Facebook Ad Campaigns: Cheap and Effective Marketing

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Facebook Ad Campaigns: Cheap and Effective Marketing

If you paint the next Mona Lisa and keep it in your attic, it’s almost like you didn’t create anything in the first place. The same goes for your business; you’ve got to put your website, products, and services in front of potential customers! How do you do this without breaking the bank? Facebook – the social media platform represents one of the best bang-for-your-buck marketing solutions available to small businesses.

Before we take you through the steps to launching your effective Facebook ad campaign, make sure your page on the site is as accurate and aesthetically pleasing as possible. Choose an image for your page that will draw people in and populate the about section and news feed with sharp and appealing content. Re-examine Facebook’s easy-to-use classification tools and make sure you’re using the right one for your business. If you’re an established brand, don’t use the local business page, and vice-versa. Now, let’s use Facebook to get some attention (and revenue) for your business!

Determine Facebook Campaign Objectives

Before you start, examine what your competition does regarding their Facebook ads. See what you like, take a look at what you can improve, and make sure your content stands out from that of your competitors.

Then, decide what you’re trying to accomplish with your Facebook campaign and set some clearly defined goals. Choosing an objective is made easy thanks to the site’s well-designed interface, and below you can see how to align your digital strategy and goals with one of the corresponding options.


The first three options (boost your posts, promote your page, and send people to your website) are likely going to be the most important for your business, as this will get people to your Facebook page and website, which will increase the number of followers for your brand. We will examine these options and walk you through the process of successfully reaching these objectives (as well as discussing the new collect leads for your business feature).

When you boost your post, you select one specific piece of content to reach a larger audience. You can see below that this post was boosted, and that it reached 2,619 people (Facebook allows you to see a more detailed breakdown of the post’s performance via the “view results” button).


This type of engagement is difficult to get organically – simply via word of mouth and through peer engagement and without putting money behind it – so it’s necessary to boost posts in order to put your content in front of a large audience. When boosting your post, you can adjust the parameters so that your reach is as targeted as possible.

Ad Design and Customization Can Make or Break Your Campaign

Make sure the post itself has a grabbing headline – lists, questions, and declarative statements all work well here – snappy language, a call to action, and a picture that draws people into the content. The importance of the image cannot be overstated, as you should really try to use a unique picture to differentiate your content from the rest of what’s on peoples’ feeds. Stock images are fine, but if you can use a screenshot or product photo that would be the ideal choice. Write a one or two sentence description of the post to get people interested – asking a question or positing a theory usually works well here.

You will need to select your audience, determine a desired budget (a little money goes a long way on the site), and play around with how the post will appear on peoples’ feeds. Before you boost, make sure that you like the appearance of your post on both the desktop and mobile news feeds, as you can see below.


You need to pump some money into your posts to see a real impact. Be realistic about the posts, however, as you should spend more on content that you know is going to deliver than an article that isn’t really going to garner that much attention.

You also need to come up with a bidding/budgeting strategy, as you should have an idea of what you’re willing to spend per day. When bidding – this is basically Facebook’s competitive marketplace for impressions (how many times your content is seen) – remember that the more you pay, the more potential engagement you will get. You can do this on a cost-per-click or cost-per-thousand-impressions basis – I would recommend the former.

You’re targeting people in order for them to engage – this means “like,” share, or, comment – with your post, and this will help to bring them and others to your site.

If you get likes and shares, then you can gain traction in certain circles. Liking the post simply means that their friends will see this post on their feeds. If someone shares the post, it will appear higher up on their feed and will remain there for a longer duration. Ideally, people will be sharing your content, but getting likes is a great place to start.

Get Those Customers to Your Page!

You can also take a broader swipe when marketing on Facebook. If you want to gain followers and generate leads via your page, and not a specific post, then you should promote your page. Here, you will need to really rely on Facebook’s unrivaled ability to reach a specific audience. The site has so much information on people that it really makes it quite simple to target individuals based on a number of demographic/geographic/interest-based factors. This allows you to build a following that’s actually interested in your brand, not just people who may be inclined to like individual posts that you boosted. Below you can see how to adjust the copy and desired audience for your ad.


