Developing Your Marketing Message
Learn how to create a clear, unique and compelling marketing message. And learn how to identify and target your best prospective customers.
4 lessons, 6 videos (15m)
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What you’ll learn
What you’ll learn in Developing Your Marketing Message
You’ll learn how to excite your audience and turn them into customers with a unique and compelling marketing message.
Create a marketing message that sets you apart from the competition and makes a true connection with your customers
You will be able to attract customers with a clear marketing message that explains what you are about and what you can do for your customers.
You will be able to write a marketing message that quickly conveys why your business is unique and how it can deliver a benefit to your customers that your competitors can not.
You will learn how to develop a marketing message based upon the core values of your business that will lead to establishing a deep and authentic connection with your customers.
Watch a sample video from the course
Developing Your Marketing Message Content
Your potential customers need to know how you are going to solve their problem or they are going somewhere else. To avoid that, you need a clear marketing message. In this lesson we explain the concept of marketing message, tell you why it is essential, and show you the 6 most important elements you need to work on before reaching out to your customers and building your marketing strategy.
(2:54, 1 video)
What truly differentiates you from your competitors? What makes you unique to your customers? In this lesson, we clearly explain what a Unique Selling Proposition (USP) is and we give you three ways to come up with your very own unique selling proposition that will attract customers like a magnet. We also give you examples of famous USPs to inspire you.
(3:35, 1 video)
Learn how to communicate with your very best customers and potential customers. From “the jobs” to the demographics, we will detail 5 key aspects of your ideal customer profile that will help you come up with marketing tactics and copy that will truly resonate with them.
(2:27, 1 video)
Your core values should be the foundation of your whole marketing strategy. In this lesson, we explain what makes your vision and mission so powerful and we show you how to create your own.
(5:58, 3 videos)
Marketing and small business expert
Deb possesses 17 years of communications experience and offers her skills and knowledge to women-owned and small and mid-sized businesses, the wellness industry, and local businesses making a positive impact. She speaks frequently about messaging and marketing and offers both group and one-on-one messaging workshops and intensives.
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