From WWE Superstar to Successful Business Owner - BusinessTown

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From WWE Superstar to Successful Business Owner

 Diamond Dallas Page: From WWE Star to Succesful Entrepreneur Famous ex-WWE wrestler Diamond Dallas Page discusses how he discovered and built a business around an unexpected niche market for yoga. He also gives guidance to entrepreneurs about focus, tenacity, and expertise.

I’m just being honest with you, but I have no idea how I do what I do. I just do it. It’s like I’ve done it my whole life.

How Did You Become an Entrepreneur?

Most people know me as Diamond Dallas Page the wrestler, so I pretty much have to start with that. I didn’t start wrestling until I was 35 years old. Everybody thought I was nuts. It was just an idea in my head, but I was running nightclubs at the time. I grew up in the nightclub business and while I was in Florida running a pretty big club that I owned a small piece of, I decided to take this idea of “Diamond Dallas Page” and make a videotape.

Diamond Dalla Page started his WWE career at 35 and now owns a successful and atypical yoga business. 

atSo, I created this persona and this character and sent it to AWA (American Wrestling Association). And they said, “Hey, we like your shtick but we’ve got one question: We’ve shown your tape around and no one really knows who you are. Where are you guys working?” My response: “In my head.”

Every entrepreneur starts his business in his head and they’re going to hear over and over again, “Are you crazy? You can’t do that.” It’s so easy for people to tell you why you can’t do something. Next thing you know, I’m on ESPN and I’m this character “Diamond Dallas Page.” Five months in, because of the long blond hair and the diamonds and the wrap and “Diamond Dallas” and me being me, they’re like, “We can’t let you manage anymore, because you’re around ringside and taking all the attention away.”

Related: From Dumpster Diver to Millionaire Business Coach

I wanted to be a wrestler and I figured I had seven months left on my contract and I decided to go after this dream with conviction. I knew it was going to hurt like hell, because people can think what they want about professional wrestling, but this fake stuff really hurts. You know, you can’t fake gravity. Gravity will beat your body up and make you want to run and hide. Then I tore my rotator cuff in a match about nine or 10 months in, my contract was up for renewal, and they let me go. Now I don’t have that dream anymore.

After being told he would never compete again, DDP came back in the ring and became WWE’s heavyweight champion. 

But less than three months later, I was back in the ring. At 42, these three different spine specialists told me my career is over. At 43 years young, I’m the heavyweight champion of the world. I’ve got some kind of God-given gift to be able to help people heal themselves. I’m not a therapist. I’m not a PT (physical therapy) guy. I’m just me and I know how to heal myself. I’ve been able to translate that into helping others heal themselves.

Where Did DDP Yoga Come From?

I started to take all of my branding that I learned in the nightclub business and I started to apply it to “Diamond Dallas Page.” It needed to have DDP in front of it so they understood where it came from.

I started to realize way in the beginning that if I could get regular guys, guys who I know would never walk in a yoga studio, to do my workout with me, then there’s something there, and that’s where it started. In two years, no one will call this “DDP Yoga.” They will call it “DDPY.” Because I’ve learned that no matter what I do, people are all going to say it’s DDP Yoga, and it’s not. It’s DDP’s workout that he created for people who wouldn’t be caught dead doing yoga. So, I sure as hell don’t want them to call it “yoga” because it gets put in a box, and not that there’s anything wrong with that.

DDP created his company to bring the benefits of yoga to regular people.

I love yoga today, all different types of yoga. I think everyone needs some kind of yoga in their life, everyone. Especially as you head into those 40s, 50s, and now I’m in the 60s. A lot of people that I know are into this kind (makes yoga mudras with his hands) or this kind (makes prayer position with his hands) or they’re into this kind (makes a triangle with his hands). And what I mean by that is the difference between DDP Yoga, or DDPY, and yoga for starters, I would say most yogis are very “Namaste.”

Related: The Best Business Ideas to Start Under 2K

DDPY? Way more DNA. You know, tone and attitude, like this guy you’re hearing right now. I’m the same guy who teaches the class just like this. You won’t find that in any other studio. And I mixed it with rehab and old school calisthenics and dynamic resistance, engaging and flexing muscles and every time you flex or engage a muscle, your heart has to beat faster to get the blood to the muscle, all with minimal joint impact.

If you look at yoga, people who teach yoga, 98 percent of them will look like lululemon ads. They’re all in perfect shape, have amazing bodies, and are all different ages. You look at my instructors, there are some people who have amazing bodies but there are also a lot of regular people. But they used to be really big people, they used to be really beat up.

Go to I always tell people don’t listen to a word I say, go to our website under where it says, “Inspirational Stories” and find where it says, “DPPY Pain Management” and you’ll see one Tweet after another about how it took away all the pain in their back and knees and their hips. Then there’ll be another section called “Changing Lives” and you will read what people are writing about (how) DDPY didn’t just changed their life, but saved their life.

What Is Your Business Philosophy?