When people like your page, they will see all of your posts and be more likely to engage with your content. It’s impossible to build a following organically, as you need to have people following you in order to see your content. No one is going to become a fan of your brand’s page out of the blue – you need to direct them to your content. Once they like your page, posts will show up in their feed directly, or on the side of the page as an advertisement.

If your business has a dynamite website, and you’d prefer to have people bypass your Facebook page and head directly there, then there’s an ad campaign option for this route. Select the send people to your website option, and you can create a targeted ad that directs people to your site.

As you can see below, this ad is very simple, but it’s this simplicity that will draw people to your site.


The minimal nature of these ads make it easy for people to be turned off to your brand if you don’t include the right mix of words and images. Come up with a creative tagline, choose an image that really shows what your company is about, and narrow your brand/business down to a short phrase that says what you’re all about.

You can easily target a specific group/demographic with this option, and your content will be populated within a news feed or on the side of a page as an advertisement. The site also pushes content out onto the Facebook Audience Network, only further increasing visibility for your posts.

By using one of the three aforementioned ad campaigns, your content will surely reach your desired audience. The amount of money you spend on these options will influence the effectiveness of the respective campaigns – devoting as little as $5 a day to a Facebook campaign will likely pay dividends for your business.

Newsletters, Conversions, and More

Though you should concentrate your Facebook marketing efforts on boosting your posts, promoting your page, and sending people to your website, there are other ad campaign tools that may help your business.

Facebook allows you to direct people to sign up for your daily or weekly newsletter through the new collect leads for your business campaign objective– this is one of the easiest ways to retain and engage customers. Below, you can see a sample post for this type of effort, complete with the numerous ways you can promote your newsletter via targeted language and actionable copy.


The social media network also has options to direct people to download and install applications, go to specific events, buy products – there are options and customizations for each of these actions.

If you have an e-commerce-based business, then you should look at Facebook’s options for tracking and increasing conversions on your website. They offer a number of tools that let you see where your business is coming from, which allows you to adjust certain strategies accordingly.

Testing and Trying Your Way to Success

There’s a lot to consider when you launch a paid Facebook campaign, but the site provides unparalleled access to your potential audience. If you are consistent, persistent, and patient in your approach, you will significantly grow the number of people who interact with your brand. The best way to determine the best approach is to constantly try, test, and measure the effectiveness of certain methods. Fine-tune your campaign after testing and trying a number of different approaches, and then settle on the most effective effort.

Also remember that you need to always be boosting and promoting your content. You should also create ads akin to display advertisements to get people to come to your site; Facebook’s ads are more expensive than Google AdWords, but the targeting is much better.

Always think about aligning your strategy with your branding goals. Throw money at things that will benefit your business, especially when they are related to timely and trending events, and remember how little you’re spending on Facebook compared to other marketing efforts.

Join related groups – there are many “groups” of businesses within a specific industry – on Facebook to get more traction within your industry. These groups are sometimes private, so it’s important to reach out to administrators or people within the group in order to gain access. Also, try to connect with other brands and businesspeople who may provide a mutually beneficial relationship down the road. If they share your posts, and you share theirs, you may be able to give each other access to customers that were initially out of your reach.

And finally, make people share your content! Tell your friends, your relatives, and even that person from college who annoys you with their posts. The more people who see your posts, the more people that will like your content.

Facebook allows you to put in a small amount of effort and reap a potentially big reward. Having a static page with no money behind it isn’t enough – your business deserves more!

Bob Adams

Bob Adams is the founder of BusinessTown the go-to learning platform for people starting and running their own businesses. Bob has started dozens of successful businesses, including one he launched with $1500 and sold for $40 million. He also has an MBA from Harvard Business School.


Start-a-Business 101

Learn how to start your own business.

Start-a-Business 101 is a complete program for starting your own business.

