Developing Your Marketing Message

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Learn how to create a clear, unique and compelling marketing message. And learn how to identify and target your best prospective customers.

4 lessons, 6 videos (15m)

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What you’ll learn

What you’ll learn in Developing Your Marketing Message

You’ll learn how to excite your audience and turn them into customers with a unique and compelling marketing message.

  • You will discover the 6 key elements that you need to nail down in order to clearly communicate your marketing message.
  • You will learn how to develop your own Unique Selling Proposition (USP) that will set your business apart and attract customers like a magnet.
  • You will find out how to better target your marketing by building an Ideal Customer Profile. And you will learn the 5 key aspects of building an Ideal Customer Profile.

Create a marketing message that sets you apart from the competition and makes a true connection with your customers

You will be able to attract customers with a clear marketing message that explains what you are about and what you can do for your customers.

You will be able to write a marketing message that quickly conveys why your business is unique and how it can deliver a benefit to your customers that your competitors can not.

You will learn how to develop a marketing message based upon the core values of your business that will lead to establishing a deep and authentic connection with your customers.

Watch a sample video from the course

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Developing Your Marketing Message Content

Your potential customers need to know how you are going to solve their problem or they are going somewhere else. To avoid that, you need a clear marketing message. In this lesson we explain the concept of marketing message, tell you why it is essential, and show you the 6 most important elements you need to work on before reaching out to your customers and building your marketing strategy.

(2:54, 1 video)

What truly differentiates you from your competitors? What makes you unique to your customers? In this lesson, we clearly explain what a Unique Selling Proposition (USP) is and we give you three  ways to come up with your very own unique selling proposition that will attract customers like a magnet. We also give you examples of famous USPs to inspire you. 

(3:35, 1 video)

Learn how to communicate with your very best customers and potential customers. From “the jobs” to the demographics, we will detail 5 key aspects of your ideal customer profile that will help you come up with marketing tactics and copy that will truly resonate with them. 

(2:27, 1 video)

Your core values should be the foundation of your whole marketing strategy. In this lesson, we explain what makes your vision and mission so powerful and we show you how to create your own. 

(5:58, 3 videos)

Instructor

Deb Goeschel

Marketing and small business expert

Deb possesses 17 years of communications experience and offers her skills and knowledge to women-owned and small and mid-sized businesses, the wellness industry, and local businesses making a positive impact. She speaks frequently about messaging and marketing and offers both group and one-on-one messaging workshops and intensives.

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