A lot of people don’t have the “stick-to-it-ness” that I have. When you become a wrestler at 35, blow out your shoulders, get fired, and come back to become a three-time world champion in your 40s, you tend to stick with problems longer. So, I have a vision. It never leaves my brain and I write down everything. I set goals, sometimes as often as every hour! You know, there’s always a list to take through. Like today, we’re at the DDP Yoga performance center, our corporate offices in Atlanta, Georgia, and we have constant meetings that all discuss the same idea: How can we take this company to the next level?

ddp meeting wwe
To succeed in business, set goals, choose the right partners and employees and think about ways to take your business to the next level.

We normally take on too many things and that’s a key thing to watch for because if you take on too many things, you’re going to get smothered. So our business plan is constantly evolving into the next thing that we’re doing. I think people who do this on their own are never going to hit their full potential and don’t even need to do it on their own to begin with.

To me, everyone who takes part has a small piece of this program. I won’t take anyone’s money because I don’t want that on me. I’m investing in me. I don’t invest in the stock market. I hear businessmen say, “Oh you need to borrow, you need to leverage yourself. You take that money.” Why? Why do I need to leverage myself? Why would I want to pay the bank that 7 or 8 percent on the money that I already have? Why wouldn’t I just pay off the building? You know that’s how I think. I think “no debt.” I bet on myself because I know I’m going to put the work in.

Related: 7 Keys to Starting a Successful Business

That’s the reason I have partners like Kimberly, who’s my ex-wife and with whom I have an amazing relationship. She has a piece of the company. And then my buddy, Dr. Craig Aaron was an important piece in the beginning. Having that doctor on my team gave me credibility. I don’t really need it today, but back then it was important. Then I brought Steve Yu in and I gave him a piece of the company because his work ethic was unbelievable. And he’s the only guy that I know that works more than I do. And he really was the yin (to my) yang. We always say I’m Captain Kirk and he’s Spock.

Obstacles Along the Way

You got to remember, I grew up with ADD and dyslexia and was reading at a third-grade level at age 30. At 31, I started my journey to reading and writing and today I’m pretty *** good at it. I’m not great when it comes to either but I’m pretty *** good at it. And I also take what other people write, even what Steve writes, and I can make it better just because it’s my message now. I know how I want it to say it and we’re never saying anything just to sell ***. We’re saying things out of passion, and I think it comes off like that to our customers.

Related: Starting a Business: A Guide to Success

Thinking Like a Champion: Three Tips

Here’s three things you need to do to think like a champion.

To think like a champion: know your craft, do what you love and NEVER GIVE UP!

One is you’ve got to know your craft. If you don’t know it, you need to study it and be working on it 24/7. You got to know your craft or be on your way to knowing your craft better than anyone.

Number two – which makes number one really easy – you have to love it. You have to love it so much that you don’t really feel like you’re working 24/7, 365 days a year. You have to love it.

And number three: don’t quit. If you’re going to quit and you even think you’re going to quit, don’t bother. Don’t even do it. You’ve got to be able focus on the bigger picture when you want to quit, and you really never lose until you quit. But God puts walls in front of us. I don’t know how everyone really looks at that, but I know most people approach it thinking, “Ok I’m done.” Or they’ll go, “I got to get to the wall, I got to get to the wall, I got to get to the wall.” They’re never going to get it because sometimes you’ve got to go over the wall or under the wall or around the wall and the wall may be miles and miles long. That’s what it was for me. You have to stick with the problem longer.

Related: The Best Businesses to Start With 10k

You see, if you love it, it’s not that hard. This is who I am. There is no put-on. I never have to think about what I’m going to say. I do workshops all the time and in a lot of them, I share my life story. But how can you apply my accomplishments to your life?

My goal is to inspire you so much that you feel like you can run through a brick wall. That’s what DDP Yoga is, that’s really what it’s all about: Inspiring people to believe in themselves and to find inspiration in adversity.

About Diamond Dallas Page

Film and television actor and personality “Diamond” Dallas Page has been entertaining millions of fans for over 20 years and is the co-developer of DDP YOGA, a revolutionary fitness program that takes the principles of yoga and supercharges them with old school calisthenics, core stability training and isometric and dynamic resistance training to give an intense, complete body workout.

During Page’s 14-year pro wrestling career, he captivated audiences and became a three-time world champion. His matches with wrestling legends such as Hulk Hogan, Randy “Macho Man” Savage, and Bill Goldberg became legendary. Aside from acting, Page also conducts inspirational seminars in the corporate and educational environment, guiding audiences through branding and goal-setting using his own formulas and self-taught techniques. In 1999, he published his autobiography: Positively Page: The Diamond Dallas Page Story. His second book, YRG: Yoga for Regular Guys, was published November 2005.


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 You so inspired me that I started a business and have started receiving orders. Your videos about how to pick a business to start really got me going after I followed your steps to a tee. Thanks so much!

Bill Bennett – Business Owner

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Hi there, I’m Bob Adams.

I’m a serial entrepreneur and self-made multimillionaire.

I’ve started dozens of successful businesses of all types and sizes including … bike rentals, house painting, employment service, retail business, multimedia company, book publishing, tourist maps, job fairs, Internet businesses, software business, employment advertiser, and used boat sales. 