  Find a great business idea. You’ll get my 6-step method for finding a great business idea. Plus you’ll get my insight on hundreds of proven, money-making businesses that you can start.

 Turn your idea into a profitable business. I’ll take you through every step of starting a business from finding your idea, to turning it into a solid business model, to making your first sales.

 Attract customers without spending a lot of money. You’ll get a ton of my free and low cost ways to land customers. From simple “guerilla” marketing tactics to the latest in digital marketing, I will show you every way imaginable to pull in customers on a shoestring budget. 

 Start small and grow as fast as you want. I’ll show you how you can start small, even part-time if you prefer, and build a highly successful business. You don’t need a lot of time or resources – but you do need to make the right decisions on key issues – and I’ll show you how to do it.

 Get proven strategies and insider advice. You’ll get the exact same methods I used to build one business after the next. I’ll tell you how to avoid problems. And I’ll show what to do at each step of the way, to start your business right.

 Try it risk-free for 60 days. You can try the whole course and then decide if it’s right for you. If you don’t love it, I’ll give you a 100% refund.

 You so inspired me that I started a business and have started receiving orders. Your videos about how to pick a business to start really got me going after I followed your steps to a tee. Thanks so much!

Bill Bennett – Business Owner

Start a business you love, earn more money and live the life you want. With Start-a-Business 101 you can…

Be your own boss. Enjoy true independence and be the star of your own show. Work when and where you want.

Start a business you love. You’ve got one life to live – so why not start the business of your dreams? I’ll show you exactly how to do it.

Make more money. Use my proven strategies to earn the highest profits possible and make a lot more money than you could at a 9-to-5 job.

Start-a-Business 101 is perfect for you…

If you don’t have an idea yet.

Start-a-Business 101 includes the proven 6-step method for finding a great idea. Plus you’ll get hundreds of proven, money-making ideas.

If you have an idea but are not sure where to start or what to do.

In Start-a-Business 101, you will learn exactly how to start your own business from start to finish. You will have access to dozens of videos, worksheets and templates that will walk you along the way.

If you want to make sure that you are doing things right.

Start-a-business 101 covers all the common mistakes that entrepreneurs make when getting started. No room for errors, you will learn how to start your business right.

If you want to get guidance and know exactly what to do at any given time.

Follow my step-by-step process that will get you on your way to business success. It will be like having a business coach by your side at all times.

If you want to start any size business or any type of business.

Start-a-Business 101 will help you start any size of business from a one person home-based business to a larger business. And it will work for any type of business including all service businesses, product businesses and Internet businesses.

If you want to become a knowledgeable entrepreneur.

By watching just one video lesson a day, you will quickly become a knowledgeable entrepreneur. You will be ready to start your own business now or at any time in the future.

Hi there, I’m Bob Adams.

I’m a serial entrepreneur and self-made multimillionaire.

I’ve started dozens of successful businesses of all types and sizes including … bike rentals, house painting, employment service, retail business, multimedia company, book publishing, tourist maps, job fairs, Internet businesses, software business, employment advertiser, and used boat sales. 

Most of these businesses I started in my home on a very small budget. 

My biggest success is my book publishing company that I started in my basement apartment with just $1500 and later sold for $40 million. 

I’ve learned what really matters in business. I’ve discovered the concepts that make or break businesses. And I’ve used them to build one successful company after the next. 

Now, my mission is to share what I learned with you – so that you can succeed in your own business. 

That’s why I created Start-a-Business 101.

Success = recipe + ingredients

In Start-a-Business 101, you will get my exact recipe and ingredients for success. I will show you what to do at every step in starting a business. 

You’re not going to go through years of trial and error. 

You won’t have to make mistakes or learn anything the hard way. 

Because the recipe for business success is waiting for you in my course, Start-a-Business 101

In this course you will get the same proven strategies and tactics that I used to create my successful businesses.

My books and courses have been featured in…

Start-a-Business 101 will show you exactly what to do at each step of starting your business.

You will get proven strategies, real-life examples, ready-to-go templates, checklists and worksheets to help guide you along and save you time. 

