, 111 pages
  • Business Idea Evaluation Worksheet
  • Ultimate Startup Checklist, 18 pages
  • Business Plan Template, 29 pages
  • Sample Business Plan, 35 pages
  • Marketing Plan Under $2k, 12 pages
  • Financial Statement Templates

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Frequently asked questions

BusinessTown is an e-learning platform built for people interested in starting and running a business. 

On BusinessTown, you get unlimited access to 130+ business courses taught by real successful entrepreneurs and highly skilled experts. You also gain access to 50+ business tools and to our discussion board, where you can get expert answers to your business questions.

No matter what you want to learn or where you are on your business journey, there is a course for you. 

Marketing, ideas, financing, planning, naming, how to get started… BusinessTown covers everything you need to start and run your business right. 

The courses are available anywhere, anytime, on any device, and you can take them at your own pace. 

Create your BusinessTown account to get started and try BusinessTown free for 7 days. 

BusinessTown includes unlimited access to 130+ business courses taught by real successful entrepreneurs and highly skilled experts.

You also get full access to 50+ downloadable tools like worksheets, templates, and samples, and to our discussion board where you can get an answer to any business question you have. 

BusinessTown is $19.95 per month. It provides unlimited access to all 130+ courses, all tools, and our discussion board, where you can get expert answers to your business questions.

We offer a free 7-day trial. If you decide that BusinessTown is not for you, then just cancel within 7 days of starting your free trial and you will not be charged at all.

If you wish to cancel your BusinessTown account, you can do so through your account page under the Billing section. 

If you have any questions, email us at bbisson@businesstown.com. We are more than happy to help!

BusinessTown includes 130+ courses on all business topics: Getting started, business ideas, business plans, strategy, marketing, websites, social media, online advertising, finance, accounting, leadership, sales, legal issues, home-based businesses and more!

Looking for a business idea? Why don’t you check out our course How to Find a Business Idea. 

Do you need help creating your business plan? We’ve got you covered. Take a look at our course How to Create a Business Plan.

Do you want to be walked step by step through the entire process of starting a business? Check out our ultimate course, Start-a-Business 101. 

Are you not sure that you are ready to start your own business? Consider our course, What It Takes to Start a Business.

Are you looking for financing for a new or existing business? We offer 5 courses on financing a small business. We suggest you start with the course, How to Finance Your Business.

Do you want to learn about marketing? Because it’s so important, we offer over 30 courses on sales and marketing. Consider starting with the short course, Developing Your Marketing Message.

Want to learn about marketing online? We offer 5 courses on creating websites, 6 courses on digital marketing and 5 courses on promoting through social media. To get started we recommend the course, The Complete Guide to Digital Marketing.

Looking to get inspired and learn how other entrepreneurs succeeded in starting and growing their businesses? We offer several courses on this including, How to Succeed as a Woman Entrepreneur.

Do you already have a business and are looking to improve it? We have several courses on this topic. Try starting with the course, How to Boost Profits.

No matter where you are on your business journey, there is a course for you.   

On BusinessTown you have access to 50+ downloadable tools like worksheets, samples, and templates to help you start and run a business. 

Our most popular tools include:

The Ultimate Startup Checklist, 18 pages 

The 300 Best Small Business Ideas ebook, 105 pages 

The Complete Business Plan Template, 29 pages

Complete Sample Business Plan, 35 pages 

Sample Marketing Plan Under $2k, 12 pages

One Page Marketing Plan Template

One Page Sample Marketing Plan

50 Guerilla Marketing Tactics Worksheet, 8 pages

Business Idea Evaluation Worksheet 

8 Basic Steps to Making the Sale Template

Sales Presentations that Your Customers Will Love Template

Sales Presentation Sample Dialog

50 Ways to Generate Endless Sales Leads Worksheet 

Cold Calling Script Template and Sample

Emails that Land Sales Template and Sample

Voicemails that Get Callbacks Template and Sample

Income Statement Templates and Samples

Balance Sheet Templates and Samples

Cash Flow Templates and Samples

Calculate Depreciation Template

Key Financial Ratios Sample

How I Started a Successful Business with No Money and No Experience, Case Study

Key Questions to Select the Best Business Idea Worksheet

Validate Your Business Idea Worksheet

Using the 6-Step Approach to Choose a Business Idea Case Study

21 Easy-to-Start Part-Time Business Ideas Guide

42 Home-Based Businesses You Can Start Guide

Why I Repeatedly Changed the Legal Entity of My Business, Case Study

Evaluate Customer Segments and Competitors Worksheet

Differentiate Your Business from Competitors Worksheet

How I Differentiated My First Business in a Crowded Marketplace, Case Study

Creating a Press Release Template and Sample

Marketing Bob’s Rent-A-Bike, Case Study

Planning, Designing and Creating Your Website Worksheet

Search Engine Optimization Worksheet

50 Blog Post Ideas Worksheet

50 Creative Online Marketing Ideas Worksheet

Evaluate Potential Names for Your Business Worksheet

How I Financed Buying a Business Case Study

Cover Letter to Seek Financing Sample

Collection Letter Samples

The Four Quadrant Theory of Time Management Graphic

BusinessTown courses will show you how to start your business right and grow it into a highly successful enterprise. 

You will learn from highly experienced entrepreneurs and experts who have been there and done it. You won’t have to learn by trial and error. You won’t have to guess what to do next. BusinessTown courses will guide you through your entire business journey.

Even if you are a beginner you will quickly learn how to start a business you love. If you already have a business, BusinessTown will show how to grow it and make it better.

By just watching one video lesson a day (about 7 minutes average) you can quickly ramp up your business knowledge. No matter where you are on your business journey, there is a course for you taught by an expert on BusinessTown.

What would you like to learn more about today? Starting a business? How to find a business idea? How to write a business plan? How to do your marketing? How to build an online presence? How to get financing? How to prepare financial statements? BusinessTown has courses that cover all these topics and hundreds more.

So if you want to become a smarter entrepreneur and start and build a successful business, you’ll want to start streaming the courses on BusinessTown today.

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