Going with the crowd has never been a viable strategy to emerge as an industry leader. However, adapting tactics from corporations that have done it all in the enterprise industry is smart play. It boils down to a strategic mindset, the right marketing automation, and proper allocation of budget – things an enterprise of any nature can implement
Companies that lead the pack in the enterprise market showcase some of the best customer-centricity in the world, satisfying demands of thousands of clients with decision-making so relevant that it has the same impact as quality servicing. Their strategies are helping them achieve several key goals, including enhancing customer loyalty, managing finances to keep costs low, and growing revenue.
While ahead-of-the-curve companies execute a multitude of tactics, there are four key strategies young enterprises should replicate to realize most benefits.
Marketing Automation
Enterprise marketing assets management is a big advantage to companies looking to automate their marketing processes and preserve brand integrity on a large scale, while simultaneously accomplishing strategic goals. For instance, companies can leverage cloud-based marketing asset management technology to store content materials on a convenient portal location online. Employees are then provided immediate access to the one-stop marketing shop platform so they can instantly leverage corporate approved marketing materials on the fly. Businesses can also empower users to engage with clients and prospects on a personal and localized level by customizing branded content materials.
Events
Trade shows, conferences, panels, and other in-person events are some of the secret weapons of leading enterprise companies, and it’s evident why if you give a thought to it. Hosting events is a very effective way to communicate with a large audience and get your message across at scale. However, companies will still need to ensure that they’re going to add value wherever possible whether through championing thought leadership dialogues on their website, or by crafting engaging sessions at the events. One disadvantage of this strategy is the inherent costs, but these costs are worth it if they pay off.
CRM Optimization
One of the biggest problems for struggling enterprises is silo-ed email lists. For instance, they might have followers on LinkedIn, Twitter fans, people who they count as leads, people who they count as subscribers, press, PR partners, bloggers who do content marketing, etc. For every area to function effectively, it’s extremely important to have an optimized CRM system where all the contacts are streamlined. That would enable corporations to see when an individual or company was last contacted, what the mode of communication was, and how could they be reached again. This will also prevent internal teams from stepping on each other’s toes.
Strong Client Relationships
Clients trust companies that stand out from the rest. Younger firms should look at ways to create trust by offering their target customers the kind of products that lead to business betterment. Take time to better understand people’s needs via feedback loops and then present viable solutions to demonstrate that you care about their company as well as yours. Streamline the clients’ path by delivering value through sales funnels to establish strong relationships with them at all levels.
Success at enterprise scale may look unachievable, but learning from companies with a competitive advantage is a viable way to stay on track.