You won’t have to guess what you should do next or if you are doing things right.

 You will be following the best advice available today. 

You will be getting the same techniques and strategies that I used to build one successful business after the next including the one I started with $1,500 and sold for $40 million. 

You will put your startup on the fastest and most proven path to success.

Here’s the course for your new business journey. Beginning entrepreneurs will hugely benefit from Start-a-Business 101. The videos clearly explain each element of building a new business. The advice is savvy and on point throughout. I highly recommend it for anyone involved in any kind of startup.

Rick Williams – Managing Director, Williams Advisory Partners LLC

Learn at your own pace and on any device

All devices

You can access Start-a-Business 101 on all your devices, including your computer, your tablet and your smartphone.

Instant access

Get instant access to the entire course, including all the video lessons, all the tools and the discussion board.

Learn at your own pace

Watch just one video lesson per day and you will complete the whole program in about 10 weeks. Or you could even binge watch the entire course in one weekend. It’s up to you!

Full lifetime access

You can access the entire course as long as you want and as many times as you want. For example, you could go through the entire course to quickly build your entrepreneurial knowledge. Then you could go back to specific lessons as you are working on various aspects of your business.

Watch the overview video

 I found great value in the BusinessTown courses. The program is comprehensive, covering everything…It’s like having a team of experienced advisors available 24 x 7.

Dan Sterling –  Founder, Water Hero

Start-a-Business 101 gives you everything you need to start your business.

Rock-solid advice

You will learn my proven strategies and tactics for starting your own successful business.

Easy to follow videos

You will be guided step by step through the whole process by 76 short and easy to follow videos. 

 Business tools

You’ll also get 46 downloadable templates, worksheets and samples to guide you along.

  Start-a-Business 101 Course Content

1.  How to get started with your business

2.  Discover hundreds of great business ideas

3.  How to choose the best business idea for you

4.  How to validate your business idea

5.  Find the perfect name for your business

6.  How to choose the best legal entity for your business

7.  How to create a powerful competitive advantage

8.  How to create your business plan

9.  How to do your accounting and financial statements

10.  How to get the money you need to start your business

11.  How to create your marketing and attract customers

12.  How to build your online marketing presence

13.  How to make sales and land your first customers

14.  The Small Business Toolkit

15.  The Discussion Board

Every step of the course is filled with videos and companion tools to show you exactly how to start your business.

Start-a-Business 101 includes 46 templates, worksheets, checklists and samples

These tools will save you a lot of time, keep you organized and further guide you along the way to launching a successful business as soon as possible.

Fill-in the blank templates make it easy to plan your business.

Watch sample videos

Looking for a business idea? Discover the critical questions that you must ask to find the very best idea for you.

Learn how to create a one page business plan – the most important document for starting your business.

Learn how to find the best customers for your business.

Discover how to create a unique sales message for your business.

   Having run across your videos was a godsend to me. Your method provides me the structure I need to be successful. I am willing to put in the work to go through your complete course which so far has been incredibly helpful.

Phyllis Marks – Starting an Online Business

Will Start-a-Business 101 work for me?

This course is made for you:

  • If you want to generate a new income stream.
  • If you don’t have a business idea yet but want to be your own boss.
  • If you have an idea but are not sure how to get started or what to do first.
  • If you are ready to get started but want to make sure you are doing things right.
  • If you want guidance from someone who has done it before – multiple times.

Start-a-Business 101 will work for all types of businesses. And it will work for all sizes of businesses from one-person home-based businesses to larger enterprises.

Don’t have an idea yet? No problem. I will give you my 6-step process for quickly finding a great business idea. Plus I’ll show you hundreds of my best, money making business ideas, along with my insight on each one.

Wondering how to turn your idea into a profitable business? I will show you how to do it – every single step of the way.

You will learn how to plan your business, how to get the money to get started, how to do marketing, how to do accounting, how to make sales, how to set up your website and much more. You will have access to all my tools – including worksheets, case studies, checklists and templates – that will save you time and money.

