These days, you can find various statements on the Internet claiming that SEO is dead. But is it really? In recent years, Google has cracked down on some of the negative practices that were used to manipulate the rankings, and many SEO practitioners dwelling in the ‘black-hat’ area of the game felt the punch thoroughly. But fact of the matter is that we are witnessing a constant rise of SEO’s popularity. The naysayers might disagree, but SEO is here to stay.

People use the Internet every day, and millions of searches are done on a daily basis. If you know a thing or two on how to research keywords and run a Website properly, you can see a lot of benefit from SEO. This is even more pronounced in today’s competitive business climate. In this article, we’ll discuss seven good reasons why business SEO is still alive and kicking.

1. Omnipresence

If you’ve been living under a rock for quite some time now, there’s a chance you might have missed a tiny interesting fact that every single search query on the Internet is recorded. It’s the core principle of how search engines operate. SEO experts decode vast amounts of data, analyse it and instruct you on how to apply your business efforts in accordance with their findings.

The conclusion is completely logical: SEO will live as long as people use search engines to dig through the Internet for information. It’s just a matter of being the first in line to offer (quality) information on the subject your customers might be looking for.

2. Search Engines Are a Major Gateway

If the demand rises, the offer rises, too. With an ever-increasing number of products released every day, it’s no surprise that up to 90 percent of people check out product reviews before they commit to buying something online. With the rise of digital age, buying everything on the Internet has become a habit of many consumers. Adapting to this trend is no longer an option for business; it has become a must.

3. Mobile Devices Are Taking Over

We use our mobile phones more than ever, and for a good reason. They have become an integral part of our lives. With mobile traffic steadily becoming a dominant force on the Internet, businesses have been forced to adapt to change.

A whole spectrum of new SEO techniques is being developed in order to meet the expectations of mobile users. Ask serious digital professionals about it, and they’ll most certainly tell you that your Website isn’t going to rank high if it doesn’t provide adequate support for mobile devices.

4. Video Killed The … Marketing Star?

YouTube is a one big search engine, just like Google. It’s also based on various advanced algorithms that operate on the same principle. These days, we are witnessing a great rise in video advertising and based on those facts, one might conclude that video could be the baseline advertising method of the future. The importance of SEO in this aspect is pretty clear – aside from being properly conceptually designed, your business videos need to be adequately linked, promoted and shared with the help of SEO techniques.

5. SEO Saves You Money

More than anything else, SEO advertising is cost-effective. Compared to other ways of advertising, SEO is both a cheaper and easier way to spread the word about yourself. While it takes some time to produce lasting results, those results provide a much greater ROI than anything else. Being positioned high on the first page for your desired keywords helps you attract much greater traffic to your page and increases your conversion rate.

6. Good Content Profile

Google is a harsh master. With every update of the search algorithm, the way Google looks at Websites will change. You need to keep a watchful eye and follow these changes in order to keep your Website in a good ranking position. If you can’t keep up the pace and a healthy content profile, you might want to beef up your content strategy.

7. Competition

SEO is a huge playing field, and millions of people are included in this game. This means that you’ll have to be on a constant lookout for your competitors and what they’re doing. Identifying their strategies and properly responding to them in a timely manner is key. If you don’t invest in SEO, rest assured that your competitors will take a big slice of your cake.

Bottom Line

SEO is not dead. It’s in fact more vital than ever. In the fierce competition of the digital world we live in today, SEO has simply become an integral part of every business. It’s a highly effective way of promoting your brand and provides probably the best ROI you can get of all the forms of marketing out there.

Author bio: John Stone is a business consultant at Nirmal Web Design and Seo North Sydney. Through years of experience, he became a devout believer in the notion that form should always follow function and that developing the ability to think outside of the box is a prerequisite of being a successful entrepreneur.”