Reputation is a tricky thing. It takes a lot of time and effort to build a good image, yet it can collapse like a house of cards in an instant. Moreover, customers put great importance on the perception of the company, and make their purchasing decisions based on a brand image.
Indeed, in a market jam-packed with competition and their offers, the best way to stand out and hit big is to speak with a distinctive voice and from a position of authority.
The Good, the Bad, and the Ugly
In the information age, where social media rules the digital show, a reputation can get tarnished in the wake of just one incident. Bad news and mediocre user experiences spread like a wildfire and companies must react swiftly in order to limit the damage. On the other hand, organizations that manage to attain a good reputation are able to spread brand awareness and turn people not only into loyal customers but also ambassadors that provide great word-of-mouth.
Of course, most young startups and small businesses have yet to attain any kind of reputation. One of the best ways to jumpstart this process is connecting with businesses and prominent figures that are reputable. In a sense, you can “borrow” their status and let it increase your visibility. Meaningful relations go both ways, though, so try to foster growth and innovation in your sector.
A Positive Change
Also, there are some surefire ways of boosting your image in the community.
One of them is certainly going green and embracing sustainable business practices. Apart from infusing your brand with more appeal and attracting new customers, this can also streamline your operations and cut the daily costs. Similar benefits await those that show commitment to local community and its problems.
According to the experts from MSM Loss Management, anything that contributes to the economic and social development does the trick. In a nutshell, you have to look beyond mere self-interest. So, endorse a mindset of helping others and note that the growth of the company and its employees should work hand in hand. A rising tide lifts all the boats, and raising the status of people who are associated with your business can only bring benefits.
Bear in mind that a good reputation needs to be nurtured and maintained: It is never to be taken for granted. Stay true to your principles and values.
Also, never make promises you cannot keep. Every time you do not deliver, you lose a bit of hard-earned credibility. Now, it is best not to settle for a bare minimum. In fact, some of the most well-renowned and successful businesses are those that go above and beyond.
At last, provide customer service excellence and solve people’s problems. Utilize social media accounts to interact with them at all times and demonstrate that you are approachable and considerate. A quick reaction from your representatives can make up for a mistake and turn a disadvantaged situation around. Strive to add real value to the lives of consumers and they will know how to cherish and reward it.
In the Spotlight
Building a reputation is a long race in which fuel and support of the crowd do not come cheap. That being said, consistency and hard work pay off in more than one way. Therefore, uphold sustainable business practices and give back to the community.
When others prompt you to make a step in a certain direction, go an extra mile. Set up a network of mutually empowering relationships and engage in business networking. Doing so, you should be able to enter the big league and stay in the spotlight in the foreseeable future.
Dan Radak is a marketing professional with ten years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.