Most of these businesses I started in my home on a very small budget. 

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Success = recipe + ingredients

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Here’s the course for your new business journey. Beginning entrepreneurs will hugely benefit from Start-a-Business 101. The videos clearly explain each element of building a new business. The advice is savvy and on point throughout. I highly recommend it for anyone involved in any kind of startup.

Rick Williams – Managing Director, Williams Advisory Partners LLC

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Watch just one video lesson per day and you will complete the whole program in about 10 weeks. Or you could even binge watch the entire course in one weekend. It’s up to you!

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You can access the entire course as long as you want and as many times as you want. For example, you could go through the entire course to quickly build your entrepreneurial knowledge. Then you could go back to specific lessons as you are working on various aspects of your business.

Watch the overview video

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Start-a-Business 101 gives you everything you need to start your business.

Rock-solid advice

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Easy to follow videos

You will be guided step by step through the whole process by 76 short and easy to follow videos. 

 Business tools

You’ll also get 46 downloadable templates, worksheets and samples to guide you along.

  Start-a-Business 101 Course Content

1.  How to get started with your business

2.  Discover hundreds of great business ideas

3.  How to choose the best business idea for you

4.  How to validate your business idea

5.  Find the perfect name for your business

6.  How to choose the best legal entity for your business

7.  How to create a powerful competitive advantage

8.  How to create your business plan

9.  How to do your accounting and financial statements

10.  How to get the money you need to start your business

11.  How to create your marketing and attract customers

12.  How to build your online marketing presence

13.  How to make sales and land your first customers

14.  The Small Business Toolkit

15.  The Discussion Board

Every step of the course is filled with videos and companion tools to show you exactly how to start your business.

Start-a-Business 101 includes 46 templates, worksheets, checklists and samples

These tools will save you a lot of time, keep you organized and further guide you along the way to launching a successful business as soon as possible.

Fill-in the blank templates make it easy to plan your business.

Watch sample videos

Looking for a business idea? Discover the critical questions that you must ask to find the very best idea for you.

Learn how to create a one page business plan – the most important document for starting your business.

Learn how to find the best customers for your business.

Discover how to create a unique sales message for your business.

   Having run across your videos was a godsend to me. Your method provides me the structure I need to be successful. I am willing to put in the work to go through your complete course which so far has been incredibly helpful.

Phyllis Marks – Starting an Online Business

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 I have researched the marketplace for over a month to identify a viable and comprehensive ‘go-to’ guide on how to best launch a small business. This course offering from Bob Adams met more than what I was looking for.

Steve Cox – Experienced Businessman

Get Start-a-Business 101 and get $750 in bonuses – free

I am pleased to tell you that I am adding two limited time bonuses to Start-a-Business 101

These bonuses will make it even easier and quicker to get your own business up and running. 

The Ultimate Checklist to Starting Your Own Business 

This 18 page checklist will show you exactly what to do to start your business.

This extremely comprehensive 18 page document includes all the steps to start a business. Plus I give you my expert advice on every single step. 

This checklist will keep you totally organized and make sure that you are not missing anything important. 

This checklist is the ultimate shortcut in getting your business up and running. It will be your constant companion in starting your business. The checklist has a $500 value but I will give it to you as one of my welcome gifts for joining Start-a-Business 101.

How to Launch a Business Fast and on a Tight Budget Using MVP

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So consider joining Start-a-Business 101 now if you want to get these limited-time free bonuses – a $750 value.

 Bob has been a close friend and trusted business adviser of mine for years… guiding me through the challenges we all face as entrepreneurs. Hands down Bob is one of the most talented, and successful entrepreneurs I know. Thanks Bob!

Matt Marshall – Founder, MGM Capital Investments

Frequently Asked Questions

When does the course start and finish?

This online course is completely self-paced – you decide when you start and when you finish.

How long do I have access to the course?

After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.

What if I am unhappy with the course?

If you are unsatisfied with the course for any reason, please contact us within 60 days and we will give you a full refund, no questions asked.

What are the course requirements?

This course is for anyone thinking about starting a business. You don’t need to have any previous business experience whatsoever. Even if you have business experience, you will discover a vast amount of powerful new ideas that will help propel your business ahead.

Can I download any of the content?

Of course! All the worksheets, case studies, samples, and templates are downloadable.

Start a business you love, earn more money and live the life you want.

Start-a-Business 101 is the fastest and easiest way to learn how to start a business and become a knowledgeable and successful entrepreneur.

Start-a-Business 101 is a complete proven program that will take you step-by-step through your entire startup journey.

You will get…

  Easy-to-follow videos

  Ready-to-use tools

  Discussion board

  Inside advice

  Proven strategies

  Complete lifetime access

In just a few minutes a day, you will learn how to start your own business.

You can test drive the entire course for 60 days.

That’s right. You can try Start-a-Business 101 risk-free for 60 days. You will have full access to the entire course. If you decide it’s not for you, or if you don’t love it, I’ll give you a 100% refund. No hassles. No questions asked. I want to help you succeed in your own business.


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