I can promise you that you will get the very best strategies and ideas available today. You will get the exact techniques that I used to build my businesses, including the one I sold for $40 million.

Still skeptical? I get it. Sometimes you have to see it to believe it.

I got you covered. You can take this whole course completely risk-free.

You can test drive the entire course for 60 days.

That’s right. You can have full access to the whole course for 60 days. If you decide it’s not for you, or if you don’t love it, I’ll give you a 100% refund. No questions asked.

I can’t promise you that your business will absolutely succeed. No one can.

But I can promise you that I will give you the very best strategies and ideas for every step of starting your business.

And I stand behind that with my 60-day, 100% money-back guarantee.

I want you to start a business. And I want you to start it right.

 I have researched the marketplace for over a month to identify a viable and comprehensive ‘go-to’ guide on how to best launch a small business. This course offering from Bob Adams met more than what I was looking for.

Steve Cox – Experienced Businessman

Get Start-a-Business 101 and get $750 in bonuses – free

I am pleased to tell you that I am adding two limited time bonuses to Start-a-Business 101

These bonuses will make it even easier and quicker to get your own business up and running. 

The Ultimate Checklist to Starting Your Own Business 

This 18 page checklist will show you exactly what to do to start your business.

This extremely comprehensive 18 page document includes all the steps to start a business. Plus I give you my expert advice on every single step. 

This checklist will keep you totally organized and make sure that you are not missing anything important. 

This checklist is the ultimate shortcut in getting your business up and running. It will be your constant companion in starting your business. The checklist has a $500 value but I will give it to you as one of my welcome gifts for joining Start-a-Business 101.

How to Launch a Business Fast and on a Tight Budget Using MVP

Use this video to start your business fast and on a tiny budget.

The second bonus is a game-changing video/lesson. In this video/lesson I will teach you the concept of Minimum Viable Product, or MVP. 

You will learn how to start your business faster and for less money, than any other way possible. 

This important video/lesson has a $250 value but I will give it to you as one of my welcome gifts for joining Start-a-Business 101

So consider joining Start-a-Business 101 now if you want to get these limited-time free bonuses – a $750 value.

 Bob has been a close friend and trusted business adviser of mine for years… guiding me through the challenges we all face as entrepreneurs. Hands down Bob is one of the most talented, and successful entrepreneurs I know. Thanks Bob!

Matt Marshall – Founder, MGM Capital Investments

Frequently Asked Questions

When does the course start and finish?

This online course is completely self-paced – you decide when you start and when you finish.

How long do I have access to the course?

After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.

What if I am unhappy with the course?

If you are unsatisfied with the course for any reason, please contact us within 60 days and we will give you a full refund, no questions asked.

What are the course requirements?

This course is for anyone thinking about starting a business. You don’t need to have any previous business experience whatsoever. Even if you have business experience, you will discover a vast amount of powerful new ideas that will help propel your business ahead.

Can I download any of the content?

Of course! All the worksheets, case studies, samples, and templates are downloadable.

Start a business you love, earn more money and live the life you want.

Start-a-Business 101 is the fastest and easiest way to learn how to start a business and become a knowledgeable and successful entrepreneur.

Start-a-Business 101 is a complete proven program that will take you step-by-step through your entire startup journey.

You will get…

  Easy-to-follow videos

  Ready-to-use tools

  Discussion board

  Inside advice

  Proven strategies

  Complete lifetime access

In just a few minutes a day, you will learn how to start your own business.

You can test drive the entire course for 60 days.

That’s right. You can try Start-a-Business 101 risk-free for 60 days. You will have full access to the entire course. If you decide it’s not for you, or if you don’t love it, I’ll give you a 100% refund. No hassles. No questions asked. I want to help you succeed in your own business.


Start-a-Business 101

Learn how to start your own business.

Full Lifetime Access 

60-Day 100% Money-Back Guarantee

Only $19.95

Start-a-Business 101 is only open for a limited time.

Get on board now if you want to make sure you don’t miss out.

Questions? Email bbisson@businesstown.com

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